Boosting Sales with 5 Email Automation Examples

Created On:
July 4, 2022
Updated On:
February 20, 2024
Email Automation Examples

Email automation is the proven approach to boosting sales, lead generation, user experience, and more. Building out a triggered campaign is a great way to ensure you're always capturing responses from your customers. 

Sending triggered outreach also requires a lot of trial and error, so make sure to start with automation that's similar to your business needs. Automation ensures you send email nurture campaigns at the right time to the right person. 

We will outline some ways that automation can help drive engagement and revenue with your business. It takes a little bit of strategy and creativity. In this blog post, we shall see how exactly automation works and different types of triggered outreach with examples. 

What Is A Triggered Email Campaign?

The trigger campaign effectively captures the potential buyer's response. There are different kinds of emails that marketers send out. Some are one-time messages, like email newsletters, while others come in the form of a series. These sequences are usually sent automatically after a customer or subscriber completes a specific task. That task is called the trigger, and the email sent is called the triggered campaign. Trigger email campaigns require many trials and errors, and starting with automation similar to your business needs is important.

What Is Email Automation?

Automation helps marketers automate their outreach that is triggered by actions. Examples include a welcome email sent when someone subscribes or a quick reminder about the customer leaving items in their shopping cart without checkout. Automated outreach allows marketers to spend less time managing contact lists and focusing more on the other integral parts of their business like customer service or building relationships is also vital.

Email automation workflow helps businesses connect with current and potential customers. It automates the sales outreach by sending automated messages to user's inboxes. Automation allows companies to reach out to customers when they are most likely to engage with their brand and when not. For example, if a company offers on their online store, it could automatically send out an email to its customers about a sale. Or, if a company sells products through social media channels, it might automatically respond to comments on Facebook posts.

How Do Triggered Emails & Automation Work Together?

Triggered emails are a helpful marketing technique; automation can provide a seamless customer service experience. Automated enterprise email marketing software can help you reach your goals. The triggered message and automated campaign will go hand in hand. Sending content tailored to each user's interests and needs enables you to increase engagement and conversions. You will also save time when sending relevant emails as it is difficult to maintain high engagement and conversion rates when sending irrelevant messages.

Email automation and triggered marketing will go hand in hand. Using AI email marketing tools like SmartLead you can schedule your port unlimited times and customize the relevant content for each prospect. We've found businesses using automation or triggered outreach for their product have seen a 50% conversion rate.  With the mix of both techniques, companies can automate their outreach that is more likely to have highly targeted content based on a subscriber's interests.

How Marketing Automation Works & Their Benefits 

The marketing automation for a business will benefit in Nemours ways. If a company does automation correctly, it can result in 80% of ROI and 26% more leads, and 46% more business growth. The top benefits of marketing automation software are as follows. 

  • Automation will reduce your reductive task. The marketing and the sales team can focus on the important tasks. 
  • You can send personalized product recommendations to give the customer a personal connection with your brand.
  • You can do segmentation on your email list and can send relevant content to the reader by specifically targeting. 

Automations are great because they help you connect with customers. You can automate messages like welcome emails, thank you notes, and reminders about upcoming events. Automations also allow you to send personalized messages to groups of users. And for nurturing leads and growing relationships.

Unlike the one-off campaign, automated marketing campaigns are triggered when a specific person meets the criteria you set. You could send an automated message to someone who has bought something from your store as a follow-up.

Smartlead automation software offers several automation types with inbuilt basic triggers for commonly repeated tasks, but if these options don't cover your needs, you can always build custom automation instead.

Once you've chosen automation, added your content, and set your parameters, the tool will manage your subscriber queue. Your subscriber will receive all the messages in sequence unless they are removed from the automation.

Smartlead Marketing Automation

5 Triggered Email Examples For Your Next Automated Campaigns

Setting up the action of the trigger with the automated message enables your business to engage with the targeted prospects in numerous ways. It is made simple once you've chosen the right automation software where you can add your content and set your parameters. The software will have to manage your complete subscriber queue. Your subscribers will receive all the messages in sequence unless they are removed from the automation. Investing the time following these examples will help you create qualified leads that will help your sales team to boost their conversion.

1. Engage Your New Subscribers With Welcome Email Drip Campaign

Welcome messages are triggered emails sent automatically as a drip campaign after a new subscriber has finished the opt-in process. A welcome message typically makes the reader feel welcome while also giving them the next steps. Around 75% of the subscribers expect a welcome email after their sign-up. If you introduce yourself in the first email, you'll be able to keep your subscribers' interest for a longer time.

Welcome emails are a great way to engage with subscribers and make a professional impression on your subscribers. With a marketing automation system, you can create a great experience for your subscribers with a one-time email or a series of emails to get them started. 

Using customer onboarding outreach, you can optimize the customer experience. The onboarding series is for when you don't want to bombard your customer with information at the start but want to introduce them to the platform in stages. 

Here is a perfect example of a welcome message outreach. The contact form captures the subscriber and sends a welcome message to the first-time customer with a special offer on their first purchase. By sending outreach messages instantly after somebody subscribed, they have achieved the highest open and click-through rates. Through the intuitive discounts for their subscribers, they can be on the top of the customer's minds and easily grow their revenue. 

Welcome Email Drip Campaign

2. Transactional Emails 

Transactional emails come in types of email marketing and can be broadly defined as those triggered by a purchase. Receipts are the most common transactional outreach following a purchase you make on an online store. Businesses use digital receipts to provide a better experience with their email address and are sent at the time of checkout.

A purchase is the most important transactional email we can send your customers. We have a variety of other emails which you can send to your customers, including your registration confirmation, trial expiration, feedback requests, cart abandonment, password reset notifications, email confirmation, and more.

After the above transaction completes, the automated acknowledgment email is sent to the customers to verify the action. Automated tractional outreach in the marketing has around 8 times more clicks and open rates compared with other emails and also generates 6 times more revenue for the business.  You can increase the engagement of your email marketing campaign and your ROI through a bulk email marketing campaign

Microsoft's post-purchase transactional email is an example of an effective strategy for connecting with consumers personally. In the email, they have the added useful source of information for the customer, which will encourage them to follow the threads of posts.

Microsoft's transactional email
Image:  Microsoft

3. User Onboarding Email Automation Examples

New customer onboarding takes the welcome series to a whole new level. The objective is for your new customers to get started on their success by providing introductory content and directing them towards additional resources so they can self-serve any problems themselves if needed. This email series can help new customers with onboarding while learning more about your company and your products/services. 

Two of the most common emails in the automated welcome series are the welcome and the onboarding email. Sometimes both the welcome and the new customer on-board emails are clumped together with the automatic message series. The difference between these two types of emails is that the onboarding is part of a process to get your new subscribers started in their purchase cycle, while the welcome email welcomes them to the brand. But both the emails are distinguished from each other. 

In this example, the onboarding email may have been triggered when a subscriber once signed up. The brand now wants to show the subscriber just how simple getting started can be.

User Onboarding Email
Image: Source

4. Event Announcements Example

Automated event announcements are an excellent opportunity to reach your audience with targeted messages. Many marketers choose not only to send these out automatically but also give users a preference center where subscribers can pick which lists receive notifications about upcoming events and triggers for future ones once available. Effective event automated marketing campaigns need relevant information such as event time, location, etc, to the right people. 

One great way to retain customers is to send them timely reminders about certain events, upcoming meetings, or sales. For Instance: Nissan collects relevant information about their customers and sends a reminder email after the set date. The setting is six months after the date of purchase to schedule their first service appointment.

Event Announcements Example
Image: Nissan Motor

5. Interactive & Personalized Email Outreach

Interactive and email marketing personalization is a great way to increase your response rate and get more qualified leads. You can personalize your outreach message by using the recipient’s name, referencing their company or product, or even including something specific that you noticed about their website. 

When possible, try to make your outreach interactive by asking questions or providing choices for the reader to select from. By accepting these additional steps, you can set yourself apart from other marketers and create a connection with potential customers that may lead to future business opportunities. 

You're responsible for gathering relevant customer information. You conduct market research to determine what customers need and like about your products and services. With the marketing automation platform SmartLead & Smartwriter, you can ensure you deliver the best possible to the customer by sending them personalized messages based on customer behavior.

To improve your open rate and response rates then, it's important to ensure you're delivering messages to your audience tailored to their needs at the right time. 

Personalized Email


Triggered email messages and automation are powerful tools that can work together to increase sales. Using automation, you can create a series of triggered emails that will be sent automatically to customers based on their actions. This can help you keep in touch with customers interested in your product and encourage them to purchase with product updates. If you’re not using email automation, now is the time to start. 

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

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Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Author’s Details

Lakshmipriya Narayanan

Lakshmipriya is a Digital Marketing Expert at Smartwriter. She is also successful in leading the digital marketing team for businesses. Her knowledge spans across all aspects of the industry, from SEO to social media marketing and beyond. She has immense experience in SEO, SMM, SMO, Content Marketing, Email Marketing, Paid Ads for various clients globally. She also creates thoughtful, compelling, and impactful copy that helps businesses grow!


Edited by:

Charu Mitra Dubey


Frequently asked questions

General Questions

What is Smartlead's cold email outreach software?

Email automation FAQs- Smartlead

Smartlead's cold email outreach tool helps businesses scale their outreach efforts seamlessly. With unlimited mailboxes, fully automated email warmup functionality, a multi-channel infrastructure, and a user-friendly unibox, it empowers users to manage their entire revenue cycle in one place. Whether you're looking to streamline cold email campaigns with automated email warmups, personalization fields, automated mailbox rotation, easy integrations, and spintax, improve productivity, or enhance scalability with subsequences based on lead’s intentions, automated replies, and full white-label experience, our cold email tool implifies it in a single solution.

How does the "unlimited mailboxes" feature benefit me?

Email automation FAQs- Smartlead

Our "unlimited mailboxes" feature allows you to expand your email communications without restrictions imposed by a mailbox limit. This means you won't be constrained by artificial caps on the number of mailboxes you can connect and use. This feature makes Smartlead the best cold email software and empowers you to reach a wider audience, engage with more potential customers, and manage diverse email campaigns effectively.

What do you mean by "unibox to handle your entire revenue cycle"?

Email automation FAQs- Smartlead

The "unibox" is one of the unique features of Smartlead cold email outreach tool, and it's a game-changer when it comes to managing your revenue cycle. The master inbox or the unibox consolidates all your outreach channels, responses, sales follow-ups, and conversions into one centralized, user-friendly mailbox.

With the "unibox," you gain the ability to:
1. Focus on closing deals: You can now say goodbye to the hassle of logging into multiple mailboxes to search for replies. The "unibox" streamlines your sales communication, allowing you to focus on what matters most—closing deals.

2. Centralized lead management: All your leads are managed from one central location, simplifying lead tracking and response management. This ensures you take advantage of every opportunity and efficiently engage with your prospects.

3. Maintain context: The "unibox" provides a 360-degree view of all your customer messages, allowing you to maintain context and deliver more personalized and effective responses.

How does Smartlead ensure my emails don't land in the spam folder?

Email automation FAQs- Smartlead

Smartlead, the best cold email marketing tool, ensures your emails reach the intended recipients' primary inbox rather than the spam folder. 

Here's how it works:
1. Our "unlimited warmups" feature is designed to build and maintain a healthy sending reputation for your cold email outreach. Instead of sending a large volume of emails all at once, which can trigger spam filters, we gradually ramp up your sending volume. This gradual approach, combined with positive email interactions, helps boost your email deliverability rates.

2. We deploy high-deliverability IP servers specific to each campaign. 

3. The ‘Warmup’ feature replicates humanized email sending patterns, spintax, and smart replies.
4. By establishing a positive sender reputation and gradually increasing the number of sent emails, Smartlead minimizes the risk of your emails being flagged as spam. This way, you can be confident that your messages will consistently land in the primary inbox, increasing the likelihood of engagement and successful communication with your recipients.

Can I integrate Smartlead with other tools I'm using?

Email automation FAQs- Smartlead

Certainly, Smartlead is designed for seamless integration with a wide range of tools and platforms. Smartlead offers integration with HubSpot, Salesforce, Pipedrive, Clay, Listkit, and more. You can leverage webhooks and APIs to integrate the tools you use. Try Now!

Email automation FAQs- Smartlead

What type of businesses sees the most success with Smartlead?

No, there are no limitations on the number of channels you can utilize with Smartlead. Our multi-channel infrastructure is designed to be limitless, allowing you to reach potential customers through multiple avenues without constraints.

This flexibility empowers you to diversify your cold email outreach efforts, connect with your audience through various communication channels, and increase your chances of conversion. Whether email, social media, SMS, or other communication methods, Smartlead's multi-channel capabilities ensure you can choose the channels that best align with your outreach strategy and business goals. This way, you can engage with your prospects effectively and maximize the impact of your email outreach.

Email automation FAQs- Smartlead

Do you provide me with lead sources?

Smartlead distinguishes itself from other cold email outreach software by focusing on limitless scalability and seamless integration. While many similar tools restrict your outreach capabilities, Smartlead offers a different approach.

Here's what makes us uniquely the best cold email software:

1. Unlimited Mailboxes: In contrast to platforms that limit mailbox usage, Smartlead provides unlimited mailboxes. This means you can expand your outreach without any arbitrary constraints.

2. Unique IP Servers: Smartlead offers unique IP servers for every campaign it sends out. 

3. Sender Reputation Protection: Smartlead protects your sender reputation by auto-moving emails from spam folders to the primary inbox. This tool uses unique identifiers to cloak all warmup emails from being recognized by automation parsers. 

4. Automated Warmup: Smartlead’s warmup functionality enhances your sender reputation and improves email deliverability by maintaining humanized email sending patterns and ramping up the sending volume. 

5. Multi-Channel Emphasis: Smartlead places a strong emphasis on multi-channel outreach. You can reach your prospects where they are with the LinkedIn outreach feature.   With Smartlead’s cold email automation software, you're always one step ahead in your outreach efforts, enjoying the freedom to scale your initiatives and seamlessly integrate with other tools—all while maintaining a focus on maximizing the impact of your outreach.

Email automation FAQs- Smartlead

How secure is my data with Smartlead?

Ensuring the security of your data is Smartlead's utmost priority. We implement robust encryption methods and stringent security measures to guarantee the continuous protection of your information. Your data's safety is paramount to us, and we are always dedicated to upholding the highest standards of security.

How can I get started with Smartlead?

Email automation FAQs- Smartlead

Getting started with Smartlead is straightforward! Just head over to our sign-up page and follow our easy step-by-step guide. If you ever have any questions or need assistance, our round-the-clock support team is ready to help, standing by to provide you with any assistance you may require. Sign Up Now!

How can I reach the Smartlead team?

Email automation FAQs- Smartlead

We're here to assist you! You can easily get in touch with our dedicated support team on chat. We strive to provide a response within 24 hours to address any inquiries or concerns you may have.

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