Case Study

SmartLead's Impact: Anevo Marketing's 30+ Meetings in 3 Weeks

Jyotsana Rawat
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February 24, 2026
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Imagine a tool that doesn't just promise success, but delivers it – in the form of high-impact revenue and a surge in client meetings. That's the transformative journey Matthew Lucero, the owner of Anevo Marketing, embarked upon when he switched to Smartlead.

Remarkable Results

  1. Anevo Marketing booked over 30 meetings in less than 4 weeks for a single client.
  2. They also managed to schedule between 20 to 40 meetings per month internally.
  3. The agency witnessed clients closing deals in record time, with one deal closed within the first 11 days of launching a campaign.

Smartlead's comprehensive features, affordable rates, and reliable customer support have earned high praise from Anevo Marketing.

Company Overview

Anevo Marketing, a performance-based B2B lead generation agency, caters to a wide array of industries. Despite using a seemingly effective tool previously, Matthew was compelled to switch to Smartlead, intrigued by its innovative features, stability, and positive user reviews.

Challenges

  1. Prior to Smartlead, Anevo Marketing struggled with unstable, bug-infested tools that lacked essential features.
  2. The agency required a comprehensive, reliable, and affordable solution that could effectively handle the complexities of lead generation.
  3. They needed to diversify their sending while maintaining excellent deliverability.

"We faced a range of issues with our previous tools - instability, bugs, and lack of crucial features," Matthew recalls.

Solution

Smartlead offered a suite of features that effectively addressed the challenges faced by Anevo Marketing:

  1. Inbox Management: Smartlead's master inbox allowed Matthew to handle high-volume email traffic efficiently.
  2. Custom Tagging: Tags are simple yet powerful for categorizing and filtering your email campaigns and accounts.
  3. User-friendly Interface: Designed with agencies in mind, the interface streamlined and simplified various tasks.
  4. Stability: The software's stability was a breath of fresh air, offering a reliable platform for the execution of their cold email campaigns.
  5. AI Categorization: The AI categorization feature improved email management and segmentation, resulting in more targeted campaigns.

Strategy and Implementation

Smartlead quickly became the heart of Anevo Marketing's operations, integral for conducting internal campaigns, managing client outreach, tracking analytics, and simplifying campaign launches.

"The warm-up feature of Smartlead stands out, helping maintain excellent deliverability," Matthew says.

Testimonial

"In terms of value, Smartlead has a clean, easy-to-use interface, affordable rates, reliability, and a plethora of features that aid in launching, monitoring, and analyzing campaigns. Their top-notch customer support, with fast response times and hands-on involvement from the founder, has also earned high praise." Matthew, Lucero, Founder, Anevo Marketing

Conclusion

Given his positive experience, Matthew wholeheartedly endorses Smartlead to others in the lead generation arena, declaring it a game-changer for anyone involved in email outreach.

"The experience with Smartlead has been thoroughly satisfying, and the unparalleled customer support provided by the Smartlead team is particularly commendable," Matthew says.

With Smartlead, promises of success aren't just empty words - they're a reality.

Ready to supercharge your lead generation process?

It's your turn to experience the power of Smartlead. Kickstart your journey to success with a free trial today, just like Anevo Marketing. Transform your outreach, generate quality leads, and take your business to the next level.

Your future success story starts here.

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Jyotsana Rawat

Jyotsana Rawat is a Business Development Representative at SmartLead, specializing in cold outbound strategies and lead generation. With a strong focus on driving growth, she leverages her expertise to identify and engage high-potential leads, contributing to the company's success. Beyond her role, Jyotsana shares her industry knowledge through insightful content, helping businesses stay informed about the latest trends and strategies in business development. Her ability to combine practical experience with strategic thinking allows her to drive meaningful results and foster lasting client relationships.

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What our customers say

Bojan Najdov

Founder, Lambda Group

“The best outbound email marketing software. Customer support - they are so responsive and helpful Features - you can add multiple email doma”

David Borman

Senior Account Executive, Key Outreach

"Intuitive. Game-Changing. POWERFUL. Analytics, spintax, A/B testing, quick personalization. This is a game changer if you send cold email ca"

Eden Einav

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“Hands down the best cold email software. Smartlead is amazing, this is the best tool if you want to cold email at scale and land in the inbo”

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Co-founder, Pitchlane

“Innovative, reliable, and Suitable For Technical and Non-Technical Users. SmartLead's ability to help me land in the primary inbox and autom”

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Co-Founder, Five Element

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Sales Director - Financial Institution Solutions Saggezza, Inc.

“Smartlead is an innovative cold email platform that helps me reach out to potential clients. There are easy-to-use templates, powerful autom”

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"I can upload hundreds of email accounts, send thousands of cold emails per day, and still have an organized master inbox. This is unseen wit"

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“Smartlead is absolutely amazing! The software is easy to understand I am not a techie but directly understand everything and if you really h”

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Founder, WindGrowth

“Smartlead is simply amazing. They constantly improve their product and bring new features that make the cold email software even more comple”

Lucas Maliczak

Outbound Lead & Partner, Peakora

“Our campaigns weren't just about reaching out, but reaching out right, and Smartlead helped us achieve this. It has added immense value to o”

Romain Osman

Co-Founder, Five Element

“Smartlead is an absolute game-changer! With its exceptional features and support from the Smartlead team, I've experienced remarkable succes”

Arnold Koci

CEO, Acquisizioneclienti.it

“Best cold outbound email software out there. Everything, is fast, reliable, scalable, you can also white-label, amazing analytics and never”

Cliff Coelho

Owner, Storydriven.video

“I just ended my 2 year search for the right cold emailing platform with Smartlead. A stand alone tool for cold emailing unlike anything else”

David Borman

Senior Account Executive, Key Outreach

“Intuitive. Game-Changing. POWERFUL. Analytics, spintax, A/B testing, quick personalization. This is a game changer if you send cold email campaign. Grateful to this team for building a product that has changed our day to day. 🚀”

Powerful automated workflows that drive sales.

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Frequently asked questions

What is Smartlead's cold email outreach software?
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Smartlead's cold email outreach tool helps businesses scale their outreach efforts seamlessly. With unlimited mailboxes, fully automated email warmup functionality, a multi-channel infrastructure, and a user-friendly unibox, it empowers users to manage their entire revenue cycle in one place. Whether you're looking to streamline cold email campaigns with automated email warmups, personalization fields, automated mailbox rotation, easy integrations, and spintax, improve productivity, or enhance scalability with subsequences based on lead’s intentions, automated replies, and full white-label experience, our cold email tool implifies it in a single solution.

How does Smartlead's unlimited mailboxes feature benefit me?
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Our "unlimited mailboxes" feature allows you to expand your email communications without restrictions imposed by a mailbox limit. This means you won't be constrained by artificial caps on the number of mailboxes you can connect and use. This feature makes Smartlead the best cold email software and empowers you to reach a wider audience, engage with more potential customers, and manage diverse email campaigns effectively.

What do you mean by "unibox to handle your entire revenue cycle"?
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The "unibox" is one of the unique features of Smartlead cold email outreach tool, and it's a game-changer when it comes to managing your revenue cycle. The master inbox or the unibox consolidates all your outreach channels, responses, sales follow-ups, and conversions into one centralized, user-friendly mailbox.

With the "unibox," you gain the ability to:
1. Focus on closing deals: You can now say goodbye to the hassle of logging into multiple mailboxes to search for replies. The "unibox" streamlines your sales communication, allowing you to focus on what matters most—closing deals.

2. Centralized lead management: All your leads are managed from one central location, simplifying lead tracking and response management. This ensures you take advantage of every opportunity and efficiently engage with your prospects.

3. Maintain context: The "unibox" provides a 360-degree view of all your customer messages, allowing you to maintain context and deliver more personalized and effective responses.

Can Smartlead help improve my email deliverability rates?
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Yes, our cold emailing software is designed to significantly improve your email deliverability rates. It enhances email deliverability through AI-powered email warmups across providers, unique IP rotating for each campaign, and dynamic ESP matching.

Real-time AI learning refines strategies based on performance, optimizing deliverability without manual adjustments. Smartlead's advanced features and strategies are designed to improve email deliverability rates, making it a robust choice for enhancing cold email campaign success.

Can I integrate Smartlead with other tools I'm using?
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Certainly, Smartlead cold email tool is designed for seamless integration with a wide range of tools and platforms. Smartlead offers integration with HubSpot, Salesforce, Pipedrive, Clay, Listkit, and more. You can leverage webhooks and APIs to integrate the tools you use. Try Now!

What is Smartlead, and how can it enhance my cold email campaigns?
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Smartlead is a robust cold emailing software designed to transform cold emails into reliable revenue streams. Trusted by over 31,000 businesses, Smartlead excels in email deliverability, lead generation, cold email automation, and sales outreach. A unified master inbox streamlines communication management, while built-in email verification reduces bounce rates.Additionally, Smartlead offers essential tools such as CNAME, SPF Checker, DMARC Checker, Email Verifier, Blacklist Check Tool, and Email Bounce Rate Calculator for optimizing email performance.

How does Smartlead, as a cold emailing tool, automate the cold email process?
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Smartlead’s robust cold email API and automation infrastructure streamline outbound communication by transforming the campaign creation and management processes. It seamlessly integrates data across software systems using APIs and webhooks, adjusts settings, and leverages AI for personalised content.

The cold emailing tool categorises lead intent, offers comprehensive email management with automated notifications, and integrates smoothly with CRMs like Zapier, Make, N8N, HubSpot, Salesforce, and Pipedrive. Smartlead supports scalable outreach by rapidly adding mailboxes and drip-feeding leads into active campaigns Sign Up Now!

How does Smartlead ensure my emails don't land in the spam folder?
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Smartlead, the best cold email marketing tool, ensures your emails reach the intended recipients' primary inbox rather than the spam folder.

Here's how it works:
1. Our "unlimited warmups" feature is designed to build and maintain a healthy sending reputation for your cold email outreach. Instead of sending a large volume of emails all at once, which can trigger spam filters, we gradually ramp up your sending volume. This gradual approach, combined with positive email interactions, helps boost your email deliverability rates.

2. We deploy high-deliverability IP servers specific to each campaign.

3. The ‘Warmup’ feature replicates humanized email sending patterns, spintax, and smart replies.

4. By establishing a positive sender reputation and gradually increasing the number of sent emails, Smartlead minimizes the risk of your emails being flagged as spam. This way, you can be confident that your messages will consistently land in the primary inbox, increasing the likelihood of engagement and successful communication with your recipients.

What features does Smartlead offer for cold email personalisation?
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Smartlead enhances cold email personalisation through advanced AI-driven capabilities and strategic integrations. Partnered with Clay, The cold remaining software facilitates efficient lead list building, enrichment from over 50 data providers, and real-time scraping for precise targeting. Hyper-personalised cold emails crafted in Clay seamlessly integrate with Smartlead campaigns.

Moreover, Smartlead employs humanised, natural email interactions and smart replies to boost engagement and response rates. Additionally, the SmartAI Bot creates persona-specific, high-converting sales copy. Also you can create persona-specific, high-converting sales copy using SmartAI Bot. You can train the AI bot to achieve 100% categorisation accuracy, optimising engagement and conversion rates.

Is Smartlead suitable for both small businesses and large enterprises?
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Smartlead accommodates both small businesses and large enterprises with flexible pricing and comprehensive features. The Basic Plan at $39/month suits small businesses and solopreneurs, offering 2000 active leads and 6000 monthly emails, alongside essential tools like unlimited email warm-up and detailed analytics.

Marketers and growing businesses benefit from the Pro Plan ($94/month), with 30000 active leads and 150000 monthly emails, plus a custom CRM and active support. Lead generation agencies and large enterprises can opt for the Custom Plan ($174/month), providing up to 12 million active lead credits and 60 million emails, with advanced CRM integration and customisation options.