}

World's most advanced, personalised outbound assistant.

Your personal assistant learns from millions of campaigns sent by the top outbound teams on Smartlead. It sets up, runs, and fixes your account, automatically, so you can focus on closing deals.

Focus on closing deals. Assistant focuses on the campaign management.

SmartAssistant handles the hardest part of outbound - the infrastructure, campaign management and the constant learning. It evolves each day to ensure you land in your lead's primary inbox.

Everything simplified. 

Spend 0 seconds onboarding.

Sign up, say what you want and watch it happen. Most users send their first live
campaign before the coffee goes cold.

Trained on millions of handpicked campaigns, personalised for you.

Your assistant doesn't hallucinate or guess. Every move is shaped by what's actually worked across the world's best senders and then tuned to your account, your leads, your goals. It has memory and context. So, it learns about you as you go.

Fastest, hands-free personalised
support you'll ever have.

No tickets or waiting. Looking at your data, assessing your patterns, and suggesting hyper personalised solutions. No more generic help articles.

Your assistant is waiting inside.

Sign up, say hi, send your first campaign before lunch.

What our customers say

Review Smartlead on G2
Felix Frank

Founder, StackOptimise

Smartlead's combination of automation, unlimited inboxes, and easy campaign management has completely transformed how we run cold email campaigns.

Justin Chi

Founder, Cold Email Hackers

We have about 15 companies and we use Smartlead for all of them.

Sander Poolman

Founder, DutchSave Media

One of the things I love about using Smartlead is the deliverability feature. If they landed in the bounce or spam folders, we could resolve this quickly.

Brigitta Ruha

Co-Founder, Growth Today

I want to continue to use Smartlead to make operations more seamless - the plan is to bring more clients here and build more SOPs.

Daniel Greaves

Founder, FueltoFly

Smartlead listens to the agencies and customers and builds according to what people want, that has really made things easier for us.

Harris Kenny

Founder, OutboundSync

We build an infrastructure product, and OutboundSync communicates with Smartlead itself. I love the webhook and API. They're really well done and keep getting better.

Sergio Ocampo

Founder, Axoleads

With SmartDelivery, you can put all of that in the hands of the tool. It ensures your emails land in inboxes, and by running a simple test, you can see if you're hitting the mark.

Bharatt Arorah

Founder, Claygen

Deliverability is the cornerstone of cold email outreach. You could have the best email copy in the world, but if no one is seeing it, it's useless. I really love the feature where you can actually give client accesses to your clients.

Wesley Hoang

Co-Founder, Cymate

I do not want to switch to another software. Pick a solution you trust, stick with it, and keep refining your copy.

Bruno Erckmam

CMO, Avalanche Capital

Managing large volumes of emails through multiple inboxes used to be a logistical nightmare. With Smartlead, the process is seamless. We book thousands of discovery calls through cold emails. These campaigns are generating leads at a scale we never thought possible.

Eric Nowoslawski

Founder, Growth Engine X

We came for the unlimited inboxes, and we stayed for the API. 1.5M cold emails/month, 7,767+ inboxes managed.

Ari Sohn

Head of Community & Ecosystem, TxtCart

You cannot replace having 10,000 touches with potential clients. When you have that much distribution and reach, you really start to see incredible results. The simplicity of Smartlead made all the difference. It doesn't require you to be a technical wizard.

Atishay Jain

Founder, Hyperke

Smartlead has been a game-changer for us. It increased our appointment volume, improved ease of use, and offered valuable features. 80% increase in appointments/month, peak of 276 appointments in a single month.

Matteo Fois

Founder, Kinetyca

Smartlead has been our cold email backbone from day one. The platform evolves constantly, keeping pace with how deliverability and personalization need to work today. 21% overall reply rate, $175K in 4 months for multiple B2B clients.

Gabriel Martinez

Founder, Reachflow

Smartlead is centered around deliverability and constantly evolving. Their API is not like any other platform. Smartlead covers all our needs. The focus on core features like deliverability and API integration is unmatched.

Maximilian Jendrall

CEO, Halfwarm

Our approach to crafting conversational emails led to reply rates that many of my peers thought were unattainable.

Maximilien Moriceau

Co-Founder, letstrike

We've grown on zero capital, zero marketing, purely cold emailing - and that's the story we love to tell. The best approach is no approach if you can't handle domain meltdown. The second best is something like Smartlead that's built from the ground up for deliverability at scale.

Omar Abdalla

Founder, Fenixtal

Smartlead's white-labeling and automation let us punch above our weight. The 12M euros sales potential? That's what happens when you combine human creativity with Smartlead's precision.

Preeti Malik

Co-Founder, Digital Creativs

Nine out of 10. Ninety percent of our clients are on Smartlead unless they come in with an existing setup. That's the default.

Ethan Chamish

Co-Founder, BuildingReach

At the end of the day, you have to take a bet on one tool or another. It was a no-brainer taking that bet on Smartlead. We had to even turn down the volume of our marketing campaigns - Smartlead was capable of driving more volume than our sales team was able to fulfill.

David Sinclair Black

Founder & MD, Prospectiv

Since starting the business in January of this year, we've already generated $200K in sales exclusively from cold email. Smartlead has been central to our operations and has exceeded our expectations.

Philipp Käming

Founder, Growthlynk

There's so much stuff built on top of it. I would be dead if I had to rebuild it with another tool. I can manage hundreds of senders easily. I can send hundreds of thousands of emails.

Aamir Bajwa

Founder, Corebits

The platform's HubSpot integration, real-time Slack updates, and advanced campaign customization have been game changers for our business and our clients'.

Ryan Bryden

Founder, Apex Ascension

From day one, we've never used anything else.

Frequently asked questions

What is SmartAssistant?
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SmartAssistant is your personal AI cold email assistant, It lives inside every Smartlead account. Think sales agent, data analyst, and outbound specialist - combined into one. It learns about your account as you use it, holds memory across conversations, and shapes every move around your goals. You just type what you need and it does the work using your real account data.

Do I need to know cold email to use it?
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No, you don't need to know or learn outbound or cold email. Your assistant has the power of a sales team, in a prompt box and handles the technical part such as DNS records, warmup, sequence pacing, sending limits, all of it. You tell it your goal and it does the rest. Most new users send their first real campaign within 15 minutes of signing up.

How does it diagnose problems?
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When something feels off, you just describe it. Your assistant looks at your live account across campaign status, mailbox health, DNS, warmup, bounce rates, sending history and finds the actual cause, and either fixes it or walks you straight to the fix. No more guessing why a campaign stopped sending.

What can SmartAssistant not do?
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It only works inside Smartlead. It can't access external systems, process payments or refunds, write code, or guarantee deliverability outcomes. And it never takes a destructive action like deleting something, stopping a campaign, or running a large batch without asking you to confirm first.

How is this different from AI features in other cold email tools?
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Most tools added an AI button that writes copy. That's it. Your assistant navigates the product for you, takes action on your behalf, runs diagnostics against your live account, and covers every corner of the platform. It's the difference between an AI feature bolted on and an actual AI assistant that works alongside you.

Can it actually create campaigns, or just give me advice?
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It actually creates them. It writes the email sequence with personalisation variables, adds your leads, configures the schedule, and launches when you confirm. The advice and the action happen in the same conversation.

Which plans include SmartAssistant?
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All of them. SmartAssistant is included in every Smartlead plan at no extra cost. It's active the moment you sign up. No need to setup or purchase an add-on and no configuration required.