Top 5 Alternatives to Mailshake for Sales Teams in 2024

Created On:
March 7, 2023
Updated On:
March 14, 2024
 Best Mailshake Alternatives

Mailshake saw a meteoric rise in the cold outreach space in 2017 and soon has become a leading tool in the cold emailing space for several years. Mailshake offers sales engagement automation and allows sending personalized mass emails. 

Mailshake’s features include: 

  • A/B testing 
  • Lead activity insights
  • Email outreach automation
  • Native 3rd-party integrations
  • Cold calling

This platform offers its services with two different pricing plans: Email outreach plan, which is priced at $58 per user per month and Sales Engagement plan, priced at $83 per user per month. 

But in 2024, with the ever-changing needs of marketing and sales teams, Mailshake falls short of its competitors. 

Now the inevitable question is what are the best Mailshake alternatives in 2024 and how to choose the right one for your business. 

In this article, we’ll explore some of the best Mailshake alternatives in 2024 and what makes them stand out. We’ve tested the best tools, analyzed customer reviews, compared them with Mailshake, and came up with this detailed guide.
Stay tuned! 

Top Mailshake Alternatives in 2024 to Skyrocket Sales

1. Smartlead

Smartlead steals the limelight with its email warmups and unlimited sender accounts. The best Mailshake alternative in 2024 is an ideal cold emailing and email outreach tool for businesses of all sizes. 

Ranked as Highest Performer Winter in G2, Smartlead offers a master mailbox so you can control all your email accounts from one dedicated sales dashboard. You won’t miss a lead with its custom conditional email sending triggers. 

Smartled ensures your email always lands in your potential prospects’ inboxes with high-deliverability IP servers and 8x your meeting bookings (with meeting scheduler) with prospective clients.  

Plus its affordable pricing plans suit all kinds of businesses from SMBs to big corporations with larger sales teams. 

Notable Features

Email Warmups

  • Unlimited email address
  • Master mailbox
  • AI-personalization
  • High-deliverability IP server
  • Custom Conditional email sending trigger
  • 360-view of messages
  • Auto-rotating email accounts
  • Custom CRM

Why Choose Smartlead? 

  • Email Personalization: Both and Mailshake offer email personalization features based on name, location, and company of a prospect. However, uses artificial intelligence to generate highly personalized and targeted emails to increase email engagement and reply rates. 
  • Email Automation: Smartlead’s automation features are more advanced and offer more flexibility than Mailshake. For example, allows you to create multi-step cold outreach campaigns that include multiple touchpoints across different channels, including email, phone, drip campaigns, and social media.
  • Sales Engagement: Unlike Mailshake, offers a range of features that are specifically designed to help sales teams engage with their prospects and customers, including advanced lead and account management features, activity tracking, and analytics.
  • Email Deliverability: Smartlead ensures your emails land in your prospects’ primary inboxes with its email warmups, high-deliverability IP servers, unlimited email accounts, and a master mailbox. 
  • Analytics: offers more advanced analytics than Mailshake, including engagement data and pipeline reporting. Plus, it allows you to track a complete customer’s journey through the sales funnel.
  • Price: Pricing plans for Mailshake starts at $58 per user per month. On the other hand, Smartlead offers 4 different pricing plans, starting from as low as $24 per month, which makes it an affordable option for SMBs. 
  • Integration: beats Mailshake with its wide range of integration, making it a more flexible choice for email marketers. 
  • Customer Support: Both and Mailshake offer email support and a comprehensive knowledge base. However, offers more support options, including phone support and live chat.

Smartlead Pricing Plans

  • Basic Plan: $24 per month
  • Popular Plan: $57 per month
  • Pro Plan: $78 per month
  • Custom Plan: Custom pricing based on client’s needs

2. GMass

GMass is our second pick as the best Mailshake alternatives. It offers email personalization and automation features, as well as analytics to help you track the success of your campaigns. However, GMass also offers some key features that set it apart from Mailshake.

One of the most notable features of GMass is its ability to send email campaigns directly from your email provider, Gmail. GMass also allows you to schedule follow-up emails and reminders to ensure that your emails are being seen by your recipients.

Its automatic follow-up feature can automatically send follow-up emails to recipients who haven’t responded to your initial email. 

Notable Features

  • Chrome extension
  • Email list verification
  • Mail merge personalization
  • Automated follow-up sequences
  • Unlimited emails
  • Reply management
  • Bounce management
  • Campaign analytics

Why Choose GMass?


  • Email Personalization: GMass is able to create personalized images and videos for each recipient. This can help your emails stand out from the crowd and increase your response rates.
  • Email Automation: GMass has a more user-friendly interface for setting up automated campaigns, while Mailshake's interface can be more complex and require more time to set up.
  • Email Deliverability: Mailshake sends emails from its own servers, sometimes causing them to land in spam older. On the other hand, GMass sends emails directly from your Gmail account, which im proves your email deliverability rates. 
  • Analytics: GMass offers more detailed analytics than Mailshake, including open rates, click-through rates, and response rates. 
  • Pricing: GMass’s pricing plans start from $19.95 per month, which is way lesser than Mailshake’s starting price of $58. Affordable pricing makes GMass a suitable email marketing tool for small and medium scale businesses. 
  • Integrations: You can integrate both GMass offers easy integrations with CRMs like Zapier, Salesforce, and HubSpot. It also offers a Chrome plugin for ease-of-use. 

GMass Pricing Plans

  • Standard: $19.95 per month per user
  • Premium: $29.95 per month per user
  • Enterprise: $49.95 per month per user

3. Lemlist

Although Lemlist is a newer cold email tool compared to Mailshake, it is one of the best Mailshake alternatives in 2024. 

Lemlist offers more detailed analytics, including open rates, click-through rates, and response rates while Mailshake's analytics are more limited. This tool also offers A/B testing, allowing you to test different cold email templates and subject lines to find the right one for your audience. Additionally, it offers detailed analytics, so you can see how your campaigns are performing and make adjustments as needed.

Another great feature of Lemlist is its variety of integrations, including Zapier, Salesforce, and HubSpot Sales Hub. 

Notable Features

  • Email personalization
  • Lemwarm
  • Sales automation tool 
  • CRM integrations
  • Automated follow-ups
  • Learning resources

Why Choose Lemlist? 

  • Email Personalization: Besides its common personalization features such as name, job role, company, and location; Lemlist can create highly personalized images and videos for each recipient.
  • Email Automation: Lemlist Lemlist has a more user-friendly interface for setting up automated campaigns, while Mailshake's interface is reportedly more complex and requires more time to set up campaigns.
  • Email Deliverability: Both Mailshake and Lemlist offer advanced email deliverability features, such as A/B testing and spam score checks. However, Lemlist offers a unique feature called Warm-up Mode, which gradually increases the number of emails sent per day to ensure maximum deliverability.
  • Analytics: Lemlist lets you track your email open rates and click-through rates. 
  • Pricing: Both Mailshake and Lemlist start with a similar pricing plan of $59 per month. But with a Lemlist subscription, you can get Lemwarm at a discounted rate. 
  • Integrations: Besides native integrations such as HubSpot, Zapier, and Salesforce, Lemist offers a wider variety of integration (CRMs, sales and marketing tools, etc.) than Mailshake, making it a flexible choice for businesses. 
  • Customer Support:  Both Mailshake and Lemlist offer email support and a comprehensive knowledge base with customer success teams. However, Mailshake offers more support options, including phone support and live chat.

Lemlist Pricing Plans

  • Email Outreach Plan: $59 per user per month
  • Sales Engagement Plan: $99 per user per month 
  • Agency Plan: Fully customizable according to client’s needs
  • Lemwarm: Add-on with Lemlist subscription; available at -$29 discount with existing Lemlist subscription

4. Woodpecker

Woodpecker, an excellent cold email software, is a popular Mailshake alternative that offers advanced email automation and personalization features. Like Mailshake, it allows you to create email campaigns and track their success using analytics, but with a few additional (and useful) features. 

This tool can automatically adjust the sending frequency of your emails based on recipient engagement, which helps you avoid getting flagged as spam and improve your deliverability rates. 

Woodpecker also offers advanced personalization features, allowing you to personalize your emails based on a variety of factors, including company size, and industry.

Moreover, Woodpecker offers detailed analytics to help you track the success of your campaigns. 

Notable Features

  • Sales outreach assistance
  • Cold email personalization
  • Automated follow-ups
  • Streamlined lead generation
  • Email warmups
  • Bounce shield
  • Deliverability monitor

Why Choose Woodpecker?


  • Email Personalization: Woodpecker offers a more advanced level of personalization with its ability to send personalized follow-up emails based on the recipient's behavior, such as if they opened your previous email or clicked on a link.
  • Email Automation: Woodpecker's automation features are more advanced compared to Mailshake, and it offers more flexibility. For instance, you can set up entire sequences with different triggers and actions based on recipient behavior. This tool also offers Bounce Shield to protect your business from lower bounce rates. 
  • Email Deliverability: Both Mailshake and Woodpecker offer A/B testing and spam score checks. However, Woodpecker offers a unique feature called Warm-up Mode, which gradually increases the number of bulk emails sent per day to ensure maximum deliverability.
  • Analytics: In comparison to Mailshake, Woodpecker offers limited yet actionable insights. But it can track email opens, clicks, and reply rates. 
  • Pricing: Woodpecker offers a 7-day/50 email trial for free. Plus, you only pay for the features you use with a starting plan of $49 per month per email slot. . 
  • Integrations: Woodpecker offers more flexible integrations than Mailshake, including Salesforce, HubSpot, Zapier, Gmail, Slack, Google Sheets, Google Calendar, Google Workspace, LinkedIn Sales Navigator, Mailchimp, etc. 
  • Customer Support: Unlike Mailshake, Woodpecker offers a diverse and inclusive customer support experience with cold calling and live chat features. You can also read informative blog posts to upskill your email outreach. 

Woodpecker Pricing Plans

  • Cold email: $49 per month
  • Sales assistant: $59 per month
  • Agency: $64 per month 

5. Outreach

Although its core functionality is sales engagement, Outreach offers a range of features to help modern sales teams improve their outreach efforts. Although it's primarily not a cold emailing tool, it offers powerful email automation features that make it a great Mailshake alternative.

One of the most notable features of is its ability to automatically create follow-up tasks and reminders for sales professionals. Additionally, offers a range of personalization features, allowing you to personalize your emails based on a variety of factors, including company size and industry. also offers a range of integrations, including Salesforce, Marketo, and HubSpot. 

Notable Features

  • Sales forecasting
  • Pipeline management
  • Intuitive forecasting
  • CRM-integrations
  • Send Time Optimization

Why Choose Outreach? 

  • Email Personalization: Although Mailshake can personalize emails, Outreach offers a more advanced level of personalization with its ability to personalize every aspect of the email, including the subject line, email body, and call-to-action.
  • Email Automation: Outreach's automation features are more advanced and offer more flexibility than Mailshake. For example, Outreach allows you to create multi-step campaigns that include multiple touchpoints across different channels, including email, phone, and social media.
  • Sales Engagement: Being primarily a sales engagement tool, Outreach offers a range of features that are specifically designed to help sales teams engage with their target audience and customers, including advanced lead and account management features, email tracking, and analytics.
  • Email Deliverability: Besides all the usual features, Outreach offers a unique feature called Send Time Optimization, which determines the best time to send emails based on the recipient's behavior.
  • Analytics: Outreach offers advanced analytics and timely reporting, including engagement data and pipeline reporting.
  • Pricing: Outreach offers customizable pricing plans based on user requirements. 

Outreach Pricing Plans

Outreach offers customizable pricing plans for all its users based on their requirements and usage. 

Conclusion: Which is the Best Mailshake Alternative? 

As we’ve reached the end, we assume you have already made up your mind about the best Mailshake alternative for your business. We’ve found Smartlead as the best compatible Mailshake alternatives among all the options because of its next-gen features, personalized cold email campaigns, and affordable pricing plans. 

You can create unlimited email accounts to maintain smooth communication with your clients, make sure your emails land in inbox, and increase your sender reputation with email warmups. 

As a business owner, we’d suggest you test all these tools (as most of them offer free trials) and choose the right cold emailing solution for your organization to make your email marketing campaigns successful.  


1. Is Mailshake a CRM? 

Besides email marketing, Mailshake’s Agile CRM integration helps you automate your marketing and sales workflow, track progress, and analyze data to scale. This cold email platform also helps you focus on closing more deals by taking up the manual and redundant work. 

2. What is Mailshake used for? 

Mailshake is a cold email outreach tool and a popular sales engagement platform for sales teams. You can send personalized emails, automate follow-ups, analyze data, engage with your clients, and create pipelines with it. 

3. Which is the best Mailshake alternative? 

Smartlead is the best Mailshake alternative in 2024. Unlike Mailshake, this cold email outreach software offers unlimited email accounts and high-deliverability IP servers to keep deliverability rates high. Its additional features like master mailbox, email warmups to maintain your sender reputation, cold email sequences, email verification and the ability to send custom conditional email follow-ups makes it the best Mailshake alternative. 

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

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Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Author’s Details

Sattwik Das

Sattwik is a Digital Marketing professional at Smartlead. He is a dedicated content writer who focuses on juggling words to bring out meaningful content. He is experienced in well-researched and SEO-optimized content creation, content editing, and copywriting for various businesses throughout the globe. His expertise in SEO, SMM, and SMO with a touch of creativity helps businesses grow and maximize their credibility and sales.


Edited by:

Charu Mitra Dubey


Frequently asked questions

General Questions

What is Smartlead's cold email outreach software?

Email automation FAQs- Smartlead

Smartlead's cold email outreach tool helps businesses scale their outreach efforts seamlessly. With unlimited mailboxes, fully automated email warmup functionality, a multi-channel infrastructure, and a user-friendly unibox, it empowers users to manage their entire revenue cycle in one place. Whether you're looking to streamline cold email campaigns with automated email warmups, personalization fields, automated mailbox rotation, easy integrations, and spintax, improve productivity, or enhance scalability with subsequences based on lead’s intentions, automated replies, and full white-label experience, our cold email tool implifies it in a single solution.

How does the "unlimited mailboxes" feature benefit me?

Email automation FAQs- Smartlead

Our "unlimited mailboxes" feature allows you to expand your email communications without restrictions imposed by a mailbox limit. This means you won't be constrained by artificial caps on the number of mailboxes you can connect and use. This feature makes Smartlead the best cold email software and empowers you to reach a wider audience, engage with more potential customers, and manage diverse email campaigns effectively.

What do you mean by "unibox to handle your entire revenue cycle"?

Email automation FAQs- Smartlead

The "unibox" is one of the unique features of Smartlead cold email outreach tool, and it's a game-changer when it comes to managing your revenue cycle. The master inbox or the unibox consolidates all your outreach channels, responses, sales follow-ups, and conversions into one centralized, user-friendly mailbox.

With the "unibox," you gain the ability to:
1. Focus on closing deals: You can now say goodbye to the hassle of logging into multiple mailboxes to search for replies. The "unibox" streamlines your sales communication, allowing you to focus on what matters most—closing deals.

2. Centralized lead management: All your leads are managed from one central location, simplifying lead tracking and response management. This ensures you take advantage of every opportunity and efficiently engage with your prospects.

3. Maintain context: The "unibox" provides a 360-degree view of all your customer messages, allowing you to maintain context and deliver more personalized and effective responses.

How does Smartlead ensure my emails don't land in the spam folder?

Email automation FAQs- Smartlead

Smartlead, the best cold email marketing tool, ensures your emails reach the intended recipients' primary inbox rather than the spam folder. 

Here's how it works:
1. Our "unlimited warmups" feature is designed to build and maintain a healthy sending reputation for your cold email outreach. Instead of sending a large volume of emails all at once, which can trigger spam filters, we gradually ramp up your sending volume. This gradual approach, combined with positive email interactions, helps boost your email deliverability rates.

2. We deploy high-deliverability IP servers specific to each campaign. 

3. The ‘Warmup’ feature replicates humanized email sending patterns, spintax, and smart replies.
4. By establishing a positive sender reputation and gradually increasing the number of sent emails, Smartlead minimizes the risk of your emails being flagged as spam. This way, you can be confident that your messages will consistently land in the primary inbox, increasing the likelihood of engagement and successful communication with your recipients.

Can I integrate Smartlead with other tools I'm using?

Email automation FAQs- Smartlead

Certainly, Smartlead is designed for seamless integration with a wide range of tools and platforms. Smartlead offers integration with HubSpot, Salesforce, Pipedrive, Clay, Listkit, and more. You can leverage webhooks and APIs to integrate the tools you use. Try Now!

Email automation FAQs- Smartlead

What type of businesses sees the most success with Smartlead?

No, there are no limitations on the number of channels you can utilize with Smartlead. Our multi-channel infrastructure is designed to be limitless, allowing you to reach potential customers through multiple avenues without constraints.

This flexibility empowers you to diversify your cold email outreach efforts, connect with your audience through various communication channels, and increase your chances of conversion. Whether email, social media, SMS, or other communication methods, Smartlead's multi-channel capabilities ensure you can choose the channels that best align with your outreach strategy and business goals. This way, you can engage with your prospects effectively and maximize the impact of your email outreach.

Email automation FAQs- Smartlead

Do you provide me with lead sources?

Smartlead distinguishes itself from other cold email outreach software by focusing on limitless scalability and seamless integration. While many similar tools restrict your outreach capabilities, Smartlead offers a different approach.

Here's what makes us uniquely the best cold email software:

1. Unlimited Mailboxes: In contrast to platforms that limit mailbox usage, Smartlead provides unlimited mailboxes. This means you can expand your outreach without any arbitrary constraints.

2. Unique IP Servers: Smartlead offers unique IP servers for every campaign it sends out. 

3. Sender Reputation Protection: Smartlead protects your sender reputation by auto-moving emails from spam folders to the primary inbox. This tool uses unique identifiers to cloak all warmup emails from being recognized by automation parsers. 

4. Automated Warmup: Smartlead’s warmup functionality enhances your sender reputation and improves email deliverability by maintaining humanized email sending patterns and ramping up the sending volume. 

5. Multi-Channel Emphasis: Smartlead places a strong emphasis on multi-channel outreach. You can reach your prospects where they are with the LinkedIn outreach feature.   With Smartlead’s cold email automation software, you're always one step ahead in your outreach efforts, enjoying the freedom to scale your initiatives and seamlessly integrate with other tools—all while maintaining a focus on maximizing the impact of your outreach.

Email automation FAQs- Smartlead

How secure is my data with Smartlead?

Ensuring the security of your data is Smartlead's utmost priority. We implement robust encryption methods and stringent security measures to guarantee the continuous protection of your information. Your data's safety is paramount to us, and we are always dedicated to upholding the highest standards of security.

How can I get started with Smartlead?

Email automation FAQs- Smartlead

Getting started with Smartlead is straightforward! Just head over to our sign-up page and follow our easy step-by-step guide. If you ever have any questions or need assistance, our round-the-clock support team is ready to help, standing by to provide you with any assistance you may require. Sign Up Now!

How can I reach the Smartlead team?

Email automation FAQs- Smartlead

We're here to assist you! You can easily get in touch with our dedicated support team on chat. We strive to provide a response within 24 hours to address any inquiries or concerns you may have.

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