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Case Study

SmartLead's Impact: Anevo Marketing's 30+ Meetings in 3 Weeks

Published On
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Updated On :
February 24, 2026
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Imagine a tool that doesn't just promise success, but delivers it – in the form of high-impact revenue and a surge in client meetings. That's the transformative journey Matthew Lucero, the owner of Anevo Marketing, embarked upon when he switched to Smartlead.

Remarkable Results

  1. Anevo Marketing booked over 30 meetings in less than 4 weeks for a single client.
  2. They also managed to schedule between 20 to 40 meetings per month internally.
  3. The agency witnessed clients closing deals in record time, with one deal closed within the first 11 days of launching a campaign.

Smartlead's comprehensive features, affordable rates, and reliable customer support have earned high praise from Anevo Marketing.

Company Overview

Anevo Marketing, a performance-based B2B lead generation agency, caters to a wide array of industries. Despite using a seemingly effective tool previously, Matthew was compelled to switch to Smartlead, intrigued by its innovative features, stability, and positive user reviews.

Challenges

  1. Prior to Smartlead, Anevo Marketing struggled with unstable, bug-infested tools that lacked essential features.
  2. The agency required a comprehensive, reliable, and affordable solution that could effectively handle the complexities of lead generation.
  3. They needed to diversify their sending while maintaining excellent deliverability.

"We faced a range of issues with our previous tools - instability, bugs, and lack of crucial features," Matthew recalls.

Solution

Smartlead offered a suite of features that effectively addressed the challenges faced by Anevo Marketing:

  1. Inbox Management: Smartlead's master inbox allowed Matthew to handle high-volume email traffic efficiently.
  2. Custom Tagging: Tags are simple yet powerful for categorizing and filtering your email campaigns and accounts.
  3. User-friendly Interface: Designed with agencies in mind, the interface streamlined and simplified various tasks.
  4. Stability: The software's stability was a breath of fresh air, offering a reliable platform for the execution of their cold email campaigns.
  5. AI Categorization: The AI categorization feature improved email management and segmentation, resulting in more targeted campaigns.

Strategy and Implementation

Smartlead quickly became the heart of Anevo Marketing's operations, integral for conducting internal campaigns, managing client outreach, tracking analytics, and simplifying campaign launches.

"The warm-up feature of Smartlead stands out, helping maintain excellent deliverability," Matthew says.

Testimonial

"In terms of value, Smartlead has a clean, easy-to-use interface, affordable rates, reliability, and a plethora of features that aid in launching, monitoring, and analyzing campaigns. Their top-notch customer support, with fast response times and hands-on involvement from the founder, has also earned high praise." Matthew, Lucero, Founder, Anevo Marketing

Conclusion

Given his positive experience, Matthew wholeheartedly endorses Smartlead to others in the lead generation arena, declaring it a game-changer for anyone involved in email outreach.

"The experience with Smartlead has been thoroughly satisfying, and the unparalleled customer support provided by the Smartlead team is particularly commendable," Matthew says.

With Smartlead, promises of success aren't just empty words - they're a reality.

Ready to supercharge your lead generation process?

It's your turn to experience the power of Smartlead. Kickstart your journey to success with a free trial today, just like Anevo Marketing. Transform your outreach, generate quality leads, and take your business to the next level.

Your future success story starts here.

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Jyotsana Rawat

Jyotsana Rawat is a Business Development Representative at SmartLead, specializing in cold outbound strategies and lead generation. With a strong focus on driving growth, she leverages her expertise to identify and engage high-potential leads, contributing to the company's success. Beyond her role, Jyotsana shares her industry knowledge through insightful content, helping businesses stay informed about the latest trends and strategies in business development. Her ability to combine practical experience with strategic thinking allows her to drive meaningful results and foster lasting client relationships.

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What our customers say

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Felix Frank

Founder, StackOptimise

Smartlead's combination of automation, unlimited inboxes, and easy campaign management has completely transformed how we run cold email campaigns.

Justin Chi

Founder, Cold Email Hackers

We have about 15 companies and we use Smartlead for all of them.

Sander Poolman

Founder, DutchSave Media

One of the things I love about using Smartlead is the deliverability feature. If they landed in the bounce or spam folders, we could resolve this quickly.

Brigitta Ruha

Co-Founder, Growth Today

I want to continue to use Smartlead to make operations more seamless - the plan is to bring more clients here and build more SOPs.

Daniel Greaves

Founder, FueltoFly

Smartlead listens to the agencies and customers and builds according to what people want, that has really made things easier for us.

Harris Kenny

Founder, OutboundSync

We build an infrastructure product, and OutboundSync communicates with Smartlead itself. I love the webhook and API. They're really well done and keep getting better.

Sergio Ocampo

Founder, Axoleads

With SmartDelivery, you can put all of that in the hands of the tool. It ensures your emails land in inboxes, and by running a simple test, you can see if you're hitting the mark.

Bharatt Arorah

Founder, Claygen

Deliverability is the cornerstone of cold email outreach. You could have the best email copy in the world, but if no one is seeing it, it's useless. I really love the feature where you can actually give client accesses to your clients.

Wesley Hoang

Co-Founder, Cymate

I do not want to switch to another software. Pick a solution you trust, stick with it, and keep refining your copy.

Bruno Erckmam

CMO, Avalanche Capital

Managing large volumes of emails through multiple inboxes used to be a logistical nightmare. With Smartlead, the process is seamless. We book thousands of discovery calls through cold emails. These campaigns are generating leads at a scale we never thought possible.

Eric Nowoslawski

Founder, Growth Engine X

We came for the unlimited inboxes, and we stayed for the API. 1.5M cold emails/month, 7,767+ inboxes managed.

Ari Sohn

Head of Community & Ecosystem, TxtCart

You cannot replace having 10,000 touches with potential clients. When you have that much distribution and reach, you really start to see incredible results. The simplicity of Smartlead made all the difference. It doesn't require you to be a technical wizard.

Atishay Jain

Founder, Hyperke

Smartlead has been a game-changer for us. It increased our appointment volume, improved ease of use, and offered valuable features. 80% increase in appointments/month, peak of 276 appointments in a single month.

Matteo Fois

Founder, Kinetyca

Smartlead has been our cold email backbone from day one. The platform evolves constantly, keeping pace with how deliverability and personalization need to work today. 21% overall reply rate, $175K in 4 months for multiple B2B clients.

Gabriel Martinez

Founder, Reachflow

Smartlead is centered around deliverability and constantly evolving. Their API is not like any other platform. Smartlead covers all our needs. The focus on core features like deliverability and API integration is unmatched.

Maximilian Jendrall

CEO, Halfwarm

Our approach to crafting conversational emails led to reply rates that many of my peers thought were unattainable.

Maximilien Moriceau

Co-Founder, letstrike

We've grown on zero capital, zero marketing, purely cold emailing - and that's the story we love to tell. The best approach is no approach if you can't handle domain meltdown. The second best is something like Smartlead that's built from the ground up for deliverability at scale.

Omar Abdalla

Founder, Fenixtal

Smartlead's white-labeling and automation let us punch above our weight. The 12M euros sales potential? That's what happens when you combine human creativity with Smartlead's precision.

Preeti Malik

Co-Founder, Digital Creativs

Nine out of 10. Ninety percent of our clients are on Smartlead unless they come in with an existing setup. That's the default.

Ethan Chamish

Co-Founder, BuildingReach

At the end of the day, you have to take a bet on one tool or another. It was a no-brainer taking that bet on Smartlead. We had to even turn down the volume of our marketing campaigns - Smartlead was capable of driving more volume than our sales team was able to fulfill.

David Sinclair Black

Founder & MD, Prospectiv

Since starting the business in January of this year, we've already generated $200K in sales exclusively from cold email. Smartlead has been central to our operations and has exceeded our expectations.

Philipp Käming

Founder, Growthlynk

There's so much stuff built on top of it. I would be dead if I had to rebuild it with another tool. I can manage hundreds of senders easily. I can send hundreds of thousands of emails.

Aamir Bajwa

Founder, Corebits

The platform's HubSpot integration, real-time Slack updates, and advanced campaign customization have been game changers for our business and our clients'.

Ryan Bryden

Founder, Apex Ascension

From day one, we've never used anything else.

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