Our measured data in this sector is commercial property finance, brokers approaching owners and developers about debt. That pattern replies at 4.4%.
That is not the same email as an agent approaching a homeowner about a listing, or a brokerage approaching a landlord about management. Those are different audiences with different triggers, and we do not have a clean measurement for them.
It publishes the finance number because the sample supports it, and it covers agent and brokerage outreach without attaching a figure. A rate we have not measured would be worse than no rate, particularly in a sector where people quote made-up conversion numbers constantly.
Property outreach lives on triggers, not lists. A refinance window, a lease expiry, a planning application, a listing that has sat. The email that names the trigger gets read. The email that introduces the firm does not.
Hi [First name],
The facility on the Hill Street site looks like it matures early next year, which usually means starting conversations about six months out.
We place debt on assets in that bracket and can tell you quickly whether the current terms are still market.
Worth a short call before you go back to the incumbent?
Hi [First name],
The unit on Marsh Lane has been listed since the summer, which usually means the pricing was set against comparables that have since moved.
We work the same streets and can tell you what has actually transacted nearby, whether or not you ever instruct us.
Want the recent comparables?
Join us to elevate your outreach!
For commercial property finance outreach, around 4.4% on measured data against an all industries median of 0.74%. For agent and brokerage outreach we publish no figure, because we have not isolated that pattern cleanly.
Business to business property outreach is permitted in most markets with the usual conditions, identify yourself, use a real address, honour opt outs. Approaching private homeowners is a different matter and consumer rules may apply, so check your jurisdiction.
Dated events. A refinance window, a lease expiry, a planning decision, a listing that has been sitting. Property owners ignore introductions and answer emails that reference something happening on their asset.
Only if you can show where they came from. An unsourced valuation in a cold email reads as a hook rather than research, and in this sector the recipient usually knows the real number better than you do.
