Smartlead Vs. Folderly Vs. Which is Best for Lead Generation?

Created On:
May 3, 2024
Updated On:
May 3, 2024
Smartlead Vs. Folderly Vs. Tool Comparison

When it comes to email outreach and lead generation, ensuring your messages land in your recipients' inboxes is crucial. That's where email deliverability platforms like Folderly,, and Smartlead come in. 

Each of these tools offers unique features and capabilities designed to improve your email deliverability and streamline your outreach efforts. 

With options like Smartlead, Folderly, and choosing the right path can be daunting.

We understand the intricacies of this decision-making journey. While review sites provide guidance, they can sometimes obscure rather than illuminate. 

That's why we're here to offer a fresh perspective.  We'll delve into these tools  features, highlighting their unique approaches and how they cater to different needs.  

We'll also unravel the complexities of their pricing structures, ensuring you have a comprehensive understanding of your investment. 

Smartlead: A Comprehensive Cold Emailing Tool for Email Outreach

Smartlead Homepage

Smartlead is a comprehensive cold emailing tool designed for omnichannel outreach. The platform offers a range of features to help you improve your email deliverability and streamline your sales flow. 

Smartlead offers unique IP servers for every campaign, unlimited warm-ups to maintain optimum deliverability, and natural AI conversations to improve sender reputation. 
The platform also offers unlimited sender accounts, auto-rotating email accounts, and omnichannel outreach capabilities, allowing you to automate your entire sales flow with LinkedIn activities, cold emails, and follow-ups.

What Smartlead is Best for:

  • Deliverability and Lead Gen Process: Smartlead offers unique IP servers, unlimited warm-ups, and natural AI conversations to improve sender reputation and maintain high deliverability.
  • Cold Email Automation: Smartlead offers unlimited sender accounts, auto-rotating mailboxes, and the ability to create omnichannel outreach campaigns.
  • LinkedIn Outreach: Smartlead allows you to send unlimited Connection Requests on LinkedIn and perform other activities like visiting profiles and sending messages.
  • Sales Engagement Automation: Smartlead provides a master inbox for managing all conversations, as well as tracking email performance metrics.
Smartlead Masterinbox

Folderly: Enhancing Email Deliverability and Integrations

Folderly is a comprehensive email deliverability platform that is designed to ensure your email campaigns always reach their intended recipients.

The platform offers a range of features to help you improve your mailbox health, including advanced algorithms to enhance your sender score, automated warm-up maintenance to maintain high deliverability rates, and spam trigger checking to reduce the risk of your emails being flagged as spam.

Folderly also offers seamless integration with most major email service providers (ESPs) and supports custom integrations as well.

Foldery Homepage

What Folderly is Best for:

  • Email Deliverability and Integrations: Folderly ensures 100% email deliverability with its advanced algorithms and comprehensive spam trigger checker.
  • Ease of Use & Data Safety: Folderly offers easy mailbox connection and an intuitive user interface, along with GDPR and CCPA-enabled solutions for data protection.
  • Spam Checking and SPF Generation: Folderly can check for spam-trigger words and perform SPF checks to improve email deliverability. Streamlining Lead Generation and Email Verification is a sales automation platform that offers a range of tools to streamline lead generation, email verification, and email-sending processes.

The platform's Email Finder tool allows users to find email addresses associated with specific domains or individuals, making it ideal for sales and marketing teams, recruiters, and marketers. homepage also offers an Email Verifier tool to ensure the accuracy and deliverability of email lists, as well as an integrated Email Sender for sending personalized emails and managing follow-ups.

What is Best for:

  • Email Finder:'s Email Finder tool allows users to find email addresses associated with specific domains or individuals.
  • Email Verifier:'s Email Verifier helps identify invalid, outdated, or risky email addresses, reducing bounce rates and improving the success of email campaigns.
  • Email Sender:'s integrated Email Sender allows users to send personalized emails and manage follow-ups directly from the platform.

Why Smartlead is a Stand Out Choice?

Smartlead is a platform designed to maximize deliverability with unique IP servers and unlimited warmups.

With Smartlead, you can enhance your sender reputation through natural AI conversations, ensuring your emails land in the primary inbox. Our cold emailing API infrastructure integrates seamlessly into your workflows, allowing for personalized outreach based on lead behavior.

  • Unlimited Auto-Rotating Email Accounts: Forget about daily limits or email reputation concerns. Smartlead allows you to create campaigns and connect mailboxes in just one step.
  • AI Warmups: Build and defend your mailbox sending reputation with 110k diverse mailboxes across various providers. The platform's spam rescue feature automatically protects your mailbox reputation.
  • High-Delivery IPs: Smartlead's IP rotating infrastructure ensures unique and exclusive IP allocation for every campaign. Only Deliverability Test approved IPs are used, and dynamic IP allocation ensures pre-warmed up IPs or fresh IPs for each campaign.
  • ESP Matching: Increase your deliverability by 16% with Email Service Provider matching. Smartlead's dynamic ESP matching algorithm improves deliverability by automatically matching your lead's mailbox provider with yours.
  • AI Learning: Smartlead's AI learning capabilities auto-adjust warm-up reply rates and patterns to offset low reply rates and improve deliverability. The platform intelligently adjusts sending patterns to emulate healthy email behavior, ensuring your campaigns remain effective.

Moroever, Send emails that naturally fit into your lead's inbox using optimized email delivery. Boost your reply rates by 18%-22% with plain text emails, skipping past spam filters without any extra work.

Smartlead's Latest GPT-4 Update

Smartlead now offers the latest GPT-4 update, bringing three key sections to enhance your email outreach:

  • Master Inbox Reply: Leverage AI to effortlessly manage your inbox, saving time and improving efficiency.
  • Mail Sequence Compose AI: Simplify your email composition process with advanced AI assistance, ensuring your emails are effective and engaging.
  • Campaign Settings GPT-4 Categorization: Customize your campaigns using your own GPT-4 prompts for targeted and impactful outreach.

Exclusive Feature Enhancements for Cold Email Campaigns

Smartlead now offers exclusive feature enhancements for cold email campaigns, including User Level Webhook, Client Level Webhook, Campaign Level Webhook, and Untracked Replies Webhook for Clients. 

Discover Your Goldmine of High-Intent Leads

Seamlessly automate Smartlead and Clay to drive revenue from cold email. A native experience with no copy/pasting or complex APIs.

Utilize AI to identify high-intent leads from 30+ sources. Easy access LinkedIn, Google Maps, and other integrated platforms with built-in API keys. Enrich leads with data from 150+ providers for comprehensive insights.

Seamless Smartlead Integration

Integrate effortlessly with Smartlead's automated sequences in a single click. Leverage Smartlead’s API sending pattern to blast past the Spam folder. Automate follow-ups and auto-categorize leads based on their behavior.

Which Email Outreach Tool Should You Choose – Smartlead, Folderly or

If you're still undecided about which tool to choose, let's delve deeper into two crucial aspects: pricing and customer reviews.

Smartlead Pricing

Smartlead offers tiered plans to suit various team sizes and requirements:

  • Essentials: $34/monthsome text
    • 2,000 active leads
    • 6,000 emails per month
  • Pro: $66/monthsome text
    • 10,000 active leads
    • 40,000 emails per month
  • Business: $79/monthsome text
    • Increased limits on leads and emails
    • Custom CRM integration
  • Custom: For agencies and large teamssome text
    • Contact Smartlead for details
    • Supports up to 2 million leads

All plans include a 14-day free trial.

Folderly Pricing

Folderly's pricing is based on per-mailbox pricing:

  • Individual: $96 per mailbox per month
  • Team (10-24 mailboxes): $72 per mailbox per month
  • Team (25-99 mailboxes): $56 per mailbox per month
  • Enterprise (100+ mailboxes): Contact Folderly for a custom quote Pricing offers flexible pricing plans:

  • Trial: Ideal for trying out's sales packsome text
    • Free
    • 50 credits
    • 100 email recipients
    • 1 mailbox warm-up
    • Unlimited sender accounts
    • Unlimited follow-ups
  • Starter: Core tools for setting up steady salessome text
    • $30/month
    • 1,000 credits
    • 5,000 email recipients
    • 3 mailbox warm-ups
    • Unlimited mailbox rotation
    • Unlimited sender accounts
    • Unlimited follow-ups
  • Pro: Choice for unlimited sales and business opportunitiessome text
    • $75/month
    • 5,000 credits
    • 10,000 email recipients
    • Unlimited mailbox warm-ups
    • Unlimited mailbox rotation
    • Unlimited sender accounts
    • Unlimited follow-ups
  • Managed Service: Email & LinkedIn outreach set and managed for yousome text
    • Starting at $3,999/month
    • Custom lead gen & outreach campaign
    • 1,000+ SOM companies
    • 1,000+ ICP contacts
    • 1,000+ UVP messages
    • AI playbook
    • 20-40 meetings per quarter

What do Users Say About Folderly Vs. Vs. Smartlead? 

Folderly Reviews

Folderly g2 review
Folderly g2 review Reviews G2 review G2 review

Smartlead Reviews

Smartlead G2 review
Smartlead G2 review

Final Analysis

In comparing Folderly,, and Smartlead, Smartlead emerges as the standout choice for businesses seeking a robust email outreach solution

Smartlead offers a comprehensive set of features, including unlimited sender accounts and warmups, unique IP servers, A/B testing, omnichannel outreach capabilities, and an end-to-end whitelabel experience. Its auto-rotating email accounts, master inbox, and responsive support further enhance its appeal. 

While Folderly provides a customer success manager and helps with deliverability, its high price per inbox and less intuitive UI are drawbacks. offers a user-friendly interface and useful tools like an Email Finder and Verifier, but occasional inaccuracies in verification and outdated contacts are concerns. 

As a whole, Smartlead's extensive feature set and focus on deliverability make it the best choice for businesses looking to maximize their email outreach effectiveness.

The Bottomline

We hope this detailed comparison has helped you make a more informed decision. If you're aiming to expand your business and significantly increase your chances of successful outreach and booking meetings, we highly recommend trying out Smartlead. 

With our platform, you can access a 14-day free trial without the need for credit cards, allowing you to explore its features and benefits firsthand. 

Plus, you'll only pay for the services you actually need, ensuring a cost-effective solution for your business.

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Author’s Details


Rajashree specializes in strategizing and planning B2B SaaS product marketing content. As a writer turned researcher, she has a deep-rooted affinity for writing data-driven content. With over 8 years of experience in the industry, Rajashree has documented her insights in a series of blogs covering genres such as SEO, Content Marketing, Lead Generation, and Email Marketing.


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Frequently asked questions

General Questions

What is Smartlead's cold email outreach software?

Email automation FAQs- Smartlead

Smartlead's cold email outreach tool helps businesses scale their outreach efforts seamlessly. With unlimited mailboxes, fully automated email warmup functionality, a multi-channel infrastructure, and a user-friendly unibox, it empowers users to manage their entire revenue cycle in one place. Whether you're looking to streamline cold email campaigns with automated email warmups, personalization fields, automated mailbox rotation, easy integrations, and spintax, improve productivity, or enhance scalability with subsequences based on lead’s intentions, automated replies, and full white-label experience, our cold email tool implifies it in a single solution.

How does the "unlimited mailboxes" feature benefit me?

Email automation FAQs- Smartlead

Our "unlimited mailboxes" feature allows you to expand your email communications without restrictions imposed by a mailbox limit. This means you won't be constrained by artificial caps on the number of mailboxes you can connect and use. This feature makes Smartlead the best cold email software and empowers you to reach a wider audience, engage with more potential customers, and manage diverse email campaigns effectively.

What do you mean by "unibox to handle your entire revenue cycle"?

Email automation FAQs- Smartlead

The "unibox" is one of the unique features of Smartlead cold email outreach tool, and it's a game-changer when it comes to managing your revenue cycle. The master inbox or the unibox consolidates all your outreach channels, responses, sales follow-ups, and conversions into one centralized, user-friendly mailbox.

With the "unibox," you gain the ability to:
1. Focus on closing deals: You can now say goodbye to the hassle of logging into multiple mailboxes to search for replies. The "unibox" streamlines your sales communication, allowing you to focus on what matters most—closing deals.

2. Centralized lead management: All your leads are managed from one central location, simplifying lead tracking and response management. This ensures you take advantage of every opportunity and efficiently engage with your prospects.

3. Maintain context: The "unibox" provides a 360-degree view of all your customer messages, allowing you to maintain context and deliver more personalized and effective responses.

How does Smartlead ensure my emails don't land in the spam folder?

Email automation FAQs- Smartlead

Smartlead, the best cold email marketing tool, ensures your emails reach the intended recipients' primary inbox rather than the spam folder. 

Here's how it works:
1. Our "unlimited warmups" feature is designed to build and maintain a healthy sending reputation for your cold email outreach. Instead of sending a large volume of emails all at once, which can trigger spam filters, we gradually ramp up your sending volume. This gradual approach, combined with positive email interactions, helps boost your email deliverability rates.

2. We deploy high-deliverability IP servers specific to each campaign. 

3. The ‘Warmup’ feature replicates humanized email sending patterns, spintax, and smart replies.
4. By establishing a positive sender reputation and gradually increasing the number of sent emails, Smartlead minimizes the risk of your emails being flagged as spam. This way, you can be confident that your messages will consistently land in the primary inbox, increasing the likelihood of engagement and successful communication with your recipients.

Can I integrate Smartlead with other tools I'm using?

Email automation FAQs- Smartlead

Certainly, Smartlead is designed for seamless integration with a wide range of tools and platforms. Smartlead offers integration with HubSpot, Salesforce, Pipedrive, Clay, Listkit, and more. You can leverage webhooks and APIs to integrate the tools you use. Try Now!

Email automation FAQs- Smartlead

What type of businesses sees the most success with Smartlead?

No, there are no limitations on the number of channels you can utilize with Smartlead. Our multi-channel infrastructure is designed to be limitless, allowing you to reach potential customers through multiple avenues without constraints.

This flexibility empowers you to diversify your cold email outreach efforts, connect with your audience through various communication channels, and increase your chances of conversion. Whether email, social media, SMS, or other communication methods, Smartlead's multi-channel capabilities ensure you can choose the channels that best align with your outreach strategy and business goals. This way, you can engage with your prospects effectively and maximize the impact of your email outreach.

Email automation FAQs- Smartlead

Do you provide me with lead sources?

Smartlead distinguishes itself from other cold email outreach software by focusing on limitless scalability and seamless integration. While many similar tools restrict your outreach capabilities, Smartlead offers a different approach.

Here's what makes us uniquely the best cold email software:

1. Unlimited Mailboxes: In contrast to platforms that limit mailbox usage, Smartlead provides unlimited mailboxes. This means you can expand your outreach without any arbitrary constraints.

2. Unique IP Servers: Smartlead offers unique IP servers for every campaign it sends out. 

3. Sender Reputation Protection: Smartlead protects your sender reputation by auto-moving emails from spam folders to the primary inbox. This tool uses unique identifiers to cloak all warmup emails from being recognized by automation parsers. 

4. Automated Warmup: Smartlead’s warmup functionality enhances your sender reputation and improves email deliverability by maintaining humanized email sending patterns and ramping up the sending volume. 

5. Multi-Channel Emphasis: Smartlead places a strong emphasis on multi-channel outreach. You can reach your prospects where they are with the LinkedIn outreach feature.   With Smartlead’s cold email automation software, you're always one step ahead in your outreach efforts, enjoying the freedom to scale your initiatives and seamlessly integrate with other tools—all while maintaining a focus on maximizing the impact of your outreach.

Email automation FAQs- Smartlead

How secure is my data with Smartlead?

Ensuring the security of your data is Smartlead's utmost priority. We implement robust encryption methods and stringent security measures to guarantee the continuous protection of your information. Your data's safety is paramount to us, and we are always dedicated to upholding the highest standards of security.

How can I get started with Smartlead?

Email automation FAQs- Smartlead

Getting started with Smartlead is straightforward! Just head over to our sign-up page and follow our easy step-by-step guide. If you ever have any questions or need assistance, our round-the-clock support team is ready to help, standing by to provide you with any assistance you may require. Sign Up Now!

How can I reach the Smartlead team?

Email automation FAQs- Smartlead

We're here to assist you! You can easily get in touch with our dedicated support team on chat. We strive to provide a response within 24 hours to address any inquiries or concerns you may have.

Powerful Automated Email Marketing that Drives Sales.

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  • Free Warmup Included