Effective Outreach Tools for Achieving 8x Sales Boost in 2024

Created On:
November 13, 2022
Updated On:
February 26, 2024

Outreach tools can be categorized as an umbrella term for email marketing tools. However, there are many tools that offer end-to-end email marketing solutions, from lead generation & verification to following up and closing deals. 

Only some of these tools are top-notch, and it's best if you use specific types of outreach tools for different steps of your email marketing campaigns. 

In this blog post, we've categorized outreach tools into three categories – lead generation and verification tools, email writing tools, and email automation tools. And picked the best three for all of these categories. 

Let's begin.

A. Best 3 Sales Lead Generation and Verification Tools in 2024

1. Smartlead.ai 

Smartlead is the perfect lead gen and verification tool for SMBs and large corporations. It also offers additional features such as email warmups, unlimited email accounts, and verified IP addresses. 

Smartlead can generate leads from Twitter, Facebook, Email, Web, LinkedIn, and other social platforms through multi-channel lead generators. 

This tool ensures your emails land directly in your prospects' inboxes by verifying niche-based leads. 

You can focus on closing deals without going through the hassle of sending automated follow-ups, personalized messages, and email warmups. 

Smartlead Homepage

Standout Features

  • Multi-channel lead generation
  • Lead verification
  • Custom conditional spam triggers
  • Master inbox
  • Unlimited email addresses

2. Overloop (formerly Prospect.io) 

Our second pick, Overloop, is an all-in-one sales prospecting software out there. You can successfully run multi-channel outbound campaigns with list-building and outreach tools

Overloop offers useful contact management, list-building features, and outreach efforts such as CSV import, contact management, chrome extension, email finder, and a dedicated LinkedIn contact generation tool. 

Other than lead generation, Overloop also offers multi-channel email campaign automation and helps create personalized email content based on customer data and their sales journey to increase the response rate. 

It also offers real-time tracking, so you can take advantage of every lead and get back to your prospects at your earliest. 

Overloop Homepage

Standout Features

  • Email finder
  • LinkedIn Lead generator
  • CSV import
  • Chrome extension
  • Custom fields
  • Contact management

You may also like: Microsoft Office 365 SMTP Settings

3. Snov.io

Snov is an excellent lead generation and lead verification platform with a sales toolbox and CRM integration. It has an extensive database of pre-verified leads, and it can search for bulk email addresses based on similar domains. 

It enables you to search through 20,000 domains at once to generate verified leads. 

Even if you need to know the prospect's email address, Snov can find it based on their name and company. 

The Boolean Search feature allows searching for leads based on locations, professions, age, and various other factors. It ensures a better reply rate for cold email and multi-channel outreach. 

Snov offers multi-channel email outreach and end-to-end tracking of email campaigns as well. 

Snov Homepage

Standout Features

  • Email finder
  • Email verifier
  • CRM 
  • Boolean search email collection

B. Best 3 B2B Email Writing Tools in 2024

1. Smartwriter.ai 

Smartwriter boasts 8x more replies from prospects with its AI-powered writing tool. It can create LinkedIn personalization based on recommendations, job titles, and achievements. 

Smartwriter scans through millions of web pages constantly and creates personalized icebreakers.

Moreover, you can automate email campaigns through this platform, as it helps you create personalized email copies based on your prospects' recent online activities. 

It also offers Smartwriter Chrome Extension so that you can generate thousands of fresh leads and connect with them with automatically scheduled LinkedIn personalized messages. 

Besides B2B sales emails, Smartwriter is capable of generating valuable SEO articles and social media copies. 

Smartwriter Homepage

Standout Features

  • LinkedIn personalization
  • Backlink personalization
  • Research Automation
  • Chrome extension
  • LinkedIn Sales navigator

2. Flowrite

If you are looking for a semi-automatic email writer platform for your email outreach campaigns, Flowrite is the perfect tool for you. It saves hours of writing effort by turning in a few keywords. 

Much like Smartwriter, its email copies are targeted toward industry professionals, and it can sense the tone of the conversation and create personalized content based on it. 

Flowrite overcomes the blank page syndrome and finds the right words for the right situations. It also saves you from the hassle of proofreading and generates error-free content all the time. 

Flowrite Homepage

Standout Features

  • Writes with key prompts
  • Overcomes blank page syndrome
  • Proofreading
  • Personalization

3. SubjectLine

As the name suggests, SubjectLine is an online email subject line writing tool. It is free and easy to use. 

SubjectLine boasts of testing over 15 million subject lines for B2B audiences. As the subject line is the most important factor for email open rates, you must notice your subject line. 

You must copy and paste your subject line into this platform, which will analyze the score and suggest edits if needed. This way, you can ensure maximum email opens and click-through rates. 

SubjectLine Homepage

Standout Features

  • Subject line analyzer
  • Suggests edits and changes
  • Tentative success score
  • Reports and social metrics

C. Best 3 B2B Email Automation Tools in 2024

1. Smartlead.ai 

As we have mentioned before, Smartlead is an excellent tool for sales prospecting. It generates verified leads and personal online data of your list of prospects. 

You can create a sales pipeline for future outreach campaigns and check the sales funnel for a customer's sales journey. Smartlead offers unlimited email addresses and a high-deliverability IP address. 

It ensures your emails always land in the primary inbox of your prospects and keeps emails away from spam folders with custom spam triggers. 

Smartlead sends automated follow-up responses, so you can take advantage of every lead. It offers a master inbox for all your marketing outreach. 

Smartlead Homepage

Standout Features

  • Email automation
  • Live tracking
  • Sales funnel
  • Pipeline building
  • Automated follow-ups

2. HubSpot

If you are a digital marketer, you may have already come across this platform. 

HubSpot is the most popular email automation software, along with Mailchimp. It offers contact management, lead scoring, and complete email tracking of campaigns. 

Besides email automation, HubSpot is also a CRM tool that streamlines all your sales processes. You can generate pipelines and check your prospects' sales journey through the sales funnel.

HubSpot eases the outreach process and cold outreach campaigns. 

HubSpot Homepage

Standout Features

  • CRM tool
  • Sales funnel automation
  • Timely reports and analysis
  • Content Management Software
  • Sales email automation

3. Constant Contact

Although its user interface may look a bit outdated, Constant Contact is an amazing email marketing tool. 

It offers email list building and list management, simplified (on-time reporting), and website forms. 

You can track your prospect's journey through the sales funnel and send automated follow-up emails to maximize conversions

This easy-to-use platform offers real-time data of your campaigns and data-driven forecasting so you can create your future campaigns based on them. 

Standout Features

  • Easy-to-use UI
  • Workflow automation
  • List management
  • Embedded website forms
  • Reports and predictive analysis


We have reached the end of this informative guide. We understand how confusing it can be to find the best suitable tools to fulfil your business needs. 

Research and try the free trials (most of these platforms offer 30-day free trials without credit cards). We hope you find the best tools for every step of email marketing. Consider email automation tools to complete your tasks rapidly within a lower budget. 

We hope this article helps you find the right tools for your outreach efforts to reach your target audience. 

See you soon. Goodbye!

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

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Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Author’s Details

Sattwik Das

Sattwik is a Digital Marketing professional at Smartlead. He is a dedicated content writer who focuses on juggling words to bring out meaningful content. He is experienced in well-researched and SEO-optimized content creation, content editing, and copywriting for various businesses throughout the globe. His expertise in SEO, SMM, and SMO with a touch of creativity helps businesses grow and maximize their credibility and sales.


Edited by:

Charu Mitra Dubey


Frequently asked questions

General Questions

What is Smartlead's cold email outreach software?

Email automation FAQs- Smartlead

Smartlead's cold email outreach tool helps businesses scale their outreach efforts seamlessly. With unlimited mailboxes, fully automated email warmup functionality, a multi-channel infrastructure, and a user-friendly unibox, it empowers users to manage their entire revenue cycle in one place. Whether you're looking to streamline cold email campaigns with automated email warmups, personalization fields, automated mailbox rotation, easy integrations, and spintax, improve productivity, or enhance scalability with subsequences based on lead’s intentions, automated replies, and full white-label experience, our cold email tool implifies it in a single solution.

How does the "unlimited mailboxes" feature benefit me?

Email automation FAQs- Smartlead

Our "unlimited mailboxes" feature allows you to expand your email communications without restrictions imposed by a mailbox limit. This means you won't be constrained by artificial caps on the number of mailboxes you can connect and use. This feature makes Smartlead the best cold email software and empowers you to reach a wider audience, engage with more potential customers, and manage diverse email campaigns effectively.

What do you mean by "unibox to handle your entire revenue cycle"?

Email automation FAQs- Smartlead

The "unibox" is one of the unique features of Smartlead cold email outreach tool, and it's a game-changer when it comes to managing your revenue cycle. The master inbox or the unibox consolidates all your outreach channels, responses, sales follow-ups, and conversions into one centralized, user-friendly mailbox.

With the "unibox," you gain the ability to:
1. Focus on closing deals: You can now say goodbye to the hassle of logging into multiple mailboxes to search for replies. The "unibox" streamlines your sales communication, allowing you to focus on what matters most—closing deals.

2. Centralized lead management: All your leads are managed from one central location, simplifying lead tracking and response management. This ensures you take advantage of every opportunity and efficiently engage with your prospects.

3. Maintain context: The "unibox" provides a 360-degree view of all your customer messages, allowing you to maintain context and deliver more personalized and effective responses.

How does Smartlead ensure my emails don't land in the spam folder?

Email automation FAQs- Smartlead

Smartlead, the best cold email marketing tool, ensures your emails reach the intended recipients' primary inbox rather than the spam folder. 

Here's how it works:
1. Our "unlimited warmups" feature is designed to build and maintain a healthy sending reputation for your cold email outreach. Instead of sending a large volume of emails all at once, which can trigger spam filters, we gradually ramp up your sending volume. This gradual approach, combined with positive email interactions, helps boost your email deliverability rates.

2. We deploy high-deliverability IP servers specific to each campaign. 

3. The ‘Warmup’ feature replicates humanized email sending patterns, spintax, and smart replies.
4. By establishing a positive sender reputation and gradually increasing the number of sent emails, Smartlead minimizes the risk of your emails being flagged as spam. This way, you can be confident that your messages will consistently land in the primary inbox, increasing the likelihood of engagement and successful communication with your recipients.

Can I integrate Smartlead with other tools I'm using?

Email automation FAQs- Smartlead

Certainly, Smartlead is designed for seamless integration with a wide range of tools and platforms. Smartlead offers integration with HubSpot, Salesforce, Pipedrive, Clay, Listkit, and more. You can leverage webhooks and APIs to integrate the tools you use. Try Now!

Email automation FAQs- Smartlead

What type of businesses sees the most success with Smartlead?

No, there are no limitations on the number of channels you can utilize with Smartlead. Our multi-channel infrastructure is designed to be limitless, allowing you to reach potential customers through multiple avenues without constraints.

This flexibility empowers you to diversify your cold email outreach efforts, connect with your audience through various communication channels, and increase your chances of conversion. Whether email, social media, SMS, or other communication methods, Smartlead's multi-channel capabilities ensure you can choose the channels that best align with your outreach strategy and business goals. This way, you can engage with your prospects effectively and maximize the impact of your email outreach.

Email automation FAQs- Smartlead

Do you provide me with lead sources?

Smartlead distinguishes itself from other cold email outreach software by focusing on limitless scalability and seamless integration. While many similar tools restrict your outreach capabilities, Smartlead offers a different approach.

Here's what makes us uniquely the best cold email software:

1. Unlimited Mailboxes: In contrast to platforms that limit mailbox usage, Smartlead provides unlimited mailboxes. This means you can expand your outreach without any arbitrary constraints.

2. Unique IP Servers: Smartlead offers unique IP servers for every campaign it sends out. 

3. Sender Reputation Protection: Smartlead protects your sender reputation by auto-moving emails from spam folders to the primary inbox. This tool uses unique identifiers to cloak all warmup emails from being recognized by automation parsers. 

4. Automated Warmup: Smartlead’s warmup functionality enhances your sender reputation and improves email deliverability by maintaining humanized email sending patterns and ramping up the sending volume. 

5. Multi-Channel Emphasis: Smartlead places a strong emphasis on multi-channel outreach. You can reach your prospects where they are with the LinkedIn outreach feature.   With Smartlead’s cold email automation software, you're always one step ahead in your outreach efforts, enjoying the freedom to scale your initiatives and seamlessly integrate with other tools—all while maintaining a focus on maximizing the impact of your outreach.

Email automation FAQs- Smartlead

How secure is my data with Smartlead?

Ensuring the security of your data is Smartlead's utmost priority. We implement robust encryption methods and stringent security measures to guarantee the continuous protection of your information. Your data's safety is paramount to us, and we are always dedicated to upholding the highest standards of security.

How can I get started with Smartlead?

Email automation FAQs- Smartlead

Getting started with Smartlead is straightforward! Just head over to our sign-up page and follow our easy step-by-step guide. If you ever have any questions or need assistance, our round-the-clock support team is ready to help, standing by to provide you with any assistance you may require. Sign Up Now!

How can I reach the Smartlead team?

Email automation FAQs- Smartlead

We're here to assist you! You can easily get in touch with our dedicated support team on chat. We strive to provide a response within 24 hours to address any inquiries or concerns you may have.

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