Top Alternatives Giving Tough Competition in 2023

Created On
February 28, 2023
Top Alternatives Giving Tough Competition in 2023

Email marketing campaigns have made it too much more accessible for businesses to promote themselves on creative and innovative platforms. However, the only concern is selecting an effective marketing platform to increase your business's customer base. As we all know, multiple outlets are available in the market these days, providing several solutions to the business. Among those, is one of the leading marketing platforms. So let us move ahead and learn a bit more about it.

What is is the best option for email outreach and the sales management platform. It helps boost communication with potential prospects through emailing, known as cold calling. helps you in:

  • Reaching out to your sales prospects
  • Creating automated sequencing for effective lead generation from the potential customers
  • Using machine learning effectively to improve the sales performance of the business
  • Analyzing the sales process in and out for better customer engagement with the prospects
  • Integrating all the sales tools and several CRM activities into one platform. Pricing

  • A free trial is not available on this platform.
  • It costs around $130 per month for 20 users, asking them to sign an annual agreement. 

Pros of

  • It helps streamline effective lead-generation activities.
  • It is suitable for building long-term customer relationships.
  • It is the most powerful sales automation tool. 

  • Once the email marketing campaign is completed, it shares a detailed analysis based on the campaign management. This analysis includes the number of open, bounced, and successfully delivered emails. 

Cons of

  • This is quite an expensive platform when it comes to beginners. 
  • The interface of this platform could be clearer to understand.
  • It does not integrate with google sheets. 

Top Alternatives You Need to Know

Below are the top 6 alternatives considered interactive and engaging marketing platforms. is software designed in a way that can generate unlimited emails with more customer engagement potential as compared to other cold emails. These generated emails will be attractive and engaging for the audience, though this engagement leads to more closed deals with the prospects. 


This is the most affordable tool in the market that has various stand-out features like:

  • It helps in maintaining and tracking the performance of the entire marketing campaign.
  • It allows you to send up to ten thousand emails per day. 
  • It sends automated follow-ups.
  • It helps in staying out of the spam folders.
  • It uses dynamic IP addresses per marketing campaign.
  • Personalization is the key to these emails.
  • It performs email validation too.

Pros of

  • It allows sending thousands of email rotations in a single day.
  • It improves email delivery and open and response rates.
  • It is the most simple, easy, and fast-performing marketing platform.
  • It works best in need of cold emailing.
Source.  Pricing

  • It offers a 14-day free trial to its customers.
  • The basic pocket-friendly plan is $29 monthly, suitable for small business owners.
  • The most popular plan is the one that starts from $49 per month.
  • The pro plan, suitable for large agencies, costs $94 monthly.


SalesLoft is the provider of one of the leading sales engagement platforms that helps the sales teams and the respective sellers to drive more revenue for the business. This is like a one-stop solution as it performs all the digital selling tasks, communicates with the investors, understands the steps that need to be completed next, and implements the functions required to win.

The main features of Salesloft are:

  • Call recording
  • CRM Integration
  • Pipeline Management
  • Performance Management
  • Email Templates
  • Sales Analysis
  • Sales Tracking
  • Personalization
  • Workflow Management


Pros of Salesloft:

  • It provides real-time feedback on the performance of the activities.
  • It plans the sales campaign on the basis of the email open and response rate.
  • It is easy to follow and set up.
  • It is great for beginners who must send several emails for the campaigns.
  • It is an effective tool for sales management.

Cons of Salesloft:

  • There are some bugs in the functionality.
  • They need more in their customer support services.

Pricing of Salesloft:

  • It offers a 15-day free trial.
  • Rest plans depend upon the features needed by the customer. is that sales engagement platform that powers high-performing sales teams with real-time guidance and help. It enables hundreds of customers like AWS and HPE to deliver the best results and optimize their revenue generation operations. Some of the features of are:

  • CRM Integration
  • Call logging, monitoring, recording, and tracking.
  • Channel management
  • Data management
  • Lead management
  • Performance metrics
  • Sales pipeline management
  • Strategic planning
  • User and workflow management
  • Personalization
  • Automated voicemails

Pros of

  • It has a user-friendly interface.
  • It helps in many features of the calling part.
  • It has inbuilt calling and tracking features.

Cons of

  • There are constant dropouts from the calls.
  • They need to provide customer support services.

Pricing of

There are four plans Elite, Core, Professional, and Pro Plus, though the pricing depends upon your required capabilities. is that sales engagement platform that helps create new opportunities and keeps all the touchpoints personal. Let it be finding emails on LinkedIn or booking calls, Reply is always there, allowing its users to automate the whole process. Some of the best features of are:

  • Email finder to find valid email addresses on LinkedIn
  • Multichannel sequences
  • Email warm-up to build a reputation with users
  • Appointment booking
  • Reporting dashboards on calls, activities, and team tasks to track and improve performance.
  • CRM integrations
  • Email Scheduling
  • Email categorization
  • Task management
  • Content management
  • Workflow management
  • Email tracking

Pros of

  • It is a user-friendly platform.
  • It is easy to search and discover prospects on LinkedIn with the help of this platform.
    It uses minimal HTML content in its emails; therefore, the chances of directly landing in customers' mailboxes are higher.
  • It has an exciting and attractive UI/UX interface that allows user customization.
  • With the help of automation, outreach chances get increased.

Cons of

  • They only allow sending thousands of emails in one day.
  • Sometimes, the software speed turns out to be too low, degrading its performance.

Pricing of

  • They offer a free trial of 15 days.
  • The basic plan, the starter plan, is $60 per month, allowing one mailbox automation for individual users.
  • The professional plan is $90 monthly for two mailbox automation to engage bigger teams.
  • They also allow you to customize your plans and offer four mailbox automation.


Mailshake is an excellent tool for lead generation and sales outreach. It starts assisting from the beginning, and this way to quickly get the results. It helps in automating the email campaign and the follow-ups too. Some of the best features of Mailshake are:

  • API
  • Campaign Management
  • Data Import/Export
  • Dynamic Content
  • Event-Triggered Actions
  • Spam Blocker
  • Contact Database
  • Email Campaign Management
  • Email Templates
  • Team Management
  • Lead Management
  • Reporting/Analytics
  • Template Management
  • Third-Party Integrations

Pros of Mailshake

  • It integrates well with various other CRM tools.
  • The Mailshake customer support teams are beneficial in making your outreach the best.
  • It is a simple and easy tool, therefore, is known as the most effective tool in the market.
  • They offer regular training to the users.
  • It monitors the clicks, opens, and response rates for all emails.

Cons of Mailshake

  • They do not offer free trials.
  • The email sending is set to a limit, and when you apply for cancellation, they do not offer a refund. 

Pricing of Mailshake

  • The first plan is for email outreach, starting from $44 per monthly user.
  • The second plan is for sales customer engagement, starting from $75 per monthly user.


Mixmax is that sales engagement platform that typically sits on top of Gmail so that the sales reps can perform their essential tasks without leaving their inboxes. It is a user-friendly platform, so anybody can get up and use it without any tech support. Some of the best features of Mixmax are:

  • Automates manual tasks
  • Boosting sales productivity
  • Lead capture and management
  • Call recording
  • Email Scheduling
  • Email tracking
  • Task management
  • Content management
  • Workflow management

Pros of Mixmax

  • Email scheduling is the best feature of this tool.
  • It is easy to set up and follow.
  • It is the most reliable tool for tracking the whole performance of the email.
  • It helps in getting more leads and therefore generates more revenue.
  • It can also be used for outbound sales processes.

Cons of Mixmax

  • The mailbox starts freezing if you try sending multiple emails in one go.
  • It does not allow you to change the existing campaigns; you must create another one.

Pricing of Mixmax

  • They offer a 14-day free trial.
  • The first is the SMB plan which is $24 per user per month.
  • The next is a growth plan for $49 per user per month.
  • The next is the growth + salesforce plan for $69 per user per month.
  • They also allow customized plans.

Final Thoughts

After going through the alternatives mentioned above of, you must be aware that is the tool that can suit all your requirements without any drawbacks. However, you can still analyze your needs and budget and decide upon the alternative. 

Smartlead, get your email delivered and bring sales 

Make me an outreach pro

Ensure your emails always reach your lead's inbox by using unlimited sender accounts leveraging AI personalization, and implementing email warm-ups.This way, you can concentrate on sealing the deal without worrying about email delivery issues.

Here's how to do it

1Sign-up for

2Upload your lead list.

3Start sending emails

P.s. You can also use our pre-built templates available in the app.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

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Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Author’s Details

Tanmay Shukla

Tanmay is a SEO Content Writer at Smartlead. His zeal and enthusiasm in writing led him to the path of being a Content Writer. He has been advancing in this field by possessing more knowledge and skills. His constant endeavor has made him a whiz in SEO, Creative Writing, and driving sales through writing.


Edited by:

Charu Mitra Dubey


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Frequently asked questions

General Questions

What are active leads?

Active leads are the contacts you upload in Smartlead, similar to contacts in HubSpot; if you upload 1000 leads to a campaign, they are considered 1000 active leads. If you upload similar leads to a new campaign, they are not considered a “new active lead” as they already exist in our system.

Do you provide mailboxes, or do I need to connect my own?

We don’t offer mailboxes yet. You need to get your own dedicated list of mailboxes using popular providers like Gmail, Outlook, Zoho, and others that exist in the market. Once you get them, follow our detailed guides to connect them quickly.

Do you offer guides and articles on succeeding with cold emails?

Absolutely, one of our most popular guides can be found right here. It's been used by a large percentage of users to go from zero to cold emailing experts. Covering all topics from email infrastructure to copywriting and lead sourcing.

Is another tool needed for warmups?

No, Smartlead has over 200,000 highly reputed mailboxes connected. The advantage you get along with naturalized AI conversations is access to aged domains you will never find in any warmup tool.

What is the API commonly used for?

It is used popularly by agencies to automate their entire lead generation process as well as to connect Smartlead to external tools to push and pull data from. You can also connect to 1000s of apps using Zapier.

What type of businesses sees the most success with Smartlead?

Anyone that can close deals from demos will succeed with Smartlead. It works for Sales companies, Marketing agencies, SaaS businesses, Recruitment, and offline companies (like construction).

Do you provide me with lead sources?

We do not provide you with leads. You will need to use other data providers. These leads can be automatically added to Smartlead using our API or bulk uploaded via our CSV upload system.

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How many team members can I add?

You can add an unlimited number of team members, as well as assign them roles and authority access.

Do you have custom plans beyond the Pro plan?

Yes, it's common for many people to move to Custom plans after a few weeks. You can view all the options for up to 10M leads on the subscription page once you sign up for free.

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