Smartlead - Email Templates

Illustration for cold email templates for construction companies

Construction outreach replies at 3.8%. The emails that work reference a live project, because nothing in this sector moves without one.

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Illustration for cold email templates for martech companies

Martech outreach replies at 3.4%, the lowest of any segment we measure. You are emailing people who send cold email professionally, and it shows.

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Illustration for cold email templates for creative agencies

Video-led creative outreach replies at 3.8%. The emails that work show something rather than describing what the agency can do.

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Illustration for cold email templates for financial services

Invoice finance outreach replies at 5.4%. The pattern holds across the sector: the tighter the cash-flow trigger, the better the reply.

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Illustration for cold email templates for real estate

Commercial property finance outreach replies at 4.4%. Agency and brokerage outreach is a different email, and we publish no figure for it because we h

Commercial property finance outreach replies at 4.4%. Agency and brokerage outreach is a different email, and we publish no figure for it because we have not measured it.

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Illustration for cold email templates for startups

Founder to investor intros reply at 3.9%. Customer outreach is a different email entirely, and we have not measured it, so this page says so rather th

Founder to investor intros reply at 3.9%. Customer outreach is a different email entirely, and we have not measured it, so this page says so rather than guessing.

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Illustration for cold email templates for ppc agencies

Paid ads outreach replies at 3.7%, which is on the low side for agency cold email. The emails that work open on the account, not the service.

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Illustration for cold email templates for seo agencies

SEO agencies that lead with a specific finding reply at 4.0%. The ones that lead with their services reply at 3.5%.

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Illustration for cold email templates for software companies

Software companies that open on the system a buyer already runs reply at 4.1%. The ones that lead with their own platform reply at 3.6%.

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Selling the organiser something beats asking them for something. Three event industry templates ranked by reply rate.

Event companies pitching tooling or logistics reply at 4.7%. The same companies sending sponsorship and fundraising asks reply at 3.4%.

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Name the stock, not the relationship. Supplier intros reply at 5.1%, sample offers at 4.3%.

Wholesale outreach that names actual available stock replies at 5.1%. Outreach that opens by offering a sample replies at 4.3%.

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HR outreach replies at 5.7% because the pain has a date on it. Templates built on the hiring trigger.

HR tech and staffing outreach replies at 5.7%, one of the higher rates in B2B, because the buyer usually has a dated problem sitting on their desk.

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Outreach offering payment replies at 6.0%, outreach offering exposure at 5.0%. Templates for publisher outreach.

Media outreach that opens with a paid placement replies at 6.0%. The same outreach framed as coverage or exposure replies at 5.0%.

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Naming the tool a brand already runs beats describing your service. Three ecommerce templates with reply data.

Emails that name the tool an ecommerce brand already runs reply at 4.5%. Generic creative and paid ads pitches reply at 3.7%.

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Narrow positioning nearly doubles agency reply rates. Three templates, from segment-specific to full-service.

Agencies that pitch one clearly named segment reply at 6.8%. The same agencies pitching full-service capability reply at 3.5%.

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Construction outreach replies at 3.8%. The emails that work reference a live project, because nothing in this sector moves without one.

Martech outreach replies at 3.4%, the lowest of any segment we measure. You are emailing people who send cold email professionally, and it shows.

Video-led creative outreach replies at 3.8%. The emails that work show something rather than describing what the agency can do.

Invoice finance outreach replies at 5.4%. The pattern holds across the sector: the tighter the cash-flow trigger, the better the reply.

Commercial property finance outreach replies at 4.4%. Agency and brokerage outreach is a different email, and we publish no figure for it because we h

Founder to investor intros reply at 3.9%. Customer outreach is a different email entirely, and we have not measured it, so this page says so rather th

Paid ads outreach replies at 3.7%, which is on the low side for agency cold email. The emails that work open on the account, not the service.

SEO agencies that lead with a specific finding reply at 4.0%. The ones that lead with their services reply at 3.5%.

Software companies that open on the system a buyer already runs reply at 4.1%. The ones that lead with their own platform reply at 3.6%.

Selling the organiser something beats asking them for something. Three event industry templates ranked by reply rate.

Name the stock, not the relationship. Supplier intros reply at 5.1%, sample offers at 4.3%.

HR outreach replies at 5.7% because the pain has a date on it. Templates built on the hiring trigger.

Outreach offering payment replies at 6.0%, outreach offering exposure at 5.0%. Templates for publisher outreach.

Naming the tool a brand already runs beats describing your service. Three ecommerce templates with reply data.

Narrow positioning nearly doubles agency reply rates. Three templates, from segment-specific to full-service.

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