LinkedIn Outreach Message: 12 Templates That Get 10%+ Reply Rates (2026)

Personalization, relevance, and brevity. LinkedIn Sales Solutions reports that personalized connection requests are 2.5x more likely to be accepted than generic ones, and messages under 300 characters see 2x the response rate of longer ones. The average reply rate for a well-crafted LinkedIn outreach message sits between 10-25%, depending on your targeting and offer.

Most people know this intuitively but still send the same template to every prospect. "Hi [First Name], I came across your profile and thought we should connect." That message says nothing. It does not tell the prospect why you reached out, what you noticed about them, or what happens next. It is the LinkedIn equivalent of a cold call where you clear your throat for 30 seconds.

The LinkedIn outreach messages that work in 2026 follow a simple structure: observation (something specific about the prospect), connection (why that matters to you), and question (something easy to respond to). No pitch in the first message. No wall of text. No "I'd love to pick your brain."

This guide breaks down 12 LinkedIn outreach message templates across connection requests, InMails, and follow-ups. Each one includes the structure, an example, and the data behind why it works. If you are running multi-channel campaigns through Smartlead, you can pair these LinkedIn touches with email sequences for a coordinated outreach strategy.

TL;DR

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The average LinkedIn outreach message gets ignored - only 10-25% of personalized connection requests receive a reply, and generic "I'd love to connect" messages sit well below 5%.

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Personalization is the single biggest variable separating replies from archived messages - a specific reference to the recipient's content, role, or company outperforms any generic opener by a wide margin.

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12 templates cover every major LinkedIn outreach scenario - connection requests, InMails, and follow-ups, each built around the patterns that actually generate replies.

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LinkedIn outreach alone has hard limits - pairing it with cold email through Smartlead turns single-channel touches into multi-channel sequences - so prospects hear from you across more than one surface.

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Unlimited contact storage and free verified prospects through SmartProspect back every touchpoint with accurate data - so neither your LinkedIn messages nor your cold emails land on stale or invalid contacts.

Should You Send a Connection Request or an InMail?

Connection requests are free and have a 40-50% acceptance rate when personalized, but you are limited to 200 per week. InMails cost credits (or a Sales Navigator subscription) and have a 10-25% response rate, but they reach people outside your network with no weekly cap per credit.

The decision depends on your volume and targeting:

Connection requests: work best when you are targeting fewer than 200 prospects per week, want to build a long-term network, and your prospects are active LinkedIn users. The 300-character limit on the connection note forces brevity, which actually improves response rates.
InMails: work best when you are targeting senior decision-makers who receive many connection requests, need to reach prospects outside your 2nd-degree network, or want to send longer messages. LinkedIn data shows InMails have a 300% higher response rate than cold emails to the same prospects, though this comparison is often cited without controlling for volume.

The real answer: Use both. A connection request followed by an InMail if not accepted, followed by an email, creates a multi-touch sequence that significantly outperforms any single channel.

"We added LinkedIn touches before our cold email sequence and our overall reply rate went from 4% to 11%. The prospects who saw us on LinkedIn first were way more receptive to the email." - G2 review, B2B SaaS sales team

Channel	Average reply rate	Cost	Character limit	Best for
Connection request (with note)	15-25%	Free	300 characters	2nd-degree prospects, warm intros
InMail	10-25%	Credits / Sales Navigator	1,900 characters	C-suite, out-of-network prospects
Cold email	2-5%	Sending infrastructure	No limit	High-volume outreach
Multi-channel (LinkedIn + Email)	8-15%	Combined	Varies	Maximum coverage

Smartlead's multi-channel outreach capabilities let you build sequences that combine LinkedIn touches with email steps, so your prospect sees your name in their inbox and their LinkedIn notifications within the same week.

How Do You Write a LinkedIn Connection Request That Gets Accepted?

Lead with something specific about the prospect. Mention a recent post they published, a mutual connection, a company milestone, or a shared interest. LinkedIn data shows that connection requests referencing a specific detail have a 48% acceptance rate versus 19% for generic requests.

The 300-character limit is your friend. It forces you to be direct. Here are three templates that consistently work:

Template 1: The Content Reference

"Hi [Name], your post on [specific topic] was spot-on, especially the point about [specific detail]. I work on [related area] at [Company] and would love to connect."

Template 2: The Mutual Connection

"Hi [Name], [mutual connection] mentioned your team is [doing something specific]. We help [similar companies] with [outcome]. Would be great to connect."

Template 3: The Trigger Event

"Hi [Name], congrats on [specific event - funding, promotion, product launch]. Worked with a few companies at that stage on [related challenge]. Let's connect."

All three follow the same structure: specific observation, brief context about you, and a low-friction ask (just connecting, not pitching).

What does not work:

"I'd love to add you to my professional network" (the default message is the worst message)
"I see we are both in [industry]" (too vague, thousands of people share your industry)
Pitching your product in the connection note (you have not earned the right yet)
Copy-pasting the same note to everyone (prospects notice)

The first LinkedIn outreach message should never sell. It should open a door. The selling happens in the follow-up messages after the connection is accepted.

What Should You Say in Your First Message After Connecting?

Wait 24-48 hours after the connection is accepted, then send a message that delivers value before asking for anything. Lavender Labs data shows that LinkedIn messages with a question at the end get 2x more replies than messages that end with a statement.

Most people blow this step. They connect, then immediately send a 500-word pitch about their product. The prospect accepted your connection because your note was relevant and brief. Sending a wall of text immediately breaks that goodwill.

Template 4: The Value-First Follow-Up

"Thanks for connecting, [Name]. I noticed your team is [specific observation]. We just published a breakdown of how [similar company] handled [same challenge]. Want me to send it over?"

Template 5: The Question Opener

"Great to connect, [Name]. Curious: how is your team handling [specific challenge related to their role]? We have been seeing a lot of movement in that area."

Template 6: The Mutual Thread

"Thanks for accepting, [Name]. I saw your comment on [mutual connection's] post about [topic]. We have been thinking about the same problem from the [your angle]. Would love to hear your perspective."

The key pattern in all three: give before you ask. Share a resource, ask a genuine question, or reference something specific. Then end with an open question that makes it easy to reply.

"I stopped pitching in my first LinkedIn message and started asking a relevant question instead. My reply rate went from 8% to 22%. People actually want to talk when you treat them like a human." - G2 review, SDR at a SaaS company

How Do You Write LinkedIn InMail That Does Not Get Ignored?

Keep InMails under 400 words, lead with a personalized opening line, and include exactly one clear ask. LinkedIn's internal data shows that InMails under 400 words receive a 22% higher response rate than longer ones. Every additional paragraph after the fourth drops response rates by roughly 5%.

InMail is different from a connection request follow-up because the prospect has no relationship with you. They did not accept a connection. They did not engage with your content. Your InMail is landing cold in their inbox, competing with dozens of other sales messages.

Template 7: The Direct InMail‍

Subject [Specific result] for [their company type]

"Hi [Name], I noticed [specific observation about their company]. We work with [similar companies] and recently helped [customer name] [specific result with number]. Curious if [related challenge] is on your radar this quarter? If so, happy to share how they approached it. If not, no worries at all."

Template 8: The Referral InMail‍

Subject [Mutual connection] suggested I reach out

"Hi [Name], [mutual connection] mentioned your team is scaling [specific function]. We have been working with their team on [related area] and they suggested you might be dealing with similar challenges. Worth a quick conversation? I can share what is working for them."

Template 9: The Trigger-Based InMail‍

Subject Congrats on [specific event]

"Hi [Name], saw the news about [specific trigger - funding, acquisition, expansion, new hire]. Companies at that stage often run into [specific challenge] as they scale. We helped [similar company] navigate that and [specific outcome]. If that is relevant, I would love to share more. If not, congratulations regardless."

The subject line matters more for InMail than for connection requests. LinkedIn shows the subject line in the notification preview. Make it specific enough that the prospect clicks through.

What Is the Best Follow-Up Strategy After No Response on LinkedIn?

Wait 5-7 days between LinkedIn follow-ups, change the angle with each message, and switch to a different channel after 2-3 LinkedIn touches. Data from multi-channel campaigns shows that adding an email follow-up after LinkedIn silence increases total response rates by 25-40%.

Most outreach dies after the first message. Only 8% of salespeople send more than two follow-ups, yet 80% of deals require five or more touches. The same principle applies to LinkedIn outreach messages.

Template 10: The Soft Follow-Up (Day 5-7)

"Hi [Name], following up on my earlier message. I know LinkedIn messages can get buried. If [challenge mentioned in first message] is relevant, happy to share a quick overview of how [similar company] handled it. If not, no worries."

Template 11: The Value-Add Follow-Up (Day 10-14)

[Name], just came across [specific resource - article, report, data point] that ties directly to [their challenge/goal]. Thought of your team. Either way, hope it is helpful.

Template 12: The Channel Switch

"Hi [Name], I realize LinkedIn might not be the best channel for this. I sent a quick email to [their email] with a more detailed overview of [specific topic]. Take a look when you get a chance."

The channel switch is the most underrated move in outreach. Some people live in their email inbox. Others check LinkedIn obsessively. By reaching your prospect on both channels, you dramatically increase your odds of catching them at the right moment.

This is where Smartlead becomes the control center. You can build multi-channel sequences that coordinate LinkedIn and email touches, track replies across both channels in the [unified master inbox](https://www.smartlead.ai/unified-master-inbox), and use SmartProspect to pull verified email addresses for the prospects you are messaging on LinkedIn.

How Do You Personalize LinkedIn Outreach Messages at Scale?

Use trigger-based personalization (recent posts, job changes, company news) rather than surface-level tokens like name and company. According to Lavender Labs, messages with one specific personal detail get 56% more replies than messages with only name and company personalization. But research takes time, so automation is essential for volume.

Personalization at scale is the fundamental challenge of outbound. You need each LinkedIn outreach message to feel individually written, but you also need to send hundreds of messages per week to hit pipeline targets.

The solution is tiered personalization:

Tier 1 (high-value prospects): Fully custom messages. Read their last 3 posts, reference a specific point, connect it to your value prop. 3-5 minutes per message. Reserve for director+ at target accounts.
Tier 2 (mid-value prospects): Template with one custom line. Use a formula like "[Name], your post about [topic] resonated because [brief reason]. [Rest of template]." 30-60 seconds per message.
Tier 3 (broad targeting): Template with dynamic variables. Company name, industry, and role-based pain points. 10-15 seconds per message. Higher volume, lower reply rate, but still significantly better than zero personalization.

Smartlead's SmartAgents can auto-qualify and enrich leads before you message them, so your personalization is based on verified company data rather than assumptions. Pair that with unlimited contact storage and you can build personalized multi-channel sequences for thousands of prospects without worrying about list size limits.

"We segment our LinkedIn outreach into three tiers. The fully personalized messages to VPs and above get 28% reply rates. The templated tier-2 messages still pull 12-15%. It is all about matching effort to prospect value." - G2 review, outbound agency

How Does Multi-Channel Outreach With LinkedIn and Email Compare to Single-Channel?

Multi-channel outreach that combines LinkedIn and email produces 2-3x higher reply rates than either channel alone. A SalesLoft study found that sequences using 3+ channels generate 2.5x more meetings than single-channel sequences. The reason is simple: you reach prospects where they actually spend time.

Here is the performance comparison based on aggregate campaign data:

Outreach strategy	Average reply rate	Meetings per 1,000 leads	Effort level
Email only	2-5%	8-15	Low
LinkedIn only	10-15%	15-25	Medium
LinkedIn + Email	12-20%	25-45	Medium-High
LinkedIn + Email + Phone	15-25%	35-60	High

The best sequence structure for LinkedIn + email outreach:

‍Day 1: LinkedIn connection request with personalized note
‍Day 3: If accepted, LinkedIn message with value-first opener
‍Day 5: Cold email (different angle, not a copy of the LinkedIn message)
‍Day 8: LinkedIn follow-up or InMail if not connected
‍Day 11: Email follow-up with case study or resource
‍Day 15: Final touch on whichever channel got the most engagement

Smartlead is an end-to-end outbound operating system that coordinates all of these touchpoints from a single dashboard. Build the sequence once, load your prospects from SmartProspect with verified emails, and let the platform handle timing and delivery across channels.

Stop sending LinkedIn outreach messages into the void.

Smartlead gives you multi-channel sequences, verified prospect data, and a unified inbox to track every reply.

Start free trial Book a demo

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FAQs

1. What is the ideal length for a LinkedIn outreach message?

Keep connection request notes under 300 characters (LinkedIn's limit) and InMails under 400 words. LinkedIn's internal data shows that shorter InMails get 22% higher response rates than longer ones. For post-connection messages, aim for 50-100 words. Every paragraph beyond the fourth drops response rates by roughly 5%. The constraint is actually an advantage because it forces you to be specific and direct, which is exactly what prospects respond to.

2. How many LinkedIn outreach messages can you send per day?

LinkedIn allows approximately 200 connection requests per week (roughly 30 per day) and varies InMail credits based on your subscription tier. Sales Navigator includes 50 InMail credits per month. Free accounts get zero InMail credits. Staying within these limits is important because LinkedIn restricts accounts that exceed them. If you need higher volume, pair LinkedIn with email outreach through Smartlead to multiply your touchpoints without violating platform limits.

3. Should you pitch in your first LinkedIn outreach message?

No. The first message should open a relationship, not close a deal. Data consistently shows that LinkedIn outreach messages that lead with value (a question, a resource, an observation) outperform messages that lead with a pitch by 2-3x in reply rate. Save the pitch for the second or third touch, after the prospect has engaged. The connection request and first message are about earning the right to have a conversation.

4. How do you follow up on LinkedIn without being annoying?

Space follow-ups 5-7 days apart, change the angle with each message (do not just resend the same ask), and cap LinkedIn follow-ups at 2-3 before switching to email. If someone has not responded after three LinkedIn touches, they are either not active on the platform or not interested in that format. Switching to email gives you a fresh start on a different channel. Smartlead's multi-channel sequences automate this channel switching so you do not have to track it manually.

5. What is the difference between a LinkedIn message and an InMail?

LinkedIn messages go to your 1st-degree connections (people you are already connected with) and are free with no limits. InMails go to anyone on LinkedIn, including people outside your network, and require credits (included with Sales Navigator or purchased separately). InMails show a subject line and appear in a separate inbox tab. For cold outreach, InMails are the only way to reach prospects you are not connected with, but connection requests are often more effective because they establish a relationship first.

6. How do you track LinkedIn outreach alongside email campaigns?

Use a multi-channel outreach platform like Smartlead that centralizes replies from LinkedIn and email in one unified inbox. Without centralized tracking, you lose visibility into which channel drove the response, you risk sending duplicate messages, and you cannot measure the combined effect of your multi-channel sequence. Smartlead tracks every touchpoint across channels so you can see the full prospect journey from first touch to meeting booked.

7. Does LinkedIn outreach work for enterprise sales?

Yes, and it often outperforms cold email for enterprise prospects. Senior decision-makers at enterprise companies receive hundreds of cold emails per week but are more selective about LinkedIn connections. A well-personalized LinkedIn outreach message to a VP or C-suite executive can achieve 20-30% reply rates compared to 1-3% for cold email to the same audience. The key is tier-1 personalization: read their content, reference specific posts, and connect your outreach to their stated priorities.

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Satwick Ghosh

Satwick Ghosh works on content and SEO at Smartlead. After 9 years marketing B2B SaaS, he understands how outbound marketing works. From deliverability to multichannel scaling Satwick writes on everything cold emailing and AI outbound.

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Frequently asked questions

General Questions

What is Smartlead's cold email outreach software?

Smartlead's cold email outreach tool helps businesses scale their outreach efforts seamlessly. With unlimited mailboxes, fully automated email warmup functionality, a multi-channel infrastructure, and a user-friendly unibox, it empowers users to manage their entire revenue cycle in one place. Whether you're looking to streamline cold email campaigns with automated email warmups, personalization fields, automated mailbox rotation, easy integrations, and spintax, improve productivity, or enhance scalability with subsequences based on lead’s intentions, automated replies, and full white-label experience, our cold email tool implifies it in a single solution.

What is Smartlead, and how can it enhance my cold email campaigns?

Smartlead is a robust cold emailing software designed to transform cold emails into reliable revenue streams. Trusted by over 31,000 businesses, Smartlead excels in email deliverability, lead generation, cold email automation, and sales outreach. A unified master inbox streamlines communication management, while built-in email verification reduces bounce rates.
Additionally, Smartlead offers essential tools such as CNAME, SPF Checker, DMARC Checker, Email Verifier, Blacklist Check Tool, and Email Bounce Rate Calculator for optimizing email performance.

How does Smartlead's unlimited mailboxes feature benefit me?

Our "unlimited mailboxes" feature allows you to expand your email communications without restrictions imposed by a mailbox limit. This means you won't be constrained by artificial caps on the number of mailboxes you can connect and use. This feature makes Smartlead the best cold email software and empowers you to reach a wider audience, engage with more potential customers, and manage diverse email campaigns effectively.

How does Smartlead, as a cold emailing tool, automate the cold email process?

Smartlead’s robust cold email API and automation infrastructure streamline outbound communication by transforming the campaign creation and management processes. It seamlessly integrates data across software systems using APIs and webhooks, adjusts settings, and leverages AI for personalised content.

The cold emailing tool categorises lead intent, offers comprehensive email management with automated notifications, and integrates smoothly with CRMs like Zapier, Make, N8N, HubSpot, Salesforce, and Pipedrive. Smartlead supports scalable outreach by rapidly adding mailboxes and drip-feeding leads into active campaigns Sign Up Now!

What do you mean by "unibox to handle your entire revenue cycle"?

The "unibox" is one of the unique features of Smartlead cold email outreach tool, and it's a game-changer when it comes to managing your revenue cycle. The master inbox or the unibox consolidates all your outreach channels, responses, sales follow-ups, and conversions into one centralized, user-friendly mailbox.

With the "unibox," you gain the ability to:
1. Focus on closing deals: You can now say goodbye to the hassle of logging into multiple mailboxes to search for replies. The "unibox" streamlines your sales communication, allowing you to focus on what matters most—closing deals.
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2. Centralized lead management: All your leads are managed from one central location, simplifying lead tracking and response management. This ensures you take advantage of every opportunity and efficiently engage with your prospects.
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3. Maintain context: The "unibox" provides a 360-degree view of all your customer messages, allowing you to maintain context and deliver more personalized and effective responses.

How does Smartlead ensure my emails don't land in the spam folder?

Smartlead, the best cold email marketing tool, ensures your emails reach the intended recipients' primary inbox rather than the spam folder.
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Here's how it works:
1. Our "unlimited warmups" feature is designed to build and maintain a healthy sending reputation for your cold email outreach. Instead of sending a large volume of emails all at once, which can trigger spam filters, we gradually ramp up your sending volume. This gradual approach, combined with positive email interactions, helps boost your email deliverability rates.
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2. We deploy high-deliverability IP servers specific to each campaign.
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3. The ‘Warmup’ feature replicates humanized email sending patterns, spintax, and smart replies.

4. By establishing a positive sender reputation and gradually increasing the number of sent emails, Smartlead minimizes the risk of your emails being flagged as spam. This way, you can be confident that your messages will consistently land in the primary inbox, increasing the likelihood of engagement and successful communication with your recipients.

Can Smartlead help improve my email deliverability rates?

Yes, our cold emailing software is designed to significantly improve your email deliverability rates. It enhances email deliverability through AI-powered email warmups across providers, unique IP rotating for each campaign, and dynamic ESP matching.
Real-time AI learning refines strategies based on performance, optimizing deliverability without manual adjustments. Smartlead's advanced features and strategies are designed to improve email deliverability rates, making it a robust choice for enhancing cold email campaign success.

What features does Smartlead offer for cold email personalisation?

Smartlead enhances cold email personalisation through advanced AI-driven capabilities and strategic integrations. Partnered with Clay, The cold remaining software facilitates efficient lead list building, enrichment from over 50 data providers, and real-time scraping for precise targeting. Hyper-personalised cold emails crafted in Clay seamlessly integrate with Smartlead campaigns.

Moreover, Smartlead employs humanised, natural email interactions and smart replies to boost engagement and response rates. Additionally, the SmartAI Bot creates persona-specific, high-converting sales copy. Also you can create persona-specific, high-converting sales copy using SmartAI Bot. You can train the AI bot to achieve 100% categorisation accuracy, optimising engagement and conversion rates.

Can I integrate Smartlead with other tools I'm using?

Certainly, Smartlead cold email tool is designed for seamless integration with a wide range of tools and platforms. Smartlead offers integration with HubSpot, Salesforce, Pipedrive, Clay, Listkit, and more. You can leverage webhooks and APIs to integrate the tools you use. Try Now!

Is Smartlead suitable for both small businesses and large enterprises?

Smartlead accommodates both small businesses and large enterprises with flexible pricing and comprehensive features. The Basic Plan at $39/month suits small businesses and solopreneurs, offering 2000 active leads and 6000 monthly emails, alongside essential tools like unlimited email warm-up and detailed analytics.

Marketers and growing businesses benefit from the Pro Plan ($94/month), with 30000 active leads and 150000 monthly emails, plus a custom CRM and active support. Lead generation agencies and large enterprises can opt for the Custom Plan ($174/month), providing up to 12 million active lead credits and 60 million emails, with advanced CRM integration and customisation options.

What type of businesses sees the most success with Smartlead?

No, there are no limitations on the number of channels you can utilize with Smartlead. Our cold email tool offers a multi-channel infrastructure designed to be limitless, allowing you to reach potential customers through multiple avenues without constraints.
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This flexibility empowers you to diversify your cold email outreach efforts, connect with your audience through various communication channels, and increase your chances of conversion. Whether email, social media, SMS, or other communication methods, Smartlead's multi-channel capabilities ensure you can choose the channels that best align with your outreach strategy and business goals. This way, you can engage with your prospects effectively and maximize the impact of your email outreach.

How can Smartlead integrate with my existing CRM and other tools?

Smartlead is the cold emailing tool that facilitates seamless integration with existing CRM systems and other tools through robust webhook and API infrastructure. This setup ensures real-time data synchronisation and automated processes without manual intervention. Integration platforms like Zapier, Make, and N8N enable effortless data exchange between Smartlead and various applications, supporting tasks such as lead information syncing and campaign status updates. Additionally, it offers native integrations with major CRM platforms like HubSpot, Salesforce, and Pipedrive, enhancing overall lead management capabilities and workflow efficiency. Try Now!

Do you provide me with lead sources?

No. Smartlead distinguishes itself from other cold email outreach software by focusing on limitless scalability and seamless integration. While many similar tools restrict your outreach capabilities, Smartlead offers a different approach.

Here's what makes us uniquely the best cold email software:

1. Unlimited Mailboxes: In contrast to platforms that limit mailbox usage, Smartlead provides unlimited mailboxes. This means you can expand your outreach without any arbitrary constraints.

2. Unique IP Servers: Smartlead offers unique IP servers for every campaign it sends out.

3. Sender Reputation Protection: Smartlead protects your sender reputation by auto-moving emails from spam folders to the primary inbox. This tool uses unique identifiers to cloak all warmup emails from being recognized by automation parsers.

4. Automated Warmup: Smartlead’s warmup functionality enhances your sender reputation and improves email deliverability by maintaining humanised email sending patterns and ramping up the sending volume.

How secure is my data with Smartlead?

Ensuring the security of your data is Smartlead's utmost priority. We implement robust encryption methods and stringent security measures to guarantee the continuous protection of your information. Your data's safety is paramount to us, and we are always dedicated to upholding the highest standards of security.

How can I get started with Smartlead?

Getting started with Smartlead is straightforward! Just head over to our sign-up page and follow our easy step-by-step guide. If you ever have any questions or need assistance, our round-the-clock support team is ready to help, standing by to provide you with any assistance you may require. Sign Up Now!

How can I reach the Smartlead team?

We're here to assist you! You can easily get in touch with our dedicated support team on chat. We strive to provide a response within 24 hours to address any inquiries or concerns you may have. You can also reach out to us at support@smartlead.ai

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Smartlead's combination of automation, unlimited inboxes, and easy campaign management has completely transformed how we run cold email campaigns.

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One of the things I love about using Smartlead is the deliverability feature. If they landed in the bounce or spam folders, we could resolve this quickly.

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I do not want to switch to another software. Pick a solution you trust, stick with it, and keep refining your copy.

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Managing large volumes of emails through multiple inboxes used to be a logistical nightmare. With Smartlead, the process is seamless. We book thousands of discovery calls through cold emails. These campaigns are generating leads at a scale we never thought possible.

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We came for the unlimited inboxes, and we stayed for the API. 1.5M cold emails/month, 7,767+ inboxes managed.

Ari Sohn

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You cannot replace having 10,000 touches with potential clients. When you have that much distribution and reach, you really start to see incredible results. The simplicity of Smartlead made all the difference. It doesn't require you to be a technical wizard.

Atishay Jain

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Smartlead has been a game-changer for us. It increased our appointment volume, improved ease of use, and offered valuable features. 80% increase in appointments/month, peak of 276 appointments in a single month.

Matteo Fois

Founder, Kinetyca

Smartlead has been our cold email backbone from day one. The platform evolves constantly, keeping pace with how deliverability and personalization need to work today. 21% overall reply rate, $175K in 4 months for multiple B2B clients.

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Smartlead is centered around deliverability and constantly evolving. Their API is not like any other platform. Smartlead covers all our needs. The focus on core features like deliverability and API integration is unmatched.

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Our approach to crafting conversational emails led to reply rates that many of my peers thought were unattainable.

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We've grown on zero capital, zero marketing, purely cold emailing - and that's the story we love to tell. The best approach is no approach if you can't handle domain meltdown. The second best is something like Smartlead that's built from the ground up for deliverability at scale.

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Smartlead's white-labeling and automation let us punch above our weight. The 12M euros sales potential? That's what happens when you combine human creativity with Smartlead's precision.

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