High-Converting Email Sequence Templates (2024 Updated)

Created On:
June 20, 2022
Updated On:
June 3, 2024
Email Sequence Template

The sequence is a great opportunity for the business but you might have a question about the right & wrong ways of doing it. Sequences are a great approach to boost sales and improve the conversion rate but need to be done in the right way. For example, as with anything scalable, a sequence isn't just a bunch of messages thrown together. Instead, you'll need to plan it out in advance. 

Email marketing is proven to be the safest and most effective marketing channel used by more than 3.9 billion people worldwide. The effective sequences rock your marketing & sales. Your business can greatly impact the results with your effort alone with the email marketing channel. 

If email marketing is the most preferred channel for your business, then you've planned a few well-formed messages. For instance, you have to create hyper-personalized sequences upfront. In this article, we will look into the types of email sequences and provide you with some sequence email template examples that have been proven successful.

What Is A Cold Email Sequence?

But having an effective sequence in the outreach process will take you to the next level. You might wonder how to create the best sequences. Based on the purpose of the outreach, you can create different sequences that gain more results. 

When building your campaign, it's important to know your target audience and what they need. For example, email sequences are great ways to re-engage with your lost customer or remind your potential buyer of the first email on the drip campaign. So start creating a drip email campaign and make the sequence message relevant. 

Smartlead email sequences

How To Build an Effective Email Sequence

The right automation tools create a reminder email sequence that can be processed. Here are some guidelines on how to create an effective campaign.

Identify Your Goal

The first step is creating an effective email sequence campaign goal for your outreach campaign.  Once you know the desired outcome of this type of marketing, it can be easier to get started with planning out how best to achieve that specific result! 

Test Your Email Sequence

Make sure your email is perfect before sending it! If you find any mistakes, correct them and hit send. This will help ensure that the tone of voice comes across as professional. Also, review the sequence before sending it to identify typos or formatting errors. This will give you the chance to change anything.

Write Personalized Sequence

One of the most important steps for you is writing an outreach message. Once you know your target customer base and how many emails you will send, you can draft a sequence of messages. While having a standard template can be helpful, you may also want to customize it to be more personal for the customer. Creating emails that are personalized messages will make the recipient feel they're valued.

Write Personalized Sequence with Smartwriter

Determine The Duration of Email Sequence

As mentioned previously, there's no set timeframe or number of sequence messages. You'll need to get strategic about the required touchpoints and the frequency at which those can take place for your campaign plan to succeed. For example, if I know your average sales cycle is 30 days with twice-weekly email contact, then 8 total would be appropriate. However, suppose it’s only once every two weeks. In that case, we may want to go down as low as 4-weekly so your prospect has enough time without feeling overwhelmed by too many messages coming through simultaneously (especially on their inboxes).

While having an effective follow up email template can be helpful, you may also want to customize it for the customer. Creating personalized messages will make the recipient feel valued. One of the most important steps in writing an outreach message. Once you know your target customer base and how many emails you will send, you can draft a sequence of messages.

Email Sequences Types & Templates 

Here, we will break down the various sequences you can use on your next campaigns. The goal of reintroducing your company after the initial outreach message is to build a relationship with the potential buyer & convert them into paying customers. Therefore, the sequence is categorized based on the customer's stage in the buyer's journey. The primary types of sequences include onboarding, nurture, engagement, conversion, and abandoned cart recovery. As you will see, each of them is tied to different parts of the customer journey. Most businesses use at least 3-4 of these simultaneously.

The first email you send out is crucial to getting your message across. The right email sequences can guide users through their customer journey and provide personalized content-specific information/values for them with a sense of humor or warmth that makes everyone feel connected with what they're doing on the site. 

Onboarding Email Sequence

Welcome emails or onboarding are the most important emails in the Customer Journey. Businesses can achieve 51% more revenue by sending a series of welcome emails that yields an average of more than a single onboarding email. You need to help your audience understand how your product or service works and how it will benefit them. 

Keeping your targeted audience happy is the key to growing an email list with many returning customers. This email sequence aims to help your new customers understand how your product works and satisfy them with further perks. 

How you will do it: By providing a clear explanation of what your offerings do, why they should be used, and how it works. Don't just give them a link to your website, provide them with something specific to go back to after they've read about your app. For example, if you're writing an ebook, offer to sign up for their newsletter or provide a special discount code.

Onboarding Email Sequence Templates

Hey {First Name}

I'm {First Name} a co-founder of {Product Name}. 

Thank you for using our {{Product name}} - we're always happy to get feedback.

I know you'll love it when you see how simple it is to create a powerful automated email.

If you don't mind, I'd appreciate it if you answer one quick question. 

I'm asking this because we need to ensure we deliver what our customers want.  

Just hit reply on this email. If we want, we can schedule a 5 min call (Click here to book a demo)

Kind regards 


Nurture Sequence

An email in a nurture email sequence can be any kind of message sent to an individual. This outreach can range from welcome messages to educational ones. For instance, when visitors sign up for your offerings (product/service) from your landing page, they go through a sequence of steps before reaching the endpoint (sales/conversion) in the sales funnel. 

These steps can go anywhere from creating an account to purchasing something. Some of these steps may require information to be provided. For example, if someone wants to sign up to receive emails about a new product, they may need to enter their name, email address, phone number, etc.

Once all those pieces of information have been entered correctly, the user is ready to start receiving your message. These messages come in different formats. One format might be a welcome email telling users what they can expect when signing up for a service. Another format might be an email informing the user about a sale. Yet another format might be an educational email explaining why the user should purchase a certain product. As long as the email is relevant to the user, it can be considered nurturing.

Nurture Sequence Template: Capture Leads Using Lead Magnet

Hey, {{FirstName}},

I'm [YOUR NAME], a {1-2 sentences describing what you do}

Thank you for downloading [eBook Name]!

I hope you enjoy reading the {EBOOK TITLE}.

Click the button below to get your eBook, or simply click below.

With these simple steps from the eBook you can begin executing right now, not tomorrow.

[The easiest and first step a reader of the lead magnet needs to complete to receive value is demonstrated by your product.]

I'd be glad if you could reply to this email about how much the e-book helps execute the step today.


[Your Name]

Engagement Sequences

Engagement sequences are designed to get readers interested in what you're offering. For example, you might send an email at the beginning of a  b2b sales process when someone signs up to your mailing list. These engagement sequence needs are short and sweet, and try to entertain your audience.

These sequences are a great way to make your email stand out from the crowd. They can be used before or after conversions, but in general, it's best practice for them, not just near-conversion time as this might seem like "spam" and turn people off completely. Instead, try using an engagement sequence when they have already shown interest by signing up or subscribing vs. sending promotions via social media channels, etc. An entertaining tone will always keep readers interested enough so long as you include relevant content within each message which helps drive to your website amazing new features/tips. 

Engagement Sequences Template:  Making Customers To Adoption For Premium Features

Dear {{First Name}

We know your inbox can get a little crowded, but we hope you'll make room for us. 

In my last email, I provided some information about the benefits of [pro-plan feature 1] in my last email.

In today's email, We're going to show you how [you can achieve a very high level of benefit] using the newest premium feature, which is available now!

The [premium plan] enables you extra features that are available. Hit the  Button now to access premium features. 



Conversion Email Sequence

You nurtured your audience, engaged them, and now you're ready for the home run to convert them. Make sure you figure out the problems that are most relevant to your audience and use marketing material such as case studies, ebooks, etc., to close the sale.

You've nurtured your audience, and you're about to hit them out of the park with high-quality marketing materials. Like a pro player, you must focus on what the audience needs and demonstrate that you care for them by providing them with resources they can use. It might take a little time and effort, but It's worth doing!

Dear [Name],

I am excited to meet you at [Location]. 

I've enjoyed getting acquainted with your company and know that our services will be an excellent match for what you need.

Let me know when it would be a convenient date & time to connect for us both!

Please feel free to reply at a time that works for you!



Abandoned Cart Email Sequence

If your potential buyer is almost completed a purchase, but something went wrong. In order to help you continue your purchase, we need to send an email sequence called the abandoned cart sequence. By sending these outreach, you can improve your customer's experience with the product. You can successfully go through this process by using sales automation software like Smartlead to send a series of emails to those who abandon their shopping cart.

Hey {Name}

Your basket wasn't empty when you left {{Website}}, So we've saved the contents.

If you would like to confirm your order, please follow the link below.

I want to check in and ensure all your questions are answered and that you're not having any problems with the checkout process.




Email sequences can be an extremely effective way to convert leads into customers. Using the right tone and providing valuable content can create a sequence that helps your potential customers move through the buying process. Above follow up email templates can help you increase your email conversion & boost sales. They allow you to create a series of well-thought-out and planned emails, which can improve the customer experience. Not only will this help keep your clients happy, but it will also encourage them to return in the future. So start creating a sequence to increase your conversion rate.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

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Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Author’s Details

Lakshmipriya Narayanan

Lakshmipriya is a Digital Marketing Expert at Smartwriter. She is also successful in leading the digital marketing team for businesses. Her knowledge spans across all aspects of the industry, from SEO to social media marketing and beyond. She has immense experience in SEO, SMM, SMO, Content Marketing, Email Marketing, Paid Ads for various clients globally. She also creates thoughtful, compelling, and impactful copy that helps businesses grow!


Edited by:

Charu Mitra Dubey


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Frequently asked questions

General Questions

What is Smartlead's cold email outreach software?

Email automation FAQs- Smartlead

Smartlead's cold email outreach tool helps businesses scale their outreach efforts seamlessly. With unlimited mailboxes, fully automated email warmup functionality, a multi-channel infrastructure, and a user-friendly unibox, it empowers users to manage their entire revenue cycle in one place. Whether you're looking to streamline cold email campaigns with automated email warmups, personalization fields, automated mailbox rotation, easy integrations, and spintax, improve productivity, or enhance scalability with subsequences based on lead’s intentions, automated replies, and full white-label experience, our cold email tool implifies it in a single solution.

How does the "unlimited mailboxes" feature benefit me?

Email automation FAQs- Smartlead

Our "unlimited mailboxes" feature allows you to expand your email communications without restrictions imposed by a mailbox limit. This means you won't be constrained by artificial caps on the number of mailboxes you can connect and use. This feature makes Smartlead the best cold email software and empowers you to reach a wider audience, engage with more potential customers, and manage diverse email campaigns effectively.

What do you mean by "unibox to handle your entire revenue cycle"?

Email automation FAQs- Smartlead

The "unibox" is one of the unique features of Smartlead cold email outreach tool, and it's a game-changer when it comes to managing your revenue cycle. The master inbox or the unibox consolidates all your outreach channels, responses, sales follow-ups, and conversions into one centralized, user-friendly mailbox.

With the "unibox," you gain the ability to:
1. Focus on closing deals: You can now say goodbye to the hassle of logging into multiple mailboxes to search for replies. The "unibox" streamlines your sales communication, allowing you to focus on what matters most—closing deals.

2. Centralized lead management: All your leads are managed from one central location, simplifying lead tracking and response management. This ensures you take advantage of every opportunity and efficiently engage with your prospects.

3. Maintain context: The "unibox" provides a 360-degree view of all your customer messages, allowing you to maintain context and deliver more personalized and effective responses.

How does Smartlead ensure my emails don't land in the spam folder?

Email automation FAQs- Smartlead

Smartlead, the best cold email marketing tool, ensures your emails reach the intended recipients' primary inbox rather than the spam folder. 

Here's how it works:
1. Our "unlimited warmups" feature is designed to build and maintain a healthy sending reputation for your cold email outreach. Instead of sending a large volume of emails all at once, which can trigger spam filters, we gradually ramp up your sending volume. This gradual approach, combined with positive email interactions, helps boost your email deliverability rates.

2. We deploy high-deliverability IP servers specific to each campaign. 

3. The ‘Warmup’ feature replicates humanized email sending patterns, spintax, and smart replies.
4. By establishing a positive sender reputation and gradually increasing the number of sent emails, Smartlead minimizes the risk of your emails being flagged as spam. This way, you can be confident that your messages will consistently land in the primary inbox, increasing the likelihood of engagement and successful communication with your recipients.

Can I integrate Smartlead with other tools I'm using?

Email automation FAQs- Smartlead

Certainly, Smartlead is designed for seamless integration with a wide range of tools and platforms. Smartlead offers integration with HubSpot, Salesforce, Pipedrive, Clay, Listkit, and more. You can leverage webhooks and APIs to integrate the tools you use. Try Now!

Email automation FAQs- Smartlead

What type of businesses sees the most success with Smartlead?

No, there are no limitations on the number of channels you can utilize with Smartlead. Our multi-channel infrastructure is designed to be limitless, allowing you to reach potential customers through multiple avenues without constraints.

This flexibility empowers you to diversify your cold email outreach efforts, connect with your audience through various communication channels, and increase your chances of conversion. Whether email, social media, SMS, or other communication methods, Smartlead's multi-channel capabilities ensure you can choose the channels that best align with your outreach strategy and business goals. This way, you can engage with your prospects effectively and maximize the impact of your email outreach.

Email automation FAQs- Smartlead

Do you provide me with lead sources?

Smartlead distinguishes itself from other cold email outreach software by focusing on limitless scalability and seamless integration. While many similar tools restrict your outreach capabilities, Smartlead offers a different approach.

Here's what makes us uniquely the best cold email software:

1. Unlimited Mailboxes: In contrast to platforms that limit mailbox usage, Smartlead provides unlimited mailboxes. This means you can expand your outreach without any arbitrary constraints.

2. Unique IP Servers: Smartlead offers unique IP servers for every campaign it sends out. 

3. Sender Reputation Protection: Smartlead protects your sender reputation by auto-moving emails from spam folders to the primary inbox. This tool uses unique identifiers to cloak all warmup emails from being recognized by automation parsers. 

4. Automated Warmup: Smartlead’s warmup functionality enhances your sender reputation and improves email deliverability by maintaining humanized email sending patterns and ramping up the sending volume. 

5. Multi-Channel Emphasis: Smartlead places a strong emphasis on multi-channel outreach. You can reach your prospects where they are with the LinkedIn outreach feature.   With Smartlead’s cold email automation software, you're always one step ahead in your outreach efforts, enjoying the freedom to scale your initiatives and seamlessly integrate with other tools—all while maintaining a focus on maximizing the impact of your outreach.

Email automation FAQs- Smartlead

How secure is my data with Smartlead?

Ensuring the security of your data is Smartlead's utmost priority. We implement robust encryption methods and stringent security measures to guarantee the continuous protection of your information. Your data's safety is paramount to us, and we are always dedicated to upholding the highest standards of security.

How can I get started with Smartlead?

Email automation FAQs- Smartlead

Getting started with Smartlead is straightforward! Just head over to our sign-up page and follow our easy step-by-step guide. If you ever have any questions or need assistance, our round-the-clock support team is ready to help, standing by to provide you with any assistance you may require. Sign Up Now!

How can I reach the Smartlead team?

Email automation FAQs- Smartlead

We're here to assist you! You can easily get in touch with our dedicated support team on chat. We strive to provide a response within 24 hours to address any inquiries or concerns you may have.

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