Master Outreach with 101+ Cold Email Templates for Success

Created On:
November 9, 2022
Updated On:
April 12, 2024
101+ Cold Email Templates

In the age of social media, the following question is inevitable— is email dead? 

Well, data says otherwise. While personal communication channels have rapidly shifted towards social media platforms, sales email is still the most effective communication channel for businesses. 

A McKinsey study shows that email alone is 40% more effective than all the social media platforms combined for business communication. 

We are not done yet. When it comes to returns on investment, email marketing generates a whopping $36 on every $1 spent on it, says a study

However, crafting or finding an engaging B2B cold sales email template is no easy job— it requires a deeper understanding of the industry & its target audience and compelling copywriting skills. 

A successful business email consists of a hooking subject line, a short and concise email body, and a CTA. On that note, maintaining a friendly tone with a professional mindset is equally important to hook your audience. 

So, to help you get started with outreach games, we've handpicked 101+ cold email templates in this blog post. But before we move any further, let's get a clear understanding of cold emails and how to write one. 

A Brief Introduction to Cold Email and It's Uses

A cold email is a mail sent to a prospective client for the first time to gain some benefit in return, such as sales, contact building, business opportunity, etc. 

In a more simple and broader sense, when you send a business email to someone for the first time, it is a cold email. 

80% of people prefer receiving sales pitches through emails more than any other communication channel. From government organizations and MNCs to SMBs, all sorts of businesses rely on email communication. 

Must-Haves for Best Performing Cold Email Templates

Here's a checklist for the best performing cold email templates: 

  • Detailed prospect research (demographic data) 
  • Compelling subject line, preferably within 9 words (60 characters) 
  • Email body within 50-150 words
  • Personalization touchpoints
  • No direct selling approach 
  • No attachments 
  • Add only one CTA
  • Professional email signature
  • Follow-up (at least 5 times) 

How Do You Write the Best Cold Mail Templates? 

The quality of a cold email is directly proportional to the success of an email campaign. Keep the following points in mind while composing a cold email template. 

1. Subject Line Creates the First Impression

A SuperOffice study has shown that 33% of all email recipients open business emails solely based on the subject line. 

The subject line is the first mode of communication with your prospect, so it has to be smart and catchy. 

According to experts, the shorter the response, the better. We'd recommend using no more than 60 characters or nine words. On that note, using your prospects' first names in the subject line makes them feel valued, and it increases email open rates

2. Short and Simple Sales Email Templates Win

We, as humans, have a very short attention span, somewhat around 8.25 seconds only. And our information consumption habits have rapidly changed with the heavy dependency on digital media. 

It is necessary to keep your email content short and crisp to hold your readers' attention. Cold emails usually consist of four major parts:

  • Introduction: The sender introduces themselves to the recipient. 
  • Purpose: The sender states the reason for contacting the prospect. 
  • CTA: CTA or call to action is a clear persuasion that encourages recipients to take some kind of action. 
  • Salutation and Ending: A proper closure with greetings and encouraging the prospect to carry on communication. 

Here's an example of cold outreach email template: 

Subject line: {prospect's first name}, we've got something new for you! 

Hi {prospect's name}, 

Hope you are well! 

I am {sender's name} from {sender's company's name}, and I wanted to reach out to let you know that we are soon launching {product's name}. 

The pre-booking starts from {date and time} on our website. 

Hurry up to get the early-bird offer and many more. 

Reach out to us with any queries, and thanks for your time. 


{sender's name}

3. Personalization in Sales Email Templates

A recent study published on Yes Lifecycle Marketing hints that personalized emails have 50% higher chances of open rates. 

Always try to make your email as conversational as possible. When you meet an old friend, you like to be called by your own name. The same psychology works for cold emails. 

So, it is not enough to just copy and paste a template and send it to multiple prospects. Research each of your prospects and customize the template with personal info to make it sound friendly. can create personalized email first lines to increase your email open rates. It also verifies email lists for increased deliverability

How Many Follow-Ups are Too Many Follow-Ups? 

Considering your prospect receives hundreds of cold emails every day, that one email is not enough to convince (even register on their mind) them to take action. 

That's where follow-up emails come in. A Saleshandy report indicates that 80% of confirmed sales require (at least) five follow-ups after the first email. 

So, there's no upper limit for follow-up emails. These emails should consist of the reference to the first email. Add new information based on your client's intent and keep it short. 

You can easily automate the follow-up process with modern-day cold emailing tools. 

What is the Right Time to Send Cold Emails? 

Although many disagree, expert sales reps consider 9 am - 11 am as the ideal time to send cold emails. Also, Tuesday, Wednesday, and Thursday are considered the best days to send emails, as response rates remain higher. 

Follow-up emails get better open rates on Mondays and Tuesdays. And do not ever send business emails on weekends. 

The demography and behavior of your target audience play an important role in deciding the right time. So, extensive research on your prospects' data will help you set the right time to send emails. 

Direct Approach Cold Email Templates 

B2B platforms like LinkedIn have opened up a new horizon for cold emailing. You can reach your prospects directly and reach out to them through cold prospecting email templates. 

Now, the question is, how do you write a direct approach cold email? 

Here are some tips that help us with scale: 

  • Research your prospect. Get a deep understanding of their social media profiles (including LinkedIn), company position and responsibilities, and relevance to your cold email campaign. 
  • The key to success is personalization. So, write every email based on the data you have found in research and customize the content based on their needs. 
  • Highlight their pain points and explain how your service/product can help solve them. 
  • Keep your cold email short and clear. Do not write more than 150 words. 
  • Considering you are reaching out for the first time to them, write a specific (ideally short) email subject line. 
  • Do not hesitate to use a clear CTA (call-to-action) to carry on the engagement. 

1. Prospective Collaboration

Subject: {company name} <> {Prospect's Company}

Hello {first name}, 

I have been following you on LinkedIn for some time and wanted to connect and introduce myself. 

I am {your name}, and I work as an {job designation} at {company name}. Our company's award-winning {product name} has been helping businesses overcome {specific pain point}. 

I just wanted to check and understand what your vision is for {prospect's company name} and how {your company's name} could help you reach that goal. 

Would you be interested in bringing this further in a Zoom meeting? Let me know what your schedule looks like this week, and I would be thrilled to set a time for us. 


{Sender name}

2. Praising the Prospect

Subject: Hey {prospect's name}, got some time to talk? 

Hey {prospect's first name},

I have checked your LinkedIn account recently and got to know that you have been upgraded to the role of {job profile} at {prospect's company's name}. My heartiest congratulations! 

I also realize that in this new position, you are responsible for the smooth operation related to {propect's department name} in your company. 

Do you think that the efficiency of {prospect's company} 's {department} teams can be improved through {your proposed idea}?

If {your proposed idea} interests you, I assure you our {product/service} will attract you.

Are you free anytime next week for a brief call to get a walkthrough of {product/service}? 

Thank you, 

{sender's name}

3. Hooking Customer Story Pitch

Subject: Want to scale your business?

Hi {prospect's first name}, 

I hope this email finds you in great condition! 

I have a superb idea that I can pitch in just 10 minutes. It will help {prospect's company's name} reach {target goal} within {time frame}. 

{Another customer's name} from {customer's company's name} achieved {target goal} in just {time frame} with the help of {product name}. 

Does it ignite your curiosity? 

If you are interested to know how {product name} can help your business reach {target goal}, I can set up a meeting for further discussion. 

Would you mind sharing a few dates to get on a call this week? 

Best regards, 

(sender name) 

4. Through Mutual Contact

Subject: {mutual connection} from {mutual connection's company name} suggested getting in touch

Hi {prospect's first name}, 

I hope you are doing great! 

I am reaching out because {Mutual connection} recommended we get in touch. I have heard how you have grown your company's {department name} single-handedly. 

I work as {job profile} at {company name} that does {xxxx}. 

Upon thinking about your job role at {prospects company's name}, I thought our {product/service} could be a great fit for your company for growth. 

With over {number of customers} happy customers, we've helped each of them grow their businesses within {time frame}. 

I think {product/service} can help you achieve {projected goal} in a stringent budget. 

If it is something that interests you, would you mind getting on a call any time next week to chat further? 


{sender name}

5. Congratulations on the Successful Fundraiser 

Subject: Congrats on Fundraising!

Hi {recipient name},

Congratulations on raising that funding round! I'm sure it wasn't easy, but you totally deserve it.

We've been thinking about you, and we wanted to see if there's anything we could do to help grow your business. {product name} has helped a lot of companies get off the ground, and we think it can do the same for you.

We'd be happy to show you how our product can make your daily life more productive. 

We're excited to offer a free trial of {product name}, so you can see how it would work for your team.

If you're interested, I'll send you an email with more details soon!


{sender's name} 

6. Congratulating on Promotion

Subject: Congrats from {sender's name}

Hi {prospect's name}, 

Many, many congratulations on your new job role. You seem to be the perfect fit for such an important role. I learned about your promotion in {media platform}, and I am sure you'd bring positive changes to your company. 

I'm happy to see you succeed. 

We provide {product/service} to companies in your industries, and I would be happy to get on a call with you to discuss how our {product/service} can help you scale your business. 

We are just an email away. Let us know. 


{sender's name}

7. Blog Appreciation

Subject: Stop blowing my mind with your articles! 

Hi {prospect's name}, 

I came across your website while doing some market research, and I meant to tell you that I loved each and every piece you wrote. 

The way you have broken down each aspect of {subject/niche} effortlessly is simply amazing. 

I am also working in the same field. I am eager to get on a call with you and discuss this further. 


{sender's name} 

8. The 'Startup' Approach

Subject: Are you looking for a solution to {business problem}?

Hello {first name}, 

Are your {department name} employees facing problems with {pain points} currently? 

I am {sender name} from {sender's company's name}. 

We work with hundreds of companies from your field of expertise, like {name of some client companies} to ensure {pain point} is resolved with our {product/service}, and they can scale their businesses. 

I understand that you are busy handling {department's name}, but how about we get on a call at your convenience to discuss {pain point and proposed solution} to solve the issue forever? 


{sender name} 

9. Grabbing Prospect's Attention

Subject: You must try {product/service name} to solve {prospect's pin points} 

Hi {Prospect's name},

Hope you are having a great day! 

We are really psyched to let you know that our {product/service} has {achievement of your product/service}. 

We also found it hard to grasp, but it is the truth. 

Our {service/product name} has helped {customer's name} to reach {business target} in just {time frame}. 

If you want to reach {prospected business goal} and scale your business within {time frame}, reply to this mail. 

My team and I would be happy to set up a meeting to give you a walkthrough of the process. 

Thank you, 

{sender name}

{sender designation and contact details} 

10. KISS: Keep It Short and Simple

Subject: 10 minutes to success! 

Hi {prospect's first name}, 

I am {sender name} working for {sender's company's name} as a {job title}. Let me make it short and quick for you. 

{Sender's company's name} specializes in cold email {insert any other service/product} and is currently serving {number} clients worldwide. 

We have made positive impacts for {XYZ company} by generating {proven results} within a month.

We can guarantee you three things with our {service/product}:

a) Increased {stat for growth}

b) Cost reduction up to {proposed percentage}

c) Assured {benefit of the product} 

{case study of your product/service with stat} 

You can understand the whole process is just 10 minutes. Will you be interested in booking a meeting with us? 

Let me know what you think! 


{sender name}

11. Straightforward Pitch

Subject: Wanna hear the exciting news? 

Hello {prospect's name}, 

I am {sender's name} from {company's name}, and our expertise lies in {field of expertise}. I understand that with the hustle of managing a business, it is hard to {pain points of the prospect}. 

With traditional software, you have to invest labor to get the desired result for your business. However, the {product's name} from {company name} can automate your business operation. 

I think this grabs your attention. Would you mind getting on a call and letting me explain the {product's workflow} in just 10 minutes? 

Let me know if we are on the same page, and I'd be happy to arrange a meeting next week. 

In the meanwhile, check out the walkthrough blog to get an overview: {blog link}


{sender's name}

12. Problem Solving Assurance

Subject: {company's name} is here to solve your problem! 

Hey there {first name},

Are you tired of your hectic schedule and in need of a much-needed break? 

Don't worry; we've (Company's name) got your business covered. 

Our {product/service} has helped numerous entrepreneurs like you to save time and effort by automating {department name} workflow. 

For example, using our own technology, we save around 5 hours of manual (tedious, obviously) labor every week. 

Do you want to take some time off and spend the coming holidays with your family? Let's get on a call to give you a walkthrough. 


{sender's name} 

13. Flattering the Prospect

Subject: Great going {prospect's first name}

Hi {prospect's first name}, 

Congrats on reaching the finals of {tech show/award ceremony}. I followed it till the end, and I must say that your pitch was mind-blowing.

Your inbox might be filled with emails right now! 

Did you think about email automation? Why not do it with {product name}? 

Each time you receive an email, the sender will receive an automated response. And, of course, you get to customize the email too. 

I am confident that you can focus on your work efficiently as our {product name} will save you a lot of precious time. 

Wanna learn more? Let's get on a call for a brief discussion. 

Best wishes, 

{sender's name}

14. Three Sentence Email 

Subject: Here's a plan you can't refuse! 

Hi {prospect's first name},

Myself {sender name}, working for {company's name} as {designation}. 

I have a solid plan for your marketing team's growth that you can't refuse (Godfather style}!

Let's connect when you are free, and I will tell you how! 


{sender name}

15. Content Admiration Technique

Subject: Damn! Your article on '{content topic}' was right on point! 

Hi {first name}, 

I have been following your {blog name} for a few months and just finished reading the write-up on {article topic. 

It intrigued me how you have easily addressed the issues about {pain points} and pointed out the solution. 

I am {sender name} and I work for {company's name}. We'd like to help you grow your blog and reach more audiences with email marketing. 

We have been doing this for {time frame} and helped {number of clients} micro businesses generate 7x more revenue through our {name of the email marketing tool}. 

If it is something that interests you, let me know, and we can get on a video conference at your convenience for further discussion. 

Thanks and regards, 

{sender's name} 

16. Stand Out from the Crowd

Subject: {prospect's name}, we can offer just the thing you need.

Hi {prospect's name}, 

How's your day? 

I have recently checked your website, and I got to know that you were using {competitor's name} to scale your business. 

Our company, {company's name}, specializes in cold emailing. 

However, we have {product specifications that make the sender's company stand out from the mentioned competitor}. 

I am attaching a few links to our blogs so you can comprehend what makes us different from {competitor company's name}. 

{blog link #1}

{blog link #2} 

If it interests you, send a reply, and we can arrange a video call with our {product's name} expert. 


{sender's name}

17. Offering Tailored Solution

Subject: This is something just for you! 

Hi {prospect's name}, 

Are you tired of sending individual emails in a marketing campaign? 

I know you'd agree. And beyond that comes sending personalized follow-up emails to everyone! 

It is not only time taking but also unfavorable for you. Don't worry; we've got your back. 

I know that people from your industry are always on the go, so why not let our {product/service} take care of your emailing job? 

We've created {product's name}, an email automation tool, keeping your industry in mind. 

You don't have to worry about writing personalized emails or sending timely follow-ups, {product's name} will take care of it for you efficiently! 

If it seems intriguing to you, please reach out for further discussions. 


{sender's name} 

18. Arousing Curiosity

Subject: {prospect's name}, I have a question! 

Hello {prospect's name}, 

I hope you are doing well! 

I am {sender's name} from {company's name} and I am responsible for handling {department's name}. 

I wanted to ask you how you manage your emails. 

Are you using any tool or doing it manually? 

I would love to discuss it with you sometime. Would you let me know which time works best for you? 

Let's talk soon; cheers! 


{sender's name}

19. Elevator Pitch

Subject: {prospect's name}, this is a perfect solution!

Hi {prospect's name}, 

I know you are really busy, so I will keep it short! 

I want to ask you something: {ask questions related to your field of expertise or service to invoke pain points}? 

Well, this is exactly what we resolve at {sender's company's name} for our customers. 

The reasons we think we'd be perfect for each other are: 

{point 1}

{point 2}

{point 3} 

Over 92% of our customers have shared that they have grown their businesses {metrics} and continued their services with us! 

Do you think we can help your business grow as well? 

Let me know, and we can get on a call to discuss it further. 


{sender's name} 

20. Reaching an Industry Leader

Subject: You've rocked LinkedIn {or Twitter} 

Hey {prospect's name}, 

Came across your profile on LinkedIn {or Twitter} while looking for {mention their area of expertise and why you were looking for experts like them}. 

I must say that your professional background and achievements are really stunning, and I truly think I can learn a lot from industry leaders like yourself. 

I am sure that you face {pain points} every day professionally! 

Well, I can assure you that you can {solution to the pain points}. 

Let's set up a time of your convenience, and I will introduce you to {service/product}. 

Keep rocking. 


{sender's name}

Link Building Cold Email Templates 

Link building is super important (and the most challenging task for SEO) for a business to get recognition in online spaces. However, it might be a bit tricky to write a compelling link-building email. 

Here are some tips we follow to compose cold outreach email template for link-building requests: 

  • Sending a template is not enough. Personalization helps you gain a prospect's trust.
  • Explain why they should build links for you. If possible, point out their benefits in doing so. 
  • When requesting a blogger, show how your links can improve their content and, in return, propose to add their links to your website. 
  • Do not come off as a spam sender. First, build rapport with your prospect and then ask for link-building. 

21. Link Building Survey 

Subject: can you spare a minute? 

Hey {recipient's name},

I hope you are doing well! 

I'm reaching out to see if you have a minute to answer some questions I have about your link-building strategy and how it impacts your SEO. 

We're gathering data for our next article, so I would really appreciate your input on the following questions: 

{link building survey question #1}

{link building survey question #2}


{sender's name}

22. B2B Collaboration Email Template

Subject: {company name} would love to share your success with the world!

Hi {recipient name},

I wanted to reach out to you about your business and ask if you are interested in receiving a backlink to your site from our website. 

We are looking for quality, successful businesses like yours that are able to help make our site grow. Below is a snippet of a backlink we have on our site:


This is just another example of our site's many backlinks. Results vary depending on how many links you purchase, but we can guarantee that it will boost your search engine ranking. 

We want to help you g your business and share it with the world; would you like me to send more information about this?

Best regards,

{sender's name} 

23. Icebreaker Technique

Subject: {first name}, loved your {topic} blog

Hey there {Prospect's name}, 

I am {sender's Name} and I work in [company's name} as a {sender's job title}. Much like yourself, I am also responsible for handling {area of expertise} and creating well-researched articles and emails.

I am fortunate to get the opportunity to read your {article name}, and I am elated how you have put such a complex subject so easily together. 

While reading your blog, I found a few anchor texts that were outdated {curating old information}. And I understand that it can be really hard to find articles to link to your article; cause I have been there too! 

That's why I suggest you link my {blog name #1} and {blog name #2} to help your subscribers get the right and updated information. 

This can overall increase your blog's credibility and help you rank in SERP faster. 

In return, we are happy to add links from your website/blog to our articles. 

Here's our website's link: {link} 

Let's connect if you are up for the collaboration! 


{sender's name} 

24. Backlink Exchange

Subject: {prospect's first name}, such a brilliant piece! 

Hey {prospect's name}, 

I am the Content marketing manager at {ABC company}. I am responsible for creating and marketing long-form content, much like you. 

Yesterday I read your blog on {website name} about {blog topic}, and I loved it thoroughly. 

I am reaching out to know whether you'd be interested in adding my blog on {blog topic} to your article. 

It would contextually enhance your article's value in the {mention particular anchor text} section. In return, I will also be happy to add one of your article's links to my blogs. 

Let me know if you are interested!


{sender's name} 

25. Newsletter Linking Request 

Subject: Can you please help me? 

Hi {recipient's name},

Thank you for your newsletter!

I just wanted to reach out and see if it would be possible to put a link to reply back in the newsletter. It's a great way to ensure that our clients can get in touch with us immediately.

Please feel free to include us in your newsletter. Also, can you please send me the link I would need to put on my webpage in exchange for your help? 

Thank you so much for your help!


{sender's name} 

26. Influencer Outreach 

Subject: Let's roll (our ROI)

Hey {prospect's first name}, 

Hope life's treating you well! 

I am {sender's name} and am the influencer marketing manager at {company's name}. 

I have been following your social media handles (namely Facebook and Instagram) for quite some time now. I am completely amazed how you {specify the reasons you love their content}. 

I am writing this email because I want {sender's company's name} and you to collaborate to market {product/service name}. 

Upon seeing your articulated knowledge about {niche market}, I think you'd be the perfect match for our company's growth. 

Let me know if you are interested, and we can discuss all the necessary details then. 


{sender's name} 

27. Article Backlinking Request

Subject: Your article + our article = perfect match

Hello {prospect's name}, 

I hope you are doing well. I'm writing to see if you would be interested in a backlink from our blog to your article on {article title}. The content is {content of the article}, and we feel it would greatly compliment your work.

We will send you the link once it has been published.

If you're interested, please let me know, and I'll get right on it! If not, please just ignore this message.

Thanks so much,

{sender's name}

Referral Cold Email Templates

Referrals work miraculously to scale a business. In fact, it is one of many organic ways to build connections and drive an organization toward success. 

Here are some cold prospecting email templates for referral requests. Feel free to steal! 

28. Request for Recommendation: Client Outreach Email Template

Subject: Can I please ask for your help?

Hey {recipient name},

I hope you are doing well. 

I am sending this email because I'm reaching out for a recommendation that would be very valuable to me. Do you know of any companies in the marketing industry that you would recommend? 

If so, could you kindly let me know their names and websites?

I really appreciate your time and advice on this matter. Thank you so much!


{sender name}

29. Referral Cold Outreach: Proven Sales Email Template

Subject: {name}, I have a recommendation for you

Hi {name},

I hear you're looking for email marketing software, and I've been using {product name}. I'm really happy with it so far. 

It's easy to use, and they have a lot of great features - {feature}. 

If you'd wish to learn more about it, just reply to this email, and we can chat!

Take care,

{sender name}

30. Thanking for Recommendation

Subject: Thank you for the recommendation!

Hi {recipient name},

I wanted to thank you for recommending our company to your friends. We're delighted to have you on board, and we hope that {product name} can help make your business even more successful.

We're always happy to answer any questions, so if there's anything we can help with, just let us know by replying to this email.

Thanks again,

{sender name}

31. Friend's Referral

Subject: {common friend's name} is your true friend

Hey, {prospect's name}, 

Hope you are doing well!

I recently got the opportunity to connect with your friend {friend's name} on LinkedIn. And upon a discussion, he/she suggested to me that I must connect with you. 

He/she mentioned that you are facing some problems regarding {pain points about concerned areas}, and I thought our solution, {product/service name}, could solve it for you. 

Our company, {company's name}, has helped more than {number of clients} clients over the past three years to solve {{concerned problems}. 

If it is something that interests you, please reply to this email. We'd be happy to arrange a video call and give you a brief overview. 

Thank you, 

{sender's name}

Follow-Up Email Templates

The most used form of business communication is follow-up emails. A done deal literally translates to unnumbered follow-ups. 

Here are some tips for composing an excellent follow-up email: 

  • A follow-up can be about many things. So, before you start writing, determine the objective of your follow-up email. 
  • Be transparent with what you want to say. Keep your message clear and concise. 
  • Always use the context of your previous email. It is best if you maintain the same email thread.
  • Send follow-ups on Mondays and Tuesdays, as these days see more open rates than others. 
  • If you don't get a reply to your follow-up emails, don't stop sending them. It takes at least five follow-up emails to close a deal. 

32. First Follow-Up 

Subject: Hey {prospect's name}, remember me? 

Hi {prospect's first name}, 

I have reached out to you on {date} about {discussion topic}. 

I understand that you are super busy with your responsibility at your workplace. 

Did I tell you that we offer a {30-day trial period} without credit card details? 

You can sign-up to our website and enjoy {product #1} and {product #2} for 30 days straight for free to see if they fit your needs. You can opt-out any time you prefer, and we won't ask you why. 

Let me know if you are on board! 

Best wishes, 

{sender's name} 

33. Second Follow-Up 

Subject: Haven't heard from you.

Hi again {Prospect's name}, 

Hope you are doing well. 

I am contacting you to ask if there is any update regarding the last email I sent you. 

Considering the email got lost in the pile of emails, I really hope you read this one. 

Just to rekindle the conversation, we are offering you {a gist of the first two emails}. 

Drop a reply if you are interested. 


{sender's name}

34. Third (and Final) Follow-Up

Subject: Let's get over it! 

Hey {prospect's first name}, 

I hope I am not invading your space. But this is the last time, I promise. 

Are you thinking about considering {product/service name}? 

I would assume that you have better offers or the timing isn't right if you don't reply. However, if you are still thinking about considering our {product/service name}, please let us know what's holding you back.

We'll be happy to help resolve any issues you face. Looking forward to getting you on board. 


{sender's name}

35. Further Discussion Follow-Up

Subject: {recipient name}, do you have any questions? 

Hi {recipient's name},

It was great catching up with you last week. I hope you're having a great day.

I wanted to quickly follow up on our conversation about {our product}. I'm happy to answer any questions you may have, so please feel free to reply to this note if you have any.

{Employee name} would be happy to help you resolve any doubts you might have. 

Thanks again for meeting with me, and kindly let me know if you need help with anything else!


{sender's name}

36. Interview Follow-Up

Subject: {recipient name}, it was great knowing you! 

Hi {prospect's name}, 

I hope you are doing well! I wanted to follow up with you on the interview we had on {date}. I'm really interested in your experience and expertise in {field} to help me in my research.

I have a few quick questions for you.

When can we set up a time?

Please let me know what works for you, and I'll look at my schedule and get back to you tomorrow.

Thanks for your time, and I hope to hearing from you soon.


{sender's name} 

37. Rejection Follow-Up

Subject: We are sorry! 

Hi {recipient name},

Thanks for taking the time to interview with {company} last week. 

We're sorry that we couldn't provide an offer at this point, but we will keep your CV and portfolio on file and keep you in mind if a position opens up.

We hope the best for your next venture and look forward to working with you in the future. 


{sender name}

38. Voicemail Follow-Up

Subject: {recipient name}, Thanks for your time!

Hi {recipient's name},

It was great to speak with you on the phone today. I had the chance to go over your account and see how you are doing with the program. I hope you are doing good.

I wanted to follow up to see if you have any concerns about the service. If not, that's great – we'll be in touch again soon!

If you would like, we can book a time for me to come by your house and show you how it is set up and answer any questions for you. Let me know what works best for your schedule, and we can get this all sorted out.

Thanks again for contacting us today. Have a great weekend!


{sender's name}

39. No Response Follow-Up

Subject: Should we say goodbye already?

Hi {prospect's first name}, 

I have tried your phone several times, and I haven't gotten any answer. I know you are busy with work, so I am leaving this email here. 

We, at {company's name}, respect your time, and if we don't get a reply to this email, we'll close your email on {specific date and time}. 

Please let us know if you are still interested in continuing business with us. 


{sender's name}

40. Payment Reminder Follow-Up

Subject: Urgent: payment due on {date}

Hi {recipient's name}, 

I hope you are doing great. We'd like to thank you for trusting and doing business with us. 

We sent you the invoice on {specified date} and haven't heard from you since. 

We would like to request your $100.00 payment. As agreed, please find and attach the invoice below to this email. Please remit payment within seven days by clicking on the link below: 


We thank you for your generous cooperation and look forward to hearing from you soon!

Thank you, 

{sender's name} 

41. After-Call Email Follow-Up

Subject: {prospect's first name}, the blueprint is waiting for your approval! 

Hey {prospect's name}, 

Our team at {company's name} is fortunate to connect with you. 

After our brief call and listening to your requirements, the team and I came up with tailored ideas to meet your needs. I have created a blueprint of how we can proceed, and we are eager to discuss it with you. 

Let's get on a call this week at your convenience and discuss the actionable steps to get your heads up. 

Can you give me a few times when you are available so I can book a meeting with you? 

I am rooting for collaborating with you! 

Thanks and regards,

{sender's name} 

42. Cold Email Follow-Up

Subject: {prospect's name}, we are still waiting for your response! 

Hi {prospect's first name}, 

I am {sender's name}, working in {sender's company} as {job position}. I sent you an email on {date} and haven't heard from you since. 

I am following up to know whether you are interested in our {services/products}. We are happy to help if you have any doubts. 

Let's get on a brief call and discuss how we can proceed. 


{sender's name}

43. Follow-Up Email After physical Meeting

Subject: Remember me, {prospect's name}? 

Hey {prospect's first name}, 

We met at {name of the conference}, and we talked about how our organization, {company's name}, can help you scale your business from {sales figure} to {projected increased sales figure}. 

I am quickly mentioning three points to reach the goal: 

· Point #1

· Point #2

· Point #3

I am rooting to meet with you over a cup of coffee, maybe at {coffee shop's name} (I know it's your favorite), and discuss further! 


{sender's name} 

44. Webinar Confirmation Follow-Up

Subject: {prospect's name}, looking forward to meeting you in the webinar! 

Hi {prospect's first name}, 

I hope you are doing well. I have noticed that you have RSVPed for our upcoming webinar on {webinar topic}. 

Here, I am attaching an itinerary for the webinar and a few articles to understand what to expect from it: 

{itinerary link}

{article link #1 and #2}

See you on {date and time}! 


{sender's name}

45. Meeting Confirmation Follow-Up

Subject: A quick confirmation, {prospect's name}?

Hi {prospect's name}, 

I am writing this email to confirm our meeting on {specific date} at {time}. Please update me if you want to reschedule it. 

Or else, we are meeting on {date and time}. I will send you the link 30 minutes before the meeting. 

Thanks and Regards, 

{sender's name} 

46. Following-Up Later Request

Subject: Is this a good time to talk? 

Hi [prospect's name},

I am {sender's name} from {sender's company's name}. In our brief call last week, you asked me to follow up on {date}. 

Here's a link to the detailed proposal to streamline {the pain points} of your marketing team. It won't take more than ten minutes of your precious time. 

Give it a quick look, and let me know your thoughts! 


{sender's name}

Offer Based Cold Email Templates

A business thrives on customer relations, not mindless selling. Offering customers gifts or discounts or engaging them in exciting deals helps strengthen the bond between a business and its customers. 

Here are some offer cold outreach email templates that you can optimize for your next campaign. 

47. Tailored Offer Technique

Subject: Shhh! 50% off only for you. 

Hi {prospect's name},

Our Christmas sale is live! (You can modify the name of the sale)

We offer 50% off on all our {products/services} for our first-time customers. You can avail of the discount by signing up for our platform. 

This amazing offer is live till {time and date}. Hurry up! 

Here's a link to the sign-up page: 

{sign-up page link} 


{sender's name}

48. Gift Card Giveaway

Subject: Make {occasion} more fun with your customized gift card!

Hi {prospect's name}, 

{Occasion} is coming early this year! 

Email marketing is the easiest and most guaranteed way to scale your business. We helped over {number of clients} last year, and {percentage} of our customers have successfully grown their businesses. 

Sign up for our free trial and get a {gift card}. This offer is valid until midnight, o hurry up! 

Sign-up here: {sign-up page link}


{sender's name} 

49. Discount Announcement

Subject: {prospect's name}, we have an exciting offer for you! 

Hey {prospect's name}, 

I hope you are doing well. We cordially thank you for trusting and doing business with us! 

It encourages all of us to provide better service to amazing customers like you. 

As we are approaching the year-end, we have curated a special offer just for you. {offer details with availing time}. 

Reply to this mail or call us at {phone number} to avail of this offer. 


{sender's name}

50. Free Trial Offer

Subject: Countdown begins. Where are you? 

Hi {prospect's name}, 

Merry Christmas! 

I have an offer for you to lighten up the festive mood. 

As our team has been working on the new update of our service, we'd like to offer you a 30-day free trial and a lifetime membership. The clock is ticking, and it stops at midnight. 

So hurry up and avail the amazing offer by replying to this email. We'll wait for your feedback. 


{sender's name}

51. Tool Walk-through Offer 

Subject: {recipient's name} - The best email marketing software

Hi {recipient's name},

We want to help you extend your business. We've created a free tool walkthrough offer to show you how our email marketing software can help you.

{Tool name} will guide you through step-by-step tutorials of our product and give you the very best out of our service.

This is a limited-time offer, so make sure to take advantage now!

Feel free to reach out with doubts and queries!


{sender's name} 

Value Addition Cold Email Templates

How many times has it happened that you learned something very important from a business email? Well, whenever it might happen, It feels amazing. 

Adding value to one's customers without trying to sell desperately shows a company's integrity. It shows the company's sincerity and helps build trust among clients. 

Check out these amazing value-adding cold prospecting email templates: 

52. Expert Outreach #1

Subject: {prospect's name}, we are here to help! 

Hi {prospect's name},

We're reaching out to you as an expert in your field. We hope we can be of some help to you. Our team is looking to speak with you about how our {product} can add value to your business.

Outreach campaigns are designed by experts like you, who use their expertise in their field and their knowledge of the customer journey to craft personalized messages that will resonate with individual customers and drive them toward the desired outcome.

If this sounds interesting, please reach out to us at {email} or give us a call at {number}. We look forward to hearing from you!


{sender's name} 

53. Expert Outreach #2

Subject: You + Me = 6x more revenue

Hi {recipient's name},

Your message gave me an idea for a new approach for {topic}! 

I'd love to share my expertise with you. I've had a ton of experience in this field and have already contributed to {number} articles. 

My most recent article, "{latest article title}", was featured on {platform}.

I'm attaching my portfolio to this email and look forward to hearing from you soon.


{sender's name} 

54. Product/Service Recommendation

Subject: {service/product} can {projected results}

Hey {recipient's name},

I hope you are doing well. I am {sender's name} from {XYZ company}. 

We've recently launched {product/service name}, our newest product that we hope can help you grow your business. 

We think it could be a great fit for you because of its {benefits}. We've created a step-by-step video tutorial of how it works to help you understand what this {service/product} can do, 

Have any questions? Just reply to this email, and we'll get back to you as soon as possible!

Best regards, 

{sender's name} 

55. Content Authority Building

Subject: {prospect's name}, thoughts on this? 

Hi {prospect's name}, 

First, let me introduce myself. I'm {sender's name} from {company's name}, where I work as {job role}. 

Our company has been an industry leader for more than {number of years}. We help businesses grow in {specific industry}. 

Upon seeing your keen interest in {topic} from your writings, we'd love to help you grow your {blog/website} through our [product/service}. 

If it's something that interests you, I would be very happy to connect over a call and explain it further. Let me know what you think. 


{sender's name} 

56. Case Study Outreach #1

Subject: {product's name} Case Study - {client's name}

Hi {recipient's name},

We wanted to share a quick case study with you on how our product helped {client name} grow their business.

In just two months, {client name} has seen a significant increase in customer conversions, thanks to our {name of the tool}. 

This is what they had to say about our product: "We've been able to reach out to people who would never have known we exist."

Watch the video below for more information on how our {name of the tool} can help you grow your business.

Feel free to reach out with any questions!


{sender's name}

57. Case Study Outreach #2

Subject: {client's name} - case study

Hi {prospect's first name},

I hope you're doing well! 

I wanted to reach out because I saw that you're looking for a way to grow your business. I recently came across a case study about {company name} and how they were able to increase their conversion rate by {percentage} by using our {niche} software for {prospected target}.

Long story short, our software helps businesses like yours grow their business by increasing conversions, so it's worth a try!

If you want more information on how our software can improve your conversion rate, reply to this email, and we'll set up a demo call with one of our experts.

I am attaching the link to the case study for your reference: {link to case study} 


{sender's name}

58. Resource Sharing 

Subject: {industry} Resources for you! 

Hi {recipient's name},

I hope you're doing well.

We have observed a few points that we know would be beneficial to you, and we would like to offer our advice on how to better serve your company. Here are links to {resource}.

We offer [product/service} to businesses from {specific industry} industry.

We want to make sure the best resources are always at your fingertips, so please let us know if we can help in any way!


{sender's name}

59. Tool Recommendation

Subject: {product's name} is perfect for your business.

Hi {recipient name},

I just wanted to let you know about our product, {product name}. It's a tool that can help you grow your business by improving conversion rates by {percentage}. In fact, some of our customers have seen up to a {percentage} improvement in their conversion rates!

We're confident that this is something that can be of great use to you. Our blog also offers helpful articles and tutorials on how to get the most out of our software. Hope this helps!

Here's a link to our blogs: {blog link}


{sender's name}

Humorous Cold Email Templates

"There is nothing in the world so irresistibly contagious as laughter and good humor." – Charles Dickens.

True, who doesn't like an email that makes them laugh during a mundane weekday? Writing humorous emails can actually help you stand out from the crowd. 

Here are some examples of cold outreach email templates you can use: 

60. Personal Info

Subject: Great recommendation, {prospect's name}

Hi {prospect's name}, 

Since you are busy taking care of executing {mention tasks}, I asked your colleague, {recipient's teammate's name}, about your favorite place for lunch. 

Guess where I am right now? 

You're right; I am at {prospect's favorite pub}. 

{Image of the place}

Let's meet here sometime next week at this place to discuss the possibility of working together. 

Best regards, 

{sender's name} 

61. Lighthearted Pitch

Subject: Seeking a new "friend"

Hey {recipient's name},

I'm looking for someone who's outgoing, not afraid to try new things for their business, and has a sense of humor. Seems like that person is you. 

I don't know if you are aware, but our company, {company's name}, has recently launched {product name} that can solve your {pain points}. 

If you are interested, maybe we can talk about it over a cup of coffee. 

We can chat more about this over email or maybe even in person if you want to give me your number.

What are your thoughts?


{sender's name}

62. Betterment Prospect

Subject: Life Is beautiful!

Hi {prospect's first name}, 

Morning has broken (Cat Stevens style), the Sun is shining, and you know how to solve {pain points}, right? 

Well, if you have no distinct answer to the last one, we've got you covered. We would love to offer some foolproof ways to get over {pain points}. 

We have helped similar businesses and individuals with successful solutions, and you can read what they think about us here: {link to customer testimonials}. 

If you are interested, feel free to book a time in my calendar attached below. We are eagerly waiting to hear from you. 


{sender's name} 

63. Pink Floyd Style

Subject: Hello, is there anybody in there? 

Hi {prospect's first name}, 

How is life treating you? I have called you a hundred times. 

On a serious note, last time we had a chat, I told you about the {product/service} that can solve {pain points} within {a specific timeframe}. 

I was wondering, are you still interested in that offer? If you are, let's connect over a call, and I will give you a brief overview of how it's done. 


{sender's name}

64. Blatant Approach

Subject: I know you hate me! 

Hi {prospect's name}, 

I hate sales emails too. But hear me out for a minute, will you? I will keep it short. 

I am {sender's name} from {sender's company's name}. I would help you grow your {sales/ROI} from {sales figure} to {prospected sales figure}. 

Would you like to hear more from me? Reply here to get on a call and discuss the process. 


{sender's name} 

65. Playful Approach

Subject: {prospect's name}, do you like golfing? 

Hi {prospect's first name}, 

Are you watching PGA 2K22? Me too. 

I know you are super busy with your responsibilities, but a 10 minutes talk can help your business. 

You sound interested. Well, we offer {service} to businesses from your industry to scale {percentage/number} within {timeframe}. 

Let's talk over a call or go to your favorite golf course, maybe? Let me know. 


{sender's name and contact details} 

News Cold Email Templates

Sending cold emails to break important news seems right. Do it with ease with our cold prospecting email templates for news. 

66. Guest Speaker Invitation

Subject: Guest Speaker Request

Dear {recipient's first name},

I hope you are well. My name is {sender name} from {company name}, and I am reaching out to see if you would be interested in speaking at our event on the date mentioned below. 

We are looking for speakers that can talk about the following topics:

{topic 1}

{topic 2}

I believe you would be a perfect fit for this event; please let me know your thoughts by emailing me back.

I look forward to hearing from you soon. 


{sender name}

67. Podcast Invitation

Subject: {prospect's name}, {product's name} is live! 

Hi {prospect's first name}, 

Best wishes for the rest of your day! 

I am {sender's name} from {sender's company's name}. We started a podcast two months back to make people aware of our {services/products}, and we have gained {number} of subscribers till now. 

I am writing this email to invite you to be a speaker on our podcast to enlighten our listeners about the latest products – {product #1} and {product #2}. 

We believe that your expertise and eloquence would help our listeners and us.


{sender's name} 

68. Fund Generation News

Subject: {Product Name} is on a roll!

Hi {recipient's name},

{Product Name} has been getting some great press lately! We are so excited to share these successes with our supporters. In the last month, we've raised over $2 million in funding and have expanded our team of rockstar software engineers by 40%.

Please join us in celebrating this success by making a contribution of any amount. We're on track to do something amazing with our software this year, and your support will make that happen.


{sender's name}

69. Website Launch #1

Subject: The wait is over! 

Dear {recipient's name},

We're excited to announce the launch of our brand new website {website URL}. We hope you'll find the new design and information about our company helpful and inspiring.

We strive to make it a memorable experience for all of our customers. 

You can learn more about us here, or get in touch with us if you have any questions.

Thank you for your support!


{sender's name}

70. Website Launch #2

Subject: Website is going live in 3, 2, 1…

Hi {recipient's name},

The website is live! Our team has been working hard to bring you a new, user-friendly website that will make it easier to find what you need and get in touch with us.

We hope that our new site brings you a better experience and helps grow your business.

Here's the link to our new website: {site URL}

Have any feedback for us? We're always looking for ways to improve our service.


{sender's name}

71. Product Launch Announcement #1

Subject: {Product name} is here! 

Hello {prospect's name}, 

Are you ready for the exciting news? 

Our R&D team has worked tirelessly for a year to develop the futuristic {product's name}. We thank our loyal customers like you for making it a success by keeping faith in us. 

We would like to provide you with a state-of-the-art experience with our product {product's name}. 

Also, we have used an upgraded version of {name of the software} in {product's name}. You can use your pre-existing email address to log in to the software. 

We hope you have an immersive experience with the new product. Feel free to convey your feedback to us. 

Looking forward, 

{sender's name} 

72. Product Launch Announcement #2

Subject: The wait is over! 

Hi there,

We're excited to announce that {product name} is now available for purchase! We're confident that our product can help you build a thriving business in no time. 

Using our email marketing software {insert any other product name} for outreach, some of our clients have seen over {prospected percentage} improvement in their customer conversions within a month of going live!

Get to know us better in our instructional video series here. You'll be guided through step-by-step tutorials of our product to ensure you get the very best out of our service. 

We're just an email away; just reply to this note if you have any questions!


{sender's name} 

73. New Employee Joining Announcement (to colleagues) 

Subject: {new VP name} joins our team. 

Dear Colleagues,

I am writing to announce that {new VP name} has joined our team as Vice President of {department} from {date}. 

I know that you will join me in welcoming them to the company and providing all the support they need to make a smooth transition. {new VP name} will be reporting directly to me.

{new VP name} comes with an excellent background in finance, and I am confident that they will be a great addition to our team.

What is your opinion about this?

Best wishes, 

{sender's name} 

74. New Employee Joining Announcement (to clients)

Subject: New VP at {company's name}

Dear {recipient's name},

We're excited to announce that {new VP's name} is joining our team as Vice President of {department}. We have full trust in her abilities and expertise in the industry.

This letter aims to introduce you to our new VP and invite you to reach out with any questions you may have about her.

We hope that this will make for a smoother transition for both of us, and we look forward to your continued business.


{sender's name}

75. Upcoming Sale 

Subject: Get ready for our Pre-Black Friday Sale!

Hey {prospect's name},

We've got some great deals lined up for our pre-Black Friday sale.

We have a limited number of discounted gift cards, so get them while they last! If you're interested in one of our services and have a $150 budget, we can offer you 20% off.

A discount code will be sent to you when you purchase your gift card.

Don't miss out on these great offers, and start shopping today!


{Sender's name}

76. Policy Change Announcement #1

Subject: {product name} policy update

Hi {recipient's name},

We're letting you know that our Terms and Conditions are changing on {specific date and time}. This will affect how you can use your account and what we can provide in return.

To avoid any surprises, please read through our new Terms and Conditions as soon as possible.

You'll be able to find them on the website. Here's a link to the website: {website URL}

If you have any questions, please get in touch with us via email, chat, or phone!

Best wishes,

{sender's name}

77. Policy Change Announcement #2

Subject: {company's name} Sales Policy Change

Dear {recipient's name},

We've recently updated our sales policy to reflect the changes below. You can find a copy of this policy on our website under the "Terms and Conditions" tab. If you have any doubts or concerns, please don't hesitate to reach out.


{sender's name}

78. Fundraiser Donation Request

Subject: Let's put smiles on faces! 

Hi {recipient's name},

I hope you're doing well. I wanted to ask you if you would be interested in helping me raise money for my fundraising campaign. During the auspicious occasion {festival name}, we will donate the fund to a school for specially-abled children. 

And I can't do that alone, and I need your help. 

When people donate, they get a chance to win an award.

It would be great if you could share this on your social media or email list and encourage others to get involved too!


{sender's name}

79. Seminar Announcement

Subject: {Seminar Name} is coming to your town! 

Hi {recipient name},

We hope you're having a great day. We just wanted to let you know that we have a free seminar coming up on {date}. It's going to be on {topic}, and we think you'll really enjoy it.

We invite you to come by and see what we're all about! We'd love to show you how our product can help your business grow and answer any questions you may have.

Hope to see you there!


{sender's name}

Misc Cold Email Templates

Here are some miscellaneous cold email templates you can customize and use for your Organization.

80. Company Breaking Up

Subject: {company name} is breaking up

Hi {recipient's name},

This might surprise you, but {company name} will be shutting down operations on October 31st. We apologize for any inconvenience this may cause your business.

We have some exciting opportunities for you over at our sister company, {another company name}. We would love to chat with you and see how we might be able to help.

Please contact us by phone at {phone number} or email at {email address}.

We look forward to hearing from you soon!


{sender's name}

81. Contract Breach 

Subject: We are sorry to see you go! 

Dear {recipient's name},

I'm sorry to inform you that we can no longer offer you the {product or service} we agreed on. This is because I noticed that you failed to fulfill some of the contract terms, which is a breach of our agreement.

I would like to offer you a full refund for the remaining payments under the contract. Please let me know if you would like to accept this offer, and I'll be more than happy to process it for you.

I'm sorry for any inconvenience this may cause, and thank you for your understanding.


{sender's name} 

82. Customer Support

Subject: Do you want to connect with our team?

Hi {recipient's name},

I hope this email finds you well. My name is {sender's name}, and I am part of the customer success team here at {product name}.

The customer success team is made up of people who are passionate about helping customers grow their businesses. Our mission is to make sure that we're there for every customer, 24/7. We're committed to ensuring your success as a customer, and we have many cool tools to help you with this.

I wanted to reach out because I noticed that you haven't connected with our team yet, and I wanted to make sure it was something you were interested in doing! The best way to get started would be for us to set up a phone call so we can answer any questions you have. 

Thanks and regards, 

{sender's name} 

83. Targeting Competitor

Subject: {company's name} vs. {competitor company's name}

Hi {recipient name},

I'm sure you're aware of our competition, {competitor company}, but we wanted to do a quick analysis of how our product compares to theirs.

{our product} is designed for small and medium-sized businesses. Theirs is intended for enterprise clients with a subscription fee of $10,000+. Our pricing starts at just $1000/month.

In terms of features, they offer automation, but ours offers advanced automation (think conditional triggers and smart sequences), which allows users to automate their outreach in minutes rather than hours or days. Theirs have no such features available to customers.

Finally, we are also more flexible in terms of integrations and payment options than they are - we can integrate with any CRM. 

So, which one would you choose now? Let us know. 


{sender's name} 

84. Survey Completion 

Subject: Your feedback is valuable!

Hi {recipient name},

Thank you for taking the time to fill out our survey. Your feedback is invaluable to us. We're writing to let you know that we've received your input, and it will help us improve our service.

To thank you, we would love to offer a 10% discount on your next purchase with us. You can redeem this coupon by entering the code below in the "coupon code" field when you proceed with your purchase: {COUPON CODE}

Thank you,

{sender's name}

85. Irregular Customer Discontinuation

Subject: {prospect's name}, long time no see! 

Hey {recipient's name},

It's come to our attention that you are no longer using our service. We wanted to make sure you were aware of this and that your account has been canceled accordingly.

We hope you'll consider returning at some point in the future; we would love to have you back!

If there is anything else we can do for you, please let us know, and we would be happy to help.


{sender name}

86. Job Opening

Subject: We're hiring!

Hi {recipient name},

We're hiring a {job role} to join our team! Check out the job description here, and feel free to contact us if you have any questions.

If you have the skills to match, we'd love to hear from you.

Thank you for your time,

{sender name}

87. Direct Approach Recruitment

Subject: We are looking for you! 

Hi {prospect's name}, 

You must get this more often, but I am really impressed with your professional background. 

I am {sender's name} and I work as the recruiter at {company's name}. We are hiring for a {job role}, and I found your LinkedIn profile. 

Here is the attached copy of the job description: {link}

If it's something that interests you, send a reply to this email attached with your updated resume. 

Looking forward to it! 


{sender's name}

88. Email Prospecting Template for Contact

Subject: Prospecting for contacts

Hi {prospect's name},

I hope this email finds you well. I'm sure you're busy building your business, so I'll make this quick.

I am looking for contacts in your industry and would love to find out more about your business and what makes you unique. I'd love to send you a short questionnaire that should take no more than 5 minutes of your time. Can I send it over to you?

Also, looking forward to talking with you in person. 

All the best, 

{sender's name}

89. Asking for Feedback from Existing Customers

Subject: How's it going? 

Dear {recipient's name},

We're always looking for feedback from our customers on what they think of our service. Your feedback will help us improve the customer experience and make our software more user-friendly!

Here are a few questions that we would like to ask you so we can continue improving:

· Do you feel the software is easy to use?

· Do you find our tutorials helpful?

· What other features would you like to see in this product?

· Are there any bugs that you have found?

· How does the service compare to other email marketing services that you have used?

· Are any features not made clear when signing up for the trial?

Please let us know by replying to this email. An exciting gift awaits your participation. Thank you very much for your time!


{sender's name} 

90. Free Trial Feedback Request

Subject: Feedback on your {product's name} trial

Hi {recipient name},

We hope you're enjoying your free trial of {product}! We'd love to know what you think of the experience so far.

Do you have any questions or feedback? Let's chat in a few minutes to make sure we're delivering the best service possible.


{sender's name}

91. Asking for Contacts

Subject: I'm looking for a contact who may be interested in {product}

Hey {recipient's name},

I'm contacting you because I believe your company would benefit from our {product name} service. Would you be able to refer me to someone who might be interested?

If so, please send me their contact information and a message that they would love to hear from me! Thanks in advance for your help. 


{sender's name}

92. Answer to a Query

Subject: {Prospect's name}, consider it solved! 

Hi {prospect's first name}, 

I just checked your query regarding our platform, {platform's name}. Thank you so much for showing your interest. 

I want to ensure you get all your queries answered and there's no room for confusion. So I would love to get on a call with you and discuss this further. 

Let me know if that works. 


{sender's name}

93. Reply to Price Quotation Request

Subject: Happy to help! 

Hi {recipient's name},

Thank you for requesting a price quotation! I am happy to assist.

Let me provide some more information on our services and pricing. Our {niche} software is $XX/month. For our {XXX} services, we charge $XX/month + $XX for each {user/contact}.

We've also provided a few case studies to help you learn more about the benefits of our service.

If you have any other questions, please feel free to reply to this email, and I will get back to you as soon as possible.

Thank you, 

{sender's name}

94. Job Role Prospecting

Subject: {company's name} is hiring {number} {job roles}!

Hi {prospect's name}, 

I checked that you are looking for a job related to {industry name} industry. 

We are a job prospecting network and have helped thousands of B2B companies get the right match for them. 

We have also helped {number} individuals like to get their dream jobs. 

{company name is hiring extensively for {job role} position in {area/city}, and we think you have a fair chance. 

If it's something that intrigues you, let us know. We'd be happy to help. 


{sender's name} 

95. Business Proposal B2B

Subject: {prospect's company} + {Sender's company} can rock the world! 

Hi {recipient's name},

I hope you're doing well. My name is {sender name}. I'm reaching out because I think my company, {company-name}, can help your business. I've been in this line of work for over ten years, and I know that we can do great things together.

I'm the founder of {company-name}, and we provide a range of solutions to help businesses grow. We work with clients all over the world, so we can tailor something that suits you best. With our experience, success rate, and happy clients, we're confident that our services will be an excellent fit for your company.

Let's grow together. 


{sender's name} 

96. Influencer Outreach

Subject: I'm hooked on your reels already! 

Hi {prospect's name}, 

Hope this week's been great so far! We have seen some of your posts and think you'd be a great fit for our influencer marketing campaign.

We have an exclusive offer for you, and we would like to offer you {amount} in return for {number} shares of your post on social media. 

We will provide you with the content and images needed to publish a post. You need to make informative reels for our products. 

Please contact us if you are interested in this offer.

I am attaching a few links to help you understand what we sell: {link #1}, {link #2} 


{sender's name}

97. Booking Confirmation

Subject: Done! You are all set. 

Hi {recipient's name},

Thank you for your booking with us at {venue name}.

We have received your booking and will be in touch with you to confirm your appointment.

We look forward to seeing you soon. 

In case of any upgrades or cancellations, reach us at {number}. 

Thanks and regards, 

{Sender's name} 

98. Newsletter Preference

Subject: You can choose what you want to read! 

Hi {prospect's name}, 

Thank you for being a trusted customer for two years. Since you are on our mailing list, we'd like to make your experience more enjoyable. 

Now, you can set a preference for your newsletters. It means read what you want to read. 

Fill up the form below and send it to us for a customized newsletter collection just for you. 


{sender's name} 

99. Unsubscription Query

Subject: Did I hurt you? 

Hi {prospect’s name}, 

This email is in regard to your unsubscription preference. We respect your decision and won't send you any newsletter from now on. 

However, if you want to stay in our mailing list, reply with {phrase}. 

We will miss you. 

{sender’s name} 

100. Unavailability of Service

Subject: Out of service

Hi {prospect’s name}, 

We noticed that you're trying to log in to {product name} but you're having difficulty. We apologize for the inconvenience.

We've recently been made aware that our service is not working properly and we are looking into it as a top priority. We hope to have this resolved soon and will update everyone as soon as we have more information.

In the meantime, please contact us if you need any assistance with your account or would like to provide feedback on our service.

Thank you for your understanding and patience.


{sender name}

101. Affiliate Email Template

Subject: {product name} Affiliate Program

Hi {recipient name},

We're happy to announce that we have just opened our affiliate program and are accepting applications from your region.

The best part is that we will be paying you a commission of up to 30% on every sale you refer. For example, if you refer 5 customers and they purchase our product for $100, then we'll pay you $30!

Please get in touch with us at {email address} if you are interested in joining our team.


{sender’s name}

Get Started with Automation

You can run effective email marketing campaigns with these cold email templates. But to make it even more successful, you need to personalize your emails based on each prospect's interests. 

Also, it is important to set up automated follow-ups and tracking of your campaigns. That's where Smartlead comes in to help you. 

  • Smartlead generates authentic and industry-specific leads through multi-channel research. 
  • Its AI-powered writing tool creates excellent personalized first lines. 
  • You can create a sales funnel for automation in the cold outreach process. 
  • Smartlead offers timely and accurate reports and provides data-driven predictive analysis. 
  • Its A/B testing or split testing feature lets you finalize the best email content for any campaign. 

Wrapping Up, 

Right here we’ll stop for the day. Here are all the cold sales email templates you may need for your marketing campaigns. Feel free to use any of these templates but remember that personalization is the key to a prospect's heart. 

So, before you send out any campaign, write personalized sales email templates, figure out the proper time, and hit send. Also, automate your follow-ups so that you don't miss any chance to convert a prospect into a customer. 

Cheers for the upcoming success with these proven sales email templates.

See you next time, goodbye! 


1. Why use client outreach email template?

Client outreach email templates offer several advantages for effective communication with a new prospect. They provide a consistent and professional tone, save time by eliminating repetitive writing, ensure key information is included, and can be tailored for specific clients. Templates also enhance branding, promote clear messaging, and increase the likelihood of responses by conveying relevance and personalization.

2. What is client outreach?

Client outreach refers to the process of initiating communication with potential or existing clients. It involves reaching out through various channels, such as emails, calls, or meetings, to build relationships, share information about products or services, address concerns, and ultimately aide business growth.

3. What is the ideal length of a cold prospecting email template? 

The ideal length for a cold prospecting email template is concise, typically between 50 to 150 words. This length ensures that the email is easy to read, quickly conveys value, and encourages recipients to engage. Brevity is key to maintaining the recipient's interest and increasing the likelihood of a response.

4. What are the do's and don'ts of cold email templates? 


  • Tailor each email to the recipient's needs and interests.
  • Clearly convey the value you offer and how it can benefit the recipient.
  • Use a concise and compelling subject line to encourage email opens.
  • Keep the email concise, focusing on key points to maintain interest.
  • Include a clear and specific call to action, guiding the recipient on the next steps.
  • Maintain a professional and respectful tone throughout the email.


  • Avoid sending generic or mass emails without personalization.
  • Don't make the email too long; recipients might lose interest.
  • Avoid using aggressive or pushy language that might turn off recipients.
  • Ensure compliance with email regulations (e.g., CAN-SPAM Act) and include an option to opt-out.
  • Don't forget to follow up if there's no response, but avoid excessive pestering.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

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Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Author’s Details

Sattwik Das

Sattwik is a Digital Marketing professional at Smartlead. He is a dedicated content writer who focuses on juggling words to bring out meaningful content. He is experienced in well-researched and SEO-optimized content creation, content editing, and copywriting for various businesses throughout the globe. His expertise in SEO, SMM, and SMO with a touch of creativity helps businesses grow and maximize their credibility and sales.


Edited by:


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Frequently asked questions

General Questions

What is Smartlead's cold email outreach software?

Email automation FAQs- Smartlead

Smartlead's cold email outreach tool helps businesses scale their outreach efforts seamlessly. With unlimited mailboxes, fully automated email warmup functionality, a multi-channel infrastructure, and a user-friendly unibox, it empowers users to manage their entire revenue cycle in one place. Whether you're looking to streamline cold email campaigns with automated email warmups, personalization fields, automated mailbox rotation, easy integrations, and spintax, improve productivity, or enhance scalability with subsequences based on lead’s intentions, automated replies, and full white-label experience, our cold email tool implifies it in a single solution.

How does the "unlimited mailboxes" feature benefit me?

Email automation FAQs- Smartlead

Our "unlimited mailboxes" feature allows you to expand your email communications without restrictions imposed by a mailbox limit. This means you won't be constrained by artificial caps on the number of mailboxes you can connect and use. This feature makes Smartlead the best cold email software and empowers you to reach a wider audience, engage with more potential customers, and manage diverse email campaigns effectively.

What do you mean by "unibox to handle your entire revenue cycle"?

Email automation FAQs- Smartlead

The "unibox" is one of the unique features of Smartlead cold email outreach tool, and it's a game-changer when it comes to managing your revenue cycle. The master inbox or the unibox consolidates all your outreach channels, responses, sales follow-ups, and conversions into one centralized, user-friendly mailbox.

With the "unibox," you gain the ability to:
1. Focus on closing deals: You can now say goodbye to the hassle of logging into multiple mailboxes to search for replies. The "unibox" streamlines your sales communication, allowing you to focus on what matters most—closing deals.

2. Centralized lead management: All your leads are managed from one central location, simplifying lead tracking and response management. This ensures you take advantage of every opportunity and efficiently engage with your prospects.

3. Maintain context: The "unibox" provides a 360-degree view of all your customer messages, allowing you to maintain context and deliver more personalized and effective responses.

How does Smartlead ensure my emails don't land in the spam folder?

Email automation FAQs- Smartlead

Smartlead, the best cold email marketing tool, ensures your emails reach the intended recipients' primary inbox rather than the spam folder. 

Here's how it works:
1. Our "unlimited warmups" feature is designed to build and maintain a healthy sending reputation for your cold email outreach. Instead of sending a large volume of emails all at once, which can trigger spam filters, we gradually ramp up your sending volume. This gradual approach, combined with positive email interactions, helps boost your email deliverability rates.

2. We deploy high-deliverability IP servers specific to each campaign. 

3. The ‘Warmup’ feature replicates humanized email sending patterns, spintax, and smart replies.
4. By establishing a positive sender reputation and gradually increasing the number of sent emails, Smartlead minimizes the risk of your emails being flagged as spam. This way, you can be confident that your messages will consistently land in the primary inbox, increasing the likelihood of engagement and successful communication with your recipients.

Can I integrate Smartlead with other tools I'm using?

Email automation FAQs- Smartlead

Certainly, Smartlead is designed for seamless integration with a wide range of tools and platforms. Smartlead offers integration with HubSpot, Salesforce, Pipedrive, Clay, Listkit, and more. You can leverage webhooks and APIs to integrate the tools you use. Try Now!

Email automation FAQs- Smartlead

What type of businesses sees the most success with Smartlead?

No, there are no limitations on the number of channels you can utilize with Smartlead. Our multi-channel infrastructure is designed to be limitless, allowing you to reach potential customers through multiple avenues without constraints.

This flexibility empowers you to diversify your cold email outreach efforts, connect with your audience through various communication channels, and increase your chances of conversion. Whether email, social media, SMS, or other communication methods, Smartlead's multi-channel capabilities ensure you can choose the channels that best align with your outreach strategy and business goals. This way, you can engage with your prospects effectively and maximize the impact of your email outreach.

Email automation FAQs- Smartlead

Do you provide me with lead sources?

Smartlead distinguishes itself from other cold email outreach software by focusing on limitless scalability and seamless integration. While many similar tools restrict your outreach capabilities, Smartlead offers a different approach.

Here's what makes us uniquely the best cold email software:

1. Unlimited Mailboxes: In contrast to platforms that limit mailbox usage, Smartlead provides unlimited mailboxes. This means you can expand your outreach without any arbitrary constraints.

2. Unique IP Servers: Smartlead offers unique IP servers for every campaign it sends out. 

3. Sender Reputation Protection: Smartlead protects your sender reputation by auto-moving emails from spam folders to the primary inbox. This tool uses unique identifiers to cloak all warmup emails from being recognized by automation parsers. 

4. Automated Warmup: Smartlead’s warmup functionality enhances your sender reputation and improves email deliverability by maintaining humanized email sending patterns and ramping up the sending volume. 

5. Multi-Channel Emphasis: Smartlead places a strong emphasis on multi-channel outreach. You can reach your prospects where they are with the LinkedIn outreach feature.   With Smartlead’s cold email automation software, you're always one step ahead in your outreach efforts, enjoying the freedom to scale your initiatives and seamlessly integrate with other tools—all while maintaining a focus on maximizing the impact of your outreach.

Email automation FAQs- Smartlead

How secure is my data with Smartlead?

Ensuring the security of your data is Smartlead's utmost priority. We implement robust encryption methods and stringent security measures to guarantee the continuous protection of your information. Your data's safety is paramount to us, and we are always dedicated to upholding the highest standards of security.

How can I get started with Smartlead?

Email automation FAQs- Smartlead

Getting started with Smartlead is straightforward! Just head over to our sign-up page and follow our easy step-by-step guide. If you ever have any questions or need assistance, our round-the-clock support team is ready to help, standing by to provide you with any assistance you may require. Sign Up Now!

How can I reach the Smartlead team?

Email automation FAQs- Smartlead

We're here to assist you! You can easily get in touch with our dedicated support team on chat. We strive to provide a response within 24 hours to address any inquiries or concerns you may have.

Powerful Automated Email Marketing that Drives Sales.

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  • Free Warmup Included