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Which marketing campaign is generating the most traffic? Which demographics are more likely to engage with your Facebook ad campaigns?
These are the most common questions a marketing expert or a business owner faces while assessing their marketing campaigns' performance.
That's where link tracking software come in. These are an integral part of your marketing campaigns, helping you understand which platforms and campaigns are generating more engagement and return on investment and offering you valuable analytics.
So, if you are still not using a link-tracking tool for your business, it's time you invest in a good link tracking tool.
Today's blog post has researched, tested, categorized, and reviewed the best link tracking software for your business in 2024. We've also added the best free link tracking tools in case you still need to be ready to invest in one.
People from marketing backgrounds benefit from link-tracking tool. Here's how it helps professionals in various marketing niches:
Marketing individuals working in both SMBs and big corporations benefit from link-tracking tools. It offers:
Link tracking helps content writers and marketers understand relevant content trends, which kind of content generates more engagement, and which might boost conversion rates. These analytics make it easier to create personalized content based on customer demographics and split test content.
With a useful link tracker tool, a social media expert can learn about social media trends and which account generates more engagement. It also helps understand trending products and services and preferred communication channels based on the audience's demographics.
Link tracking is an essential part of any digital marketing agency's workflow. Link tracker tools help them provide their client's accurate figures (engagement, conversion rates, and click-through rates).
Link tracking tools also enable digital marketers to perform multi-channel attribution analysis. Moreover, these tools come in handy for ad operation teams as they can easily track response rates and generate detailed reports.
We all know that e-commerce sites like Amazon and eBay collaborate with online affiliates to generate traffic to their sites and increase sales. Naturally, it is important to track which affiliate sites are generating how much traffic.
Link tracker services offer individual (unique) tracking URLs for each affiliate site, so e-commerce platforms can accurately track incoming traffic from individual affiliate sites.
Not just affiliates, you can also track which vlogger or influencer is generating more traffic to your e-commerce site.
If you go through any review article on link trackers, the chances are that you have seen this tool on top. It is one of the best and most popular link marker sites.
The all-in-one platform allows you to track conversions and multiple marketing model links and optimize them accordingly.
What makes it stand out from its competitors is its capability to track an entire sales funnel, which is an advanced feature for businesses that rely on automation. Moreover, ClickMagic comes with an in-built package of advertising campaigns.
You can use it for almost all the popular ad channels currently in use.
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Bitly is one of the best free link checker tools out there. Other than link tracking, you can use Bitly to shorten your promotion links.
It comes with a powerful all-in-one dashboard that lets you look closely at your clients' sales journey. Much like ClickMagic, Bitly allows you to optimize your digital marketing campaigns.
This tool offers super impressive content research for future campaigns as well. Also, you can get timely updates and live engagement metrics on organic traffic tracking.
Although it offers a free plan for businesses with a stringent budget, you have to subscribe to the paid plan if you want to use a custom domain name. In that case, we'd suggest you go for the monthly plan (billed annually) as it's much cheaper than the monthly plans.
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Click Fraud Susceptibility: Free plan might be more susceptible to click fraud compared to paid plans with advanced filtering.
Voluum is the third pick on our list and one of the most reliable link trackers out there. If you are looking for specialized affiliate link tracker software, Voluum is the perfect platform for you.
You can streamline your entire affiliate campaign management. Whether you are launching video ads or email marketing campaigns, Voluum can perform all kinds of ad tracking and conversion tracking.
Also, it can store up to 30 real-time engagement metrics (site visits and link clicks), ensuring a seamless follow-up process.
The recently launched advanced feature, Automizer, allows you to integrate this platform with your traffic source for quick operation. The only drawback of this amazing tool is its pricing, which is higher than most link-tracking tools.
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The next on our list is another popular (and trusted by big brands) ink-tracking tool, ClickMeter. As Voluum specifically caters to the e-commerce industry, ClickMeter boasts of having a few key features for digital marketers and publishers.
This platform uses click-based link tracking technology, where you can even trace the viewer's location and categorize them according to demographics. This tool helps you create personalized content with in-depth market research and customer data.
Affiliate marketers can cloak their links to hide the destination, and advertising experts can trace live conversion rates and sales figures.
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Here comes another best free link tracker software. Apart from link tracking and link shortening (it's free but ad-supported), you can track a visitor's location to segment your audience based on their demographics.
It offers some basic monitoring and accurate analytics of your past links. What's more, you can monitor each click a certain link generates, allowing you to understand and research your target audience better.
This platform goes one step further to give you information such as the site visitor location and device type, all within the same dashboard.
TinyURL is specifically recommended for small or medium-sized business owners. It also offers a paid plan along with its free plan for just $9.99, which allows you to save link history with a one-year data storage package.
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Another excellent link tracker, Redtrack, helps you keep tabs on each of your campaigns through multiple communication channels. It also helps you optimize your Google ads and offers an in-depth analysis of their engagement.
You can monitor a diverse range of URLs, including custom domains, impressions, click tracking, conversion tracking, etc. Much like TinyURL, it provides you with traffic sources such as the location of the search and the devices used.
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Everflow offers segmented tracking – its link tracking stat when someone visits your site, and it gives you live updates of every action till conversions. Also, it helps you track links generated for influencers and bloggers and stores them within a single dashboard.
You can also better understand your customers through community activities, email newsletter signups, and pricing page visits.
This platform gives you the opportunity to scale up your partnership programs in Everflow's marketplace through quick onboarding and motivation.
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If you are looking for an easy-to-use link tracking tool, Rebrandly is the perfect solution to track and shorten links.
Unlike many other competitors in the market, Rebrandly offers three types of custom links – shortened links, branded links, and tracking links. When you create an account in Rebrandly, you can customize your link or create an individual link to use on social media posts. Rebrandly offers accurate data on traffic routing, so you can choose the best sites to increase your conversions.
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Here's our final pick for link trackers, Snapt. Often considered an alternative to Bitly, Snapt is an amazing link tracker specifically built for the e-commerce industry. The best thing about Snapt is its cost-effective pricing plans.
It offers smart retargeting based on your customers' demographics and purchasing behavior. It also creates rotating links so you can repurpose them as per your requirements. You can also integrate Google Analytics with this platform.
Its customizable templates make it easier to create landing pages and increase conversion rates.
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Link tracking software serve as a bridge between your marketing efforts and research. These tools also give you detailed analytics and timely updates that you can use to create your future campaigns.
Before deciding which link tracking tool to choose, take a look at your company's business model and choose the one that suits your purpose. If you are still unsure, you can choose a free tool from the list for the time being.
Invest in link-tracking tools to generate custom links to get a better hold of your campaigns, meet your conversion goals, and speed up revenue generation.
Choosing the right link tracker depends on your marketing goals. Here are some key features to consider:
Link tracking data is generally reliable, but there can be some limitations to consider. Factors like ad blockers or cookies disabled by users can affect tracking accuracy. Additionally, with the rise of privacy concerns, some platforms like Apple (with iOS 14) have implemented restrictions that might impact data collection methods. It's important to choose a link tracker that uses server-side tracking or other reliable methods to ensure data integrity as much as possible.
Link trackers can provide a wealth of information beyond clicks. Here are some common examples:
Many link tracking platforms offer integrations with popular marketing tools. This allows you to connect your link tracking data with your CRM, email marketing platform, or marketing automation software. This creates a more holistic view of your marketing efforts and simplifies data analysis. For example, integrating with Google Analytics allows you to see how your link tracking data correlates with website traffic and user behavior data within that platform.
Link tracking can be a powerful tool for retargeting website visitors who haven't converted yet. By tracking visitor behavior with your links, you can identify which pages they visited and use that information to create targeted ad campaigns. For instance, if someone clicked on a link for a specific product but didn't complete a purchase, you could retarget them with ads showcasing that same product or similar items.
Click fraud is a deceptive practice where bots or malicious actors generate fake clicks on your links. This can inflate your click data and skew your marketing campaign results. Some link tracking tools offer features to help prevent click fraud by identifying suspicious click patterns or filtering out clicks from known bot sources. While not foolproof, these features can help ensure the accuracy and reliability of your link tracking data.
Smartlead's cold email outreach tool helps businesses scale their outreach efforts seamlessly. With unlimited mailboxes, fully automated email warmup functionality, a multi-channel infrastructure, and a user-friendly unibox, it empowers users to manage their entire revenue cycle in one place. Whether you're looking to streamline cold email campaigns with automated email warmups, personalization fields, automated mailbox rotation, easy integrations, and spintax, improve productivity, or enhance scalability with subsequences based on lead’s intentions, automated replies, and full white-label experience, our cold email tool implifies it in a single solution.
Smartlead is a robust cold emailing software designed to transform cold emails into reliable revenue streams. Trusted by over 31,000 businesses, Smartlead excels in email deliverability, lead generation, cold email automation, and sales outreach. A unified master inbox streamlines communication management, while built-in email verification reduces bounce rates.
Additionally, Smartlead offers essential tools such as CNAME, SPF Checker, DMARC Checker, Email Verifier, Blacklist Check Tool, and Email Bounce Rate Calculator for optimizing email performance.
Our "unlimited mailboxes" feature allows you to expand your email communications without restrictions imposed by a mailbox limit. This means you won't be constrained by artificial caps on the number of mailboxes you can connect and use. This feature makes Smartlead the best cold email software and empowers you to reach a wider audience, engage with more potential customers, and manage diverse email campaigns effectively.
Smartlead’s robust cold email API and automation infrastructure streamline outbound communication by transforming the campaign creation and management processes. It seamlessly integrates data across software systems using APIs and webhooks, adjusts settings, and leverages AI for personalised content.
The cold emailing tool categorises lead intent, offers comprehensive email management with automated notifications, and integrates smoothly with CRMs like Zapier, Make, N8N, HubSpot, Salesforce, and Pipedrive. Smartlead supports scalable outreach by rapidly adding mailboxes and drip-feeding leads into active campaigns Sign Up Now!
The "unibox" is one of the unique features of Smartlead cold email outreach tool, and it's a game-changer when it comes to managing your revenue cycle. The master inbox or the unibox consolidates all your outreach channels, responses, sales follow-ups, and conversions into one centralized, user-friendly mailbox.
With the "unibox," you gain the ability to:
1. Focus on closing deals: You can now say goodbye to the hassle of logging into multiple mailboxes to search for replies. The "unibox" streamlines your sales communication, allowing you to focus on what matters most—closing deals.
2. Centralized lead management: All your leads are managed from one central location, simplifying lead tracking and response management. This ensures you take advantage of every opportunity and efficiently engage with your prospects.
3. Maintain context: The "unibox" provides a 360-degree view of all your customer messages, allowing you to maintain context and deliver more personalized and effective responses.
Smartlead, the best cold email marketing tool, ensures your emails reach the intended recipients' primary inbox rather than the spam folder.
Here's how it works:
1. Our "unlimited warmups" feature is designed to build and maintain a healthy sending reputation for your cold email outreach. Instead of sending a large volume of emails all at once, which can trigger spam filters, we gradually ramp up your sending volume. This gradual approach, combined with positive email interactions, helps boost your email deliverability rates.
2. We deploy high-deliverability IP servers specific to each campaign.
3. The ‘Warmup’ feature replicates humanized email sending patterns, spintax, and smart replies.
4. By establishing a positive sender reputation and gradually increasing the number of sent emails, Smartlead minimizes the risk of your emails being flagged as spam. This way, you can be confident that your messages will consistently land in the primary inbox, increasing the likelihood of engagement and successful communication with your recipients.
Yes, our cold emailing software is designed to significantly improve your email deliverability rates. It enhances email deliverability through AI-powered email warmups across providers, unique IP rotating for each campaign, and dynamic ESP matching.
Real-time AI learning refines strategies based on performance, optimizing deliverability without manual adjustments. Smartlead's advanced features and strategies are designed to improve email deliverability rates, making it a robust choice for enhancing cold email campaign success.
Smartlead enhances cold email personalisation through advanced AI-driven capabilities and strategic integrations. Partnered with Clay, The cold remaining software facilitates efficient lead list building, enrichment from over 50 data providers, and real-time scraping for precise targeting. Hyper-personalised cold emails crafted in Clay seamlessly integrate with Smartlead campaigns.
Moreover, Smartlead employs humanised, natural email interactions and smart replies to boost engagement and response rates. Additionally, the SmartAI Bot creates persona-specific, high-converting sales copy. Also you can create persona-specific, high-converting sales copy using SmartAI Bot. You can train the AI bot to achieve 100% categorisation accuracy, optimising engagement and conversion rates.
Certainly, Smartlead cold email tool is designed for seamless integration with a wide range of tools and platforms. Smartlead offers integration with HubSpot, Salesforce, Pipedrive, Clay, Listkit, and more. You can leverage webhooks and APIs to integrate the tools you use. Try Now!
Smartlead accommodates both small businesses and large enterprises with flexible pricing and comprehensive features. The Basic Plan at $39/month suits small businesses and solopreneurs, offering 2000 active leads and 6000 monthly emails, alongside essential tools like unlimited email warm-up and detailed analytics.
Marketers and growing businesses benefit from the Pro Plan ($94/month), with 30000 active leads and 150000 monthly emails, plus a custom CRM and active support. Lead generation agencies and large enterprises can opt for the Custom Plan ($174/month), providing up to 12 million active lead credits and 60 million emails, with advanced CRM integration and customisation options.
No, there are no limitations on the number of channels you can utilize with Smartlead. Our cold email tool offers a multi-channel infrastructure designed to be limitless, allowing you to reach potential customers through multiple avenues without constraints.
This flexibility empowers you to diversify your cold email outreach efforts, connect with your audience through various communication channels, and increase your chances of conversion. Whether email, social media, SMS, or other communication methods, Smartlead's multi-channel capabilities ensure you can choose the channels that best align with your outreach strategy and business goals. This way, you can engage with your prospects effectively and maximize the impact of your email outreach.
Smartlead is the cold emailing tool that facilitates seamless integration with existing CRM systems and other tools through robust webhook and API infrastructure. This setup ensures real-time data synchronisation and automated processes without manual intervention. Integration platforms like Zapier, Make, and N8N enable effortless data exchange between Smartlead and various applications, supporting tasks such as lead information syncing and campaign status updates. Additionally, it offers native integrations with major CRM platforms like HubSpot, Salesforce, and Pipedrive, enhancing overall lead management capabilities and workflow efficiency. Try Now!
No. Smartlead distinguishes itself from other cold email outreach software by focusing on limitless scalability and seamless integration. While many similar tools restrict your outreach capabilities, Smartlead offers a different approach.
Here's what makes us uniquely the best cold email software:
1. Unlimited Mailboxes: In contrast to platforms that limit mailbox usage, Smartlead provides unlimited mailboxes. This means you can expand your outreach without any arbitrary constraints.
2. Unique IP Servers: Smartlead offers unique IP servers for every campaign it sends out.
3. Sender Reputation Protection: Smartlead protects your sender reputation by auto-moving emails from spam folders to the primary inbox. This tool uses unique identifiers to cloak all warmup emails from being recognized by automation parsers.
4. Automated Warmup: Smartlead’s warmup functionality enhances your sender reputation and improves email deliverability by maintaining humanised email sending patterns and ramping up the sending volume.
Ensuring the security of your data is Smartlead's utmost priority. We implement robust encryption methods and stringent security measures to guarantee the continuous protection of your information. Your data's safety is paramount to us, and we are always dedicated to upholding the highest standards of security.
Getting started with Smartlead is straightforward! Just head over to our sign-up page and follow our easy step-by-step guide. If you ever have any questions or need assistance, our round-the-clock support team is ready to help, standing by to provide you with any assistance you may require. Sign Up Now!
We're here to assist you! You can easily get in touch with our dedicated support team on chat. We strive to provide a response within 24 hours to address any inquiries or concerns you may have. You can also reach out to us at support@smartlead.ai