Smartlead Vs.Folderly Vs.OutReachBin: Best Tool for Cold Email Outreach

Created On:
May 13, 2024
Updated On:
May 13, 2024
Smartlead Vs.Folderly Vs.OutReachBin Email Outreach Tool Comparison

Cold emailing remains a stalwart strategy for businesses looking to expand their reach and drive conversions.

Also, data has revealed that:

However, with so many tools available, finding the right platform can be overwhelming. 

Today, we're taking a closer look at these three leading solutions: Smartlead, Folderly, and OutReachBin – each offering a unique approach to enhancing your email outreach efforts.

With its advanced automation and deliverability features, Smartlead is a favorite among marketers seeking to optimize their campaigns. 

Folderly, on the other hand, specializes in improving email deliverability and sender reputation, ensuring your messages reach the right inbox. Meanwhile, Outreachbin, a rising star, offers a comprehensive suite of tools designed to streamline outreach efforts and increase conversion rates.

In this comparison, we'll delve into the depths of each tool, exploring their features, best use cases, customer reviews, and, of course, their pricing plans.

Let's get right into it. 

Overview of Features and Benefits of Smartlead

Smartlead offers a range of features and capabilities designed to help you convert cold emails into consistent revenue, making it an ideal solution for businesses looking to enhance their email outreach efforts.

Smartlead for email outreach

Features and Functionalities:

  • Multi-Channel Infrastructure: Reach prospects across various channels, including Email, SMS, Twitter, WhatsApp, and more.
  • Automated Workflows: Streamline sales processes with automated workflows for connection requests, follow-up messages, and social media interactions.
  • Personalized Outreach: Utilize custom-conditional email triggers and sub-sequences based on lead behavior to personalize your outreach.
  • Centralized Master Inbox: Manage email marketing efforts effectively with a centralized master inbox, email tracking, mailbox rotation, and full whitelabel capabilities.
  • Unlimited Auto-Rotating Email Accounts: No daily limits or email reputation concerns.
  • AI Warmups: Build and defend your mailbox sending reputation with diverse mailboxes and humanized sending patterns.
  • High-Delivery IPs: Exclusive IP allocation for every campaign, improving deliverability.
  • ESP Matching: Automatically match the lead's mailbox provider with yours, increasing deliverability.

Integration and Compatibility:

Smartlead seamlessly integrates with popular apps like Gmail, Slack, Zapier, HubSpot, Zoho Mail, and Outlook, streamlining your workflow and enhancing productivity.

Exciting Updates:

Smartlead recently introduced some exciting updates to campaign hygiene in the Performance tab of each campaign. Here's what's new:

  • Campaign Progress Overview: Easily view leads that are not started, completed, or blocked, all in one place, providing a quick snapshot of your campaign's progress.
  • Campaign Sending Score: Smartlead has introduced a Campaign Sending Score to help you gauge the health of your campaign. Aim for a score of 10, which is divided into five key sections, ensuring seamless campaign delivery.

GPT-4 Integration: GPT-4 is now live in Smartlead, bringing a host of updates to enhance your email outreach experience. Features include Master Inbox Reply, Mail Sequence Compose AI, and Campaign Settings GPT-4 Categorization.

Pick Templates: Smartlead now offers Pick Templates, allowing you to utilize community-generated templates based on ChatGPT prompts. You can also create and share your own templates, fostering a community of sharing and innovation among users.

These updates are designed to make your email outreach more efficient, effective, and enjoyable, enabling you to take your campaigns to the next level.

Folderly: Features and Benefits

Folderly is an email deliverability tool designed to ensure 100% deliverability, improve open and reply rates, and seamlessly integrate with popular CRMs, ESPs, and automation tools. It boasts a user-friendly setup, data safety compliance, spam trigger checking, and SPF generation for domain privacy.

Folderly Homepage

Key Features and Functionalities:

  1. Supercharged Inbox Rate: Leveraging advanced algorithms, Folderly enhances your sender score, ensuring your emails maintain positive interactions with recipients and avoid spam filters.
  2. Spam Trigger Checker: Folderly's spam trigger checker analyzes your email content comprehensively, reducing the risk of your emails being flagged as spam by ESPs.
  3. Automated Warm-up Maintenance: Maintain high email deliverability with Folderly's automated warm-up maintenance feature, which helps build and maintain a positive reputation for your email domain.
  4. Integration Flexibility: Seamlessly integrate Folderly with major CRMs, ESPs, and marketing automation tools, including Microsoft Office 365, SendGrid, Google Workspace, Gmail, Outlook, and Amazon AWS.
  5. Data Safety: Folderly prioritizes data protection, offering GDPR and CCPA-enabled solutions to safeguard your sensitive information.
  6. SPF Generation: Perform SPF (Sender Privacy Framework) checks and generate SPF records for your domain, further enhancing your email deliverability.

Folderly offers a range of advanced features to ensure your email deliverability remains top-notch:

Advanced Detection: Folderly can detect problems before they occur, ensuring your messages always reach the inbox.

In-depth Analyzing: Track your email health by analyzing DNS records, content, and more, allowing for targeted improvements to your campaigns.

Certified Compliance: Folderly prioritizes data security and is compliant with SOC 2 and ISO27001 standards, ensuring your data is safe and secure.

Real-time Alerts: Receive real-time alerts the moment an email lands in spam, along with actionable tips to help safeguard your email reputation.

OutReachBin: Features and Benefits

OutReachBin is a powerful cold email tool designed to streamline lead generation and sales efforts by sending unlimited mass emails directly to recipients' inboxes. It boasts higher email open rates and click-through rates, making it a popular choice among marketers.

OutReachBin Homepage

Key Features and Functionalities:

  1. Email Warm-Up: OutreachBin simplifies reputation management by warming up email addresses on behalf of users. This ensures continued use of your email while the system takes care of the sender's reputation and email deliverability.
  1. Warm Leads List: One of OutreachBin's standout features is its ability to create a list of highly active leads. The system automatically generates a list of qualified prospects based on successful email campaigns, allowing users to prioritize relevant prospects and save time while boosting revenue.

OutreachBin has earned a 3.9 rating on It excels in email warm-up, ensuring high deliverability rates and protecting the sender's reputation. Additionally, its automation features streamline the email marketing process, making it an ideal tool for businesses looking to enhance their email outreach efforts.

Automatically Close the Sale, and Never Miss a Follow-Up

With OutReachBin, you can automatically follow up with leads to ensure no opportunity is missed. Our best-performing customers have seen open rates as high as 50-70% with the help of our automated follow-up sequences. Schedule time-based delays days in advance and track prospects as they turn into sales!

Hyper-Personalize Hundreds of Emails, Make Each Recipient Feel Special

To reach the inbox, grab your prospect's attention, and gain more sales, you need to hyper-personalize. OutReachBin makes it simple – upload your variables and let us mix and match your copy so that every email looks as if you spent time and effort writing it.

Smartlead email infrastructure e-book

Folderly Vs. OutReachBin Vs. Smartlead: the Best Use Cases

When comparing Smartlead, Folderly, and OutReachBin, each tool has its unique strengths and best use cases. Here's a comparison:


Best For: Businesses looking to enhance their email outreach efforts with personalized, multi-channel campaigns.

Key Strengths

  1. Multi-Channel Infrastructure: Reach prospects across various channels, including Email, SMS, Twitter, WhatsApp, and more.
  2. Automated Workflows: Streamline sales processes with automated workflows for connection requests, follow-up messages, and social media interactions.
  3. Personalized Outreach: Utilize custom-conditional email triggers and sub-sequences based on lead behavior to personalize your outreach.
  4. High-Delivery IPs and ESP Matching: Ensure high deliverability rates by using exclusive IP allocation for every campaign and automatically matching lead's mailbox provider with yours.


Best For: Ensuring email deliverability, improving open and reply rates, and integrating with popular CRMs, ESPs, and automation tools.

Key Strengths

  1. Supercharged Inbox Rate: Enhances your sender score to maintain positive interactions with recipients and avoid spam filters.
  2. Spam Trigger Checker: Reduces the risk of your emails being flagged as spam by comprehensively analyzing your email content.
  3. Automated Warm-up Maintenance: Maintains high email deliverability by helping build and maintain a positive reputation for your email domain.
  4. Data Safety Compliance: Prioritizes data protection, offering GDPR and CCPA-enabled solutions to safeguard sensitive information.


Best For: Streamlining lead generation and sales efforts by sending unlimited mass emails directly to recipients' inboxes.

Key Strengths

  1. Email Warm-Up: Simplifies reputation management by warming up email addresses on behalf of users.
  2. Warm Leads List: Creates a list of highly active leads based on successful email campaigns, allowing users to prioritize relevant prospects.
  3. Automated Follow-Up: Automatically follows up with leads to ensure no opportunity is missed, with the best-performing customers seeing open rates as high as 50-70%.

Folderly Vs. OutReachBin Vs. Smartlead: Pricing

Detailed comparison of the pricing plans for Smartlead, Folderly, and OutReachBin:

Smartlead Pricing:

  • Basic Plan: $39 per month
  • Pro Plan: $94 per month
  • Custom Plan (formerly Expert Plan): Starting at $174 per month

Folderly Pricing:

  • Monthly: $120 per mailbox
  • Yearly: Save up to $2600 yearly

Folderly pricing

OutReachBin Pricing:

  • Pricing$19.97/month

Note that pricing and features may vary, so it's advisable to visit the respective websites for the most accurate and up-to-date information.

Smartlead Vs. Folderly Vs. OutReachBin: User Review

Smartlead Reviews

Smartlead g2 review
Smartlead G2 review

Folderly Reviews

Folderly G2 review
Folderly G2 review

OutReachBin Reviews

OutReachBin G2 review
Outreachbin G2 review

Final Verdict: Which Tool Should You Choose for Cold Email Outreach?

In comparing Folderly, OutReachBin, and Smartlead, Smartlead emerges as a robust and comprehensive solution for businesses seeking to enhance their email outreach efforts. Here's a closer look at Smartlead's key features and how they compare to the competition:

  1. Unlimited Mailboxes and Automated Warm-ups: Smartlead offers unlimited sender accounts and automated email warm-ups, ensuring that your emails always land in your prospects' inboxes. This is a significant advantage over Folderly and OutReachBin, which may limit the number of mailboxes or warm-ups.
  2. Omnichannel Outreach: Smartlead enables you to automate your entire sales flow with LinkedIn activities, cold emails, and follow-up emails. This comprehensive approach to outreach sets Smartlead apart from its competitors, which may focus more narrowly on email marketing.
  3. Unique IP Servers and High Deliverability: Smartlead uses high-deliverability IP servers, contributing to better email deliverability rates. This emphasis on deliverability is crucial for email marketing success and gives Smartlead an edge over Folderly and OutReachBin.
  4. Auto-Rotating Email Accounts: With Smartlead, you don't need to worry about daily sending limits and sender reputation. The auto-rotating email accounts feature maximizes your email outreach and ensures your emails maintain a high sender reputation.
  5. Master Inbox and Lead Management: Smartlead provides a master inbox for managing all conversations in one place. This centralized inbox streamlines lead management and ensures efficient customer inquiries and communications handling.
  6. Advanced Analytics and Tracking: Smartlead allows you to track your campaigns' performance, including open rates, clicks, and reply rates. This level of analytics enables you to measure what works and make necessary adjustments to your outreach strategy.

In a nutshell, Smartlead's comprehensive feature set, focus on deliverability, and emphasis on omnichannel outreach make it a standout choice for businesses looking to enhance their email outreach efforts. 

While Folderly and OutReachBin offer their own strengths, Smartlead's unique combination of features sets it apart as a top contender in the email marketing space.

The Bottomline

After analyzing the features, pricing, and user feedback of Folderly, OutReachBin, and Smartlead, one platform stands out as the clear choice for businesses seeking to maximize their email outreach potential: Smartlead.

Smartlead offers a comprehensive suite of features designed to supercharge your lead generation efforts. With unlimited mailboxes, automated warm-ups, and AI-powered personalization, Smartlead ensures that your emails not only land in the inbox but also resonate with your audience. Its unique IP servers and advanced analytics provide unparalleled insights, allowing you to optimize your campaigns for maximum impact. Unlike Folderly and OutReachBin, Smartlead offers a full whitelabel experience, giving your brand a professional edge.

If you're serious about scaling your email outreach and maximizing your chances of meeting bookings, Smartlead is the way to go. Take advantage of the 14-day free trial and propel your business to new heights.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

  • dfbvrsg
  • svsv

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Author’s Details


Rajashree specializes in strategizing and planning B2B SaaS product marketing content. As a writer turned researcher, she has a deep-rooted affinity for writing data-driven content. With over 8 years of experience in the industry, Rajashree has documented her insights in a series of blogs covering genres such as SEO, Content Marketing, Lead Generation, and Email Marketing.


Edited by:


People will also read

Frequently asked questions

General Questions

What is Smartlead's cold email outreach software?

Email automation FAQs- Smartlead

Smartlead's cold email outreach tool helps businesses scale their outreach efforts seamlessly. With unlimited mailboxes, fully automated email warmup functionality, a multi-channel infrastructure, and a user-friendly unibox, it empowers users to manage their entire revenue cycle in one place. Whether you're looking to streamline cold email campaigns with automated email warmups, personalization fields, automated mailbox rotation, easy integrations, and spintax, improve productivity, or enhance scalability with subsequences based on lead’s intentions, automated replies, and full white-label experience, our cold email tool implifies it in a single solution.

How does the "unlimited mailboxes" feature benefit me?

Email automation FAQs- Smartlead

Our "unlimited mailboxes" feature allows you to expand your email communications without restrictions imposed by a mailbox limit. This means you won't be constrained by artificial caps on the number of mailboxes you can connect and use. This feature makes Smartlead the best cold email software and empowers you to reach a wider audience, engage with more potential customers, and manage diverse email campaigns effectively.

What do you mean by "unibox to handle your entire revenue cycle"?

Email automation FAQs- Smartlead

The "unibox" is one of the unique features of Smartlead cold email outreach tool, and it's a game-changer when it comes to managing your revenue cycle. The master inbox or the unibox consolidates all your outreach channels, responses, sales follow-ups, and conversions into one centralized, user-friendly mailbox.

With the "unibox," you gain the ability to:
1. Focus on closing deals: You can now say goodbye to the hassle of logging into multiple mailboxes to search for replies. The "unibox" streamlines your sales communication, allowing you to focus on what matters most—closing deals.

2. Centralized lead management: All your leads are managed from one central location, simplifying lead tracking and response management. This ensures you take advantage of every opportunity and efficiently engage with your prospects.

3. Maintain context: The "unibox" provides a 360-degree view of all your customer messages, allowing you to maintain context and deliver more personalized and effective responses.

How does Smartlead ensure my emails don't land in the spam folder?

Email automation FAQs- Smartlead

Smartlead, the best cold email marketing tool, ensures your emails reach the intended recipients' primary inbox rather than the spam folder. 

Here's how it works:
1. Our "unlimited warmups" feature is designed to build and maintain a healthy sending reputation for your cold email outreach. Instead of sending a large volume of emails all at once, which can trigger spam filters, we gradually ramp up your sending volume. This gradual approach, combined with positive email interactions, helps boost your email deliverability rates.

2. We deploy high-deliverability IP servers specific to each campaign. 

3. The ‘Warmup’ feature replicates humanized email sending patterns, spintax, and smart replies.
4. By establishing a positive sender reputation and gradually increasing the number of sent emails, Smartlead minimizes the risk of your emails being flagged as spam. This way, you can be confident that your messages will consistently land in the primary inbox, increasing the likelihood of engagement and successful communication with your recipients.

Can I integrate Smartlead with other tools I'm using?

Email automation FAQs- Smartlead

Certainly, Smartlead is designed for seamless integration with a wide range of tools and platforms. Smartlead offers integration with HubSpot, Salesforce, Pipedrive, Clay, Listkit, and more. You can leverage webhooks and APIs to integrate the tools you use. Try Now!

Email automation FAQs- Smartlead

What type of businesses sees the most success with Smartlead?

No, there are no limitations on the number of channels you can utilize with Smartlead. Our multi-channel infrastructure is designed to be limitless, allowing you to reach potential customers through multiple avenues without constraints.

This flexibility empowers you to diversify your cold email outreach efforts, connect with your audience through various communication channels, and increase your chances of conversion. Whether email, social media, SMS, or other communication methods, Smartlead's multi-channel capabilities ensure you can choose the channels that best align with your outreach strategy and business goals. This way, you can engage with your prospects effectively and maximize the impact of your email outreach.

Email automation FAQs- Smartlead

Do you provide me with lead sources?

Smartlead distinguishes itself from other cold email outreach software by focusing on limitless scalability and seamless integration. While many similar tools restrict your outreach capabilities, Smartlead offers a different approach.

Here's what makes us uniquely the best cold email software:

1. Unlimited Mailboxes: In contrast to platforms that limit mailbox usage, Smartlead provides unlimited mailboxes. This means you can expand your outreach without any arbitrary constraints.

2. Unique IP Servers: Smartlead offers unique IP servers for every campaign it sends out. 

3. Sender Reputation Protection: Smartlead protects your sender reputation by auto-moving emails from spam folders to the primary inbox. This tool uses unique identifiers to cloak all warmup emails from being recognized by automation parsers. 

4. Automated Warmup: Smartlead’s warmup functionality enhances your sender reputation and improves email deliverability by maintaining humanized email sending patterns and ramping up the sending volume. 

5. Multi-Channel Emphasis: Smartlead places a strong emphasis on multi-channel outreach. You can reach your prospects where they are with the LinkedIn outreach feature.   With Smartlead’s cold email automation software, you're always one step ahead in your outreach efforts, enjoying the freedom to scale your initiatives and seamlessly integrate with other tools—all while maintaining a focus on maximizing the impact of your outreach.

Email automation FAQs- Smartlead

How secure is my data with Smartlead?

Ensuring the security of your data is Smartlead's utmost priority. We implement robust encryption methods and stringent security measures to guarantee the continuous protection of your information. Your data's safety is paramount to us, and we are always dedicated to upholding the highest standards of security.

How can I get started with Smartlead?

Email automation FAQs- Smartlead

Getting started with Smartlead is straightforward! Just head over to our sign-up page and follow our easy step-by-step guide. If you ever have any questions or need assistance, our round-the-clock support team is ready to help, standing by to provide you with any assistance you may require. Sign Up Now!

How can I reach the Smartlead team?

Email automation FAQs- Smartlead

We're here to assist you! You can easily get in touch with our dedicated support team on chat. We strive to provide a response within 24 hours to address any inquiries or concerns you may have.

Powerful Automated Email Marketing that Drives Sales.

  • All Features Included
  • No Credit Card Required
  • Free Warmup Included