SmartLead vs Lemlist

Firstly, our credits to Lemlist, who've put in a commendable effort. However, if you want all your emails to land in prospects' inboxes, read through our Lemlist review & claim free trial credits.
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When selecting the right marketing platform for your business, we all get confused about whom we should choose. The way everyone markets their platforms, it becomes even more challenging to identify which one is more useful for your business. SmartLead and Lemlist are the top-rated tools providing the right marketing solution for your business.

But which one should you choose? Smartlead or Lemlist? And what are the significant differences between these two tools? What makes one more suitable than the other? And the pros and cons of the tools? We'll help you answer all these questions with this comprehensive yet informative blog.

Why is Smartlead better than Lemlist and the best choice for a marketing solution?

Cold emails are one of the best techniques to generate more revenue and gain your potential customer's trust. But do you know what the one secret of successful cold emailing is? You provide your audience with the right content they are looking for, and Smartlead AI provides personalized emails to engage with your audience. The company allows you to generate intelligent and engaging cold emails. At Smartlead, you can achieve more profits for your business.

Is Lemlist any good?

Lemlist is also one of the cold email marketing tools. They also provide you with AI-generated email templates according to your niche. Based on the verified Lemlist reviews on platforms like G2 and Capterra, some customers say they have to deal with unresponsive support and poor UX and encounter bugs every week.

Some insights on Smartlead AI

  • Automate Follow-Ups - SmartLead AI helps you stay on top of sending essential emails. It sends automatic email messages to those people who failed to reply to your emails.
  •  Stay Out Of Spam With AI Warmups - You maintain your relationship with your customer by staying out of spam. It will directly move your emails from your inbox and mark them as necessary.
  • Track & Reply To Everything From A Master Inbox - You don't have to worry about missing leads and managing 20+ mailboxes because now you can manage them from on master email.
  • Sell Where Your Prospects Are With Multi-Channel Outreach- It could be possible that your prospect may not be active on emails but inTwitter. Smartlead helps you Scale your outreach across email, SMS, LinkedIn, Twitter, Whatsapp, and more.
  • Track Relevant Data That Improves Success- Track your data with SmartLead campaign analytics, in which you will access in-depth analytics to help you focus on profitable niches and messaging.
  • Unlimited Email Rotation- With Smartlead, you can send up to 10000 emails with no extra charges. so now you can send bulk emails in a blink.

Some Insights on Lemlist:

  • Sales engagement platform - You can engage with your lead across multiple channels and can sync with your team for the process of any lead.
  •  Personalization - The ability to send personalized emails to each user of your account, including a signup form or upgrade request. Customizable messages based on product lists.

SmartLead AI Pricing

●      They have a basic plan which is perfect for marketers and scale-up businesses - $29/per month.

●      They have a popular plan which is perfect for marketers and scale-up businesses - $49/per month.

●      They have a pro plan which is perfect for agencies and large marketing companies - $94/per month.

●      They have one other Custom plan where you can have all Smartlead features customized according to you.

Lemlist Pricing

●      They have an email warmup plan - $25/per month

●      They have an email outreach plan - $50/per month

●      They have a sales engagement plan - $83/per month

Why do people consistently choose SmartLead?

Due diligence is critical before investing into an AI cold email, so we've done the research & collected feedback comparing all the good and bad of Lemlist.




Unlimited rotating emails

100+ Emails

No extra cost per account


Unlimited email warm-up accounts


Reply handle from master inbox


Unlimited Email Warm up

Reply Handle from Master Inbox


Full API Access


AB Testing


Agency View & Whitelabelling


Inbuilt CRM

✅ With Limited access

Audience segmentation

Landing pages & Video prospecting


Global Blocklist


Adding Teams

Email writing assistant

Spam checker

Unsubscribe links


Email Validation & Sender Reputation


Add leads to the Existing campaign


Sales engagement

Web Hooks for real time Campaign status



Opens & Link Track



Rich Text Editor

Bounce detection


Images in HTML

Email deliverability insights


Multi Channel Outreach


Individual Data Research

We'll find Podcasts, Interviews, Articles, Medium blogs and 42 more data sources to create wallet opening intro lines.

LinkedIn Personalization

Only product in the market to find recent activity, commonality with leads, and generate >25 first lines.

Deep Researched Emails

We use your prospects' case studies, awards, news articles or blogs to eye grabbing emails.

Wrapping up

SmartLead offers a better option than lemlist and precisely what you need for effective cold emailing. It can help you grow your business and helps you gain more reputation among your audience. In short, if you are looking for an affordable, effective, and easy email marketing software, look no further than SmartLead.

General Questions

Do I have to pay per email account?

No, you get access to unlimited email accounts and warmup accounts without having to pay per account. This will let you scale your email outbound and without paying a penny more.

How does email rotation work?

If you upload 1000 leads to a campaign and select 10 email accounts, our system smart allocates those leads across all the accounts using each email accounts reputation - optimising you for high deliverability.

How is your mail warm different from all the others out there?

Our pool is very wide from 16 year old emails to 2 year old spanning Outlook, Zoho, Gmail, Yahoo and more.

In addition your emails have spam rescue automatically enabled, this will manually remove an email, and mark it as important - signalling email providers that your account is valid.

How long do I warm up my account?

Our general recommendation is a 2 week long warm up cycle with ramp up turned on for new accounts. After which you should see your account doing well and achieving good deliverability.


What is the difference between a lead & email credit?

A lead credit refers to a unique email address (or lead) uploaded to your account.

An email credit refers to an email sent out using SmartLead across any campaign in your account.

Do the credits refresh every month?

Yes email credits are refreshed every month.

Lead credits represent total active leads in your account. If you delete a lead, it is added back to your credits.

For e.g, you can run a campaign with 10k leads and 2 email sequence for 1 week.

At the end of the week, you will have spent:
- 10k lead credits
- 20k email credits

However, if you delete the campaign, you will get back 10k lead credits.

Making the lead credits "recyclable"

Billing Questions

Can I top up my credits?

You can upgrade your plan at any time and you'll be charged only the pro-rated

If I upgrade my plan am I charged the full amount or the difference?

You are charged the difference.