Boosting Sales 8x: Top 6 Sales Cadence Tools in 2024

Created On:
December 3, 2022
Updated On:
February 26, 2024
cadence tools for sales

A sales process is made of two things – strategizing and executing. Among these two, creating a solid strategy is very important for any business to generate desired sales results. 

Unfortunately, most businesses don't have a great sales strategy, let alone a foolproof follow-up strategy, otherwise called sales cadence. 

You have reached the right place if you are looking for the best sales cadence tool in 2023 to scale your business. In this blog post, we've discussed what sales cadence is and how to choose the best platform for your organization. 

Let's check out the 6 best sales cadence tools in 2023. 

Sales Cadence: Everything You Need to Know

A sales cadence is the sequence of pre-scheduled touchpoints of a sales funnel that decides each step of a customer's sales cycle. It is a roadmap for how and when to reach out to your potential customers. 

Ideally, sales cadences should be different based on the various types of outreach campaigns. For instance, a higher-profile account (prospects with higher chances of conversions) generally has a higher number of steps in a sales cadence.

The nature and steps of a sales cadence vary based on niche industries. It may include social media activities and engagement, phone calls, emails, in-person meetings, or a combination of all of these. 

Here is an example of a minimal sales cadence:

  • Follow up on LinkedIn InMail after a phone call or in-person meeting to give a quick overview of what's been discussed. 
  • Follow-up emails or cold calling after sending cold emails to your prospective clients. 
  • Calling prospects (2 days) after sending your prospects follow-up emails. 
  • Following up or reaching out with answers/solutions to your prospects' queries after they reach out. 
  • Sending emails and following up on phone calls to ensure closing the deal. 

According to sales and marketing experts, it takes at least 5-7 follow-up emails to get your prospect to take action. And this is applicable for a regular sales cadence. In the case of high-priority cases, it includes four more steps between a cold outreach and closing a deal. 

Sadly, most businesses don't take up this suggestion to increase their sales. According to a HubSpot study, an average sales rep gives up after 1.3 calls when the recommended attempts are 8. 

How Do You Choose the Best Sales Cadence Tool in 2023? 

Every business is unique on its own terms. Naturally, a particular tool can never benefit all kinds of organizations. 

Here are some of the key features you should check while choosing the best sales cadence tools for your sales team: 

1. Outreach Capabilities

Before choosing any sales cadence tool, ask yourself whether your prospects are inbound leads or outbound leads and what is their preferred mode of connection. 

Based on the answers, you can choose the right cadence tool for your business. For instance, if your leads are mainly inbound, their preferred medium would be email or phone calls. 

So, you should choose a platform that: 

  • Allows phone and email touchpoints
  • Let you integrate email sequences
  • Allows lead generation tool integration

2. Real-Time Notifications

Most of the top-notch outbound sales cadence builder tools can automate the entire process of your outreach campaigns. However, there will still be some steps you need to do manually, such as phone calls. 

So, make sure your cadence tool keeps you updated about each prospect's position in the sales funnel and the right times to call them. 

3. Segmentation Feature

Cadences improve sales productivity; however, segmentation of your cadences is important to offer personalized campaigns to your audience. It is also directly proportional to the success of your campaigns. 

So, always make sure you choose a sales cadence tool that helps you create separate cadences based on your prospects' demographics, job roles, priorities, intentions, age, and other factors.

4. Ability to Personalize

Once automation and personalization are in sync, it's bound to generate great results. It means more prospect interaction and a boost in conversions, resulting in more sales. 

The sales cadence tool you choose should have the ability to generate personalized email sequences. In custom fields, it should be able to personalize information such as the person's name, job role, recent achievements, contact info, company name, etc. 

5. Data Analysis

Data Analysis is important to track a campaign's success, and it also helps to create future campaigns based on the data. So, choose a sales cadence tool that gives you real-time insights into your campaigns. 

Also, it should be able to generate data-driven forecasting so that you can stay ahead of your competitors and create campaigns to drive sales. 

Best Sales cadence Tools in 2024

1. Smartlead

Smartlead Homepage

Smartlead has stood out from its competitors in many ways, and that is the best sales cadence software out there. 

Firstly, the AI warmup feature helps you avoid landing in the spam folder. It ensures high deliverability, response rates, and customer retention rates by deploying natural activities and generating smart and timely replies.

Smartlead's AI writing feature is one of its strong suits. Also, this tool moves your emails from spam folders and automatically marks them as important ones.

The master inbox makes your job easier by helping you track and reply seamlessly without going through the hassle of manually checking a prospect's reply. Also, Smartlead helps you track your sales activities and provides you with in-depth reports on your campaigns' performance.

Standout Features

  • Email warmup
  • AI-powered writing tool
  • In-depth reports
  • Sales pipeline building
  • Multi-channel outreach

2. SalesLoft

SalesLoft Homepage

This sales engagement tool offers CRM integration and automates high-volume outreach campaigns. 

This platform allows you to create customized and personalized sales cadences and Sales Playbooks. It also allows personalization based on job role, prospect's journey through the sales funnel, etc. 

SalesLoft notifies sales reps when to call a prospect and sends personalized campaigns based on list segmentation. It automatically adds the new leads to the right cadence in the sales funnel. 

Moreover, it offers multiple outreach mediums such as phone, SMS, and email, and it is directly integrated with LinkedIn Sales Navigator and InMails.

Standout Features

  • LinkedIn Sales Navigator integration
  • Sales Playbook
  • Contact list segmentation

3. Outreach

Outreach Homepage

Outreach is an excellent sales engagement platform that lets sales reps set up and launch customized email sequences. It is also capable of multi-channel outreach, including LinkedIn, email, SMS, Twitter, etc. 

The best thing about Outreach is that it offers numerous cadence templates for you to choose from. You can also create personalized cadences from scratch or clone a pre-existing cadence. 

Outreach channels allow automated and manual emails, LinkedIn outreach, and SMS. 

It also reminds the reps about certain outreach steps at the right time, so you don't miss a lead. 

Although Outreach is fairly easy to create, the results might be a bit overwhelming to handle when dealing with a large number of leads or multiple campaigns.

Standout Features

  • CRM integration
  • Personalized cadences
  • Email reminder

4. Reply

Reply Homepage

Another familiar name in the sales and marketing industry, is an excellent sales engagement tool that offers multi-channel sales cadence software. 

You can reach out to your different types of prospects via email, phone, SMS, LinkedIn, Facebook, and WhatsApp. Also, it offers Zapier integration that allows you to automate outreach campaigns in multiple communication channels. offers a Chrome extension as well. It means you can search for new leads on LinkedIn without leaving the browser. This sales engagement tool provides you with timely reports and sales analysis so you can create future campaigns.

Standout Features

  • Timely reports
  • Predictive analysis
  • Chrome extension
  • Zapier integration 

5. HubSpot

HubSpot Sales Hub Homepage

There's no need to introduce this tool, as HubSpot is one of the most prominent sales automation tools in the world. It ensures you don't lose any loyal customers and stay on top of your competitors with its effective sales cadence feature. 

It helps automate follow-up emails (with multiple sequences) and create multiple sales cadences. HubSpot reminds sales reps when to call a prospect and when to follow up manually, thus saving a lot of time. 

HubSpot is also a sales CRM, and it fetches quality leads through multi-channel lead generation. This tool ensures better relationships with your prospective customers by sending highly personalized email content based on prospect data. 

Standout Features

  • CRM 
  • Multi-channel outreach
  • Automated follow-up sequences
  • Email personalization

6. Close 

Close Homepage

The last sales cadence tool in our list is Close. It boasts maximum lead engagement with its multi-channel sales outreach feature. 

This platform allows you to communicate with your leads through multi-channel outreach methods (SMS, video calls, emails, Facebook, phone calls, etc.). Close performs multi-channel research to bring out all the customer data you need. 

Moreover, this sales cadence software offers you real-time updates on revenue generation. It also reminds you of the upcoming tasks, so you don't lose any leads. 

Standout Features

  • Flexible and customizable
  • Easy-to-use interface
  • Multiple cadences
  • Timely reports


The best sales cadence tool is the one that helps you in email tracking every minute detail of your sales and marketing campaigns as well as automates your workflow. 

It makes sure you stay on top of the game to close the deals. In our opinion, Smartlead is the best deal for your buck, and it will help your sales team and marketing team scale your business in no time. 

However, do your own research and choose the best one for your business and get ready to scale your business. 

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Author’s Details

Sattwik Das

Sattwik is a Digital Marketing professional at Smartlead. He is a dedicated content writer who focuses on juggling words to bring out meaningful content. He is experienced in well-researched and SEO-optimized content creation, content editing, and copywriting for various businesses throughout the globe. His expertise in SEO, SMM, and SMO with a touch of creativity helps businesses grow and maximize their credibility and sales.


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Frequently asked questions

General Questions

What is Smartlead's cold email outreach software?

Email automation FAQs- Smartlead

Smartlead's cold email outreach tool helps businesses scale their outreach efforts seamlessly. With unlimited mailboxes, fully automated email warmup functionality, a multi-channel infrastructure, and a user-friendly unibox, it empowers users to manage their entire revenue cycle in one place. Whether you're looking to streamline cold email campaigns with automated email warmups, personalization fields, automated mailbox rotation, easy integrations, and spintax, improve productivity, or enhance scalability with subsequences based on lead’s intentions, automated replies, and full white-label experience, our cold email tool implifies it in a single solution.

How does the "unlimited mailboxes" feature benefit me?

Email automation FAQs- Smartlead

Our "unlimited mailboxes" feature allows you to expand your email communications without restrictions imposed by a mailbox limit. This means you won't be constrained by artificial caps on the number of mailboxes you can connect and use. This feature makes Smartlead the best cold email software and empowers you to reach a wider audience, engage with more potential customers, and manage diverse email campaigns effectively.

What do you mean by "unibox to handle your entire revenue cycle"?

Email automation FAQs- Smartlead

The "unibox" is one of the unique features of Smartlead cold email outreach tool, and it's a game-changer when it comes to managing your revenue cycle. The master inbox or the unibox consolidates all your outreach channels, responses, sales follow-ups, and conversions into one centralized, user-friendly mailbox.

With the "unibox," you gain the ability to:
1. Focus on closing deals: You can now say goodbye to the hassle of logging into multiple mailboxes to search for replies. The "unibox" streamlines your sales communication, allowing you to focus on what matters most—closing deals.

2. Centralized lead management: All your leads are managed from one central location, simplifying lead tracking and response management. This ensures you take advantage of every opportunity and efficiently engage with your prospects.

3. Maintain context: The "unibox" provides a 360-degree view of all your customer messages, allowing you to maintain context and deliver more personalized and effective responses.

How does Smartlead ensure my emails don't land in the spam folder?

Email automation FAQs- Smartlead

Smartlead, the best cold email marketing tool, ensures your emails reach the intended recipients' primary inbox rather than the spam folder. 

Here's how it works:
1. Our "unlimited warmups" feature is designed to build and maintain a healthy sending reputation for your cold email outreach. Instead of sending a large volume of emails all at once, which can trigger spam filters, we gradually ramp up your sending volume. This gradual approach, combined with positive email interactions, helps boost your email deliverability rates.

2. We deploy high-deliverability IP servers specific to each campaign. 

3. The ‘Warmup’ feature replicates humanized email sending patterns, spintax, and smart replies.
4. By establishing a positive sender reputation and gradually increasing the number of sent emails, Smartlead minimizes the risk of your emails being flagged as spam. This way, you can be confident that your messages will consistently land in the primary inbox, increasing the likelihood of engagement and successful communication with your recipients.

Can I integrate Smartlead with other tools I'm using?

Email automation FAQs- Smartlead

Certainly, Smartlead is designed for seamless integration with a wide range of tools and platforms. Smartlead offers integration with HubSpot, Salesforce, Pipedrive, Clay, Listkit, and more. You can leverage webhooks and APIs to integrate the tools you use. Try Now!

Email automation FAQs- Smartlead

What type of businesses sees the most success with Smartlead?

No, there are no limitations on the number of channels you can utilize with Smartlead. Our multi-channel infrastructure is designed to be limitless, allowing you to reach potential customers through multiple avenues without constraints.

This flexibility empowers you to diversify your cold email outreach efforts, connect with your audience through various communication channels, and increase your chances of conversion. Whether email, social media, SMS, or other communication methods, Smartlead's multi-channel capabilities ensure you can choose the channels that best align with your outreach strategy and business goals. This way, you can engage with your prospects effectively and maximize the impact of your email outreach.

Email automation FAQs- Smartlead

Do you provide me with lead sources?

Smartlead distinguishes itself from other cold email outreach software by focusing on limitless scalability and seamless integration. While many similar tools restrict your outreach capabilities, Smartlead offers a different approach.

Here's what makes us uniquely the best cold email software:

1. Unlimited Mailboxes: In contrast to platforms that limit mailbox usage, Smartlead provides unlimited mailboxes. This means you can expand your outreach without any arbitrary constraints.

2. Unique IP Servers: Smartlead offers unique IP servers for every campaign it sends out. 

3. Sender Reputation Protection: Smartlead protects your sender reputation by auto-moving emails from spam folders to the primary inbox. This tool uses unique identifiers to cloak all warmup emails from being recognized by automation parsers. 

4. Automated Warmup: Smartlead’s warmup functionality enhances your sender reputation and improves email deliverability by maintaining humanized email sending patterns and ramping up the sending volume. 

5. Multi-Channel Emphasis: Smartlead places a strong emphasis on multi-channel outreach. You can reach your prospects where they are with the LinkedIn outreach feature.   With Smartlead’s cold email automation software, you're always one step ahead in your outreach efforts, enjoying the freedom to scale your initiatives and seamlessly integrate with other tools—all while maintaining a focus on maximizing the impact of your outreach.

Email automation FAQs- Smartlead

How secure is my data with Smartlead?

Ensuring the security of your data is Smartlead's utmost priority. We implement robust encryption methods and stringent security measures to guarantee the continuous protection of your information. Your data's safety is paramount to us, and we are always dedicated to upholding the highest standards of security.

How can I get started with Smartlead?

Email automation FAQs- Smartlead

Getting started with Smartlead is straightforward! Just head over to our sign-up page and follow our easy step-by-step guide. If you ever have any questions or need assistance, our round-the-clock support team is ready to help, standing by to provide you with any assistance you may require. Sign Up Now!

How can I reach the Smartlead team?

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We're here to assist you! You can easily get in touch with our dedicated support team on chat. We strive to provide a response within 24 hours to address any inquiries or concerns you may have.

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