Types of Email Marketing Campaigns To Increase Conversions

Created On
June 22, 2022
Email Marketing Campaigns To Increase Conversions

Email marketing is one of the best channels to sell, and many smart marketers seek the new approach to build a relationship with potential buyers and grow their revenue. So start nurturing by sending a weekly newsletter to the subscribers and optimizing your sales and marketing funnel.

Implementing the right format will help your business meet your marketing goals. There are different email marketing campaigns that you can send to your customers. Before doing outreach, decide which is the most appropriate email type for you. In this blog content, we shall look through the different types of email campaigns that organizations can implement. These definitive guides will help you tailor your strategy and optimize your email marketing series.

High-Performing Email Campaign Structure 

A high-performing email campaign that is relevant to people and generates a good response is more likely to get more attention and generate further engagement or profit. Successful campaigns are all about sending at the right time and frequency. The best businesses know that different industries have unique needs.

Staying on top of trends in your industry (so you don't miss anything) and consistently communicating valuable content through timely notifications or blog posts, whether those are related directly to recent upgrades, current news updates from the company, etc.

Email marketing is the heart of every successful business marketing strategy. It is always professional and on-point. In this article, we'll go through best practices to create a high-performing outreach with effective personalized messages.

Email deliverability

The deliverability of an email is the ability to reach from a user's inbox. A company needs to take various steps to ensure high delivery rates, including custom authentication, two-step verification, personalized email sequence template, and campaigns. It’s also important for the sender to provide the recipient with the option to unsubscribe. Some lower deliverability elements include sending from a free domain email address and using URL shorteners.

Subject Line 

Assuming your email successfully reaches your recipient's inbox, the subject line is the first thing your subscribers will see. Therefore, a good email subject line must be unique, grab the attention, and stand out from the crowd. The crucial element helps them decide whether they will open your email. If you don't catch their attention, your email won't open or lose it in the subscriber inbox. So make sure you are crafting a personalized & creative subject line. You can do this with smartwriter with a single click. 

creative subject line

Email Content 

When coming up with content for your campaign, it's important to consider the target audience as well as your tone of voice. With this in mind, you want to create professional and consistent content that blends seamlessly into your email. In addition, sending content that is relevant to subscribers can help you build trust with them.

If you are crafting content for your email campaign, ensure the word count and ensure you are writing the email that is hyper-personalized and can hook the customer with the personal touch. In addition, ensure you have the right Call to Action (CTA). 

Types Of Email Marketing Campaigns That You Need To Know 

There are some common email marketing types that you can send and boost your conversion. Choose the marketing type that better suits your business. If your business needs to grow the email list, then you need to know your audience and what marketing campaigns will work for them. 

Figure out the right type of marketing campaign, and by implementing the right marketing campaigns, you can engage with your users and generate more revenue. Sometimes email campaigns will even create better results than social media campaigns. 

Below is a list of email marketing campaigns you can implement that are very popular and engage the receiver. But, first, let's go over why they work, which type of audience they work for, and how to introduce each campaign correctly.

1. Welcome Emails

Once a prospect is interested enough to visit your website, they will likely need to see what your business offers. Research shows that nearly 25% of the leads are ready for sales and the remaining 50% are qualified and not prepared to buy immediately. So the sales performance needs to nurture those 50% leads to move them closer to the sales funnel. Again, welcome messages are the best option to nurture email sequences

With a personal touch, you can start inducing your offerings to potential buyers without being a sales pitch. A welcome message will give a good first impression of your business. So the sales professionals need to nurture those 50% leads to move them closer to the sales funnel. Welcome messages are the best option to nurture the leads in such a station. With a personal touch, you can start inducing your offerings to potential buyers without being a sales pitch. A welcome outreach will give a good first impression of your business.

For example, you could provide a brief overview of your company and its mission or perhaps share a recent blog post related to your industry as your welcome email. It needs to be relevant, short, and informative. That has to help your audience understand who you are and what you do. 

2. Email Newsletters

A newsletter is an essential tool for every business. They help companies keep in touch with their current clients and potential clients. These email newsletters are also useful for promoting products and services. Businesses use them to educate their audience about their products and services. They also use newsletter messages to promote themselves and build network by sharing interesting news and events. 

Most importantly, newsletters are effective at driving traffic to websites. In addition, newsletters are great for marketing to prospects and nurturing your existing customers with company news and events, product announcements, Feedback requests, and more. Smartleads is a marketing CRM that can help you send your emails and track metrics. We’ve seen how valuable ongoing communication with customers can be, so make sure you’re using a tool like Smartleads to facilitate these interactions. Not only will you retain happy customers, but you’ll also gain valuable insights about them that can help inform your future marketing decisions.

Smartleads marketing CRM

3. Lead Nurturing Email marketing

When it comes to inbound marketing, the business needs to understand the lead timing and their need for lead nurturing. Additionally, when sending lead nurturing outreach, it is important to understand the buyer persona and reach the target audience at the ring time more efficiently; otherwise, the email sent can be ignored, deleted, or unopened. 

The lead nurturing has more advantages over the individual cold email blast. People use this to reach their target audience. You can even use it in your day-to-day operations. You can generate a variety of emails to suit your user's needs. However, you must provide content accordingly to guide them down the sales cycle. This marketing aims to convert your user into loyal customers.

4. Re-Engagement Emails

If you notice that part of your subscriber base has been inactive, it may be time to send a re-engagement email. Ask for feedback is the best way to get them back into the fold, and they respond. The data shows that customers are more likely to respond when asked for feedback. It's a win-win all around - both parties are again actively aware of what’s going on in this business while getting fresh insight onto how we can improve processes or marketing tactics.

5. Video Emails

Video emails can be more creative to share your company story and expertise. Sharing your video content with customers and prospects through email marketing is a smart strategy to educate and engage the receiver. 

Building a relationship with your customers through video-embedded outreach or campaigns with thumbnail images of videos has increased conversion. According to research, video marketing campaigns get a 21.52% increase in engagement with viewers over text-only emails. In addition, our marketing emails have seen a 14% conversion rate when they incorporate video content, which is much better than eBook promotion. 

6. Co-Marketing Email

Businesses always look for new ways to reach a larger audience. Co-marketing is when two or more companies partner together for some mutually beneficial task, event, or other promotion. The main purpose of co-marketing is to leverage the audience of another company to increase your reach.

For instance, co-marketing partnerships can greatly increase your reach and establish new connections. In addition, these emails are a great way to increase your exposure on the other company's email list. For example, if you and another business partnership do an event or webinar together, it will likely be promoted by both companies' marketers who want their clients exposed too. 

Companies partnering with each other often offer their customers more value than they could on their own. For example, if Company X provides an amazing discount for students, then it would make sense that this is because of a partnership between them and another business that has access or influence over many young people in your area (email target). To prove this point further still by including both logos into one email header will help lend credibility and give insight into how these two parties work together so nicely. 

7. Milestone Email

Milestone email series is a great email marketing strategy to show your customers they are special. The best thing about these emails is that you can send them anytime. So they're great for celebrating big anniversaries and little milestones like birthdays, product signs up, etc. 

We want to ensure you're aware of a customer's process while interacting with any brand. For example, Smartlead software made it easy for you to configure automated milestone emails to ensure that you celebrate moments like anniversaries and birthdays of the customer without hassles. 

8. Educational Email

Educational emails are an excellent way to market your brand. First, they help your audience learn more about your business. They’re a great email to send your subscribers to help them obtain basic information about your product or service offerings. Subscribers familiar with your brand may not have a lot of knowledge about the products, and educational emails provide them an opportunity to learn more about the product and make use of your offering at the most.

These emails are a great opportunity to inform your audience about your products, help them learn more about your product, and see what will benefit from purchasing your business. When your audience feels more knowledgeable and educated, they are more likely to buy a product or service from your company. These emails will speed up the sales closer wherever the targeted customer is on the buyer's journey stage. 

9. Announcement Email

Send an email to your subscribers when announcing a new product or service or promoting an event or new feature release. These emails are meant to create excitement around something new you want your readers to be a part of, and the message needs to clearly state the announcement in the subject line and provide a brief description.

It is best to campaigns when you're ready to release a new product or service, send out an email with details. In the subject line, clearly state what's coming so people know where their attention should be and then provide some background on how this will help to solve customer problems. 

10. Survey Email

Surveys are a great approach to reaching the customer after-sales, and asking for feedback is important. Surveys help you understand your customers better and what they're interested in receiving from your brand. The survey allows insight into the customer needs and where there is room for improvement. These outreaches will help tremendously to understand the customers better and what they're interested in receiving from the brand. This might assist you with sending emails further based on their needs. Start your survey sequences with Smartlead & SmartWriter and considerably improve your experience. 


Email marketing is a powerful tool to increase conversions & click-through rates, but only if it’s used correctly. To create a campaign that boosts your bottom line, you need to understand the different types of campaigns and how they work. We have offered several different types of email marketing campaigns designed to increase conversions for our clients. 

Email campaign's common goal is to convert subscribers into customers. Find the right type of email campaign for your business. Prospecting/acquisition campaign designed to find new customers or leads. The goal is to generate leads from targeted content and data. This can be achieved through a variety of methods, including content and lead generation.

Smartlead, get your email delivered and bring sales 

Make me an outreach pro

Ensure your emails always reach your lead's inbox by using unlimited sender accounts leveraging AI personalization, and implementing email warm-ups.This way, you can concentrate on sealing the deal without worrying about email delivery issues.

Here's how to do it

1Sign-up for Smartlead.ai

2Upload your lead list.

3Start sending emails

P.s. You can also use our pre-built templates available in the app.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

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Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Author’s Details

Lakshmipriya Narayanan

Lakshmipriya is a Digital Marketing Expert at Smartwriter. She is also successful in leading the digital marketing team for businesses. Her knowledge spans across all aspects of the industry, from SEO to social media marketing and beyond. She has immense experience in SEO, SMM, SMO, Content Marketing, Email Marketing, Paid Ads for various clients globally. She also creates thoughtful, compelling, and impactful copy that helps businesses grow!


Edited by:

Charu Mitra Dubey


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Absolutely, one of our most popular guides can be found right here. It's been used by a large percentage of users to go from zero to cold emailing experts. Covering all topics from email infrastructure to copywriting and lead sourcing.

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