Smartlead, Mailshake, and Klenty: Which Tool is the Most Effective?

With the revolution in the internet and technology, every small to big business is present online addressing the need of it. Alongside this comes the need for digital marketing and Cold email marketing campaigns to increase the outreach of the business. 

Naturally, with increased competition and complexity the “old way” Emailing campaigns do not work, now there are specific tools designated to run Email campaigns for you.  

With so much information provided in the market about these different SaaS tools, making the right choice according to your business need and requirement can be tiresome sometimes. 

Considering the amount of time and energy you have to devote to find your best match for the business, we have done all the necessary research so you don't have to. 

Let's get straight into it so you can find the best match that complements your business the most. 

TL;DR

  • Smartlead is considered best when it comes to easy and smooth deliverability, Email outreach, and growth of a business with unmatchable customer support. It helps the most in creating business-to-business leads as cold email is used by businesses as a defined strategy to acquire customers. It provides some of the best features such as auto-rotating email accounts, a centralized master inbox, email warm-ups, email personalization and validation, spintex, custom CRM and dynamic IP address. All in all, it has it all. 
  • Mailshake is a cloud-based email marketing tool that helps to manage email automation and the generation of leads. It is used by businesses to manage cold emails or email marketing. It generates customized responses and follow-up emails, increasing the effectiveness of the businesses. It also manages business outreach and is a useful tool for generating leads effectively.
  • Klenty is a wonderful tool when it comes to email marketing, drip campaigns, leads management etc. It provides the users with various features which can be very useful for successfully conducting different campaigns. It can help users in having a look at detailed analytics of how the campaign is going and how to integrate it with the business for maximum growth opportunities.

Smartlead 

It is a powerful and comprehensive email marketing tool with the most features and the best support, trusted and validated by clients. Smartlead is considered best when it comes to easy and smooth deliverability, Email outreach, and growth of a business.  

It provides some of the best features such as auto-rotating email accounts, a centralized master inbox, email warm-ups, email personalization and validation, spintex, custom CRM and dynamic IP address. It has all in one place so that any business does not lose another conversion. Moreover, it helps the most in creating business-to-business leads as cold email is used by businesses as a defined strategy to acquire customers.  

What’s Smartlead Best For? 

Unlimited rotating emails

  • It provides unlimited rotating emails which increases efficiency and saves a lot of time. 

Centralized master inbox

  • It helps to manage everything from one dashboard.
  • It provides a Shared Team Inbox for increased team collaboration, prospect & non-prospect categorization, and reply sentiment reports.
  • A shared team inbox helps in avoiding conflicting situations such as two different sales executives chasing the same lead.
  • One can easily track email open rate, reply rate, etc. to measure the response better and make the necessary changes according to it. 

Unlimited Email warm-up 

  • It provides unlimited email warmups which are AI-automated, making sure that the emails always land in the lead's inbox increasing the outreach. 

Email personalization

  • It provides highly personalized emails making sure to convert potential prospects into customers.    

Multichannel outreach  

  • It provides Multichannel outreach via channels such as LinkedIn, Email, WhatsApp, SMS, and Calls which leads to the generation of customers and expansion of the business. 

Email validation 

  • It provides Email validation detecting any invalid and undeliverable email addresses and detecting if the domain provided is reliable or not - adding efficiency to businesses.  
  • It also improves the sender's reputation by automatically detecting and moving mail send to the spam inboxes in the primary inbox. 

Spintex 

  • Provides Spintex for personalizing boring cold emails with unique email content during the email marketing campaign
  • The emails are auto-customized for each prospect during campaigns which increases the chance of lead conversions. 

Dynamic IP address per campaign 

  • Smartlead offers unique IP servers for every new campaign that it sends out. 
  • This feature helps to add security and feasibility for its users as they can access it from anywhere. 
  • It also improves deliverability because of the high email volume and shared domains. 
  • It also helps in containing the impact of a mistake made by a business as there are multiple users of dynamic domains. 

Smartlead has been highly valued by its customers in terms of the support and quick responses they get from the team. 

It is super easy to set up and has almost every necessary feature making the client stick to it. It’s the best in the process of advancing its features from time to time and making it more relevant for its customers according to their requirements. 

Why Mailshake ?

Mailshake is a versatile tool for omnichannel outreach, combining cold emails, LinkedIn, and cold calling. It offers follow-up automation, customizable templates, and trigger-based emails. Mailshake enhances deliverability, analyzes spam and sender scores, and optimizes domain settings. It integrates with popular CRM and productivity tools, provides real-time data metrics, A/B testing, and a Data Finder tool for prospecting. Mailshake includes an AI email writing tool, SHAKEspeare, and a user-friendly Chrome extension.

Mailshake is an email automation tool that helps sales teams to supercharge their email campaigns and drive meaningful connections with their audience. This tool offers an intuitive campaign builder to create and manage personalized email campaigns. You can also access customizable email templates and integration with popular CRMs and productivity tools such as Salesforce, HubSpot, and Google Workspace. With its campaign builder, advanced personalization options, analytics, integrations, email deliverability tools, and automated follow-ups, Mailshake.com empowers you to execute effective email campaigns, nurture relationships, and drive more sales. 

What’s Mailshake’s Best for? 

Mailshake for Omnichannel Outreach

  • Mailshake lets you run multichannel outreach combining cold emails, LinkedIn, and cold calling. You can send LinkedIn messages, create sequences, visit profiles, and send connection requests to your prospects. 
  • Mailshake allows you to set follow-up automation for your cold outreach campaigns. It also offers you a repository of customizable follow-up email templates. Moreover, you can set trigger-based follow-up emails to automate the entire sales flow. 
  • Within Mailshake, you can add recipients to a campaign individually or in bulk by uploading a CSV file/Spreadsheet.

Mailshake for Deliverability

  • Once you connect your existing/new email account, Mailshake’s warm up tool automatically works on increasing the sender reputation by opening, replying, and removing emails from spam. 
  • You can analyze your spam score and sender score to ensure landing in leads’ inboxes. 
  • The email deliverability setup tool checks your domain for optimal delivery such as DKIM, SPF, and DMARC records. 
  • SHAKEspeare, the AI email writing tool, can write personalized email copies for you in minutes. It can generate up to 3 variations of the same email.  

Mailshake for Prospecting and Integrations

  • Mailshake offers a plethora of native integration with other CRM and productivity tools such as HubSpot, Salesforce, Pipedrive, GSuite, Outlook, Calendly, Zoho, SMTP, Slack, LinkedIn, etc.
  • This cold outreach tool also offers a Chrome extension. 
  • Mailshake offers real time access to data metrics such as opens, clicks, and replies for every campaign. Moreover, you can A/B test (split test) your individual emails as well as entire campaigns to ensure better results. 
  • The Data Finder tool lets you find prospects based on company names, locations, and job roles. Within Mailshake, you can identify your leads and start cadences in one place. 

Klenty 

Klenty is a sales engagement platform designed to help businesses automate processes related to email marketing, lead management, drip campaigns, cadence tasks, and prospect activity tracking. Key features include event-triggered email, customizable fields, template management, image library, email campaign management, domain blacklisting, admin controls, and a CRM plugin. 

What's Klenty Best For?

Best for personalized and automated emails that help in increasing email outreach.

Key features such as templates, customizable fields, email campaign management, domain blacklisting, etc, help increase effectiveness. 

Analytics

It leads to the effective management of large campaigns by providing detailed email analytics. It helps track the metrics such as open rates, bounce rates, email deliverability rates, link, and attachment activity.

Customization

It provides email scheduling and customized template features that help save time and increase effectiveness. An email can be sent according to a set date and time through email scheduling. Already composed emails and drafts can be used as a template to enhance future campaigns. 

Integration

Helps in Workflow effective task management, email automation, and CRM integration. It increases engagement by email automation follow-ups and converts the prospects into loyal customers by sending out sequences of highly tailored emails at scale. Also helps in managing marketing campaigns and automating the sales process. 

Growth of the business

Helps in the growth of the business by monitoring the performance of the campaigns and email automation, various customizing features, and analyzing reports directly from the dashboard. 

How Much Do You Need To Pay? 

Smartlead Pricing 

It has two separate plans monthly and annually both are slightly different in pricing and features provided in them. 

Free Trial is provided for both Basic and Popular plan in both the monthly and yearly plans. The free trial provides users with a pre-insight.  

  • Basic plan: $39/month
  • Popular plan: $79/month 
  • Pro plan: $94/month 
  • Custom plan: Fully customizable pricing 

Mailshake Pricing

Engagement

  • Email Outreach: $58/month/user
  • Sales Engagement: $83/month/user

Data Finder

  • Free
  • Starter: $49/month
  • Pro: $99/month 
  • Enterprise: $249/month

Klenty Pricing

They have two separate plans, annual and quarterly, which differ slightly in pricing. A free trial is available, but there is no free version. 

STARTUP

  • For small teams, getting started with sales email outreach.
  • $50 annually per user, per month
  • $60 quarterly per user, per month

GROWTH 

  • For growing teams scaling outreach with multi-channel sales engagement.
  • $70 annually per user, per month
  • $85 quarterly per user, per month

PRO 

  • For bigger teams use advanced outreach strategies and coaching.
  • $100 annually per user, per month 
  • $125 quarterly per user, per month 

ENTERPRISE 

  • For mature teams, who need advanced reporting and access control.
  • Custom pricing. 

Conclusion 

In this article, we have tried to provide you with the bigger picture as to what exactly you should expect from each tool, their pricing, and what they are best known for.  

Although there's no definitive “best tool” it depends on your set of choices and requirements. We hope that we helped you judge and evaluate what's best for your desired outcomes. 

Frequently asked questions

General Questions

What are active leads?

Active leads are the contacts you upload in Smartlead, similar to contacts in HubSpot; if you upload 1000 leads to a campaign, they are considered 1000 active leads. If you upload similar leads to a new campaign, they are not considered a “new active lead” as they already exist in our system.

Do you provide mailboxes, or do I need to connect my own?

We don’t offer mailboxes yet. You need to get your own dedicated list of mailboxes using popular providers like Gmail, Outlook, Zoho, and others that exist in the market. Once you get them, follow our detailed guides to connect them quickly.

Do you offer guides and articles on succeeding with cold emails?

Absolutely, one of our most popular guides can be found right here. It's been used by a large percentage of users to go from zero to cold emailing experts. Covering all topics from email infrastructure to copywriting and lead sourcing.

Is another tool needed for warmups?

No, Smartlead has over 200,000 highly reputed mailboxes connected. The advantage you get along with naturalized AI conversations is access to aged domains you will never find in any warmup tool.

What is the API commonly used for?

It is used popularly by agencies to automate their entire lead generation process as well as to connect Smartlead to external tools to push and pull data from. You can also connect to 1000s of apps using Zapier.

What type of businesses sees the most success with Smartlead?

Anyone that can close deals from demos will succeed with Smartlead. It works for Sales companies, Marketing agencies, SaaS businesses, Recruitment, and offline companies (like construction).

Do you provide me with lead sources?

We do not provide you with leads. You will need to use other data providers. These leads can be automatically added to Smartlead using our API or bulk uploaded via our CSV upload system.

Do you integrate with any CRMs?

We're building native integrations with Hubspot, Salesforce, Close, Pipedrive, and many more. The best part, due to our open API and Webhook infrastructure, you can connect to any CRM in the world without an issue.

How many team members can I add?

You can add an unlimited number of team members, as well as assign them roles and authority access.

Do you have custom plans beyond the Pro plan?

Yes, it's common for many people to move to Custom plans after a few weeks. You can view all the options for up to 10M leads on the subscription page once you sign up for free.

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