Construction outreach replies at 3.8% against an all industries median of 0.74%. Only one pattern in this segment clears our minimum sample size, so this page publishes a single rate.
The defining feature of the sector is that buying happens against projects, not against budgets or quarters. An email that arrives when nothing is live gets nothing, regardless of how good it is. The same email against a live tender gets read.
Planning applications, tender notices and site activity are public. Outreach that references one of those is working with the sector’s rhythm. Outreach that arrives on a schedule set by your own pipeline is working against it.
Stop sending on a cadence and start sending on triggers. One email timed to a live application beats twenty sent monthly to the same contact list.
Hi [First name],
Saw the Riverside application was approved last month, which usually means packages start going out in the new year.
We handle the fit-out element on schemes that size and can send comparable costs from two similar jobs.
Worth being on the list when it goes out?
Hi [First name],
We have a crew coming free from February, which is usually when programmes slip and someone needs cover at short notice.
No pitch attached. Just worth knowing who has availability before you need it.
Want me to send the trades and the dates?
Join us to elevate your outreach!
Against a trigger, not a schedule. Planning applications, tender notices and visible site activity are all public and all indicate that a buying decision is actually live. Outreach timed to your pipeline rather than theirs mostly goes unread.
It depends on stage. Pre-tender it is the quantity surveyor or commercial lead. Once on site it is the project manager. Sending a pre-tender pitch to a site team wastes both the email and the contact.
A range tied to comparable projects works better than a number or silence. Construction buyers are comparing against a bill of quantities, so an email with no commercial signal is hard for them to place.
Yes, and the trigger logic matters even more, since main contractors are assembling packages against specific programmes. An email that names the project and the package is competing on relevance rather than on being remembered.
