AI Messaging with Clay-Smartlead: Outreach 5X Faster in 2024

Created On:
December 8, 2023
Updated On:
May 23, 2024
AI Messaging with Clay-Smartlead: Outreach 5X Faster in 2024

Driving up your revenue got smarter. 

We understand that building a high-intent lead list is a painstaking process. Sometimes, it takes hours to create and verify a targeted lead list. Besides, crafting hyper-personalized emails can also be tiresome, neglecting the most important for any business – scaling through email campaigns. 

But, you don’t worry. 

We’ve partnered with Clay—a lead generation and data automation tool—to bring you a seamless cold emailing experience with native integration. 

Now, all you need to do is connect your account with in just a few clicks. 

And what’s in it for you? You can: 

👉 Embed rich data seamlessly into your messaging for instant engagement.

👉 Utilize AI to identify high-intent leads from 30+ sources. 

👉 Enrich leads with data from 150+ providers for comprehensive insights. 

👉Craft hyper-personalized emails with Clay AI, powered by GPT-4. 

Read on to learn how this integration can help your business. 

Common Challenges Faced While Crafting Hyper-Personalized Cold Emails

The native Smartlead & Clay integration is a game changer for your email personalization at scale. While this opens up new possibilities for connecting with prospects on a deeper level, it's crucial to acknowledge the common challenges around cold email personalization. 

1. Personalization is Time-Consuming 

Crafting hyper-personalized cold emails is a time-consuming process. Verifying prospect data and tailoring each message to the individual prospect leaves a marketer or an SDR with little to no time for the more critical aspects of your campaigns. The challenge lies in finding a balance between customization and efficiency. 

2. Data Inconsistency

The quality of personalization is only as good as the data it relies on. Outdated or inaccurate prospect information can quickly turn a well-crafted email into a misinformed missive. Verifying data manually is not scalable, and the only solution is to maintain a data verification and updating system. 

3. Generic Personalization

Inserting a prospect's name into an email might catch their attention, but effective hyper-personalization goes beyond that. Generic personalization, such as a simple name insertion, can be futile for your business. And on the other hand, manual hyper-personalization is not scalable for businesses. Failing to reference specific details about the prospect's company, recent achievements, or industry challenges results in emails that lack the genuine, tailored touch that resonates with recipients.

4. Lacks Relevance and Engagement

Crafting hyper-personalized emails demands an in-depth understanding of the prospect's pain points, challenges, and goals. Without this crucial insight, messages risk coming across as tone-deaf and detached. Ensuring that your hyper-personalized content is relevant and engaging is a tough challenge. 

This is why, at Smartlead, we have devised a solution for hyper-personalization at scale—Clay integration. 

Smartlead & Clay Integration: Solution to Personalization at Scale

Clay is a SaaS platform that offers lead list building, lead enrichment (combining 50+ data providers and real-time scraping) and hyper-personalized cold emails for outbound email campaigns. 

We agree that the hyper-personalization of cold emails is quite exhausting and, frankly, not scalable. Smartlead has partnered with Clay to make your cold emailing experience even smoother. 

Now, with the new Smartlead & Clay integration, you can write hyper-personalized messages with AI in Clay and send them immediately to campaigns in Smartlead.  

How to Connect Clay with Smartlead? 

Step 1

Click on the “Integrations” tab from your Smartlead App dashboard. 

Smartlead App Dashboard Screenshot

Step 2

Hover over “Clay” and click on “Connect App”. You will be redirected to another tab where you have to login to your existing Clay account. But before moving forward, follow the next step. 

Integrations in Smartlead App Screenshot

Step 3

Hover to the top right corner, and click on the drop-down arrow on the profile icon. Click on Settings. 

Settings on Smartlead App Dashboard

Now, copy your Smartlead API Key. Just click on the copy button. 

API Keys Smartlead Screenshot

Step 4

Now, open your Clay account and click on “Workspace Settings” on the side bar of the dashboard. App Dashboard screenshot

Step 5

Under the “Integrations” section, scroll down, click on 

Click on Add an Account and input your Smartlead API Key (that you’ve copied from your Smartlead account). You can see we already have an account connected to clay. 

Smartlead and Clay integration API key Screenshot

Once you’ve pasted the API key, click on Authenticate, and you are ready to go. 

Authenticating API key is for integrating

Create Hyper-Personalized messages with AI in Clay <> Smartlead

First, click on any Clay table containing emails in it. Now, click the “Draft Messages” button from the “Start Email Campaign”. 

Start email campaign button on interface

You will see a popup screen where you can draft emails and see live previews of the messages. 

Draft AI messages on interface

From your Clay Table, you can insert variables and AI prompts to create personalized sentences. You can reference someone's job experience, a company's tech stack, open job roles, or even generate creative, relevant marketing ideas. Give a detailed prompt for your email and click on “Run Prompt”. 

You can even start with Clay’s tried and tested preset prompts. 

AI messaging interface on

Gather multiple prompts and variable inserts to create variations.

And there you go! You have fully crafted hyper-personalized messages on your table. 

AI drafted cold email messages in Smartlead and Clay integration

Once you are done composing your emails, send them to the live campaign on Smartlead. Click on the "Enrich Data" button on the top right of the table. 

Sending the messages in Smartlead campaign from interface

Now, click “Providers,” select Smartlead from the menu, and click “Add Lead to Campaign." Insert your Smartlead API key and Campaign ID, and get started.

Additional Resources

  1. Check out how you can iterate through different prompts, demonstrated by engineer Tess Bianchi. 
  2. AI Messaging with AI with Clay x Smartlead: an end-to-end process. 
  3. Check out the Clay guide on using AI Personalization for emails. 
  4. If you are still trying to figure out AI for sales emails, read this

Why is This a Game Changer for Cold Email Campaigns

We believe that the Smartlead and Clay integration will change the landscape of sales outreach forever. It brings the best of both worlds, empowering Smartlead customers with a potent toolset to create hyper-personalized cold emails at scale and seamlessly launch targeted campaigns through Clay. Here's why this integration is a game-changer for cold email campaigns:

  • This integration provides a native experience with no copy-pasting or complex APIs.
  • Users can write entire personalized messages with AI in Clay and send them to campaigns in Smartlead immediately. 
  • Including Smartlead, Clay has 100+ built-in integrations to build a perfect prospecting list.


We are confident that the Smartlead and Clay partnership will be a game-changer for your sales outreach. It eliminates the time-consuming task of personalization and helps you craft hyper-personalized messages at scale. 

So, what are you waiting for? Dive deep into the easy native integration and take your cold email outreach to the next level.
Crush your sales pipeline with more deals than ever. Cheers! 

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

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Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Author’s Details

Sattwik Das

Sattwik is a Digital Marketing professional at Smartlead. He is a dedicated content writer who focuses on juggling words to bring out meaningful content. He is experienced in well-researched and SEO-optimized content creation, content editing, and copywriting for various businesses throughout the globe. His expertise in SEO, SMM, and SMO with a touch of creativity helps businesses grow and maximize their credibility and sales.


Edited by:

Sattwik Das


Frequently asked questions

General Questions

What is Smartlead's cold email outreach software?

Email automation FAQs- Smartlead

Smartlead's cold email outreach tool helps businesses scale their outreach efforts seamlessly. With unlimited mailboxes, fully automated email warmup functionality, a multi-channel infrastructure, and a user-friendly unibox, it empowers users to manage their entire revenue cycle in one place. Whether you're looking to streamline cold email campaigns with automated email warmups, personalization fields, automated mailbox rotation, easy integrations, and spintax, improve productivity, or enhance scalability with subsequences based on lead’s intentions, automated replies, and full white-label experience, our cold email tool implifies it in a single solution.

How does the "unlimited mailboxes" feature benefit me?

Email automation FAQs- Smartlead

Our "unlimited mailboxes" feature allows you to expand your email communications without restrictions imposed by a mailbox limit. This means you won't be constrained by artificial caps on the number of mailboxes you can connect and use. This feature makes Smartlead the best cold email software and empowers you to reach a wider audience, engage with more potential customers, and manage diverse email campaigns effectively.

What do you mean by "unibox to handle your entire revenue cycle"?

Email automation FAQs- Smartlead

The "unibox" is one of the unique features of Smartlead cold email outreach tool, and it's a game-changer when it comes to managing your revenue cycle. The master inbox or the unibox consolidates all your outreach channels, responses, sales follow-ups, and conversions into one centralized, user-friendly mailbox.

With the "unibox," you gain the ability to:
1. Focus on closing deals: You can now say goodbye to the hassle of logging into multiple mailboxes to search for replies. The "unibox" streamlines your sales communication, allowing you to focus on what matters most—closing deals.

2. Centralized lead management: All your leads are managed from one central location, simplifying lead tracking and response management. This ensures you take advantage of every opportunity and efficiently engage with your prospects.

3. Maintain context: The "unibox" provides a 360-degree view of all your customer messages, allowing you to maintain context and deliver more personalized and effective responses.

How does Smartlead ensure my emails don't land in the spam folder?

Email automation FAQs- Smartlead

Smartlead, the best cold email marketing tool, ensures your emails reach the intended recipients' primary inbox rather than the spam folder. 

Here's how it works:
1. Our "unlimited warmups" feature is designed to build and maintain a healthy sending reputation for your cold email outreach. Instead of sending a large volume of emails all at once, which can trigger spam filters, we gradually ramp up your sending volume. This gradual approach, combined with positive email interactions, helps boost your email deliverability rates.

2. We deploy high-deliverability IP servers specific to each campaign. 

3. The ‘Warmup’ feature replicates humanized email sending patterns, spintax, and smart replies.
4. By establishing a positive sender reputation and gradually increasing the number of sent emails, Smartlead minimizes the risk of your emails being flagged as spam. This way, you can be confident that your messages will consistently land in the primary inbox, increasing the likelihood of engagement and successful communication with your recipients.

Can I integrate Smartlead with other tools I'm using?

Email automation FAQs- Smartlead

Certainly, Smartlead is designed for seamless integration with a wide range of tools and platforms. Smartlead offers integration with HubSpot, Salesforce, Pipedrive, Clay, Listkit, and more. You can leverage webhooks and APIs to integrate the tools you use. Try Now!

Email automation FAQs- Smartlead

What type of businesses sees the most success with Smartlead?

No, there are no limitations on the number of channels you can utilize with Smartlead. Our multi-channel infrastructure is designed to be limitless, allowing you to reach potential customers through multiple avenues without constraints.

This flexibility empowers you to diversify your cold email outreach efforts, connect with your audience through various communication channels, and increase your chances of conversion. Whether email, social media, SMS, or other communication methods, Smartlead's multi-channel capabilities ensure you can choose the channels that best align with your outreach strategy and business goals. This way, you can engage with your prospects effectively and maximize the impact of your email outreach.

Email automation FAQs- Smartlead

Do you provide me with lead sources?

Smartlead distinguishes itself from other cold email outreach software by focusing on limitless scalability and seamless integration. While many similar tools restrict your outreach capabilities, Smartlead offers a different approach.

Here's what makes us uniquely the best cold email software:

1. Unlimited Mailboxes: In contrast to platforms that limit mailbox usage, Smartlead provides unlimited mailboxes. This means you can expand your outreach without any arbitrary constraints.

2. Unique IP Servers: Smartlead offers unique IP servers for every campaign it sends out. 

3. Sender Reputation Protection: Smartlead protects your sender reputation by auto-moving emails from spam folders to the primary inbox. This tool uses unique identifiers to cloak all warmup emails from being recognized by automation parsers. 

4. Automated Warmup: Smartlead’s warmup functionality enhances your sender reputation and improves email deliverability by maintaining humanized email sending patterns and ramping up the sending volume. 

5. Multi-Channel Emphasis: Smartlead places a strong emphasis on multi-channel outreach. You can reach your prospects where they are with the LinkedIn outreach feature.   With Smartlead’s cold email automation software, you're always one step ahead in your outreach efforts, enjoying the freedom to scale your initiatives and seamlessly integrate with other tools—all while maintaining a focus on maximizing the impact of your outreach.

Email automation FAQs- Smartlead

How secure is my data with Smartlead?

Ensuring the security of your data is Smartlead's utmost priority. We implement robust encryption methods and stringent security measures to guarantee the continuous protection of your information. Your data's safety is paramount to us, and we are always dedicated to upholding the highest standards of security.

How can I get started with Smartlead?

Email automation FAQs- Smartlead

Getting started with Smartlead is straightforward! Just head over to our sign-up page and follow our easy step-by-step guide. If you ever have any questions or need assistance, our round-the-clock support team is ready to help, standing by to provide you with any assistance you may require. Sign Up Now!

How can I reach the Smartlead team?

Email automation FAQs- Smartlead

We're here to assist you! You can easily get in touch with our dedicated support team on chat. We strive to provide a response within 24 hours to address any inquiries or concerns you may have.

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