6 Best Sales Cadence Tools to 8x Sales in 2023 Reviewed

A sales process is made of two things – strategizing and executing. Among these two, creating a solid strategy is very important for any business to generate desired sales results. 

Unfortunately, most businesses don't have a great sales strategy, let alone a foolproof follow-up strategy, otherwise called sales cadence. 

You have reached the right place if you are looking for the best sales cadence tool in 2023 to scale your business. In this blog post, we've discussed what sales cadence is and how to choose the best platform for your organization. 

Let's check out the 6 best sales cadence tools in 2023. 

Sales Cadence: Everything You Need to Know

A sales cadence is the sequence of pre-scheduled touchpoints of a sales funnel that decides each step of a customer's sales cycle. It is a roadmap for how and when to reach out to your potential customers. 

Ideally, sales cadences should be different based on the various types of outreach campaigns. For instance, a higher-profile account (prospects with higher chances of conversions) generally has a higher number of steps in a sales cadence.

The nature and steps of a sales cadence vary based on niche industries. It may include social media activities and engagement, phone calls, emails, in-person meetings, or a combination of all of these. 

Here is an example of a minimal sales cadence:

  • Follow up on LinkedIn InMail after a phone call or in-person meeting to give a quick overview of what's been discussed. 
  • Follow-up emails or cold calling after sending cold emails to your prospective clients. 
  • Calling prospects (2 days) after sending your prospects follow-up emails. 
  • Following up or reaching out with answers/solutions to your prospects' queries after they reach out. 
  • Sending emails and following up on phone calls to ensure closing the deal. 

According to sales and marketing experts, it takes at least 5-7 follow-up emails to get your prospect to take action. And this is applicable for a regular sales cadence. In the case of high-priority cases, it includes four more steps between a cold outreach and closing a deal. 

Sadly, most businesses don't take up this suggestion to increase their sales. According to a HubSpot study, an average sales rep gives up after 1.3 calls when the recommended attempts are 8. 

How Do You Choose the Best Sales Cadence Tool in 2023? 

Every business is unique on its own terms. Naturally, a particular tool can never benefit all kinds of organizations. 

Here are some of the key features you should check while choosing the best sales cadence tools for your sales team: 

1. Outreach Capabilities

Before choosing any sales cadence tool, ask yourself whether your prospects are inbound leads or outbound leads and what is their preferred mode of connection. 

Based on the answers, you can choose the right cadence tool for your business. For instance, if your leads are mainly inbound, their preferred medium would be email or phone calls. 

So, you should choose a platform that: 

  • Allows phone and email touchpoints
  • Let you integrate email sequences
  • Allows lead generation tool integration

2. Real-Time Notifications

Most of the top-notch outbound sales cadence builder tools can automate the entire process of your outreach campaigns. However, there will still be some steps you need to do manually, such as phone calls. 

So, make sure your cadence tool keeps you updated about each prospect's position in the sales funnel and the right times to call them. 

3. Segmentation Feature

Cadences improve sales productivity; however, segmentation of your cadences is important to offer personalized campaigns to your audience. It is also directly proportional to the success of your campaigns. 

So, always make sure you choose a sales cadence tool that helps you create separate cadences based on your prospects' demographics, job roles, priorities, intentions, age, and other factors.

4. Ability to Personalize

Once automation and personalization are in sync, it's bound to generate great results. It means more prospect interaction and a boost in conversions, resulting in more sales. 

The sales cadence tool you choose should have the ability to generate personalized email sequences. In custom fields, it should be able to personalize information such as the person's name, job role, recent achievements, contact info, company name, etc. 

5. Data Analysis

Data Analysis is important to track a campaign's success, and it also helps to create future campaigns based on the data. So, choose a sales cadence tool that gives you real-time insights into your campaigns. 

Also, it should be able to generate data-driven forecasting so that you can stay ahead of your competitors and create campaigns to drive sales. 

Best Sales cadence Tools in 2023

1. Smartlead

Smartlead Homepage

Smartlead has stood out from its competitors in many ways, and that is the best sales cadence software out there. 

Firstly, the AI warmup feature helps you avoid landing in the spam folder. It ensures high deliverability, response rates, and customer retention rates by deploying natural activities and generating smart and timely replies.

Smartlead's AI writing feature is one of its strong suits. Also, this tool moves your emails from spam folders and automatically marks them as important ones.

The master inbox makes your job easier by helping you track and reply seamlessly without going through the hassle of manually checking a prospect's reply. Also, Smartlead helps you track your sales activities and provides you with in-depth reports on your campaigns' performance.

Standout Features

  • Email warmup
  • AI-powered writing tool
  • In-depth reports
  • Sales pipeline building
  • Multi-channel outreach

2. SalesLoft

SalesLoft Homepage

This sales engagement tool offers CRM integration and automates high-volume outreach campaigns. 

This platform allows you to create customized and personalized sales cadences and Sales Playbooks. It also allows personalization based on job role, prospect's journey through the sales funnel, etc. 

SalesLoft notifies sales reps when to call a prospect and sends personalized campaigns based on list segmentation. It automatically adds the new leads to the right cadence in the sales funnel. 

Moreover, it offers multiple outreach mediums such as phone, SMS, and email, and it is directly integrated with LinkedIn Sales Navigator and InMails.

Standout Features

  • LinkedIn Sales Navigator integration
  • Sales Playbook
  • Contact list segmentation

3. Outreach

Outreach Homepage

Outreach is an excellent sales engagement platform that lets sales reps set up and launch customized email sequences. It is also capable of multi-channel outreach, including LinkedIn, email, SMS, Twitter, etc. 

The best thing about Outreach is that it offers numerous cadence templates for you to choose from. You can also create personalized cadences from scratch or clone a pre-existing cadence. 

Outreach channels allow automated and manual emails, LinkedIn outreach, and SMS. 

It also reminds the reps about certain outreach steps at the right time, so you don't miss a lead. 

Although Outreach is fairly easy to create, the results might be a bit overwhelming to handle when dealing with a large number of leads or multiple campaigns.

Standout Features

  • CRM integration
  • Personalized cadences
  • Email reminder

4. Reply

Reply Homepage

Another familiar name in the sales and marketing industry, Reply.io is an excellent sales engagement tool that offers multi-channel sales cadence software. 

You can reach out to your different types of prospects via email, phone, SMS, LinkedIn, Facebook, and WhatsApp. Also, it offers Zapier integration that allows you to automate outreach campaigns in multiple communication channels. 

Reply.io offers a Chrome extension as well. It means you can search for new leads on LinkedIn without leaving the browser. This sales engagement tool provides you with timely reports and sales analysis so you can create future campaigns.

Standout Features

  • Timely reports
  • Predictive analysis
  • Chrome extension
  • Zapier integration 

5. HubSpot

HubSpot Sales Hub Homepage

There's no need to introduce this tool, as HubSpot is one of the most prominent sales automation tools in the world. It ensures you don't lose any loyal customers and stay on top of your competitors with its effective sales cadence feature. 

It helps automate follow-up emails (with multiple sequences) and create multiple sales cadences. HubSpot reminds sales reps when to call a prospect and when to follow up manually, thus saving a lot of time. 

HubSpot is also a sales CRM, and it fetches quality leads through multi-channel lead generation. This tool ensures better relationships with your prospective customers by sending highly personalized email content based on prospect data. 

Standout Features

  • CRM 
  • Multi-channel outreach
  • Automated follow-up sequences
  • Email personalization

6. Close 

Close Homepage

The last sales cadence tool in our list is Close. It boasts maximum lead engagement with its multi-channel sales outreach feature. 

This platform allows you to communicate with your leads through multi-channel outreach methods (SMS, video calls, emails, Facebook, phone calls, etc.). Close performs multi-channel research to bring out all the customer data you need. 

Moreover, this sales cadence software offers you real-time updates on revenue generation. It also reminds you of the upcoming tasks, so you don't lose any leads. 

Standout Features

  • Flexible and customizable
  • Easy-to-use interface
  • Multiple cadences
  • Timely reports

Conclusion

The best sales cadence tool is the one that helps you in email tracking every minute detail of your sales and marketing campaigns as well as automates your workflow. 

It makes sure you stay on top of the game to close the deals. In our opinion, Smartlead is the best deal for your buck, and it will help your sales team and marketing team scale your business in no time. 

However, do your own research and choose the best one for your business and get ready to scale your business. 

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6 Best Sales Cadence Tools to 8x Sales in 2023 Reviewed

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Created On
December 3, 2022

A sales process is made of two things – strategizing and executing. Among these two, creating a solid strategy is very important for any business to generate desired sales results. 

Unfortunately, most businesses don't have a great sales strategy, let alone a foolproof follow-up strategy, otherwise called sales cadence. 

You have reached the right place if you are looking for the best sales cadence tool in 2023 to scale your business. In this blog post, we've discussed what sales cadence is and how to choose the best platform for your organization. 

Let's check out the 6 best sales cadence tools in 2023. 

Sales Cadence: Everything You Need to Know

A sales cadence is the sequence of pre-scheduled touchpoints of a sales funnel that decides each step of a customer's sales cycle. It is a roadmap for how and when to reach out to your potential customers. 

Ideally, sales cadences should be different based on the various types of outreach campaigns. For instance, a higher-profile account (prospects with higher chances of conversions) generally has a higher number of steps in a sales cadence.

The nature and steps of a sales cadence vary based on niche industries. It may include social media activities and engagement, phone calls, emails, in-person meetings, or a combination of all of these. 

Here is an example of a minimal sales cadence:

  • Follow up on LinkedIn InMail after a phone call or in-person meeting to give a quick overview of what's been discussed. 
  • Follow-up emails or cold calling after sending cold emails to your prospective clients. 
  • Calling prospects (2 days) after sending your prospects follow-up emails. 
  • Following up or reaching out with answers/solutions to your prospects' queries after they reach out. 
  • Sending emails and following up on phone calls to ensure closing the deal. 

According to sales and marketing experts, it takes at least 5-7 follow-up emails to get your prospect to take action. And this is applicable for a regular sales cadence. In the case of high-priority cases, it includes four more steps between a cold outreach and closing a deal. 

Sadly, most businesses don't take up this suggestion to increase their sales. According to a HubSpot study, an average sales rep gives up after 1.3 calls when the recommended attempts are 8. 

How Do You Choose the Best Sales Cadence Tool in 2023? 

Every business is unique on its own terms. Naturally, a particular tool can never benefit all kinds of organizations. 

Here are some of the key features you should check while choosing the best sales cadence tools for your sales team: 

1. Outreach Capabilities

Before choosing any sales cadence tool, ask yourself whether your prospects are inbound leads or outbound leads and what is their preferred mode of connection. 

Based on the answers, you can choose the right cadence tool for your business. For instance, if your leads are mainly inbound, their preferred medium would be email or phone calls. 

So, you should choose a platform that: 

  • Allows phone and email touchpoints
  • Let you integrate email sequences
  • Allows lead generation tool integration

2. Real-Time Notifications

Most of the top-notch outbound sales cadence builder tools can automate the entire process of your outreach campaigns. However, there will still be some steps you need to do manually, such as phone calls. 

So, make sure your cadence tool keeps you updated about each prospect's position in the sales funnel and the right times to call them. 

3. Segmentation Feature

Cadences improve sales productivity; however, segmentation of your cadences is important to offer personalized campaigns to your audience. It is also directly proportional to the success of your campaigns. 

So, always make sure you choose a sales cadence tool that helps you create separate cadences based on your prospects' demographics, job roles, priorities, intentions, age, and other factors.

4. Ability to Personalize

Once automation and personalization are in sync, it's bound to generate great results. It means more prospect interaction and a boost in conversions, resulting in more sales. 

The sales cadence tool you choose should have the ability to generate personalized email sequences. In custom fields, it should be able to personalize information such as the person's name, job role, recent achievements, contact info, company name, etc. 

5. Data Analysis

Data Analysis is important to track a campaign's success, and it also helps to create future campaigns based on the data. So, choose a sales cadence tool that gives you real-time insights into your campaigns. 

Also, it should be able to generate data-driven forecasting so that you can stay ahead of your competitors and create campaigns to drive sales. 

Best Sales cadence Tools in 2023

1. Smartlead

Smartlead Homepage

Smartlead has stood out from its competitors in many ways, and that is the best sales cadence software out there. 

Firstly, the AI warmup feature helps you avoid landing in the spam folder. It ensures high deliverability, response rates, and customer retention rates by deploying natural activities and generating smart and timely replies.

Smartlead's AI writing feature is one of its strong suits. Also, this tool moves your emails from spam folders and automatically marks them as important ones.

The master inbox makes your job easier by helping you track and reply seamlessly without going through the hassle of manually checking a prospect's reply. Also, Smartlead helps you track your sales activities and provides you with in-depth reports on your campaigns' performance.

Standout Features

  • Email warmup
  • AI-powered writing tool
  • In-depth reports
  • Sales pipeline building
  • Multi-channel outreach

2. SalesLoft

SalesLoft Homepage

This sales engagement tool offers CRM integration and automates high-volume outreach campaigns. 

This platform allows you to create customized and personalized sales cadences and Sales Playbooks. It also allows personalization based on job role, prospect's journey through the sales funnel, etc. 

SalesLoft notifies sales reps when to call a prospect and sends personalized campaigns based on list segmentation. It automatically adds the new leads to the right cadence in the sales funnel. 

Moreover, it offers multiple outreach mediums such as phone, SMS, and email, and it is directly integrated with LinkedIn Sales Navigator and InMails.

Standout Features

  • LinkedIn Sales Navigator integration
  • Sales Playbook
  • Contact list segmentation

3. Outreach

Outreach Homepage

Outreach is an excellent sales engagement platform that lets sales reps set up and launch customized email sequences. It is also capable of multi-channel outreach, including LinkedIn, email, SMS, Twitter, etc. 

The best thing about Outreach is that it offers numerous cadence templates for you to choose from. You can also create personalized cadences from scratch or clone a pre-existing cadence. 

Outreach channels allow automated and manual emails, LinkedIn outreach, and SMS. 

It also reminds the reps about certain outreach steps at the right time, so you don't miss a lead. 

Although Outreach is fairly easy to create, the results might be a bit overwhelming to handle when dealing with a large number of leads or multiple campaigns.

Standout Features

  • CRM integration
  • Personalized cadences
  • Email reminder

4. Reply

Reply Homepage

Another familiar name in the sales and marketing industry, Reply.io is an excellent sales engagement tool that offers multi-channel sales cadence software. 

You can reach out to your different types of prospects via email, phone, SMS, LinkedIn, Facebook, and WhatsApp. Also, it offers Zapier integration that allows you to automate outreach campaigns in multiple communication channels. 

Reply.io offers a Chrome extension as well. It means you can search for new leads on LinkedIn without leaving the browser. This sales engagement tool provides you with timely reports and sales analysis so you can create future campaigns.

Standout Features

  • Timely reports
  • Predictive analysis
  • Chrome extension
  • Zapier integration 

5. HubSpot

HubSpot Sales Hub Homepage

There's no need to introduce this tool, as HubSpot is one of the most prominent sales automation tools in the world. It ensures you don't lose any loyal customers and stay on top of your competitors with its effective sales cadence feature. 

It helps automate follow-up emails (with multiple sequences) and create multiple sales cadences. HubSpot reminds sales reps when to call a prospect and when to follow up manually, thus saving a lot of time. 

HubSpot is also a sales CRM, and it fetches quality leads through multi-channel lead generation. This tool ensures better relationships with your prospective customers by sending highly personalized email content based on prospect data. 

Standout Features

  • CRM 
  • Multi-channel outreach
  • Automated follow-up sequences
  • Email personalization

6. Close 

Close Homepage

The last sales cadence tool in our list is Close. It boasts maximum lead engagement with its multi-channel sales outreach feature. 

This platform allows you to communicate with your leads through multi-channel outreach methods (SMS, video calls, emails, Facebook, phone calls, etc.). Close performs multi-channel research to bring out all the customer data you need. 

Moreover, this sales cadence software offers you real-time updates on revenue generation. It also reminds you of the upcoming tasks, so you don't lose any leads. 

Standout Features

  • Flexible and customizable
  • Easy-to-use interface
  • Multiple cadences
  • Timely reports

Conclusion

The best sales cadence tool is the one that helps you in email tracking every minute detail of your sales and marketing campaigns as well as automates your workflow. 

It makes sure you stay on top of the game to close the deals. In our opinion, Smartlead is the best deal for your buck, and it will help your sales team and marketing team scale your business in no time. 

However, do your own research and choose the best one for your business and get ready to scale your business. 

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

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Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Author’s Details

Sattwik Das

Sattwik is a Digital Marketing professional at SmartLead. He is a dedicated content writer who focuses on juggling words to bring out meaningful content. He is experienced in well-researched and SEO-optimized content creation, content editing, and copywriting for various businesses throughout the globe. His expertise in SEO, SMM, and SMO with a touch of creativity helps businesses grow and maximize their credibility and sales.

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Frequently asked questions

General Questions

Can I import a CSV file into an already running campaign?

Yes, you can import a CSV file into an already running campaign. To do so, follow these steps:

1. Go to the campaign that you want to import the CSV file into.
2. Click on "Edit campaign" to access the campaign settings.
3. Look for the option to upload a CSV file and click on it.
4. Choose the CSV file from your computer that you want to import.
5. Map the fields and Choose/associate a client. The system will process the CSV file and import the data into the campaign.

By importing a CSV file, you can update the campaign with new leads without interrupting the campaign's flow.

Is it possible to connect Outlook via OAuth?

Yes, it is recommended to connect Outlook via OAuth. OAuth (Open Authorization) is an industry-standard protocol that allows applications to access user data on various platforms, including Outlook, without requiring the user to share their login credentials. By connecting Outlook via OAuth, you enhance security and ensure a seamless and secure integration between your application and Outlook.

How can I connect Outlook using OAuth?

To connect Outlook using OAuth, follow these steps:

1. Open your email accounts module in Smartlead
2. Look for the option to add accounts and select it.
3. Choose Outlook as the email provider you want to connect.
4. Clicking on the Outlook logo will redirect you to the Outlook login page.
5. Enter your credentials and log in to your Outlook account.
6. Follow the prompts to authorize the application to access your Outlook account using OAuth.
7. Once the authorization is complete, your application will be connected to Outlook via OAuth, enabling secure access to your Outlook emails and data.

By following these steps, you can establish a secure and authenticated connection between your application and Outlook, ensuring seamless integration and access to your email account.

Why am I experiencing delays in fetching emails from my ESP to MI?

If you are experiencing delays in fetching emails from your Email Service Provider (ESP) to the Master Inbox (MI), there could be a few reasons for this. It is important to note that fetching emails from the ESP to the MI can take some time due to various factors such as network latency, ESP server load, and the size of the email inbox. Here are some points to consider:

1. Time interval: The Master Inbox usually fetches emails at regular intervals, which can range from 5 to 55 minutes. This interval allows the system to retrieve and process new emails periodically.

2. Fetch replies button: If you need to fetch replies immediately, you can use the "Fetch replies" button available in the Master Inbox. Clicking on this button triggers an immediate fetch of replies from your ESP's email inbox folder.

If the delays persist or you encounter any issues with fetching emails, it is recommended to reach out to the Smartlead support team for further assistance.Please note: 

Filtering or rules: Review any filtering or rules set up in your ESP that could potentially affect the delivery of emails to the MI. Ensure that emails are not being automatically sorted, archived, or blocked based on certain criteria.

Why doesn't categorizing leads, such as "Not interested," stop campaigns for them?

Categorizing leads, such as marking them as "Not interested," does not automatically stop campaigns for those leads. The purpose of lead categorization is to classify and organize leads based on their specific attributes or actions. However, categorizing a lead as "Not interested" does not halt the campaign because the system relies on replies from leads to determine if a campaign should be stopped.

In most cases, when a lead categorizes themselves as "Not interested," they may choose not to reply to the email or take any further action. As a result, the campaign continues until it reaches its completion or encounters other stopping conditions.

It's important to note that when a lead does reply to an email, the system recognizes the response and stops the campaign for that particular lead. Therefore, replies from leads serve as the primary trigger to stop campaigns rather than lead categorization alone.

In some cases,A lead might have to be categorized for various reasons even if they do not intend to reply, such as organizing their inbox or indicating their preference. Such categorization does not automatically stop the lead from receiving further emails in the campaign. In such cases the emails have to stopped manually

What type of business can use Smartlead?

No, you get access to unlimited email accounts and warmup accounts without having to pay per account. This will let you scale your email outbound and without paying a penny more.

Powerful Automated Email Marketing that Drives Sales.

  • All Features Included
  • No Credit Card Required
  • Free Warmup Included
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