SmartLead vs Mailshake

Firstly, our credits to Mailshake, who've put in a commendable effort. However, if you want all your emails to land in prospects' inboxes, read through our Mailshake review & claim free trial credits.
Stop Landing in Spam (14-days free trial)

Scale your outreach without worrying about daily limits or email reputation

What is cold emailing, and what can it achieve? Many marketers suggest using email marketing campaigns to reach more potential clients at once. 

Cold emailing works faster than other marketing methods, which can be time-consuming and expensive. Many cost-effective email marketing software options, such as Smartlead and Mailshake.

But what is the difference between these powerful tools? What makes one more suitable than the other? This comprehensive article will help you answer all these questions.

Reach more potential clients at a single time with Smartlead is a reliable tool to attract different kinds of customers simultaneously. It's so easy and flexible to use. Provides you with a personalized email template with a 3X times higher rate of closing a deal.

Not only that, their automated feature will automatically send a reminder to the prospect who hasn't replied to your emails. Smartlead AI warmups automatically move emails from spam folders to inboxes and mark them as necessary.

Increase your sales with Mailshake

It is one of the best sales engagement platforms that help sales teams send personalized cold emails at scale. It also allows them to set tasks to engage with prospects via phone and social media, all in one sequence, on one dashboard.

One drawback of Mailshake is that you can only send out a limited number of monthly campaigns. It could be a problem if you have a lot of accounts and want to test out all your campaigns with the exact keywords. Detailed Insights:

  • Unlimited Email Rotation- In Smartlead, you can send up to 10000 emails with no extra charges. so now you can send bulk emails in a blink.
  • Manage all email campaigns with - is a campaign management tool designed to help you optimize your reach and create successful outcomes. 
  • Do multi-channel outreach - Reach your potential customers where they are with multi-channel outreach. Smartlead AI can help you scale your outreach across email, SMS, LinkedIn, Twitter, Whatsapp, and more.
  • Stay Out Of Spam With AI Warmups - You maintain your relationship with your customer by staying out of spam. It will directly move your emails from your inbox and mark them as necessary.

Mailshake Detailed Insights:

  • Extract Customer information: This tool automatically extracts customer information from web pages and covers the data into an Excel spreadsheet so that you can avoid entering it manually into Mailshake. 
  • Unlimited numbers of the campaign: You can easily create a total number of campaigns using your email address or the one they've got for you!

Detailed pricing comparison:

SmartLead AI Pricing

  • They have a basic plan which is perfect for marketers and scale-up businesses - $29/per month.
  • They have a popular plan ideal for marketers and scale-up companies - $49/per month.
  • They have a pro plan which is perfect for agencies and large marketing companies - $94/per month.
  • Custom plan where you can have all Smartlead features customized according to you.

Mailshake Pricing 

  • Email outreach plan best for marketers and founders - $58/per month
  • Sales engagement best for the sales team - $83/per month

Why do people consistently choose SmartLead?

Due diligence is critical before investing into an AI cold email, so we've done the research & collected feedback comparing all the good and bad of Mailshake.




Unlimited rotating emails


No extra cost per account

Unlimited email warm-up accounts


Reply handle from master inbox


AB Testing

Full API Access


Agency View & White Labeling


Inbuilt CRM

✅ Limited Access

Multi-Channel Outreach

Email Deliverability Insights

Images In HTML

Bounce Detection


Rich Text Editor

Email Writing Assistant

Spam Checker

Unsubscribe Links


Domain Tracking


Opens & Link Track

Email Validation & Sender Reputation



Sales Engagement

WebHooks For Real-Time Campaign



Add Leads to The Existing Campaign


Adding Teams

Global Blocklist


Landing Pages & Video Prospecting


Audience Segmentation



Individual Data Research

We'll find Podcasts, Interviews, Articles, Medium blogs and 42 more data sources to create wallet opening intro lines.

LinkedIn Personalization

Only product in the market to find recent activity, commonality with leads, and generate >25 first lines.

Deep Researched Emails

We use your prospects' case studies, awards, news articles or blogs to eye grabbing emails.

Wrapping up:

If you're looking for affordable, effective email marketing software that's easy to use, is your best option. It's the best WordPress mailing list plugin on the market, and it's proven itself time and time again. 

Email marketing is a reliable and popular tool to attract customers. It is also the most effective online advertising because it is easy to use and flexible.

General Questions

Do I have to pay per email account?

No, you get access to unlimited email accounts and warmup accounts without having to pay per account. This will let you scale your email outbound and without paying a penny more.

How does email rotation work?

If you upload 1000 leads to a campaign and select 10 email accounts, our system smart allocates those leads across all the accounts using each email accounts reputation - optimising you for high deliverability.

How is your mail warm different from all the others out there?

Our pool is very wide from 16 year old emails to 2 year old spanning Outlook, Zoho, Gmail, Yahoo and more.

In addition your emails have spam rescue automatically enabled, this will manually remove an email, and mark it as important - signalling email providers that your account is valid.

How long do I warm up my account?

Our general recommendation is a 2 week long warm up cycle with ramp up turned on for new accounts. After which you should see your account doing well and achieving good deliverability.


What is the difference between a lead & email credit?

A lead credit refers to a unique email address (or lead) uploaded to your account.

An email credit refers to an email sent out using SmartLead across any campaign in your account.

Do the credits refresh every month?

Yes email credits are refreshed every month.

Lead credits represent total active leads in your account. If you delete a lead, it is added back to your credits.

For e.g, you can run a campaign with 10k leads and 2 email sequence for 1 week.

At the end of the week, you will have spent:
- 10k lead credits
- 20k email credits

However, if you delete the campaign, you will get back 10k lead credits.

Making the lead credits "recyclable"

Billing Questions

Can I top up my credits?

You can upgrade your plan at any time and you'll be charged only the pro-rated

If I upgrade my plan am I charged the full amount or the difference?

You are charged the difference.