5 Ultimate Lemlist Alternatives to Use in 2023

Created On
March 19, 2023
lemlist vs other sales engagement tools

Email marketing is an essential part of any business, and cold email outreach is the most powerful tool for lead generation and growing a business. 

Established in 2017, Lemlist is a popular email outreach tool and marketing automation tool that provides personalized cold emails, follow-ups, and drip campaigns. 

Some of its other features include: 

  • Lead generation
  • LinkedIn Sales navigator integration
  • Personalization
  • A/B testing
  • Email authentication and warm-ups

This SaaS tool offers three different pricing plans. The Email Outreach plan starts at $50 per month and its Outbound Agency plan offers customized pricing plans based on clients’ needs. 

However, with the ever-changing needs of the market, there are many Lemlist alternatives available that offer similar or even better features in 2023. 

But the question is which one to choose? 

Don't worry; this article consists of the best 5 Lemlist alternatives in 2023. We've reviewed the best tools out there, talked to industry experts, gone through hundreds of reviews, and tested them to help choose the right email outreach tool for your business. 

Let's get started! 

5 Ultimate Lemlist Alternatives in 2023 

Here are top Lemlist alternatives that you need to know about-

1. Smartlead.ai

Riding on the power of innovation, Smartlead.ai stands out as the best Lemlist alternative in 2023. Smartlead ensures your emails always land in prospects’ inboxes with its email warmups and unlimited email addresses. 

This cold email platform also offers high-deliverability IP server, a master inbox for all your email accounts, AI-personalization, whitelisting, and prediction-based analytics & real time email tracking. 

Standout Features

  • Unlimited email accounts
  • High-deliverability IP servers to avoid spam filters
  • Email warmups
  • Whitelisting
  • Master inbox
  • AI-personalization
  • Email verification
  • Custom trigger for sending emails

Why Choose Smartlead.ai?

1. UI Experience and Ease-of-Use

Although Lemlist offers an easy-to-use interface, Smartlead wins the race with its all-in-one dashboard. Moreover, it offers a master inbox, so you can control all your email accounts from one place.

Smartlead offers excellent onboarding help and offers a guide to email marketing and using the tool to its users.  

2. Features

Smartlead offers unlimited email addresses to all its users and sends automated email warmups to ensure your emails land in your prospects' inboxes. Besides auto-rotating email addresses, it offers high-deliverability IP servers for lower bounce rates, custom conditional email sending triggers, AI-based email personalization, whitelisting, and a 360 view of all our emails. 

It also offers contact enrichment and email verification features. You can create a free professional email signature with Smartlead. 

3. Integrations

Both Lemlist and Smartlead tools integrate with a wide range of third-party applications, such as Salesforce and Hubspot. However, Smartlead.ai also integrates with LinkedIn Sales Navigator, which is a powerful tool for lead generation and outreach.

4. Customer Support

Both tools offer customer support, but Smartlead offers exceptionally fast customer support via both email and call. It also provides its users with useful resources, case studies, and guides. 

Smartlead.ai Pricing Plans

  • Basic Plan: Priced at $24 per month – perfect for marketers/freelancers/small businesses
  • Popular Plan: Priced at $57 per month – best for medium-scale businesses
  • Pro Plan: Priced at $78 per month – suitable for rapidly growing companies
  • Custom Plan: Custom pricing plan for large corporations and agencies

2. Reply.io

Reply.io is a comprehensive sales engagement platform offering lead management, email outreach, and automation features. With Reply.io, you can create highly personalized and targeted email campaigns and track the results in real time. 

The platform provides an intuitive drag-and-drop interface that allows you to create and launch email campaigns quickly. Reply.io also offers an AI-based email analysis tool that helps you identify the best time to send your emails for maximum impact.

Standout Features

  • Email sequencing
  • A/B testing 
  • Timely analytics and reporting
  • Email personalization
  • CRM integrations
  • Advanced email deliverability with email warmups
  • API Access
  • Educational guide

Why Choose Reply.io?

1. Features

Both Lemlist and Reply.io offer almost similar features, such as email personalization, follow-ups, analytics, and integration with popular CRMs such as Salesforce and HubSpot. 

However, Reply.io offers more advanced email sequencing and automation capabilities. It has a drag-and-drop email sequence builder that makes it easy to create complex email campaigns. 

Reply.io also offers A/B testing for email subject lines and content to optimize email performance.

2. Ease of Use

The intuitive dashboard offered by Lemlist makes it easier to launch, manage, and track email campaigns. It also provides a user-friendly email editor that allows you to create and customize your emails.

On the other hand, Reply.io offers a drag-and-drop sequence builder besides its user-friendly and intuitive dashboard. 

3. Customer Support

The customer support team is available for both platforms. But Reply.io provides more comprehensive support options. 

It has a dedicated support team that can assist with technical issues and provides guidance on how to use the platform effectively. 

Additionally, Reply.io provides a comprehensive knowledge base with helpful resources such as how-to guides, video tutorials, and best practices.

Reply.io Pricing Plans

  • Individual Plan: Starts at $70 per month, offering up to 1,000 contacts and 50 active sequences.
  • Business Plan: Starts at $170 per month, offering up to 5,000 contacts and 150 active sequences.
  • Pro Plan: Starts at $320 per month, offering up to 15,000 contacts and 500 active sequences.
  • Enterprise Plan: Customizable pricing plan based on specific needs with a dedicated account manager, custom reporting, and additional security features. It allows for an unlimited number of contacts and active sequences.

3. Outreach

The next pick, Outreach, is an all-in-one sales engagement platform and cold email software that provides features such as email automation, task management, and analytics. 

The platform offers a user-friendly interface that allows you to create and launch email campaigns quickly. 

Outreach also provides integration with popular CRMs such as Salesforce and HubSpot, and it offers a comprehensive reporting dashboard that helps you track the performance of your email campaigns.

Standout Features

  • Email platform integration
  • CRM integration
  • Email personalization
  • Data segmentation
  • Lead builder
  • Email templates
  • On-time reporting and analytics
  • Live pipeline management

Why Choose Outreach.io?

1. Features

Both Lemlist and Outreach.io offer a range of features to automate sales outreach, such as email sequencing, CRM integration, and analytics. 

However, Outreach.io has more advanced reporting features, with customizable dashboards and the ability to track engagement across multiple touch-points.

2. Ease of Use

Outreach.io has a more intuitive user interface, with a drag-and-drop email builder and customizable templates, whereas Lemlist requires a bit more setup and customization. 

3. Pricing

Lemlist has a lower starting price point, but pricing increases as you add more advanced features. On the other hand, Outreach.io has a higher starting price point, but it includes more features at that price point.

4. Integration

Both tools offer CRM integrations, as well as other sales tools such as LinkedIn Sales Navigator. However, Outreach.io offers more integrations with other marketing and sales tools, including Marketo and Eloqua.

Outreach.io Pricing Plans

  • Sales Engagement: Designed for sales teams – priced at $65 per user per month. 
  • Sales Intelligence: Best for Sales Engagement – priced at $125 per user per month.
  • Platform: Suited for larger sales organizations – customizable pricing plan based on specific needs and requirements.

4. Mixmax

Mixmax is a comprehensive email outreach and automation tool that provides features such as email tracking, scheduling, and sending automated follow-up emails. The platform provides templates that you can use to create personalized and targeted emails. 

Moreover, it allows you to track the performance of your email campaigns in real time. Mixmax provides integration with popular CRMs such as Salesforce and HubSpot.

Standout Features

  • Automated email sequencing
  • Personalized email follow-ups
  • Collaborative inbox
  • Calendar integration
  • CRM and other sales & marketing tool integration
  • Live reporting feed
  • Customizable email template library

Why Choose Mixmax.com? 

1. Features

Mixmax, just like Lemlist, offers sales outreach automation, such as email sequencing, CRM integration, and analytics. 

However, Mixmax.com has a more practical list of features like calendar integration, live feed, collaborative inbox, and email tracking. Mixmax.com is more focused on improving communication and collaboration. 

2. Ease of Use

Hundreds of customer reviews say that Mixmax.com has a more user-friendly interface than Lemlist, with its easy navigation, clear instructions, and simple email builder. 

3. Pricing

Although Mixmax pricing plans are a bit expensive compared to Lemlist, you don't need to pay extra to add more advanced features or customized solutions, unlike Lemlist. 

4. Integrations

Mixmax beats Lemlist with its wide range of integrations (marketing and sales tools), such as Slack and Zapier.

5. Customer Support

Lemlist and Mixmax both platforms have excellent customer support via emails. But Mixmax.com has got your back with the additional 24/7 live chat and phone support. 

Mixmax.com Pricing Plans

  • Starter: Ideal or small teams; priced at $9 per user per month.
  • Small Business: Bet for rapidly growing mid-sized companies; priced at $24 per user per month. 
  • Growth: Suited for large sales teams; custom pricing plan based on specific needs. 

5. SalesLoft

The last Lemlist alternative in our list, SalesLoft, is an excellent platform for email automation, lead management, and analytics. It offers a drag-and-drop interface that allows you to create and launch email campaigns quickly. 

This cold email tool provides a comprehensive reporting dashboard that helps you track the performance of your email campaigns in real time and offers integration with CRMs such as Salesforce and HubSpot.

Standout Features

  • Sales cadences and sequences
  • Collaborative workspace
  • CRM integration
  • Dialer and voice communication
  • Email tracking
  • Reporting and Analytics

Why Choose SalesLoft? 

1. Features

Both SalesLoft and Lemlist offer a similar range of features for outreach automation. However, SalesLoft stands out with its additional email tracking and analytics, dialer and voice communication features, sales intelligence and lead enrichment, and collaboration and coaching. 

2. Ease of Use

SalesLoft offers a user-friendly and intuitive dashboard. Unlike Lemlist, SalesLoft has a repository of guides and offers onboarding support for new sales representatives. 

3. Pricing

While Lemlist seems to be more affordable than SalesLoft, SalesLoft is an economical choice for large organizations with bigger sales teams. And Lemlist is best for small businesses. 

4. Integrations

Both SalesLoft and Lemlist offer integrations with a range of popular CRMs, including Microsoft DynamicsSalesforce, and HubSpot. Besides that, SalesLoft also offers integrations with a vast number of sales tools and technologies, such as ZoomInfo and LinkedIn Sales Navigator.

5. Customer Support

Much like Smartled, SalesLoft offers a dedicated customer success manager for each account. You also get responsive email support on this platform. 

SalesLoft Pricing Plans

  • Standard: $75 per user per month – suitable for small sales teams
  • Professional: $145 per month per user – best for medium-scale businesses
  • Enterprise: custom pricing – best for larger organizations with complex sales operations


There are several Lemlist alternatives available in 2023, including Yesware, Smartlead, Outreach, Reply, etc. Upon reviewing, reading hundreds of reviews and case studies, and first-hand testing of the tools, Smartlead.ai stands out as one of the best alternatives for organizations looking to streamline their sales processes and outreach efforts. 

Most of these tools offer a 14-day free trial, so we recommend you test all these tools and pick the tool that resonates with your goals and suits your workflow to generate the maximum out of your cold email campaigns. 

Cheers, see you next time! 


1. What is Lemlist Used For?

Lemlist is a sales automation and cold email outreach tool for businesses to increase their sales productivity and efficiency. With Lemlist, users can automate their email outreach campaigns, send personalized emails and A/B tests, track emails, and follow up with prospects automatically. 

2. What are Lemlist's main limitations?

Although Lemlist is a powerful email marketing tool, some of its limitations are: 

  • No lead generation
  • A limited number of integrations
  • Lack of detailed reporting
  • Poor customer support 

3. What is the best Lemlist alternative?  

There are several Lemlist alternatives, including Yesware, Smartlead, Outreach, Reply, SalesLoft, etc. In our opinion, Smartlead can be a game changer if you are looking for a Lemlist alternative to scale your email outreach efforts and 8x your revenue. 

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Author’s Details

Sattwik Das

Sattwik is a Digital Marketing professional at Smartlead. He is a dedicated content writer who focuses on juggling words to bring out meaningful content. He is experienced in well-researched and SEO-optimized content creation, content editing, and copywriting for various businesses throughout the globe. His expertise in SEO, SMM, and SMO with a touch of creativity helps businesses grow and maximize their credibility and sales.


Edited by:

Charu Mitra Dubey


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Frequently asked questions

General Questions

What are active leads?

Email automation FAQs- Smartlead

Active leads are the contacts you upload in Smartlead, similar to contacts in HubSpot; if you upload 1000 leads to a campaign, they are considered 1000 active leads. If you upload similar leads to a new campaign, they are not considered a “new active lead” as they already exist in our system.

Do you provide mailboxes, or do I need to connect my own?

Email automation FAQs- Smartlead

We don’t offer mailboxes yet. You need to get your own dedicated list of mailboxes using popular providers like Gmail, Outlook, Zoho, and others that exist in the market. Once you get them, follow our detailed guides to connect them quickly.

Do you offer guides and articles on succeeding with cold emails?

Email automation FAQs- Smartlead

Absolutely, one of our most popular guides can be found right here. It's been used by a large percentage of users to go from zero to cold emailing experts. Covering all topics from email infrastructure to copywriting and lead sourcing.

Is another tool needed for warmups?

Email automation FAQs- Smartlead

No, Smartlead has over 200,000 highly reputed mailboxes connected. The advantage you get along with naturalized AI conversations is access to aged domains you will never find in any warmup tool.

What is the API commonly used for?

Email automation FAQs- Smartlead

It is used popularly by agencies to automate their entire lead generation process as well as to connect Smartlead to external tools to push and pull data from. You can also connect to 1000s of apps using Zapier.

What type of businesses sees the most success with Smartlead?

Email automation FAQs- Smartlead

Anyone that can close deals from demos will succeed with Smartlead. It works for Sales companies, Marketing agencies, SaaS businesses, Recruitment, and offline companies (like construction).

Do you provide me with lead sources?

Email automation FAQs- Smartlead

We do not provide you with leads. You will need to use other data providers. These leads can be automatically added to Smartlead using our API or bulk uploaded via our CSV upload system.

Do you integrate with any CRMs?

Email automation FAQs- Smartlead

We're building native integrations with Hubspot, Salesforce, Close, Pipedrive, and many more. The best part, due to our open API and Webhook infrastructure, you can connect to any CRM in the world without an issue.

How many team members can I add?

Email automation FAQs- Smartlead

You can add an unlimited number of team members, as well as assign them roles and authority access.

Do you have custom plans beyond the Pro plan?

Email automation FAQs- Smartlead

Yes, it's common for many people to move to Custom plans after a few weeks. You can view all the options for up to 10M leads on the subscription page once you sign up for free.

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