Welcome to a paradigm shift in sales, where the traditional approach no longer works for businesses and is long replaced by digital marketing and cold emailing strategies.

With the increase in competition and complex strategic sales game each day you require a steady, smooth, and effective helping hand for your businesses. Which not only helps you thrive in your business but also makes it across-the-board and all-inclusive.  

Here come the SaaS marketing tools as your helping hands saving you from all pain in the neck and providing modern solutions for modern problems from generating leads to automated emails to increasing outreach. 

Soaring your sales in today's competition almost looks like a meaningless attempt without the help of these tools. Why not save yourself from the trouble of no leads and customers and constant self-condemnation of choosing the wrong path? 

Let's dive in and find out more about these tools. 

TL;DR

• Smartlead is considered best when it comes to easy and smooth deliverability, Email outreach, and growth of a business with unmatchable customer support. It helps the most in creating business-to-business leads as cold email is used by businesses as a defined strategy to acquire customers. It provides some of the best features such as auto-rotating email accounts, a centralized master inbox, email warm-ups, email personalization and validation, spintax, custom CRM and dynamic IP address. All in all, it has it all. 

• Mailshake is a cloud-based email marketing tool that helps to manage email automation and the generation of leads. It is used by businesses to manage cold emails or email marketing. It generates customized responses and follow-up emails, increasing the effectiveness of the businesses. It also manages business outreach and is a useful tool for generating leads effectively.

• Smartreach is a sales automation platform that helps you with lead generation, email verification, and email-sending tools to streamline outreach. With Smartreach, sales/marketing teams can easily search for potential leads, make sure your emails actually get delivered, and even schedule automated drip campaigns. Plus, it gives you detailed analytics to see how well your emails are doing. Overall, it’s the perfect CRM for efficient contact management and powerful cold outreach.

Smartlead 

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It is a powerful and comprehensive email marketing tool with the most features and the best support, trusted and validated by clients. Smartlead is considered best when it comes to easy and smooth deliverability, Email outreach, and growth of a business.  

It provides some of the best features such as auto-rotating email accounts, a centralized master inbox, email warm-ups, email personalization and validation, spintax, custom CRM and dynamic IP address. It has all in one place so that any business does not lose another conversion. Also, it helps the most in creating business-to-business leads as cold email is used by businesses as a defined strategy to acquire customers.  

What’s Smartlead Best For? 

Unlimited rotating emails

• It provides unlimited rotating emails which increases efficiency and saves a lot of time. 

Centralized master inbox

• It helps to manage everything from one dashboard.

• It provides a Shared Team Inbox for increased team collaboration, prospect & non-prospect categorization, and reply sentiment reports.

• A shared team inbox helps in avoiding conflicting situations such as two different sales executives chasing the same lead.

• One can easily track email open rate, reply rate, etc. to measure the response better and make the necessary changes according to it. 

Unlimited Email warm-up 

• It provides unlimited email warmups which are AI-automated, making sure that the emails always land in the lead's inbox increasing the outreach. 

Email personalization

• It provides highly personalized emails making sure to convert potential prospects into customers.    

Multichannel outreach  

• It provides Multichannel outreach via channels such as LinkedIn, Email, WhatsApp, SMS, and Calls which leads to the generation of customers and expansion of the business. 

Email validation 

• It provides Email validation detecting any invalid and undeliverable email addresses and detecting if the domain provided is reliable or not - adding efficiency to businesses.  

• It also improves the sender's reputation by automatically detecting and moving mail send to the spam inboxes in the primary inbox. 

Spintax 

• Provides Spintax for personalizing boring cold emails with unique email content during the email marketing campaign

• The emails are auto-customized for each prospect during campaigns which increases the chance of lead conversions. 

Dynamic IP address per campaign 

• Smartlead offers unique IP servers for every new campaign that it sends out. 

• This feature helps to add security and feasibility for its users as they can access it from anywhere. 

• It also improves deliverability because of the high email volume and shared domains. 

• It also helps in containing the impact of a mistake made by a business as there are multiple users of dynamic domains. 

Smartlead has been highly valued by its customers in terms of the support and quick responses they get from the team. 

It is super easy to set up and has almost every necessary feature making the client stick to it. It’s the best in the process of advancing its features from time to time and making it more relevant for its customers according to their requirements. 

Why Mailshake ?

Mailshake is a versatile tool for omnichannel outreach, combining cold emails, LinkedIn, and cold calling. It offers follow-up automation, customizable templates, and trigger-based emails. Mailshake enhances deliverability, analyzes spam and sender scores, and optimizes domain settings. It integrates with popular CRM and productivity tools, provides real-time data metrics, A/B testing, and a Data Finder tool for prospecting. Mailshake includes an AI email writing tool, SHAKEspeare, and a user-friendly Chrome extension.

Mailshake is an email automation tool that helps sales teams to supercharge their email campaigns and drive meaningful connections with their audience. This tool offers an intuitive campaign builder to create and manage personalized email campaigns. You can also access customizable email templates and integration with popular CRMs and productivity tools such as Salesforce, HubSpot, and Google Workspace. With its campaign builder, advanced personalization options, analytics, integrations, email deliverability tools, and automated follow-ups, Mailshake.com empowers you to execute effective email campaigns, nurture relationships, and drive more sales. 

What’s Mailshake’s Best for? 

Mailshake for Omnichannel Outreach

• Mailshake lets you run multichannel outreach combining cold emails, LinkedIn, and cold calling. You can send LinkedIn messages, create sequences, visit profiles, and send connection requests to your prospects. 
• Mailshake allows you to set follow-up automation for your cold outreach campaigns. It also offers you a repository of customizable follow-up email templates. Moreover, you can set trigger-based follow-up emails to automate the entire sales flow. 
• Within Mailshake, you can add recipients to a campaign individually or in bulk by uploading a CSV file/Spreadsheet.

Mailshake for Deliverability

• Once you connect your existing/new email account, Mailshake’s warm up tool automatically works on increasing the sender reputation by opening, replying, and removing emails from spam. 
• You can analyze your spam score and sender score to ensure landing in leads’ inboxes. 
• The email deliverability setup tool checks your domain for optimal delivery such as DKIM, SPF, and DMARC records. 
• SHAKEspeare, the AI email writing tool, can write personalized email copies for you in minutes. It can generate up to 3 variations of the same email.  

Mailshake for Prospecting and Integrations

• Mailshake offers a plethora of native integration with other CRM and productivity tools such as HubSpot, Salesforce, Pipedrive, GSuite, Outlook, Calendly, Zoho, SMTP, Slack, LinkedIn, etc.
• This cold outreach tool also offers a Chrome extension. 
• Mailshake offers real time access to data metrics such as opens, clicks, and replies for every campaign. Moreover, you can A/B test (split test) your individual emails as well as entire campaigns to ensure better results. 
• The Data Finder tool lets you find prospects based on company names, locations, and job roles. Within Mailshake, you can identify your leads and start cadences in one place. 

SmartReach 

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Smartreach.io is a very useful tool designed for email outreach that lets users schedule and send personalized emails and follow-ups automatically from their mailbox and boost their reply rates. It is a very handy tool that comes with different plans and features. Help grow small and medium enterprises by handling their email marketing. 

What's SmartReach Best for?

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Analytics

•  It tracks all the email activities such as open rate, bounce rate, and email deliverability, and gets detailed analytics through downloading reports.

Personalized emails

• Hyper-personalize the emails with programmable conditions on the emails, which eventually increases the number of potential customers and positive reply rates. 

Unique features

• It provides a Shared Team Inbox for increased team collaboration, prospect & non-prospect categorization, and reply sentiment reports. A shared team inbox helps avoid conflicting situations, such as two different sales executives chasing the same lead. 

Multi-channel outreach

• It provides Multichannel outreach via channels such as Linkedin, Email, WhatsApp, SMS, and Calls, leading to the generation of customers and expansion of the business. It also helps in marketing campaigns. 

How Much Do You Need To Pay? 

Smartlead Pricing 

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It has two separate plans monthly and annually both are slightly different in pricing and features provided in them. Free Trial is provided for both Basic and Popular plan in both the monthly and yearly plans. The free trial provides users with a pre-insight.  

• Basic plan: $39/month

• Popular plan: $79/month 

• Pro plan: $94/month 

• Custom plan:  Fully customizable pricing 

Mailshake Pricing

Engagement

• Email Outreach: $58/month/user
• Sales Engagement: $83/month/user

Data Finder

• Free
• Starter: $49/month
• Pro: $99/month 
• Enterprise: $249/month
  

SmartReach Pricing 

EMAIL OUTREACH

• For cost-sensitive businesses to run email-only B2B outreach to drive sales
• $29 per user, per month

SALES ENGAGEMENT

• For businesses to run multi-channel outreach with an emphasis on team collaboration
• $49 per user, per month

Agency/ Enterprise

• For large sales teams with complex processes.
• Custom pricing

Conclusion 

In this article, we have presented an in-depth analysis and comparisons of the tools and each tool brings its own unique strengths to the table.Providing you with an essence of what they are all about, best known for, and pricing as to what to expect from them exactly. Based on the analysis we hope you will now be able to choose confidently ‘the one’ which will align with your goals and objectives. 

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