6 Best Sales Cadence Tools to 8x Sales in 2023 Reviewed

Created On
December 3, 2022
cadence tools for sales

A sales process is made of two things – strategizing and executing. Among these two, creating a solid strategy is very important for any business to generate desired sales results. 

Unfortunately, most businesses don't have a great sales strategy, let alone a foolproof follow-up strategy, otherwise called sales cadence. 

You have reached the right place if you are looking for the best sales cadence tool in 2023 to scale your business. In this blog post, we've discussed what sales cadence is and how to choose the best platform for your organization. 

Let's check out the 6 best sales cadence tools in 2023. 

Sales Cadence: Everything You Need to Know

A sales cadence is the sequence of pre-scheduled touchpoints of a sales funnel that decides each step of a customer's sales cycle. It is a roadmap for how and when to reach out to your potential customers. 

Ideally, sales cadences should be different based on the various types of outreach campaigns. For instance, a higher-profile account (prospects with higher chances of conversions) generally has a higher number of steps in a sales cadence.

The nature and steps of a sales cadence vary based on niche industries. It may include social media activities and engagement, phone calls, emails, in-person meetings, or a combination of all of these. 

Here is an example of a minimal sales cadence:

  • Follow up on LinkedIn InMail after a phone call or in-person meeting to give a quick overview of what's been discussed. 
  • Follow-up emails or cold calling after sending cold emails to your prospective clients. 
  • Calling prospects (2 days) after sending your prospects follow-up emails. 
  • Following up or reaching out with answers/solutions to your prospects' queries after they reach out. 
  • Sending emails and following up on phone calls to ensure closing the deal. 

According to sales and marketing experts, it takes at least 5-7 follow-up emails to get your prospect to take action. And this is applicable for a regular sales cadence. In the case of high-priority cases, it includes four more steps between a cold outreach and closing a deal. 

Sadly, most businesses don't take up this suggestion to increase their sales. According to a HubSpot study, an average sales rep gives up after 1.3 calls when the recommended attempts are 8. 

How Do You Choose the Best Sales Cadence Tool in 2023? 

Every business is unique on its own terms. Naturally, a particular tool can never benefit all kinds of organizations. 

Here are some of the key features you should check while choosing the best sales cadence tools for your sales team: 

1. Outreach Capabilities

Before choosing any sales cadence tool, ask yourself whether your prospects are inbound leads or outbound leads and what is their preferred mode of connection. 

Based on the answers, you can choose the right cadence tool for your business. For instance, if your leads are mainly inbound, their preferred medium would be email or phone calls. 

So, you should choose a platform that: 

  • Allows phone and email touchpoints
  • Let you integrate email sequences
  • Allows lead generation tool integration

2. Real-Time Notifications

Most of the top-notch outbound sales cadence builder tools can automate the entire process of your outreach campaigns. However, there will still be some steps you need to do manually, such as phone calls. 

So, make sure your cadence tool keeps you updated about each prospect's position in the sales funnel and the right times to call them. 

3. Segmentation Feature

Cadences improve sales productivity; however, segmentation of your cadences is important to offer personalized campaigns to your audience. It is also directly proportional to the success of your campaigns. 

So, always make sure you choose a sales cadence tool that helps you create separate cadences based on your prospects' demographics, job roles, priorities, intentions, age, and other factors.

4. Ability to Personalize

Once automation and personalization are in sync, it's bound to generate great results. It means more prospect interaction and a boost in conversions, resulting in more sales. 

The sales cadence tool you choose should have the ability to generate personalized email sequences. In custom fields, it should be able to personalize information such as the person's name, job role, recent achievements, contact info, company name, etc. 

5. Data Analysis

Data Analysis is important to track a campaign's success, and it also helps to create future campaigns based on the data. So, choose a sales cadence tool that gives you real-time insights into your campaigns. 

Also, it should be able to generate data-driven forecasting so that you can stay ahead of your competitors and create campaigns to drive sales. 

Best Sales cadence Tools in 2023

1. Smartlead

Smartlead Homepage

Smartlead has stood out from its competitors in many ways, and that is the best sales cadence software out there. 

Firstly, the AI warmup feature helps you avoid landing in the spam folder. It ensures high deliverability, response rates, and customer retention rates by deploying natural activities and generating smart and timely replies.

Smartlead's AI writing feature is one of its strong suits. Also, this tool moves your emails from spam folders and automatically marks them as important ones.

The master inbox makes your job easier by helping you track and reply seamlessly without going through the hassle of manually checking a prospect's reply. Also, Smartlead helps you track your sales activities and provides you with in-depth reports on your campaigns' performance.

Standout Features

  • Email warmup
  • AI-powered writing tool
  • In-depth reports
  • Sales pipeline building
  • Multi-channel outreach

2. SalesLoft

SalesLoft Homepage

This sales engagement tool offers CRM integration and automates high-volume outreach campaigns. 

This platform allows you to create customized and personalized sales cadences and Sales Playbooks. It also allows personalization based on job role, prospect's journey through the sales funnel, etc. 

SalesLoft notifies sales reps when to call a prospect and sends personalized campaigns based on list segmentation. It automatically adds the new leads to the right cadence in the sales funnel. 

Moreover, it offers multiple outreach mediums such as phone, SMS, and email, and it is directly integrated with LinkedIn Sales Navigator and InMails.

Standout Features

  • LinkedIn Sales Navigator integration
  • Sales Playbook
  • Contact list segmentation

3. Outreach

Outreach Homepage

Outreach is an excellent sales engagement platform that lets sales reps set up and launch customized email sequences. It is also capable of multi-channel outreach, including LinkedIn, email, SMS, Twitter, etc. 

The best thing about Outreach is that it offers numerous cadence templates for you to choose from. You can also create personalized cadences from scratch or clone a pre-existing cadence. 

Outreach channels allow automated and manual emails, LinkedIn outreach, and SMS. 

It also reminds the reps about certain outreach steps at the right time, so you don't miss a lead. 

Although Outreach is fairly easy to create, the results might be a bit overwhelming to handle when dealing with a large number of leads or multiple campaigns.

Standout Features

  • CRM integration
  • Personalized cadences
  • Email reminder

4. Reply

Reply Homepage

Another familiar name in the sales and marketing industry, Reply.io is an excellent sales engagement tool that offers multi-channel sales cadence software. 

You can reach out to your different types of prospects via email, phone, SMS, LinkedIn, Facebook, and WhatsApp. Also, it offers Zapier integration that allows you to automate outreach campaigns in multiple communication channels. 

Reply.io offers a Chrome extension as well. It means you can search for new leads on LinkedIn without leaving the browser. This sales engagement tool provides you with timely reports and sales analysis so you can create future campaigns.

Standout Features

  • Timely reports
  • Predictive analysis
  • Chrome extension
  • Zapier integration 

5. HubSpot

HubSpot Sales Hub Homepage

There's no need to introduce this tool, as HubSpot is one of the most prominent sales automation tools in the world. It ensures you don't lose any loyal customers and stay on top of your competitors with its effective sales cadence feature. 

It helps automate follow-up emails (with multiple sequences) and create multiple sales cadences. HubSpot reminds sales reps when to call a prospect and when to follow up manually, thus saving a lot of time. 

HubSpot is also a sales CRM, and it fetches quality leads through multi-channel lead generation. This tool ensures better relationships with your prospective customers by sending highly personalized email content based on prospect data. 

Standout Features

  • CRM 
  • Multi-channel outreach
  • Automated follow-up sequences
  • Email personalization

6. Close 

Close Homepage

The last sales cadence tool in our list is Close. It boasts maximum lead engagement with its multi-channel sales outreach feature. 

This platform allows you to communicate with your leads through multi-channel outreach methods (SMS, video calls, emails, Facebook, phone calls, etc.). Close performs multi-channel research to bring out all the customer data you need. 

Moreover, this sales cadence software offers you real-time updates on revenue generation. It also reminds you of the upcoming tasks, so you don't lose any leads. 

Standout Features

  • Flexible and customizable
  • Easy-to-use interface
  • Multiple cadences
  • Timely reports


The best sales cadence tool is the one that helps you in email tracking every minute detail of your sales and marketing campaigns as well as automates your workflow. 

It makes sure you stay on top of the game to close the deals. In our opinion, Smartlead is the best deal for your buck, and it will help your sales team and marketing team scale your business in no time. 

However, do your own research and choose the best one for your business and get ready to scale your business. 

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Author’s Details

Sattwik Das

Sattwik is a Digital Marketing professional at Smartlead. He is a dedicated content writer who focuses on juggling words to bring out meaningful content. He is experienced in well-researched and SEO-optimized content creation, content editing, and copywriting for various businesses throughout the globe. His expertise in SEO, SMM, and SMO with a touch of creativity helps businesses grow and maximize their credibility and sales.


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Frequently asked questions

General Questions

What are active leads?

Email automation FAQs- Smartlead

Active leads are the contacts you upload in Smartlead, similar to contacts in HubSpot; if you upload 1000 leads to a campaign, they are considered 1000 active leads. If you upload similar leads to a new campaign, they are not considered a “new active lead” as they already exist in our system.

Do you provide mailboxes, or do I need to connect my own?

Email automation FAQs- Smartlead

We don’t offer mailboxes yet. You need to get your own dedicated list of mailboxes using popular providers like Gmail, Outlook, Zoho, and others that exist in the market. Once you get them, follow our detailed guides to connect them quickly.

Do you offer guides and articles on succeeding with cold emails?

Email automation FAQs- Smartlead

Absolutely, one of our most popular guides can be found right here. It's been used by a large percentage of users to go from zero to cold emailing experts. Covering all topics from email infrastructure to copywriting and lead sourcing.

Is another tool needed for warmups?

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No, Smartlead has over 200,000 highly reputed mailboxes connected. The advantage you get along with naturalized AI conversations is access to aged domains you will never find in any warmup tool.

What is the API commonly used for?

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It is used popularly by agencies to automate their entire lead generation process as well as to connect Smartlead to external tools to push and pull data from. You can also connect to 1000s of apps using Zapier.

What type of businesses sees the most success with Smartlead?

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Anyone that can close deals from demos will succeed with Smartlead. It works for Sales companies, Marketing agencies, SaaS businesses, Recruitment, and offline companies (like construction).

Do you provide me with lead sources?

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We do not provide you with leads. You will need to use other data providers. These leads can be automatically added to Smartlead using our API or bulk uploaded via our CSV upload system.

Do you integrate with any CRMs?

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We're building native integrations with Hubspot, Salesforce, Close, Pipedrive, and many more. The best part, due to our open API and Webhook infrastructure, you can connect to any CRM in the world without an issue.

How many team members can I add?

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You can add an unlimited number of team members, as well as assign them roles and authority access.

Do you have custom plans beyond the Pro plan?

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Yes, it's common for many people to move to Custom plans after a few weeks. You can view all the options for up to 10M leads on the subscription page once you sign up for free.

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