Case Study: How Wind Growth Leveraged Smartlead for a Potential 5X Revenue Upsurge

Created On
July 6, 2023
How WindGrowth Leveraged Smartlead

Witness how Wind Growth utilized Smartlead to amplify a client's potential annual revenue from a decent $800K to a spectacular forecast of $4-5M - in just 1.5 months.

Journey with us as we delve into their strategies, their efforts, and the epic transformation they achieved.

Company Overview

Wind Growth, founded by René, is an agency specializing in lead generation, RevOps, growth strategies, CRM optimization, and AI implementation. Lead generation remains their top requested service amongst clients.


As the saying goes, "To be the best, you must face the worst." And Wind Growth had its fair share of struggles:

  1. Need for comprehensive automation: They sought a tool offering robust features and API access to systemize their business.
  1. A snail-paced follow-up routine: Manual follow-up processes were time-consuming and inefficient.
  1. Unruly inbox management: A lack of a streamlined, automated system left them yearning for efficiency.


Wind Growth knew they needed a game-changer. Smartlead became their perfect solution with its:

  1. Comprehensive tagging system: This offered a helping hand in managing clients in a single workspace.
  1. API responsiveness: Their wishes were Smartlead's commands. New endpoints were added based on Wind Growth's requests.
  1. Custom variable functionality: This let them create a personalized approach for each client, adding that touch of care and attention.

René says, “I'm a big automation guy. Before using Smartlead, I tried different tools. I realized a lot of them lacked the basic features I needed to take my agency to the next level and automate it effectively."

"Using my automation, I've built a system utilizing your white-label feature. When a lead has a more complex question, I tag them, and my client receives an email. They can then automatically sign in to the app and answer the questions themselves." René reveals. 


With Smartlead, Wind Growth not only conquered their challenges but also unleashed transformative results:

  1. Lead generation on steroids: For a single client, 42 meetings were secured in just 1.5 months. The client went from having a $800K sales pipeline to a skyrocketing annual potential of $4-5M! 
  1. Conversion Rate Boost: Thanks to faster response times via tagging, conversions saw an upward curve.
“In one campaign, we got a response rate of 8%, which is a lot for branding and design,” René proudly states.
  1. Reply rate renaissance: An impressive 40% positive reply rate out of all replies painted a picture of success.
  1. Reclaimed time: A colossal reduction in time spent on inbox management and follow-ups.

René says, "Smartlead easily saves me about 40 hours per week. I also installed my custom systems for other agencies, and they save hundreds of hours per month with it."

René mentions, adding, "I might save up to 20 to 40 % on operational costs per year."

What Sets Smartlead Apart

Smartlead stole the spotlight with its outstanding features. But it wasn't just the tool—it was the team behind it.

René says, "Your customer support is very active and helpful. I usually get a response pretty fast. Very happy with it, for sure."


"Smartlead is simply amazing. They constantly improve their product and bring new features that make the platform even more complete. If you're a big automation enthusiast like me, there are no other tools on the market that allow you to 100% automate your business as Smartlead does." - René, Founder and CEO, Wind Growth

Conclusion: A Brighter Future with Smartlead

Smartlead is more than just a tool for Wind Growth; it's a partner in success. It’s the secret ingredient that supercharged their own processes and their clients' sales pipelines.

Want to be the next Wind Growth? With Smartlead, your dream can come true! Take the first step with a free trial today and watch as your business takes flight.

So, what are you waiting for? The sky's the limit!

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Author’s Details

Jyotsana Rawat

Jyotsana Rawat is a Business Development Rep at Smartlead, where she excels in cold outbound strategies and lead generation. Beyond her role, she shares her expertise through insightful industry content.


Edited by:

Charu Mitra Dubey


Frequently asked questions

General Questions

What are active leads?

Active leads are the contacts you upload in Smartlead, similar to contacts in HubSpot; if you upload 1000 leads to a campaign, they are considered 1000 active leads. If you upload similar leads to a new campaign, they are not considered a “new active lead” as they already exist in our system.

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We don’t offer mailboxes yet. You need to get your own dedicated list of mailboxes using popular providers like Gmail, Outlook, Zoho, and others that exist in the market. Once you get them, follow our detailed guides to connect them quickly.

Do you offer guides and articles on succeeding with cold emails?

Absolutely, one of our most popular guides can be found right here. It's been used by a large percentage of users to go from zero to cold emailing experts. Covering all topics from email infrastructure to copywriting and lead sourcing.

Is another tool needed for warmups?

No, Smartlead has over 200,000 highly reputed mailboxes connected. The advantage you get along with naturalized AI conversations is access to aged domains you will never find in any warmup tool.

What is the API commonly used for?

It is used popularly by agencies to automate their entire lead generation process as well as to connect Smartlead to external tools to push and pull data from. You can also connect to 1000s of apps using Zapier.

What type of businesses sees the most success with Smartlead?

Anyone that can close deals from demos will succeed with Smartlead. It works for Sales companies, Marketing agencies, SaaS businesses, Recruitment, and offline companies (like construction).

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