Paid ads outreach replies at 3.7%, below the agency average and well below what segment-specific agency pitches achieve. The reason is volume. Anyone running ads is contacted constantly by people offering to run them better.
Only one pattern in this segment clears our minimum sample size, so this page publishes a single rate rather than a comparison. The templates below are variations on that pattern.
The emails that get answered reference something observable about the account or the landing experience, not the ad spend. You cannot see a competitor’s ROAS, but you can see their landing page, their offer, which creatives are running, and whether the form asks for eight fields.
Stop opening with performance claims. Open with the thing you can actually see, and make the first ask smaller than a call.
Hi [First name],
Your paid landing page asks for eight fields before anything happens, which is usually where most of the paid traffic goes quiet.
We rebuild that step for advertisers specifically, and it is normally live within a week.
Want the two-minute version of what we would change?
Hi [First name],
The creative in your ads has been live since around spring, which usually means performance has been drifting quietly rather than dropping in a way that shows up.
We produce replacement variants to test against what is running, so nothing gets switched off to find out.
Worth sending over what we would test first?
Join us to elevate your outreach!
Volume. Every advertiser is contacted constantly by agencies offering better performance, so the claim itself carries no information. Outreach that references something visible about the account does better than any promise about results.
You cannot see it, so do not imply you can. Estimating someone’s spend and getting it wrong ends the conversation immediately. Reference the creative, the landing page or the offer, all of which are genuinely visible.
A free audit is the most common opening in this segment, which is exactly why it does not differentiate. Giving away one specific finding works better than offering a process that ends in a sales call.
Around 3.7% on our data, against an all industries median of 0.74%. Still several times the baseline, but the lowest of the agency types we measure.
