Most B2B companies treat cold email as a volume play. Send more, hope more sticks.
AI bees built an entirely different model: one where B2B cold email outreach is treated as a precision engineering problem, not a spray-and-pray exercise.
Founded in 2018 by Elias Hamied Kermani and his brother and co-founder Brian, AI bees is a B2B lead generation agency that has spent eight years refining how outbound actually works at scale. Today, the agency sends more than a million emails and LinkedIn messages every single month across hundreds of simultaneous client campaigns. Ninety percent of that volume is cold email.
Smartlead has been the sending infrastructure underneath all of it for more than three years, making AI bees one of the platform's earliest customers.
Elias Hamied Kermani is the CSO and Co-Founder of AI bees, a marketing agency he built from the ground up with his co-founder Brian.
They started the company in 2018, a time when purpose-built outreach tooling barely existed — and have grown it into a full-scale outbound engine managing hundreds of active client campaigns simultaneously.
ai-bees is not a traditional agency that runs templates and hopes for replies. It is a systems operation: precise targeting, disciplined infrastructure, and a methodology built across eight years of real campaign data. The agency has also built its own proprietary B2B data platform, ARC, which powers some of its most effective targeting strategies and is now available as a standalone product at AI bees.
Through years of testing , cold calling, LinkedIn outreach, SEO, email — ai-bees arrived at email outbound as the clear winner. The reasoning is direct:
"The emails are landing directly in the inbox. If you do cold calling, you either have to talk to an assistant to get through to the person, or you might annoy them. LinkedIn requires a connection request before a direct message. Email is the only channel where you directly reach the inbox. And it scales, we are sending more than a million emails and LinkedIn messages every single month, and 90% of those are emails." - Elias Hamied Kermani, CSO & Co-Founder, AI bees
How ai-bees Built on Smartlead
ai-bees switched to Smartlead from a previous provider at a moment when the economics of cold email infrastructure no longer worked. Paying per inbox, while the industry was shifting toward requiring multiple inboxes per campaign, meant that growth and cost were directly linked. Every new client, every new sending domain, every new sequence added to the bill.
Smartlead's unlimited inboxes model changed that relationship entirely.
"Back then in 2018, there was no Smartlead. When we switched, the unlimited inboxes option was a game changer — before that we were paying per inbox. With the change in the industry where you have to have multiple inboxes to send thousands of emails to prospects, this was really what led us to make the switch."
Elias Hamied Kermani, CSO & Co-Founder, ai-bees
Three years later, ai-bees has not moved. The platform has deepened into every layer of their operation: warmup, deliverability, client workspace management, AI-powered reply classification, and now warm calling through SmartDialer. The private Slack channel with Smartlead's team, the community, and the direct access to support have become part of how the agency runs.
The Market ai-bees Serves
ai-bees operates as a full-service outbound agency for B2B companies across industries. The consistent thread is decision-maker outreach: reaching the right people, at the right companies, at the right moment — through email and LinkedIn.
The agency has managed outbound programmes for more than a thousand companies over eight years. Each client gets their own dedicated workspace in Smartlead, white-labeled with ai-bees branding, and direct access to their campaign data and reply analytics.
Investment BankersHelping financial professionals reach business owners and deal principals through precision cold outreach at scale.
B2B SaaS & TechRunning intent-signal campaigns for software companies targeting VP-level decision-makers at high-fit accounts.
Service BusinessesGenerating qualified pipeline for professional services firms where relationship-driven outreach opens the door to enterprise deals.
The metric that matters across all of them is not open rates. It is not overall reply rates. ai-bees measures success on positive replies — and Smartlead is one of the only platforms that separates out-of-office responses and surfaces positive reply rates as a distinct, trackable metric.
Key Challenges ai-bees Solved With Smartlead
Building a Scalable Sending Infrastructure Without Per-Inbox Cost
Running hundreds of simultaneous client campaigns requires thousands of sending inboxes rotating across domains. The previous provider's per-inbox pricing model made growth directly proportional to cost. Every new client, every new domain, every expansion was a budget decision.
Smartlead's unlimited inboxes model removed that ceiling. ai-bees could scale to new clients and new volumes without treating infrastructure as a constraint. The warm-up tool — running automatically in the background — maintained domain reputation across all sender addresses without manual intervention per domain.
"Smartlead has a very good warmup tool, which helps us to remain our domain reputation relatively high. That was a major factor alongside the unlimited inboxes."
— Elias Hamied Kermani, CSO & Co-Founder, ai-bees
Giving Hundreds of Clients Direct Campaign Visibility
With hundreds of active clients, each expecting transparency into their own campaign performance, ai-bees needed a way to provide direct access — at scale — without operational overhead or security risk.
Smartlead's white-label workspace feature solved this. Every client gets their own dedicated environment, branded with ai-bees' logo and identity. They log in directly, see their own campaigns running, review their replies, and track results — without ai-bees having to go into a call to screen-share a main dashboard.
"Instead of going into the call with each customer and showing them their results in our main dashboard, we can give the customer direct access to their dedicated workspace, white-labeled with our branding and our logo. The client can go directly into the campaigns and see how the campaigns are working, can see the replies."
— Elias Hamied Kermani, CSO & Co-Founder, ai-bees
Classifying Replies at Volume With AI — Including Custom Categories
At the volume ai-bees operates, the inbound reply database becomes an analytics and prioritisation challenge. A million sends a month produces thousands of replies. Without automated classification, the signal is buried in noise.
Smartlead's AI reply classification — which categorises responses into preset categories and allows ai-bees to create their own custom labels — is a core part of how the agency reports to clients. Critically, the platform separates out-of-office replies from genuine responses, and surfaces positive reply rates as a distinct trackable number.
"They use AI to classify the responses into certain different categories. We can even add our own categories. And you can see the reply rates without out-of-office reply rates, with out-of-office, and the positive reply rates. This is something great on Smartlead."
— Elias Hamied Kermani, CSO & Co-Founder, ai-bees
Getting Real Support — 24 Hours, Fast Resolution, Escalation When Needed
Running client campaigns at this scale means that when something breaks, it breaks for everyone. Speed and quality of resolution is not a nice-to-have — it is operationally essential.
Smartlead's support structure — including a private Slack channel — has made it possible for ai-bees to get fast, substantive answers on every issue. Not acknowledgments. Resolution.
"We get answers from Smartlead's team 24 hours. Whenever we ask them something, we get an immediate response. I even sometimes think no one is sleeping at Smartlead's team. They not only reply fast, they also solve things fast. And even if things are really serious and urgent, they go immediately into a call and try to fix it immediately and report back when it gets fixed."
— Elias Hamied Kermani, CSO & Co-Founder, ai-bees
Campaign Results: Intent-Based Outreach at 14% Reply Rate — and 30% on a Single Targeted Run
ai-bees measures itself on positive replies, not overall reply volume. Every campaign is evaluated against that standard. And within that framework, the results that have stood out most are not the large TAM blasts — they are the small, signal-driven, intent-based campaigns.
Campaign 1: LinkedIn Intent Signal — 14% Reply Rate
ai-bees exported a list of people who had liked a specific post on LinkedIn. Using ARC, they identified the email addresses of those individuals. They uploaded a list of 1,000–1,500 people into Smartlead and ran a campaign built around that specific signal.
Standard campaigns on a clean TAM list produce reply rates — net of out-of-office — of one to three percent. This campaign produced 14%.
"Usually what we see in reply rates in a standard campaign, if you remove the out-of-office replies, is maybe one or two or max 3%. In this particular campaign, we had 14% reply rates. And not only the overall reply rates — the positive reply rates were also significantly higher."
— Elias Hamied Kermani, CSO & Co-Founder, ai-bees
Campaign 2: Spanish-Language Targeting — 30% Reply Rate, 800 Contacts
A client was generating no leads through standard English-language outreach to US-based VPs of Sales. After exhausting standard targeting approaches, ai-bees used ARC's language filter to identify prospects within the target ICP — VP of Sales, US-based — who also spoke Spanish.
The list was 800 people. The emails were sent in Spanish.
The reply rate was 30%.
"They received an email in Spanish, although they are used to an English-speaking environment. They are living in the United States and someone speaks to them now in Spanish, and noticed on LinkedIn that they speak Spanish — but you need the ARC filter to find them. It was an amazing campaign because we had not only a high reply rate, but also a high positive reply rate."
— Elias Hamied Kermani, CSO & Co-Founder, ai-bees
How Smartlead Solved ai-bees' Challenges
Unlimited Inboxes — The Original Reason They Switched
The structural reason ai-bees moved to Smartlead. Paying per inbox made scaling operationally expensive and growth proportional to cost. Unlimited inboxes removed that constraint and allowed ai-bees to add clients and volume without treating infrastructure as a budget decision. This remains the feature Elias cites first when describing why Smartlead changed the operation.
White-Label Client Workspaces
Every one of ai-bees' hundreds of clients gets a dedicated Smartlead workspace, branded with ai-bees' logo and identity. Clients log in directly to see their campaigns, review categorised replies, and track performance — without ai-bees scheduling calls to demo dashboards. This feature alone has changed the agency's client service model.
AI Reply Classification — With Custom Categories
Smartlead's AI categorises every inbound reply and allows ai-bees to add custom categories for their specific clients and campaign types. The platform separates out-of-office noise from genuine responses and surfaces positive reply rates as a distinct metric. For an agency that measures success on positive replies, this is not cosmetic — it is the core analytics layer.
Email Warmup Infrastructure
The warmup tool runs across all of ai-bees' client sending infrastructure automatically, maintaining domain reputation without manual configuration per domain. At a million sends a month across hundreds of client accounts, this is operational infrastructure — not a feature.
SmartDialer — Adding Warm Calling to the Workflow
ai-bees is now integrating Smartlead's calling feature — SmartDialer — into their conversion workflow. The strategy: when a prospect replies to an email — positively, neutrally, or even negatively — a team member calls them immediately, while they are actively thinking about the message. The goal is to convert email replies into demos before the conversation cools.
"If someone replies to an email, neutral or positive, even negative, and we call that person immediately — it will increase the chance of converting them to a demo. This is something we want to leverage now with this new Smartlead feature: call people immediately when they respond in order to convert more people to demos rather than just replying back over email."
— Elias Hamied Kermani, CSO & Co-Founder, ai-bees
Office Hours and Community — Blocked in the GTM Team Calendar
Smartlead's weekly office hours sessions are not optional for ai-bees' GTM team. They are a standing calendar block — a forced learning session. After each session, the GTM engineers convene to discuss what can be applied directly to current client campaigns.
"It is a blocker in our GTM team's calendar. They have to watch it in order to learn the new skills that Smartlead's team and their guests share with the audience. After those sessions, the GTM engineers sit down and discuss things we can improve based on what was learned in the office hours."
— Elias Hamied Kermani, CSO & Co-Founder, ai-bees
Growing AI Insights Across the Platform
As Smartlead has expanded its AI features, ai-bees has benefited directly — particularly in campaign analysis and client reporting. The ability to understand which mailboxes are performing, which sequences are generating better replies, and which copy variations are working — surfaced through AI-driven insights — makes it easier to report meaningfully to clients and make faster optimisation decisions.
Notable Achievements
- Over 1 million emails and LinkedIn messages sent every single month across hundreds of simultaneous client campaigns — 90% of that volume driven by email outbound on Smartlead
- More than 1,000 companies helped with B2B outbound since ai-bees was founded in 2018
- 14% reply rate on a LinkedIn intent-signal campaign of 1,000–1,500 people, versus the 1–3% typical of standard TAM campaigns — with higher positive reply rates tracked separately in Smartlead analytics
- 30% reply rate on a Spanish-language campaign targeting 800 bilingual US prospects identified using ARC's language filter — with high positive reply rate alongside the overall figure
- Three-plus years on Smartlead, making ai-bees one of the platform's earliest customers — through significant feature expansion, volume growth, and eight years of combined cold email experience
- Hundreds of white-label client workspaces running simultaneously, each independently accessible by the client with full campaign and AI-classified reply visibility
- Private Slack channel with Smartlead's team, enabling fast resolution on urgent issues across a high-volume, always-on outbound operation
Top Smartlead Features Driving Results
1. Unlimited Inboxes. The original reason ai-bees switched. Removed the cost barrier to scaling sending infrastructure across hundreds of client campaigns. Learn more about Smartlead's infrastructure.
2. White-Label Workspaces. Each client gets their own branded environment — ai-bees' logo, their campaigns, their reply data — with direct access. No dashboard calls. No shared views. Full client transparency at scale. Learn more about the Unified Master Inbox.
3. AI Reply Classification With Custom Categories. Automated categorisation of every inbound reply, including custom labels. Separates positive replies from overall reply volume and filters out-of-office noise. The core analytics layer for a positive-reply-first agency. Learn more about Smartlead's AI features.
4. Email Warmup. Background warmup across all client sending infrastructure maintains domain reputation at scale without manual intervention per sender. Learn more about Smartlead's warmup.
5. SmartDialer. Now being integrated into ai-bees' warm-calling workflow — triggering immediate calls when prospects reply to emails, to convert conversations into demos at peak intent. Learn more about SmartDialer.
6. Office Hours and Community. Weekly sessions blocked in the GTM team calendar. Post-session reviews drive continuous improvement across active campaigns. Learn more about Smartlead University.
Vision for the Future
Elias and the ai-bees team are actively expanding their use of SmartDialer, building a warm-calling layer directly on top of their existing email workflows. The conversion logic is clear: reach the prospect at the moment of highest intent — immediately after they have engaged with an email — and convert that engagement to a demo before the window closes.
ai-bees is also exploring a joint webinar with Smartlead focused on ARC, their proprietary B2B data platform. The session would cover how intent-based data and signal-driven targeting — combined with Smartlead's sending infrastructure — produce the kind of results that generated 14% and 30% reply rates on campaigns that standard approaches had failed on.
After eight years in outbound and three years on Smartlead, the conviction at ai-bees has not changed. Email, run correctly and at scale, is the most effective B2B channel available. Smartlead is the infrastructure that makes that scale possible without breaking the economics.
Ready to build an outbound engine that books real B2B appointments at scale?