5 Email Automation Examples To Help You Increase Sales

Created On
July 4, 2022
Email Automation Examples

Email automation is the proven approach to boosting sales, lead generation, user experience, and more. Building out a triggered campaign is a great way to ensure you're always capturing responses from your customers. 

Sending triggered outreach also requires a lot of trial and error, so make sure to start with automation that's similar to your business needs. Automation ensures you send email nurture campaigns at the right time to the right person. 

We will outline some ways that automation can help drive engagement and revenue with your business. It takes a little bit of strategy and creativity. In this blog post, we shall see how exactly automation works and different types of triggered outreach with examples. 

What Is A Triggered Email Campaign?

The trigger campaign effectively captures the potential buyer's response. There are different kinds of emails that marketers send out. Some are one-time messages, like email newsletters, while others come in the form of a series. These sequences are usually sent automatically after a customer or subscriber completes a specific task. That task is called the trigger, and the email sent is called the triggered campaign. Trigger email campaigns require many trials and errors, and starting with automation similar to your business needs is important.

What Is Email Automation?

Automation helps marketers automate their outreach that is triggered by actions. Examples include a welcome email sent when someone subscribes or a quick reminder about the customer leaving items in their shopping cart without checkout. Automated outreach allows marketers to spend less time managing contact lists and focusing more on the other integral parts of their business like customer service or building relationships is also vital.

Email automation workflow helps businesses connect with current and potential customers. It automates the sales outreach by sending automated messages to user's inboxes. Automation allows companies to reach out to customers when they are most likely to engage with their brand and when not. For example, if a company offers on their online store, it could automatically send out an email to its customers about a sale. Or, if a company sells products through social media channels, it might automatically respond to comments on Facebook posts.

How Do Triggered Emails & Automation Work Together?

Triggered emails are a helpful marketing technique; automation can provide a seamless customer service experience. Automated enterprise email marketing software can help you reach your goals. The triggered message and automated campaign will go hand in hand. Sending content tailored to each user's interests and needs enables you to increase engagement and conversions. You will also save time when sending relevant emails as it is difficult to maintain high engagement and conversion rates when sending irrelevant messages.

Email automation and triggered marketing will go hand in hand. Using AI email marketing tools like SmartLead you can schedule your port unlimited times and customize the relevant content for each prospect. We've found businesses using automation or triggered outreach for their product have seen a 50% conversion rate.  With the mix of both techniques, companies can automate their outreach that is more likely to have highly targeted content based on a subscriber's interests.

How Marketing Automation Works & Their Benefits 

The marketing automation for a business will benefit in Nemours ways. If a company does automation correctly, it can result in 80% of ROI and 26% more leads, and 46% more business growth. The top benefits of marketing automation software are as follows. 

  • Automation will reduce your reductive task. The marketing and the sales team can focus on the important tasks. 
  • You can send personalized product recommendations to give the customer a personal connection with your brand.
  • You can do segmentation on your email list and can send relevant content to the reader by specifically targeting. 

Automations are great because they help you connect with customers. You can automate messages like welcome emails, thank you notes, and reminders about upcoming events. Automations also allow you to send personalized messages to groups of users. And for nurturing leads and growing relationships.

Unlike the one-off campaign, automated marketing campaigns are triggered when a specific person meets the criteria you set. You could send an automated message to someone who has bought something from your store as a follow-up.

Smartlead automation software offers several automation types with inbuilt basic triggers for commonly repeated tasks, but if these options don't cover your needs, you can always build custom automation instead.

Once you've chosen automation, added your content, and set your parameters, the tool will manage your subscriber queue. Your subscriber will receive all the messages in sequence unless they are removed from the automation.

Smartlead Marketing Automation

5 Triggered Email Examples For Your Next Automated Campaigns

Setting up the action of the trigger with the automated message enables your business to engage with the targeted prospects in numerous ways. It is made simple once you've chosen the right automation software where you can add your content and set your parameters. The software will have to manage your complete subscriber queue. Your subscribers will receive all the messages in sequence unless they are removed from the automation. Investing the time following these examples will help you create qualified leads that will help your sales team to boost their conversion.

1. Engage Your New Subscribers With Welcome Email Drip Campaign

Welcome messages are triggered emails sent automatically as a drip campaign after a new subscriber has finished the opt-in process. A welcome message typically makes the reader feel welcome while also giving them the next steps. Around 75% of the subscribers expect a welcome email after their sign-up. If you introduce yourself in the first email, you'll be able to keep your subscribers' interest for a longer time.

Welcome emails are a great way to engage with subscribers and make a professional impression on your subscribers. With a marketing automation system, you can create a great experience for your subscribers with a one-time email or a series of emails to get them started. 

Using customer onboarding outreach, you can optimize the customer experience. The onboarding series is for when you don't want to bombard your customer with information at the start but want to introduce them to the platform in stages. 

Here is a Broadway.com perfect example of a welcome message outreach. The contact form captures the subscriber and sends a welcome message to the first-time customer with a special offer on their first purchase. By sending outreach messages instantly after somebody subscribed, they have achieved the highest open and click-through rates. Through the intuitive discounts for their subscribers, they can be on the top of the customer's minds and easily grow their revenue. 

Welcome Email Drip Campaign
Image: Broadway.com 

2. Transactional Emails 

Transactional emails come in types of email marketing and can be broadly defined as those triggered by a purchase. Receipts are the most common transactional outreach following a purchase you make on an online store. Businesses use digital receipts to provide a better experience with their email address and are sent at the time of checkout.

A purchase is the most important transactional email we can send your customers. We have a variety of other emails which you can send to your customers, including your registration confirmation, trial expiration, feedback requests, cart abandonment, password reset notifications, email confirmation, and more.

After the above transaction completes, the automated acknowledgment email is sent to the customers to verify the action. Automated tractional outreach in the marketing has around 8 times more clicks and open rates compared with other emails and also generates 6 times more revenue for the business.  You can increase the engagement of your email marketing campaign and your ROI through a bulk email marketing campaign

Microsoft's post-purchase transactional email is an example of an effective strategy for connecting with consumers personally. In the email, they have the added useful source of information for the customer, which will encourage them to follow the threads of posts.

Microsoft's transactional email
Image:  Microsoft

3. User Onboarding Email Automation Examples

New customer onboarding takes the welcome series to a whole new level. The objective is for your new customers to get started on their success by providing introductory content and directing them towards additional resources so they can self-serve any problems themselves if needed. This email series can help new customers with onboarding while learning more about your company and your products/services. 

Two of the most common emails in the automated welcome series are the welcome and the onboarding email. Sometimes both the welcome and the new customer on-board emails are clumped together with the automatic message series. The difference between these two types of emails is that the onboarding is part of a process to get your new subscribers started in their purchase cycle, while the welcome email welcomes them to the brand. But both the emails are distinguished from each other. 

In this example, the onboarding email may have been triggered when a subscriber once signed up. The brand now wants to show the subscriber just how simple getting started can be.

User Onboarding Email
Image: Source

4. Event Announcements Example

Automated event announcements are an excellent opportunity to reach your audience with targeted messages. Many marketers choose not only to send these out automatically but also give users a preference center where subscribers can pick which lists receive notifications about upcoming events and triggers for future ones once available. Effective event automated marketing campaigns need relevant information such as event time, location, etc, to the right people. 

One great way to retain customers is to send them timely reminders about certain events, upcoming meetings, or sales. For Instance: Nissan collects relevant information about their customers and sends a reminder email after the set date. The setting is six months after the date of purchase to schedule their first service appointment.

Event Announcements Example
Image: Nissan Motor

5. Interactive & Personalized Email Outreach

Interactive and email marketing personalization is a great way to increase your response rate and get more qualified leads. You can personalize your outreach message by using the recipient’s name, referencing their company or product, or even including something specific that you noticed about their website. 

When possible, try to make your outreach interactive by asking questions or providing choices for the reader to select from. By accepting these additional steps, you can set yourself apart from other marketers and create a connection with potential customers that may lead to future business opportunities. 

You're responsible for gathering relevant customer information. You conduct market research to determine what customers need and like about your products and services. With the marketing automation platform SmartLead & Smartwriter, you can ensure you deliver the best possible to the customer by sending them personalized messages based on customer behavior.

To improve your open rate and response rates then, it's important to ensure you're delivering messages to your audience tailored to their needs at the right time. 

Personalized Email


Triggered email messages and automation are powerful tools that can work together to increase sales. Using automation, you can create a series of triggered emails that will be sent automatically to customers based on their actions. This can help you keep in touch with customers interested in your product and encourage them to purchase with product updates. If you’re not using email automation, now is the time to start. 

Smartlead, get your email delivered and bring sales 

Make me an outreach pro

Ensure your emails always reach your lead's inbox by using unlimited sender accounts leveraging AI personalization, and implementing email warm-ups.This way, you can concentrate on sealing the deal without worrying about email delivery issues.

Here's how to do it

1Sign-up for Smartlead.ai

2Upload your lead list.

3Start sending emails

P.s. You can also use our pre-built templates available in the app.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

  • dfbvrsg
  • svsv

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Author’s Details

Lakshmipriya Narayanan

Lakshmipriya is a Digital Marketing Expert at Smartwriter. She is also successful in leading the digital marketing team for businesses. Her knowledge spans across all aspects of the industry, from SEO to social media marketing and beyond. She has immense experience in SEO, SMM, SMO, Content Marketing, Email Marketing, Paid Ads for various clients globally. She also creates thoughtful, compelling, and impactful copy that helps businesses grow!


Edited by:

Charu Mitra Dubey


Frequently asked questions

General Questions

What are active leads?

Active leads are the contacts you upload in Smartlead, similar to contacts in HubSpot; if you upload 1000 leads to a campaign, they are considered 1000 active leads. If you upload similar leads to a new campaign, they are not considered a “new active lead” as they already exist in our system.

Do you provide mailboxes, or do I need to connect my own?

We don’t offer mailboxes yet. You need to get your own dedicated list of mailboxes using popular providers like Gmail, Outlook, Zoho, and others that exist in the market. Once you get them, follow our detailed guides to connect them quickly.

Do you offer guides and articles on succeeding with cold emails?

Absolutely, one of our most popular guides can be found right here. It's been used by a large percentage of users to go from zero to cold emailing experts. Covering all topics from email infrastructure to copywriting and lead sourcing.

Is another tool needed for warmups?

No, Smartlead has over 200,000 highly reputed mailboxes connected. The advantage you get along with naturalized AI conversations is access to aged domains you will never find in any warmup tool.

What is the API commonly used for?

It is used popularly by agencies to automate their entire lead generation process as well as to connect Smartlead to external tools to push and pull data from. You can also connect to 1000s of apps using Zapier.

What type of businesses sees the most success with Smartlead?

Anyone that can close deals from demos will succeed with Smartlead. It works for Sales companies, Marketing agencies, SaaS businesses, Recruitment, and offline companies (like construction).

Do you provide me with lead sources?

We do not provide you with leads. You will need to use other data providers. These leads can be automatically added to Smartlead using our API or bulk uploaded via our CSV upload system.

Do you integrate with any CRMs?

We're building native integrations with Hubspot, Salesforce, Close, Pipedrive, and many more. The best part, due to our open API and Webhook infrastructure, you can connect to any CRM in the world without an issue.

How many team members can I add?

You can add an unlimited number of team members, as well as assign them roles and authority access.

Do you have custom plans beyond the Pro plan?

Yes, it's common for many people to move to Custom plans after a few weeks. You can view all the options for up to 10M leads on the subscription page once you sign up for free.

Powerful Automated Email Marketing that Drives Sales.

  • All Features Included
  • No Credit Card Required
  • Free Warmup Included