Primary Competitors to in 2024

Created On:
February 28, 2023
Updated On:
February 26, 2024
Top Alternatives Giving Tough Competition in 2024

Email marketing campaigns have made it too much more accessible for businesses to promote themselves on creative and innovative platforms. However, the only concern is selecting an effective marketing platform to increase your business's customer base. As we all know, multiple outlets are available in the market these days, providing several solutions to the business. Among those, is one of the leading marketing platforms. So let us move ahead and learn a bit more about it.

What is is the best option for email outreach and the sales management platform. It helps boost communication with potential prospects through emailing, known as cold calling. helps you in:

  • Reaching out to your sales prospects
  • Creating automated sequencing for effective lead generation from the potential customers
  • Using machine learning effectively to improve the sales performance of the business
  • Analyzing the sales process in and out for better customer engagement with the prospects
  • Integrating all the sales tools and several CRM activities into one platform. Pricing

  • A free trial is not available on this platform.
  • It costs around $130 per month for 20 users, asking them to sign an annual agreement. 

Pros of

  • It helps streamline effective lead-generation activities.
  • It is suitable for building long-term customer relationships.
  • It is the most powerful sales automation tool. 

  • Once the email marketing campaign is completed, it shares a detailed analysis based on the campaign management. This analysis includes the number of open, bounced, and successfully delivered emails. 

Cons of

  • This is quite an expensive platform when it comes to beginners. 
  • The interface of this platform could be clearer to understand.
  • It does not integrate with google sheets. 

Top Alternatives You Need to Know

Below are the top 6 alternatives considered interactive and engaging marketing platforms. is software designed in a way that can generate unlimited emails with more customer engagement potential as compared to other cold emails. These generated emails will be attractive and engaging for the audience, though this engagement leads to more closed deals with the prospects. 


This is the most affordable tool in the market that has various stand-out features like:

  • It helps in maintaining and tracking the performance of the entire marketing campaign.
  • It allows you to send up to ten thousand emails per day. 
  • It sends automated follow-ups.
  • It helps in staying out of the spam folders.
  • It uses dynamic IP addresses per marketing campaign.
  • Personalization is the key to these emails.
  • It performs email validation too.

Pros of

  • It allows sending thousands of email rotations in a single day.
  • It improves email delivery and open and response rates.
  • It is the most simple, easy, and fast-performing marketing platform.
  • It works best in need of cold emailing.
Source.  Pricing

  • It offers a 14-day free trial to its customers.
  • The basic pocket-friendly plan is $29 monthly, suitable for small business owners.
  • The most popular plan is the one that starts from $49 per month.
  • The pro plan, suitable for large agencies, costs $94 monthly.


SalesLoft is the provider of one of the leading sales engagement platforms that helps the sales teams and the respective sellers to drive more revenue for the business. This is like a one-stop solution as it performs all the digital selling tasks, communicates with the investors, understands the steps that need to be completed next, and implements the functions required to win.

The main features of Salesloft are:

  • Call recording
  • CRM Integration
  • Pipeline Management
  • Performance Management
  • Email Templates
  • Sales Analysis
  • Sales Tracking
  • Personalization
  • Workflow Management


Pros of Salesloft:

  • It provides real-time feedback on the performance of the activities.
  • It plans the sales campaign on the basis of the email open and response rate.
  • It is easy to follow and set up.
  • It is great for beginners who must send several emails for the campaigns.
  • It is an effective tool for sales management.

Cons of Salesloft:

  • There are some bugs in the functionality.
  • They need more in their customer support services.

Pricing of Salesloft:

  • It offers a 15-day free trial.
  • Rest plans depend upon the features needed by the customer. is that sales engagement platform that powers high-performing sales teams with real-time guidance and help. It enables hundreds of customers like AWS and HPE to deliver the best results and optimize their revenue generation operations. Some of the features of are:

  • CRM Integration
  • Call logging, monitoring, recording, and tracking.
  • Channel management
  • Data management
  • Lead management
  • Performance metrics
  • Sales pipeline management
  • Strategic planning
  • User and workflow management
  • Personalization
  • Automated voicemails

Pros of

  • It has a user-friendly interface.
  • It helps in many features of the calling part.
  • It has inbuilt calling and tracking features.

Cons of

  • There are constant dropouts from the calls.
  • They need to provide customer support services.

Pricing of

There are four plans Elite, Core, Professional, and Pro Plus, though the pricing depends upon your required capabilities. is that sales engagement platform that helps create new opportunities and keeps all the touchpoints personal. Let it be finding emails on LinkedIn or booking calls, Reply is always there, allowing its users to automate the whole process. Some of the best features of are:

  • Email finder to find valid email addresses on LinkedIn
  • Multichannel sequences
  • Email warm-up to build a reputation with users
  • Appointment booking
  • Reporting dashboards on calls, activities, and team tasks to track and improve performance.
  • CRM integrations
  • Email Scheduling
  • Email categorization
  • Task management
  • Content management
  • Workflow management
  • Email tracking

Pros of

  • It is a user-friendly platform.
  • It is easy to search and discover prospects on LinkedIn with the help of this platform.
    It uses minimal HTML content in its emails; therefore, the chances of directly landing in customers' mailboxes are higher.
  • It has an exciting and attractive UI/UX interface that allows user customization.
  • With the help of automation, outreach chances get increased.

Cons of

  • They only allow sending thousands of emails in one day.
  • Sometimes, the software speed turns out to be too low, degrading its performance.

Pricing of

  • They offer a free trial of 15 days.
  • The basic plan, the starter plan, is $60 per month, allowing one mailbox automation for individual users.
  • The professional plan is $90 monthly for two mailbox automation to engage bigger teams.
  • They also allow you to customize your plans and offer four mailbox automation.


Mailshake is an excellent tool for lead generation and sales outreach. It starts assisting from the beginning, and this way to quickly get the results. It helps in automating the email campaign and the follow-ups too. Some of the best features of Mailshake are:

  • API
  • Campaign Management
  • Data Import/Export
  • Dynamic Content
  • Event-Triggered Actions
  • Spam Blocker
  • Contact Database
  • Email Campaign Management
  • Email Templates
  • Team Management
  • Lead Management
  • Reporting/Analytics
  • Template Management
  • Third-Party Integrations

Pros of Mailshake

  • It integrates well with various other CRM tools.
  • The Mailshake customer support teams are beneficial in making your outreach the best.
  • It is a simple and easy tool, therefore, is known as the most effective tool in the market.
  • They offer regular training to the users.
  • It monitors the clicks, opens, and response rates for all emails.

Cons of Mailshake

  • They do not offer free trials.
  • The email sending is set to a limit, and when you apply for cancellation, they do not offer a refund. 

Pricing of Mailshake

  • The first plan is for email outreach, starting from $44 per monthly user.
  • The second plan is for sales customer engagement, starting from $75 per monthly user.


Mixmax is that sales engagement platform that typically sits on top of Gmail so that the sales reps can perform their essential tasks without leaving their inboxes. It is a user-friendly platform, so anybody can get up and use it without any tech support. Some of the best features of Mixmax are:

  • Automates manual tasks
  • Boosting sales productivity
  • Lead capture and management
  • Call recording
  • Email Scheduling
  • Email tracking
  • Task management
  • Content management
  • Workflow management

Pros of Mixmax

  • Email scheduling is the best feature of this tool.
  • It is easy to set up and follow.
  • It is the most reliable tool for tracking the whole performance of the email.
  • It helps in getting more leads and therefore generates more revenue.
  • It can also be used for outbound sales processes.

Cons of Mixmax

  • The mailbox starts freezing if you try sending multiple emails in one go.
  • It does not allow you to change the existing campaigns; you must create another one.

Pricing of Mixmax

  • They offer a 14-day free trial.
  • The first is the SMB plan which is $24 per user per month.
  • The next is a growth plan for $49 per user per month.
  • The next is the growth + salesforce plan for $69 per user per month.
  • They also allow customized plans.

Final Thoughts

After going through the alternatives mentioned above of, you must be aware that is the tool that can suit all your requirements without any drawbacks. However, you can still analyze your needs and budget and decide upon the alternative. 

Smartlead, get your email delivered and bring sales 

Make me an outreach pro

Ensure your emails always reach your lead's inbox by using unlimited sender accounts leveraging AI personalization, and implementing email warm-ups.This way, you can concentrate on sealing the deal without worrying about email delivery issues.

Here's how to do it

1Sign-up for

2Upload your lead list.

3Start sending emails

P.s. You can also use our pre-built templates available in the app.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

  • dfbvrsg
  • svsv

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Author’s Details

Tanmay Shukla

Tanmay is a SEO Content Writer at Smartlead. His zeal and enthusiasm in writing led him to the path of being a Content Writer. He has been advancing in this field by possessing more knowledge and skills. His constant endeavor has made him a whiz in SEO, Creative Writing, and driving sales through writing.


Edited by:

Charu Mitra Dubey


People will also read

Frequently asked questions

General Questions

What is Smartlead's cold email outreach software?

Email automation FAQs- Smartlead

Smartlead's cold email outreach tool helps businesses scale their outreach efforts seamlessly. With unlimited mailboxes, fully automated email warmup functionality, a multi-channel infrastructure, and a user-friendly unibox, it empowers users to manage their entire revenue cycle in one place. Whether you're looking to streamline cold email campaigns with automated email warmups, personalization fields, automated mailbox rotation, easy integrations, and spintax, improve productivity, or enhance scalability with subsequences based on lead’s intentions, automated replies, and full white-label experience, our cold email tool implifies it in a single solution.

How does the "unlimited mailboxes" feature benefit me?

Email automation FAQs- Smartlead

Our "unlimited mailboxes" feature allows you to expand your email communications without restrictions imposed by a mailbox limit. This means you won't be constrained by artificial caps on the number of mailboxes you can connect and use. This feature makes Smartlead the best cold email software and empowers you to reach a wider audience, engage with more potential customers, and manage diverse email campaigns effectively.

What do you mean by "unibox to handle your entire revenue cycle"?

Email automation FAQs- Smartlead

The "unibox" is one of the unique features of Smartlead cold email outreach tool, and it's a game-changer when it comes to managing your revenue cycle. The master inbox or the unibox consolidates all your outreach channels, responses, sales follow-ups, and conversions into one centralized, user-friendly mailbox.

With the "unibox," you gain the ability to:
1. Focus on closing deals: You can now say goodbye to the hassle of logging into multiple mailboxes to search for replies. The "unibox" streamlines your sales communication, allowing you to focus on what matters most—closing deals.

2. Centralized lead management: All your leads are managed from one central location, simplifying lead tracking and response management. This ensures you take advantage of every opportunity and efficiently engage with your prospects.

3. Maintain context: The "unibox" provides a 360-degree view of all your customer messages, allowing you to maintain context and deliver more personalized and effective responses.

How does Smartlead ensure my emails don't land in the spam folder?

Email automation FAQs- Smartlead

Smartlead, the best cold email marketing tool, ensures your emails reach the intended recipients' primary inbox rather than the spam folder. 

Here's how it works:
1. Our "unlimited warmups" feature is designed to build and maintain a healthy sending reputation for your cold email outreach. Instead of sending a large volume of emails all at once, which can trigger spam filters, we gradually ramp up your sending volume. This gradual approach, combined with positive email interactions, helps boost your email deliverability rates.

2. We deploy high-deliverability IP servers specific to each campaign. 

3. The ‘Warmup’ feature replicates humanized email sending patterns, spintax, and smart replies.
4. By establishing a positive sender reputation and gradually increasing the number of sent emails, Smartlead minimizes the risk of your emails being flagged as spam. This way, you can be confident that your messages will consistently land in the primary inbox, increasing the likelihood of engagement and successful communication with your recipients.

Can I integrate Smartlead with other tools I'm using?

Email automation FAQs- Smartlead

Certainly, Smartlead is designed for seamless integration with a wide range of tools and platforms. Smartlead offers integration with HubSpot, Salesforce, Pipedrive, Clay, Listkit, and more. You can leverage webhooks and APIs to integrate the tools you use. Try Now!

Email automation FAQs- Smartlead

What type of businesses sees the most success with Smartlead?

No, there are no limitations on the number of channels you can utilize with Smartlead. Our multi-channel infrastructure is designed to be limitless, allowing you to reach potential customers through multiple avenues without constraints.

This flexibility empowers you to diversify your cold email outreach efforts, connect with your audience through various communication channels, and increase your chances of conversion. Whether email, social media, SMS, or other communication methods, Smartlead's multi-channel capabilities ensure you can choose the channels that best align with your outreach strategy and business goals. This way, you can engage with your prospects effectively and maximize the impact of your email outreach.

Email automation FAQs- Smartlead

Do you provide me with lead sources?

Smartlead distinguishes itself from other cold email outreach software by focusing on limitless scalability and seamless integration. While many similar tools restrict your outreach capabilities, Smartlead offers a different approach.

Here's what makes us uniquely the best cold email software:

1. Unlimited Mailboxes: In contrast to platforms that limit mailbox usage, Smartlead provides unlimited mailboxes. This means you can expand your outreach without any arbitrary constraints.

2. Unique IP Servers: Smartlead offers unique IP servers for every campaign it sends out. 

3. Sender Reputation Protection: Smartlead protects your sender reputation by auto-moving emails from spam folders to the primary inbox. This tool uses unique identifiers to cloak all warmup emails from being recognized by automation parsers. 

4. Automated Warmup: Smartlead’s warmup functionality enhances your sender reputation and improves email deliverability by maintaining humanized email sending patterns and ramping up the sending volume. 

5. Multi-Channel Emphasis: Smartlead places a strong emphasis on multi-channel outreach. You can reach your prospects where they are with the LinkedIn outreach feature.   With Smartlead’s cold email automation software, you're always one step ahead in your outreach efforts, enjoying the freedom to scale your initiatives and seamlessly integrate with other tools—all while maintaining a focus on maximizing the impact of your outreach.

Email automation FAQs- Smartlead

How secure is my data with Smartlead?

Ensuring the security of your data is Smartlead's utmost priority. We implement robust encryption methods and stringent security measures to guarantee the continuous protection of your information. Your data's safety is paramount to us, and we are always dedicated to upholding the highest standards of security.

How can I get started with Smartlead?

Email automation FAQs- Smartlead

Getting started with Smartlead is straightforward! Just head over to our sign-up page and follow our easy step-by-step guide. If you ever have any questions or need assistance, our round-the-clock support team is ready to help, standing by to provide you with any assistance you may require. Sign Up Now!

How can I reach the Smartlead team?

Email automation FAQs- Smartlead

We're here to assist you! You can easily get in touch with our dedicated support team on chat. We strive to provide a response within 24 hours to address any inquiries or concerns you may have.

Powerful Automated Email Marketing that Drives Sales.

  • All Features Included
  • No Credit Card Required
  • Free Warmup Included