}

SmartDialer vs Orum

The AI Sales Dialer
Built for Sequence-
Integrated Calling

Orum is a calling performance system: a parallel dialer with AI coaching and a virtual salesfloor that sits alongside your Salesforce and Outreach stack, priced per user. SmartDialer is Smartlead's AI power dialer built for focused, one-to-one calls with full context: calling runs as a step inside your email and LinkedIn sequences, with one Global Block List, built-in lead data, and per-account pricing with a shared minute pool.

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Orum Hero Image

What SmartDialer offers that Orum doesn't

Sequence-Integrated Calling

Calling is a step inside your Smartlead sequence, right next to email and LinkedIn, so reps work one queue. Orum sits alongside your SEP and CRM; the sequence stays in Outreach or Salesloft.

Sequence-Integrated Calling

One Global Block List Across Email and Phone

An email unsubscribe blocks the phone number automatically. One opt-out, both channels. Orum does not own the email side, so opt-out reconciliation stays manual.

One Global Block List

Built-In Lead Data via SmartProspect

Missing phones are auto-enriched by SmartProspect, and leads with no number are skipped automatically so the queue keeps moving. Orum expects you to bring your own data.

Built-In Lead Data

Full Email Context on Every Call

Every email and call for a lead sits side by side, so reps know exactly what has been said before they pick up the phone. Orum shows the dialer view; email history lives in another tool.

Full Email Context on Every Call

Disposition to Follow-Up in One Screen

After every call, reps log a disposition, pick one of four queue actions, and fire a templated follow-up email from the same screen, with notes and call logs syncing to HubSpot, Salesforce, or Pipedrive.

Disposition to Follow-Up

SmartDialer vs. Orum: 
feature-by-feature comparison

See exactly what each sales dialer includes, and where the gaps are.

Feature
Dialing model
Dialing model
sequences calling
Sequence-integrated calling
Pricing model
Pricing model
AI coach
AI coach
Call recording
Call recording and transcription
AI call summaries
AI call summaries
Conversation intelligence
Conversation intelligence
Unified block
Unified block list (email + phone)
Lead data
Built-in lead data
Local numbers
Local numbers
Virtual salesfloor
Virtual salesfloor
CRM
CRM sync
(with SmartDialer)
AI power dialer, focused one-to-one calls with full context
Yes, calling is a native sequence step
Per account: shared minute pool from $9/month, unlimited team members on higher tiers, extra US numbers $1/month
Conversation intelligence included; Smart Coach real-time coaching rolling out
Default, timestamped and speaker-separated
Yes, with action items
Sentiment, talk ratios, objection handling
Yes
SmartProspect included, no-number leads auto-skipped
Brand-new US local numbers per workspace
No
HubSpot, Salesforce, Pipedrive
Parallel dialer, multi-line, connects the first live answer
No, sits alongside your SEP (Outreach, Salesloft, Apollo)
Per user, billed annually (Launch and Ascend plans)
AI Coaching Suite available as an add-on
Yes
Yes
Yes, Orum AI trained on 1B+ sales calls
No email side
Bring your own
Yes, plus international calling
Yes, core feature
Salesforce, HubSpot, plus Outreach, Salesloft, Gong Engage, Apollo

Want to see calling inside a sequence, live?

Why Sales Teams Move from Orum to SmartDialer

The sequence owns the call

Orum itself says SEPs and CRMs manage sequences while Orum sits alongside them. SmartDialer takes the opposite bet: a call that follows two opened emails is a different conversation, so calling lives inside the sequence with full email history on every lead.

sequence flow
conversation keeps

The conversation keeps going after hang-up

When a call ends, the rep picks a disposition and one of four queue actions (complete, retry, advance, or keep and continue), and can send a templated follow-up email from the same screen. The sequence advances accordingly. With a standalone dialer, everything after the call belongs to another tool.

Pricing that scales with usage, not seats

Orum is priced per user, billed annually, with AI Coaching as an add-on. SmartDialer is priced per account: one shared minute pool from $9/month, unlimited team members on higher tiers, and extra US numbers at $1/month, on top of Smartlead's flat $39/month platform. Cost tracks how much you call, not how many reps you hire.

Pricing scales

SmartDialer vs. Orum:
What you Actually Pay

Feature
Platform
Platform
Dialer
Dialer
AI coaching
AI coaching
Email sequencing
Email sequencing
Lead data
Lead data
Cost as
Cost as you add SDRs
(with SmartDialer)
From $39/month flat, unlimited seats
SmartDialer per-account plans from $9/month, shared minute pool, unlimited users on higher tiers; US numbers $1/number/month
Smart Coach included
Included, native
SmartProspect included
Platform stays flat, minutes scale with usage
Launch or Ascend plan, per user x 10, annual billing
Included in per-user plan
AI Coaching add-on
Separate SEP required ($100+/user/mo typical)
Separate vendor
Scales per user

What our customers say

Review Smartlead on G2
Felix Frank

Founder, StackOptimise

Smartlead's combination of automation, unlimited inboxes, and easy campaign management has completely transformed how we run cold email campaigns.

Justin Chi

Founder, Cold Email Hackers

We have about 15 companies and we use Smartlead for all of them.

Sander Poolman

Founder, DutchSave Media

One of the things I love about using Smartlead is the deliverability feature. If they landed in the bounce or spam folders, we could resolve this quickly.

Brigitta Ruha

Co-Founder, Growth Today

I want to continue to use Smartlead to make operations more seamless - the plan is to bring more clients here and build more SOPs.

Daniel Greaves

Founder, FueltoFly

Smartlead listens to the agencies and customers and builds according to what people want, that has really made things easier for us.

Harris Kenny

Founder, OutboundSync

We build an infrastructure product, and OutboundSync communicates with Smartlead itself. I love the webhook and API. They're really well done and keep getting better.

Sergio Ocampo

Founder, Axoleads

With SmartDelivery, you can put all of that in the hands of the tool. It ensures your emails land in inboxes, and by running a simple test, you can see if you're hitting the mark.

Bharatt Arorah

Founder, Claygen

Deliverability is the cornerstone of cold email outreach. You could have the best email copy in the world, but if no one is seeing it, it's useless. I really love the feature where you can actually give client accesses to your clients.

Wesley Hoang

Co-Founder, Cymate

I do not want to switch to another software. Pick a solution you trust, stick with it, and keep refining your copy.

Bruno Erckmam

CMO, Avalanche Capital

Managing large volumes of emails through multiple inboxes used to be a logistical nightmare. With Smartlead, the process is seamless. We book thousands of discovery calls through cold emails. These campaigns are generating leads at a scale we never thought possible.

Eric Nowoslawski

Founder, Growth Engine X

We came for the unlimited inboxes, and we stayed for the API. 1.5M cold emails/month, 7,767+ inboxes managed.

Ari Sohn

Head of Community & Ecosystem, TxtCart

You cannot replace having 10,000 touches with potential clients. When you have that much distribution and reach, you really start to see incredible results. The simplicity of Smartlead made all the difference. It doesn't require you to be a technical wizard.

Atishay Jain

Founder, Hyperke

Smartlead has been a game-changer for us. It increased our appointment volume, improved ease of use, and offered valuable features. 80% increase in appointments/month, peak of 276 appointments in a single month.

Matteo Fois

Founder, Kinetyca

Smartlead has been our cold email backbone from day one. The platform evolves constantly, keeping pace with how deliverability and personalization need to work today. 21% overall reply rate, $175K in 4 months for multiple B2B clients.

Gabriel Martinez

Founder, Reachflow

Smartlead is centered around deliverability and constantly evolving. Their API is not like any other platform. Smartlead covers all our needs. The focus on core features like deliverability and API integration is unmatched.

Maximilian Jendrall

CEO, Halfwarm

Our approach to crafting conversational emails led to reply rates that many of my peers thought were unattainable.

Maximilien Moriceau

Co-Founder, letstrike

We've grown on zero capital, zero marketing, purely cold emailing - and that's the story we love to tell. The best approach is no approach if you can't handle domain meltdown. The second best is something like Smartlead that's built from the ground up for deliverability at scale.

Omar Abdalla

Founder, Fenixtal

Smartlead's white-labeling and automation let us punch above our weight. The 12M euros sales potential? That's what happens when you combine human creativity with Smartlead's precision.

Preeti Malik

Co-Founder, Digital Creativs

Nine out of 10. Ninety percent of our clients are on Smartlead unless they come in with an existing setup. That's the default.

Ethan Chamish

Co-Founder, BuildingReach

At the end of the day, you have to take a bet on one tool or another. It was a no-brainer taking that bet on Smartlead. We had to even turn down the volume of our marketing campaigns - Smartlead was capable of driving more volume than our sales team was able to fulfill.

David Sinclair Black

Founder & MD, Prospectiv

Since starting the business in January of this year, we've already generated $200K in sales exclusively from cold email. Smartlead has been central to our operations and has exceeded our expectations.

Philipp Käming

Founder, Growthlynk

There's so much stuff built on top of it. I would be dead if I had to rebuild it with another tool. I can manage hundreds of senders easily. I can send hundreds of thousands of emails.

Aamir Bajwa

Founder, Corebits

The platform's HubSpot integration, real-time Slack updates, and advanced campaign customization have been game changers for our business and our clients'.

Ryan Bryden

Founder, Apex Ascension

From day one, we've never used anything else.

Frequently asked questions

Which is better, SmartDialer or Orum?

+

SmartDialer is better if you run multi-channel outbound and want calling inside the same sequence as email and LinkedIn, with one block list and post-call automation. Orum is better if you run a calling-first SDR floor on Salesforce plus Outreach or Salesloft and want maximum parallel-dial volume with a virtual salesfloor.

Is SmartDialer a parallel dialer like Orum?

+

Not today. A parallel dialer calls several numbers at once; SmartDialer is built for focused, one-to-one calls with complete context on each lead, plus recording, transcription, and AI summaries by default. Parallel dialing is on the SmartDialer roadmap, and if raw parallel-line volume is your only criterion right now, Orum is the specialist. For how the dialer types differ, see the parallel dialer guide.

Can I use both Orum and Smartlead together?

+

Yes, some teams run Smartlead for email and Orum for calling. The trade-off is losing the unified Global Block List, the in-sequence call step, and the automatic post-call follow-ups, and paying per user for the dialer layer.

How does Orum compare to Smartlead's dialer?

+

In an Orum vs SmartDialer comparison, the dialing models differ. Orum is a parallel dialer that fires multiple lines and connects the first live answer. The Smartlead dialer is an AI power dialer built for focused one-to-one calls with full lead context, running inside the sequence engine.

How much does Orum cost compared to SmartDialer?

+

Orum prices per user, billed annually, on Launch and Ascend plans with AI Coaching as an add-on. SmartDialer is priced per account, not per user: a shared minute pool from $9/month with unlimited team members on higher tiers, alongside Smartlead's flat $39/month platform. A 10-rep team draws from one pool instead of paying 10 licenses.

Does SmartDialer include AI coaching like Orum?

+

SmartDialer ships call recording and transcription on by default, AI call summaries, and conversation intelligence (sentiment, talk ratios, objection handling), with Smart Coach real-time coaching rolling out. Orum's AI Coaching Suite is mature and trained on 1B+ calls, but it is sold as an add-on to the per-user plans.

Make Smarter Calls With Full Context

One queue. One block list. Disposition to follow-up email in one screen. Platform from $39/mo, calling from $9/mo per account.

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Make smarter calls

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