Smartlead Vs. Folderly Vs. Outreach: The Best Sales Engagement Tool

Created On:
May 1, 2024
Updated On:
May 1, 2024
Smartlead Vs. Folderly Vs. Outreach: The Best Sales Engagement Tool

Are you searching for the perfect sales engagement and lead generation tool? Picking the right tool is crucial for maximizing your business growth and outreach effectiveness.

So, we’ve narrowed it down to the three best cold emailing tools: Smartlead, Folderly, and Outreach. Each of these tools offers unique features to enhance email deliverability, streamline outreach, and boost sales productivity. Smartlead specializes in cold emailing and automation, Folderly focuses on email deliverability and integration with CRMs, and Outreach offers a comprehensive sales engagement platform.

Let's dive into the details to help you make an informed choice based on your specific needs. Whether you're a small business, a sales team, or a marketing agency, finding the right tool can significantly impact your success.

The stakes are high with Smartlead vs. Folderly vs. Outreach. Let's explore which one is the perfect fit for your sales and marketing needs.

A Brief Overview of the Tools

Smartlead: Smartlead is a comprehensive sales engagement platform designed for effective cold emailing and outreach automation. It offers unique features like dedicated IP servers and AI-driven conversations to optimize email deliverability and prevent spam flagging. Smartlead supports omnichannel outreach, including LinkedIn interactions, and provides customizable triggers for efficient lead-generation workflows.

Folderly: Folderly focuses on improving email deliverability by enhancing inbox placement and open rates. It seamlessly integrates with major CRMs and ESPs, conducting thorough spam trigger checks and automating warm-up processes to ensure consistent email delivery. Folderly also prioritizes data safety compliance with GDPR and CCPA-enabled solutions.

Outreach: Outreach is a robust sales automation platform that streamlines outreach efforts with automated email campaigns, lead management tools, and seamless CRM integration. It features a vast integrated B2B database, customizable email templates, and real-time analytics for efficient sales processes and lead generation.

Smartlead Vs. Folderly Vs. Outreach: Detailed Comparison

Let’s delve into each of these tool’s specifications to choose the right one for your business. 


Smartlead Homepage

Key Highlights

Smartlead offers features tailored to optimize cold emailing and outreach automation. It ensures high email deliverability through unique IP servers for each campaign and unlimited warmups. AI-driven conversations enhance sender reputation and prevent emails from being flagged as spam. 

Users benefit from a full whitelabel experience for customized outreach. Smartlead's powerful cold emailing API infrastructure enables automated campaign creation and management. Custom-conditional email triggers based on lead behavior enhance campaign effectiveness. 

Additionally, Smartlead provides a master inbox for centralized communication management and detailed email tracking features to enhance sales engagement and efficiency. Smartlead's comprehensive capabilities make it ideal for businesses seeking to improve email deliverability, automate lead generation, and enhance sales workflows.

What's It Best For?

Smartlead, with its AI automation, optimizes email deliverability and automates lead generation. With unique IP servers for campaigns and unlimited warmups, Smartlead ensures emails reach the primary inbox. AI-driven conversations enhance sender reputation, preventing emails from being marked as spam. The platform's cold emailing API infrastructure enables automated campaign management, while custom-conditional email triggers based on lead behavior enhance outreach effectiveness.

Customer Reviews and Support

Customer reviews prove Smartlead's effectiveness in improving email deliverability and generating leads. Users appreciate features like unlimited warmups and AI-driven conversations. Feedback on customer support is positive, with users reporting responsive assistance, 24/7 assistance, and onboarding support.

Smartlead review


Smartlead offers various pricing plans to accommodate marketing and sales teams of different sizes. It also offers a 14-day free trial to test the platform's capabilities without committing. 

Basic Plan: $34 per month on a yearly pricing plan 

Popular Plan: $66 per month on a yearly pricing plan

Pro Plan: $79 per month on a yearly pricing plan

Custom Plan: Customized pricing plans for up to 2 million leads


Folderly homepage

Key Highlights

Folderly is a comprehensive email deliverability platform focused on improving inbox placement and open rates. It integrates with major CRMs and ESPs, conducting thorough spam trigger checks and automating warm-up processes for consistent deliverability.

Automated warm-up maintenance sustains high deliverability, increasing open and reply rates for email campaigns. Folderly offers a user-friendly setup, allowing mailbox connections with any email service provider in just one click. It provides GDPR and CCPA-enabled solutions for enhanced data safety compliance, conducting SPF checks, and generating SPF records for domain privacy. 

Folderly is ideal for businesses aiming to boost engagement rates and maintain optimal deliverability. It offers a range of integrations with popular tools like Microsoft Office 365, SendGrid, Google Workspace, Gmail, Outlook, and Amazon AWS.

What's It Best For

Folderly is best for improving email deliverability and enhancing sender reputation. It ensures that email campaigns consistently reach recipients' inboxes by conducting thorough spam trigger checks and automating warm-up processes. With seamless integration with major CRMs and ESPs, Folderly streamlines email infrastructure for businesses aiming to boost engagement rates and maintain optimal deliverability.

Customer Reviews and Support

Users praise Folderly for its effectiveness in improving email deliverability and open rates. The platform's user-friendly interface and quick setup process, supported by dedicated customer success managers, contribute to positive experiences. While some users note that the onboarding process could be faster, Folderly's customer support receives positive feedback for responsiveness and helpful assistance in resolving queries and technical issues. Overall, Folderly is valued for its impact on email performance and data safety compliance.

Folderly review


Folderly offers a 7-day free trial and one customizable pricing plan. 

Yearly Plan: $96 per month per mailbox for up to 9 mailboxes. 


Outreach Homepage

Key Highlights

Outreach is a powerful sales engagement platform designed to streamline outreach efforts and enhance customer engagement. It offers automated email outreach sequences and integrates seamlessly with popular CRMs. The platform provides detailed analytics to track email performance metrics such as open rates, bounce rates, and deliverability rates.

Outreach simplifies campaign management by centralizing tasks and providing insights into sales processes. It supports cold calling and other communication channels to facilitate effective prospect engagement. The tool is user-friendly, allowing sales teams to create personalized campaigns and manage contacts efficiently. With features like task flow management and automated follow-ups, Outreach enables sales professionals to optimize their workflows and drive conversions. 

What's It Best For

Outreach excels in facilitating efficient customer relationship management and campaign management for sales teams. It allows users to manage large contact lists seamlessly and automate outreach sequences, reducing time spent on administrative tasks and enabling more focused communication with prospects. The platform's analytics tools provide valuable insights into email performance, aiding in campaign optimization and lead nurturing.

Customer Reviews and Support

Users appreciate Outreach's task flow feature, which simplifies campaign creation and management. The platform's analytics capabilities, including call recording and transcription, are well-regarded for providing actionable sales process insights. However, some users have noted challenges with customer support responsiveness and the initial learning curve. Overall, Outreach is valued for its effectiveness in improving sales team productivity and enabling personalized customer engagement. 

Outreach G2 review


Outreach offers various pricing plans on a request-for-pricing basis—Engage, Call, Meet, Deal, and Forecast. 

Comparison Summary: Which One is Better

When comparing Smartlead, Folderly, and Outreach for sales engagement and lead generation, Smartlead emerges as the preferred choice due to its comprehensive features and focus on email deliverability, automation, and omnichannel outreach. Smartlead offers unique IP servers for campaigns, unlimited warmups, and AI-driven conversations to optimize inbox placement and sender reputation. 

Its cold emailing API infrastructure enables automated lead generation, while custom conditional triggers and sub-sequences enhance campaign customization. In contrast, Folderly specializes primarily in email deliverability, ensuring inbox health but with a narrower focus compared to Smartlead. Folderly excels in lead targeting and sales automation but lacks the robust email warmup and sender reputation features of Smartlead. 

Smartlead's unlimited sender accounts and master inbox for centralized communication management make it ideal for scaling outreach and improving engagement rates. With competitive pricing plans and a 14-day free trial, Smartlead stands out as the top choice among these tools for maximizing sales effectiveness and outreach productivity.


In conclusion, when evaluating tools like Smartlead, Folderly, and Outreach for sales engagement and lead generation, Smartlead emerges as the standout choice. Its comprehensive features focused on email deliverability, automation, and omnichannel outreach make it ideal for scaling outreach and improving engagement rates. Smartlead's unique IP servers, unlimited warmups, and AI-driven conversations optimize inbox placement and sender reputation, enhancing campaign effectiveness. 

With competitive pricing plans and a 14-day free trial, Smartlead offers a compelling solution for businesses seeking to maximize sales effectiveness and outreach productivity. If you're looking to boost your sales engagement and lead generation, start your 14-day free trial of Smartlead today and experience the difference firsthand.

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Author’s Details

Sattwik Das

Sattwik is a Digital Marketing professional at Smartlead. He is a dedicated content writer who focuses on juggling words to bring out meaningful content. He is experienced in well-researched and SEO-optimized content creation, content editing, and copywriting for various businesses throughout the globe. His expertise in SEO, SMM, and SMO with a touch of creativity helps businesses grow and maximize their credibility and sales.


Edited by:

Sattwik Das


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Frequently asked questions

General Questions

What is Smartlead's cold email outreach software?

Email automation FAQs- Smartlead

Smartlead's cold email outreach tool helps businesses scale their outreach efforts seamlessly. With unlimited mailboxes, fully automated email warmup functionality, a multi-channel infrastructure, and a user-friendly unibox, it empowers users to manage their entire revenue cycle in one place. Whether you're looking to streamline cold email campaigns with automated email warmups, personalization fields, automated mailbox rotation, easy integrations, and spintax, improve productivity, or enhance scalability with subsequences based on lead’s intentions, automated replies, and full white-label experience, our cold email tool implifies it in a single solution.

How does the "unlimited mailboxes" feature benefit me?

Email automation FAQs- Smartlead

Our "unlimited mailboxes" feature allows you to expand your email communications without restrictions imposed by a mailbox limit. This means you won't be constrained by artificial caps on the number of mailboxes you can connect and use. This feature makes Smartlead the best cold email software and empowers you to reach a wider audience, engage with more potential customers, and manage diverse email campaigns effectively.

What do you mean by "unibox to handle your entire revenue cycle"?

Email automation FAQs- Smartlead

The "unibox" is one of the unique features of Smartlead cold email outreach tool, and it's a game-changer when it comes to managing your revenue cycle. The master inbox or the unibox consolidates all your outreach channels, responses, sales follow-ups, and conversions into one centralized, user-friendly mailbox.

With the "unibox," you gain the ability to:
1. Focus on closing deals: You can now say goodbye to the hassle of logging into multiple mailboxes to search for replies. The "unibox" streamlines your sales communication, allowing you to focus on what matters most—closing deals.

2. Centralized lead management: All your leads are managed from one central location, simplifying lead tracking and response management. This ensures you take advantage of every opportunity and efficiently engage with your prospects.

3. Maintain context: The "unibox" provides a 360-degree view of all your customer messages, allowing you to maintain context and deliver more personalized and effective responses.

How does Smartlead ensure my emails don't land in the spam folder?

Email automation FAQs- Smartlead

Smartlead, the best cold email marketing tool, ensures your emails reach the intended recipients' primary inbox rather than the spam folder. 

Here's how it works:
1. Our "unlimited warmups" feature is designed to build and maintain a healthy sending reputation for your cold email outreach. Instead of sending a large volume of emails all at once, which can trigger spam filters, we gradually ramp up your sending volume. This gradual approach, combined with positive email interactions, helps boost your email deliverability rates.

2. We deploy high-deliverability IP servers specific to each campaign. 

3. The ‘Warmup’ feature replicates humanized email sending patterns, spintax, and smart replies.
4. By establishing a positive sender reputation and gradually increasing the number of sent emails, Smartlead minimizes the risk of your emails being flagged as spam. This way, you can be confident that your messages will consistently land in the primary inbox, increasing the likelihood of engagement and successful communication with your recipients.

Can I integrate Smartlead with other tools I'm using?

Email automation FAQs- Smartlead

Certainly, Smartlead is designed for seamless integration with a wide range of tools and platforms. Smartlead offers integration with HubSpot, Salesforce, Pipedrive, Clay, Listkit, and more. You can leverage webhooks and APIs to integrate the tools you use. Try Now!

Email automation FAQs- Smartlead

What type of businesses sees the most success with Smartlead?

No, there are no limitations on the number of channels you can utilize with Smartlead. Our multi-channel infrastructure is designed to be limitless, allowing you to reach potential customers through multiple avenues without constraints.

This flexibility empowers you to diversify your cold email outreach efforts, connect with your audience through various communication channels, and increase your chances of conversion. Whether email, social media, SMS, or other communication methods, Smartlead's multi-channel capabilities ensure you can choose the channels that best align with your outreach strategy and business goals. This way, you can engage with your prospects effectively and maximize the impact of your email outreach.

Email automation FAQs- Smartlead

Do you provide me with lead sources?

Smartlead distinguishes itself from other cold email outreach software by focusing on limitless scalability and seamless integration. While many similar tools restrict your outreach capabilities, Smartlead offers a different approach.

Here's what makes us uniquely the best cold email software:

1. Unlimited Mailboxes: In contrast to platforms that limit mailbox usage, Smartlead provides unlimited mailboxes. This means you can expand your outreach without any arbitrary constraints.

2. Unique IP Servers: Smartlead offers unique IP servers for every campaign it sends out. 

3. Sender Reputation Protection: Smartlead protects your sender reputation by auto-moving emails from spam folders to the primary inbox. This tool uses unique identifiers to cloak all warmup emails from being recognized by automation parsers. 

4. Automated Warmup: Smartlead’s warmup functionality enhances your sender reputation and improves email deliverability by maintaining humanized email sending patterns and ramping up the sending volume. 

5. Multi-Channel Emphasis: Smartlead places a strong emphasis on multi-channel outreach. You can reach your prospects where they are with the LinkedIn outreach feature.   With Smartlead’s cold email automation software, you're always one step ahead in your outreach efforts, enjoying the freedom to scale your initiatives and seamlessly integrate with other tools—all while maintaining a focus on maximizing the impact of your outreach.

Email automation FAQs- Smartlead

How secure is my data with Smartlead?

Ensuring the security of your data is Smartlead's utmost priority. We implement robust encryption methods and stringent security measures to guarantee the continuous protection of your information. Your data's safety is paramount to us, and we are always dedicated to upholding the highest standards of security.

How can I get started with Smartlead?

Email automation FAQs- Smartlead

Getting started with Smartlead is straightforward! Just head over to our sign-up page and follow our easy step-by-step guide. If you ever have any questions or need assistance, our round-the-clock support team is ready to help, standing by to provide you with any assistance you may require. Sign Up Now!

How can I reach the Smartlead team?

Email automation FAQs- Smartlead

We're here to assist you! You can easily get in touch with our dedicated support team on chat. We strive to provide a response within 24 hours to address any inquiries or concerns you may have.

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