Smartlead vs

Firstly, our credits to Outreach io, who've put in a commendable effort. However, if you want all your emails to land in prospects' inboxes, read through our Outreach io review & claim free trial credits.

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Scale your outreach without worrying about daily limits or email reputation

Selecting an effective lead marketing platform for the business can be the wisest solution to increase your reach. However, there are many platforms available in the market providing different solutions. and are top-rated lead marketing platforms that promise business growth.

Let's look at the differences between and so it becomes easier for you to select between them

Why is Smartlead better than and the best choice for a marketing solution?

  • Unlimited Auto-Rotating Email Accounts: This allows users to scale outreach without worrying about daily limits or email reputation concerns.
  • Automated Follow-ups: Users can create sequences that feel natural and nurture conversations at scale with custom conditional email sending triggers.
  • AI Warmups for Deliverability: The tool uses AI to interact with emails, helping to ensure high deliverability and avoid spam folders.
  • Multi-Channel Outreach: It can reach prospects through multiple channels, such as email, SMS, LinkedIn, Twitter, WhatsApp, and more, increasing the chances of booking meetings and automating the sales flow​.
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Compare detailed insights

  • Automate Follow-Ups

    Smartlead AI helps you stay on top of sending essential emails. It can create human-like sequences and nurture conversations from the master inbox.

  • Manages Email Campaign is equipped with a campaign management tool to optimize the reach and create successful outcomes. While creating cold emails, it is necessary that your email looks insightful and contains valuable information.

    You get insights on enhancing the structure of cold emails with powerful strategies. Send bulk emails to the clients using the email campaign manager. In addition to analyzing performance, the tool provides real-time data.

  • Unlimited Email Warmup

    To grab the client's attention to your cold emails, leads should land at the top of the inbox. increases deliverability and ensures that your emails are seen at the top of your client's inboxes.

  • Personalization:

    Personalize the emails and select whether to use merge tags or CSV imports.

  • Track Relevant Data That Improves Success

    Track your data with SmartLead campaign analytics,in which you will access in-depth analytics to help you focus on profitable niches and messaging.

  • Unlimited Email Rotation

    With Smartlead, you can send up to 10000 emails with no extra charges. so now you can send bulk emails in a blink.

  • Whitelabel for Extra Growth

    Whitelabel Smartlead under your own domain -> and provide access to your clients with a "built for them" email platform.

  • A/B Testing

    You can try your email versions, subject lines, and opening lines with A/B testing and see what works best for you.

  • Pipeline Generation

    An impactful email can help you build and expand relationships with your clients. enables faster reach and converts your leads into customers.

  • Deals Management

    Sellers can engage their buyers with reliable sales execution. Manage the complete sales cycle at

  • Revenue Forecasting

    Outreach predicts the outcomes of the models you present to clients. Therefore, it demonstrates the tactics that can help you win clients.

Pricing comparison

  • We have a basic plan which is perfect for marketers and scale-up businesses - $33/per month

  • We have a popular plan which is perfect for marketers and scale-up businesses - $65/per month

  • We have a pro plan which is perfect for agencies and large marketing companies - $78/per month

  • We have one custom plan where you can have all Smartlead features customized according to you

  • 20 seats cost around $130 per month, and users need to sign an annual agreement. The pricing also varies depending on requirements from $1,000 to $8,000.

  • Free trial is not available.

Why do people consistently choose us?

Due diligence is critical before investing into an AI cold email, so we've done the research &collected feedback comparing all the good and bad of

Unlimited rotating emails
Outreach allows you to send 5000 emails
No extra cost per account
Unlimited email warm-up accounts
Reply handle from master inbox
AB testing
Full API Access
Agency View & White labeling
Inbuilt CRM
Tracks complete lifecycle of leads
Email writing assistant
Webhooks for real-time campaign
Global blocklist
Audience segmentation

Wrapping up

In a nutshell, Smartlead allows unlimited email rotation, customized CRM options, email warmups, email campaign management, and Spintax at affordable pricing. No need to pay separately for each account as you can link multiple accounts. Smartlead AI predicts sales and bets on strategies to increase sales. On the other hand, Outreach forecasts revenue and effective lead generation.

Lead marketing through emails is one of the most effective forms of digital marketing today. Every business should invest resources, money, and time into it. can help you grow your business and establish a reputation with your emails.

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Frequently asked questions

General Questions

What are active leads?

Active leads are the contacts you upload in Smartlead, similar to contacts in HubSpot; if you upload 1000 leads to a campaign, they are considered 1000 active leads. If you upload similar leads to a new campaign, they are not considered a “new active lead” as they already exist in our system.

Do you provide mailboxes, or do I need to connect my own?

We don’t offer mailboxes yet. You need to get your own dedicated list of mailboxes using popular providers like Gmail, Outlook, Zoho, and others that exist in the market. Once you get them, follow our detailed guides to connect them quickly.

Do you offer guides and articles on succeeding with cold emails?

Absolutely, one of our most popular guides can be found right here. It's been used by a large percentage of users to go from zero to cold emailing experts. Covering all topics from email infrastructure to copywriting and lead sourcing.

Is another tool needed for warmups?

No, Smartlead has over 200,000 highly reputed mailboxes connected. The advantage you get along with naturalized AI conversations is access to aged domains you will never find in any warmup tool.

What is the API commonly used for?

It is used popularly by agencies to automate their entire lead generation process as well as to connect Smartlead to external tools to push and pull data from. You can also connect to 1000s of apps using Zapier.

What type of businesses sees the most success with Smartlead?

Anyone that can close deals from demos will succeed with Smartlead. It works for Sales companies, Marketing agencies, SaaS businesses, Recruitment, and offline companies (like construction).

Do you provide me with lead sources?

We do not provide you with leads. You will need to use other data providers. These leads can be automatically added to Smartlead using our API or bulk uploaded via our CSV upload system.

Do you integrate with any CRMs?

We're building native integrations with Hubspot, Salesforce, Close, Pipedrive, and many more. The best part, due to our open API and Webhook infrastructure, you can connect to any CRM in the world without an issue.

How many team members can I add?

You can add an unlimited number of team members, as well as assign them roles and authority access.

Do you have custom plans beyond the Pro plan?

Yes, it's common for many people to move to Custom plans after a few weeks. You can view all the options for up to 10M leads on the subscription page once you sign up for free.


What is the difference between a lead & email credit?

A lead credit refers to a unique email address (or lead) uploaded to your account.An email credit refers to an email sent out using SmartLead across any campaign in your account.

What is the pricing for whitelabeling?

The pricing for whitelabeling is set at $29 per client. When you purchase the Pro plan, you will receive one free client as part of the package. Whitelabeling allows you to customize the branding and appearance of the platform, making it appear as your own product or service to your clients.

With the Pro plan, you have the option to add additional clients at a cost of $29 per client. This enables you to extend the whitelabeling feature to multiple clients, providing them with a tailored and branded experience.

If you require whitelabeling for your business, it is recommended to explore the pricing details and options available within your account settings or contact the support team for further assistance.

Billing Questions

Do I have to pay per email account?

No, you get access to unlimited email accounts and warmup accounts without having to pay per account. This will let you scale your email outbound and without paying a penny more.

Does Smartlead require any long-term commitment if you go for their plans?

No, Smartlead offers monthly and annual plans without any long-term commitments. You can easily and quickly cancel your individual subscriptions whenever you want to.

If I upgrade my plan am I charged the full amount or the difference?

You are charged the difference.

Powerful Automated Email Marketing that Drives Sales.

  • All Features Included
  • No Credit Card Required
  • Free Warmup Included