Trusted by 87,000+ Businesses
Struggling to scale outreach or land in inboxes?
Lemlist helps you make emails look personal. Smartlead fixes the deeper problems that block deliverability and scale:
Inbox placement with unlimited warm-ups, dedicated IPs & SmartDelivery
Manual personalization replaced by AI that adapts to lead behavior
Centralized email management with Master Inbox and CRM automation
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Smartlead vs Lemlist: Key Reasons Smartlead Outperforms
Lemlist charges extra for warm-up. Smartlead gives you:
Unlimited warm-up built-in
ESP matching & SmartDelivery
Dynamic IP rotation for inbox health
Lemlist uses videos and merge tags. Smartlead uses AI to:
Personalize subject lines & body content
Adjust send times based on lead behavior
Trigger behavior-based follow-ups automatically
Personalization and Automation
Use dynamic variables for truly customized outreach
Set smart send schedules by timezone or lead activity
Auto-trigger follow-ups based on opens, clicks, and replies
Launch Campaigns Quickly with Smartlead
Bulk connect inboxes in one click
Auto-warm domains with built-in AI
Group by client, campaign, or lead source
Smartlead Scales With You
Auto-assign warm-up and deliverability settings based on volume
Manage client accounts separately with isolated deliverability metrics
Effortless scaling with bulk actions across multiple inboxes
Onboard Fast with Pre-Configured Mailboxes with Smartsenders
Choose from verified, pre-warmed mailboxes with ideal configurations
Built-in DNS records and domain health checks
Instantly integrate with Smartlead’s campaigns and Master Inbox
Smartlead vs Lemlist: Competitive Feature Overview
Plan
AI-Powered Personalization
Email Warm-Up
Deliverability Tools
CRM Integrations
Master Inbox
API Access
Email Account Limit
Lead Enrichment
Multichannel Outreach
Price Starts At
Advanced Reporting
White-Labeling
Best Value
Smartlead
Behavior-based content & timing
Unlimited, built-in
SmartDelivery, IP rotation
Yes
Yes
HubSpot, Salesforce, Clay & more
Full
Included
Yes
Buy/manage domains inside Smartlead
LinkedIn, SMS, WhatsApp (coming soon)
Yes
Dedicated servers, SmartServers, SSO
Lemlist
Manual video/image-based personalization
Lemwarm sold separately
Basic
No
No
Limited
Limited
Not included
Manual
No
Email & LinkedIn only
Limited
No advanced features
Pricing Comparison: Smartlead vs Lemlist
Plan
Basic Plan
AI Personalization
Email Warm-up
Lead Enrichment
Dynamic IPs
Master Inbox
CRM Integrations
CRM Integration
Pro Plan
Enterprise Plan
Best Value
Smartlead
$39 Per Month
Included
Unlimited, built-in
1,000+ credits/mo
Yes
Centralized for all mailboxe
HubSpot, Salesforce, Clay & more
$94/month flat
$174/month (flat) + SmartServers option
Lemlist
$55/month per user
Manual only
Lemwarm sold separately
Not included
No
Not available
Basic
$99/month per user
Custom pricing, no dedicated infra
$99/month per user
Custom pricing, no dedicated infra
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What Our Customers Say
I can upload hundreds of email accounts, send thousands of cold emails per day, and still have an organized master inbox. This is unseen with any other tool on the market today. I looked...
Mykyta
CEO, Yell Cut
4.5
I've personally built a sales engagement platform similar to Smartlead, and I am genuinely blown away by the scalability, functionality and more. We're a B2B Lead Gen Agency, and we primarily use cold email to generate leads for our clients. We're on track to double our best month in terms of client results.
Nick A.
Founder, Leadbird.io
4.5
Smartlead is an innovative cold email platform that helps me reach out to potential clients. There are easy-to-use templates, powerful automation tools, and intuitive analytics for email warming and campaign analytics. It provides me with everything I need to maximize my cold email campaigns.
Reggie B.
Sales Director - Financial Institution Solutions Saggezza, Inc.
4.5
Smartlead is an absolute game-changer! With its exceptional features and support from the Smartlead team, I've experienced remarkable success. The customizable platform and cost-effective pricing have revolutionized our cold emailing game. I would rate it 10 out of 10 for satisfaction. A must-have tool for any B2B agency!
Romain Osman
Co-Founder, Five Element
4.5
Innovative, reliable, and Suitable For Technical and Non-Technical Users. SmartLead's ability to help me land in the primary inbox and automate the laborious parts of my workflow is brilliant. The customer support is incredibly good, I've had some great feedback on my cold email campaigns.
Ryane Tully
Co-founder, Pitchlane
4.5
Hands down the best cold email software. Smartlead is amazing, this is the best tool if you want to cold email at scale and land in the inbox. The team is super responsive with great support. While there is a learning curve to cold email, they really built a great foundation to make it as simple as possible. I am sending over 2k emails a day!!! absolute game changer for my business.
Eden Einav
Account Executive, B.I.G. Charity Law Group Professional Corporation
4.5
Intuitive. Game-Changing. POWERFUL. Analytics, spintax, A/B testing, quick personalization. This is a game changer if you send cold email campaign. Grateful to this team for building a product that has changed our day to day. 🚀
David Borman
Senior Account Executive, Key Outreach
4.5
The best outbound email marketing software. Customer support - they are so responsive and helpful Features - you can add multiple email domains to the same account.
Bojan Najdov
Founder, Lambda Group
4.5
Smartlead has been extremely helpful with seamlessly onboarding clients, warming up their accounts, and prepping campaigns to send at high volumes while maintaining high deliverability. There are multiple features that allow me to track performance over time and understand when it is time for me to make adjustments, and Vaibhav is constantly making improvements/upgrades to the platform which gives me all the more faith in the future of this great tool.
Dino Knezovic
Founder, Office Optim
4.5
Smartlead is absolutely amazing! The software is easy to understand I am not a techie but directly understand everything and if you really have a question the team always helps instantly. Additionally I love all the features. Like I said for me as a lead generation agency the software gives me everything I need and much more.
Johannes Fessler
CEO, Rock Solid Lead Generation
4.5
Terrific platform for agencies. The platform is intuitive and makes it easy to manage multiple client accounts. I love the email warmup feature, the sub-accounts, and the branded client portal. Deliverability and analytics are solid. Great customer support.
Kris Sharma
Founder, Webinar Dude
4.5
Total game changer for cold outreach. Packed with features: Spintax, Rotating Inboxes, AI Email Categorization, Subsequences, Tagging, and Whitelabeling. Their team is SUPER responsive and implements changes quickly, and it is the most reliable cold email tool I've ever used.
Matthew Lucero
Founder, Anevo Marketing
4.5
Best Cold Email Marketing Tool for individuals as well as agencies. Smartlead has simplified email marketing to another infinity. With their domain rotation, email warmups and unified inbox, this is an absolute gamechanger in the industry right now. With such an affordable pricepoint, they really offer you the best bang for the buck and superseeds any email automation tool in the market like salesloft/outreach or reply. Vaibhav is more than just an amazing guy, who is super helpful and approachable. This tool would guarenteed be the next best thing in the market and the best part is they never stop innovating. Complete no brainer to opt for this against any other tool that you are using for email outreach at the current moment. Trust me you wouldn't be disappointed. Review collected by and hosted on G2.com.
Abhishek Basu
Account Executive, Leadzilla
4.5
Best cold email tool in the game. Most user friendly cold email tool I've used to date. Super easy to set up, love the bulk upload feature to add multiple domains at once and support is impeccable. They respond so fast it's unreal. Review collected by and hosted on G2.com.
Serdar Tufan
Owner, FunnelVision
4.5
I just ended my 2 year search for the right cold emailing platform with Smartlead. A stand alone tool for cold emailing unlike anything else in the market. And it looks like they're only getting started. Now I can finally train my VAs on just one platform instead of bouncing between several like they used to for different things.
Cliff Coelho
Owner, Storydriven.video
4.5
Best cold outbound email software out there. Everything, is fast, reliable, scalable, you can also white-label, amazing analytics and never breaks like other similar competitors. Never once I went in spam in the last 4 months of using it.
Arnold Koci
CEO, Acquisizioneclienti.it
4.5
Smartlead is an absolute game-changer! With its exceptional features and support from the Smartlead team, I've experienced remarkable success. The customizable platform and cost-effective pricing have revolutionized our cold emailing game. I would rate it 10 out of 10 for satisfaction. A must-have tool for any B2B agency!
Romain Osman
Co-Founder, Five Element
4.5
Our campaigns weren't just about reaching out, but reaching out right, and Smartlead helped us achieve this. It has added immense value to our business by prioritizing email deliverability and customer needs. I would rate it a 9 out of 10
Lucas Maliczak
Outbound Lead & Partner, Peakora
4.5
Smartlead is simply amazing. They constantly improve their product and bring new features that make the cold email software even more complete. If you're a big automation enthusiast like me, there are no other cold email tools on the market that allow you to 100% automate your business as Smartlead does.
René-Karl Lambert
Founder, WindGrowth
4.5
Intuitive. Game-Changing. POWERFUL. Analytics, spintax, A/B testing, quick personalization. This is a game changer if you send cold email campaign. Grateful to this team for building a product that has changed our day to day. 🚀
David Borman
Senior Account Executive, Key Outreach
4.5
The best outbound email marketing software. Customer support - they are so responsive and helpful Features - you can add multiple email domains to the same account.
Bojan Najdov
Founder, Lambda Group
4.5
Smartlead has been extremely helpful with seamlessly onboarding clients, warming up their accounts, and prepping campaigns to send at high volumes while maintaining high deliverability. There are multiple features that allow me to track performance over time and understand when it is time for me to make adjustments, and Vaibhav is constantly making improvements/upgrades to the platform which gives me all the more faith in the future of this great tool.
Dino Knezovic
Founder, Office Optim
4.5
Smartlead is absolutely amazing! The software is easy to understand I am not a techie but directly understand everything and if you really have a question the team always helps instantly. Additionally I love all the features. Like I said for me as a lead generation agency the software gives me everything I need and much more.
Johannes Fessler
CEO, Rock Solid Lead Generation
4.5
Terrific platform for agencies. The platform is intuitive and makes it easy to manage multiple client accounts. I love the email warmup feature, the sub-accounts, and the branded client portal. Deliverability and analytics are solid. Great customer support.
Kris Sharma
Founder, Webinar Dude
4.5
Total game changer for cold outreach. Packed with features: Spintax, Rotating Inboxes, AI Email Categorization, Subsequences, Tagging, and Whitelabeling. Their team is SUPER responsive and implements changes quickly, and it is the most reliable cold email tool I've ever used.
Matthew Lucero
Founder, Anevo Marketing
4.5
Best Cold Email Marketing Tool for individuals as well as agencies. Smartlead has simplified email marketing to another infinity. With their domain rotation, email warmups and unified inbox, this is an absolute gamechanger in the industry right now. With such an affordable pricepoint, they really offer you the best bang for the buck and superseeds any email automation tool in the market like salesloft/outreach or reply. Vaibhav is more than just an amazing guy, who is super helpful and approachable. This tool would guarenteed be the next best thing in the market and the best part is they never stop innovating. Complete no brainer to opt for this against any other tool that you are using for email outreach at the current moment. Trust me you wouldn't be disappointed. Review collected by and hosted on G2.com.
Abhishek Basu
Account Executive, Leadzilla
4.5
Best cold email tool in the game. Most user friendly cold email tool I've used to date. Super easy to set up, love the bulk upload feature to add multiple domains at once and support is impeccable. They respond so fast it's unreal. Review collected by and hosted on G2.com.
Serdar Tufan
Owner, FunnelVision
4.5
I just ended my 2 year search for the right cold emailing platform with Smartlead. A stand alone tool for cold emailing unlike anything else in the market. And it looks like they're only getting started. Now I can finally train my VAs on just one platform instead of bouncing between several like they used to for different things.
Cliff Coelho
Owner, Storydriven.video
4.5
Best cold outbound email software out there. Everything, is fast, reliable, scalable, you can also white-label, amazing analytics and never breaks like other similar competitors. Never once I went in spam in the last 4 months of using it.
Arnold Koci
CEO, Acquisizioneclienti.it
4.5
Smartlead is an absolute game-changer! With its exceptional features and support from the Smartlead team, I've experienced remarkable success. The customizable platform and cost-effective pricing have revolutionized our cold emailing game. I would rate it 10 out of 10 for satisfaction. A must-have tool for any B2B agency!
Romain Osman
Co-Founder, Five Element
4.5
Our campaigns weren't just about reaching out, but reaching out right, and Smartlead helped us achieve this. It has added immense value to our business by prioritizing email deliverability and customer needs. I would rate it a 9 out of 10
Lucas Maliczak
Outbound Lead & Partner, Peakora
4.5
Smartlead is simply amazing. They constantly improve their product and bring new features that make the cold email software even more complete. If you're a big automation enthusiast like me, there are no other cold email tools on the market that allow you to 100% automate your business as Smartlead does.
René-Karl Lambert
Founder, WindGrowth
4.5
Total game changer for cold outreach. Packed with features: Spintax, Rotating Inboxes, AI Email Categorization, Subsequences, Tagging, and Whitelabeling. Their team is SUPER responsive and implements changes quickly, and it is the most reliable cold email tool I've ever used.
Matthew Lucero
Founder, Anevo Marketing
4.5
Best Cold Email Marketing Tool for individuals as well as agencies. Smartlead has simplified email marketing to another infinity. With their domain rotation, email warmups and unified inbox, this is an absolute gamechanger in the industry right now. With such an affordable pricepoint, they really offer you the best bang for the buck and superseeds any email automation tool in the market like salesloft/outreach or reply. Vaibhav is more than just an amazing guy, who is super helpful and approachable. This tool would guarenteed be the next best thing in the market and the best part is they never stop innovating. Complete no brainer to opt for this against any other tool that you are using for email outreach at the current moment. Trust me you wouldn't be disappointed. Review collected by and hosted on G2.com.
Abhishek Basu
Account Executive, Leadzilla
4.5
Best cold email tool in the game. Most user friendly cold email tool I've used to date. Super easy to set up, love the bulk upload feature to add multiple domains at once and support is impeccable. They respond so fast it's unreal. Review collected by and hosted on G2.com.
Serdar Tufan
Owner, FunnelVision
4.5
I just ended my 2 year search for the right cold emailing platform with Smartlead. A stand alone tool for cold emailing unlike anything else in the market. And it looks like they're only getting started. Now I can finally train my VAs on just one platform instead of bouncing between several like they used to for different things.
Cliff Coelho
Owner, Storydriven.video
4.5
Best cold outbound email software out there. Everything, is fast, reliable, scalable, you can also white-label, amazing analytics and never breaks like other similar competitors. Never once I went in spam in the last 4 months of using it.
Arnold Koci
CEO, Acquisizioneclienti.it
4.5
Smartlead is an absolute game-changer! With its exceptional features and support from the Smartlead team, I've experienced remarkable success. The customizable platform and cost-effective pricing have revolutionized our cold emailing game. I would rate it 10 out of 10 for satisfaction. A must-have tool for any B2B agency!
Romain Osman
Co-Founder, Five Element
4.5
Our campaigns weren't just about reaching out, but reaching out right, and Smartlead helped us achieve this. It has added immense value to our business by prioritizing email deliverability and customer needs. I would rate it a 9 out of 10
Lucas Maliczak
Outbound Lead & Partner, Peakora
4.5
Smartlead is simply amazing. They constantly improve their product and bring new features that make the cold email software even more complete. If you're a big automation enthusiast like me, there are no other cold email tools on the market that allow you to 100% automate your business as Smartlead does.
René-Karl Lambert
Founder, WindGrowth
4.5
Frequently Asked Questions
Can Smartlead help me land in inboxes, not spam?
Yes, SmartDelivery, unlimited warm-up, IP rotation, and inbox placement tracking are all built in.
Book a Demo
Is it easy to scale outreach?
Yes. Add unlimited inboxes, manage multi-client campaigns, and automate everything.
Does it integrate with my CRM?
Smartlead integrates with Salesforce, HubSpot, Pipedrive, Clay, Zapier, and more
Do I need to manually personalize each email?
Nope. Smartlead’s AI personalizes content based on lead behavior, saving hours.
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