Smartlead Vs. Mixmax Vs. Folderly: Who Wins in Boosting Sales?

Created On:
May 3, 2024
Updated On:
May 3, 2024
Smartlead Vs. Mixmax Vs. Folderly Tool Comparison

In the contemporary business world, email remains a primary form of communication, playing a crucial role in daily operations. With the inundation of emails professionals receive daily, it's become imperative to manage this digital deluge efficiently. 

That's where email productivity tools come in, promising to streamline your inbox, improve response rates, and ultimately enhance your overall productivity. 

Are you struggling to choose between Smartlead, Folderly, and Mixmax for your lead generation and sales engagement needs? 

We understand that selecting the right platform for business growth can be challenging and overwhelming, especially with the abundance of information available online. 

That's why in this article, we'll compare these three leading tools in the space – Smartlead, Folderly, and Mixmax – to help you make an informed decision about which might be the best email productivity tool for your needs.

Overview: Smartlead Vs. Mixmax Vs. Folderly

Smartlead: Streamlining Lead Management

Smartlead Home Page

Smartlead offers unique IP servers and unlimited warmups to optimize deliverability. It enhances sender reputation with natural AI conversations and moves emails from spam folders to the primary inbox.

The platform provides cold emailing API infrastructure, allowing seamless integration into existing workflows. 

Custom-conditional email triggers and sub-sequences based on lead behavior can be set up to personalize outreach for maximum impact. Smartlead also offers a centralized master inbox, email tracking, and time-saving features like mailbox rotation and full whitelabel capabilities. 

Smartlead is indeed a powerhouse for email deliverability, lead generation, cold email automation, and LinkedIn outreach.

Unmatched Email Deliverability

Smartlead offers unique IP servers per campaign and unlimited warmups to optimize deliverability. Its AI-powered conversations ensure emails land in the primary inbox, protecting your sender reputation.

Streamlined Lead Generation

Automate your lead generation process with Smartlead's powerful API infrastructure. Create and manage campaigns, leads, and workflows effortlessly. Utilize a library of email templates to get started quickly.

Scalable Cold Email Automation

Smartlead provides unlimited sender accounts and one-click campaign creation with mailbox auto-rotation. Integrate with LinkedIn, WhatsApp, and Twitter for omnichannel outreach. Set up custom triggers and sub-sequences based on lead behavior.

Seamless LinkedIn Integration

Automate LinkedIn activities such as connection requests, messages, and profile visits. Manage all interactions from a centralized location, enhancing your LinkedIn outreach strategy.

Sales Engagement Optimization

Utilize Smartlead's master inbox to manage and respond to all conversations. Track key metrics like open rates and click-throughs to analyze and optimize your outreach strategy. Benefit from auto-mailbox rotation and a white-label experience.

Integration With HubSpot & Other Tools

Smartlead seamlessly integrates with leading CRM platforms like HubSpot and other third-party tools. This integration allows for centralized data storage, real-time updates, and enhanced collaboration across teams.

Latest GPT-4 Update

Smartlead now offers Master Inbox Reply, Mail Sequence Compose AI, and Campaign Settings GPT-4 Categorization. Access community-generated templates with Pick Templates, fostering a community of sharing and innovation.

Exclusive Feature Enhancements

Smartlead introduces User Level Webhook, Client Level Webhook, Campaign Level Webhook, and Untracked Replies Webhook for Clients. These enhancements provide more control and flexibility in tracking and managing campaigns.

Folderly: Battling Email Deliverability Issues

Folderly Homepage

Folderly is a comprehensive email deliverability platform designed to ensure that your email outreach campaigns always land in your recipients' inboxes. With its powerful features, Folderly is a one-stop solution for boosting mailbox health and maximizing the effectiveness of your email marketing efforts.

Features of Folderly

  • Spam Testing: Folderly provides spam tests to identify issues that could prevent emails from being delivered successfully.
  • Email Health Score: The tool gives users a score that reflects the health of their email sending practices and offers recommendations for improvement.
  • Deliverability Analytics: Users gain access to detailed analytics on email deliverability rates, open rates, and more.

Folderly for Email Deliverability and Integrations

Folderly ensures 100% email deliverability with its advanced algorithms to enhance sender score. It maintains positive interactions with your emails and offers a comprehensive spam trigger checker. The automated warm-up maintenance feature helps to maintain high email deliverability at all times. Folderly increases email open rates and reply rates for your email campaigns.

Folderly for Ease of Use & Data Safety

You can connect your mailbox (with any email service provider) in just one click. The user interface is easy-to-navigate and as they offer a customer success manager, it’s easy to set it up. Folderly offers GDPR and CCPA-enabled solutions for its sixers data protection.

Folderly for Spam Checking and SPF Generation

Folderly can check spam-trigger words from email templates to reduce the risks of getting flagged as spam by the ESPs. This tool performs SPF (Sender Privacy Framework) check and creates SPF records for your domain.

Mixmax: Enhancing Email Productivity with Powerful Integrations

Mixmax Homepage

Mixmax is a robust email productivity tool designed to streamline and enhance email communication. Compatible with email providers like Gmail and Outlook, Mixmax offers a wide range of features to optimize email outreach and campaign management.

Email Communication Optimization

Mixmax excels in optimizing email communication through features like email scheduling, tracking, and templates. These features help save time and improve efficiency in managing email correspondence.

Wide Range of Features

Mixmax offers a variety of features including instant scheduling, reminders, send later, mail merge, surveys, and polls. These features enhance email communication effectiveness and productivity.

Free Plan Availability

Mixmax stands out in the market by offering a free plan, allowing users to experience its features before committing to a paid plan. This enables users to get a taste of Mixmax's capabilities and benefits.

Email Tracking and Analytics

One of Mixmax's strengths is its detailed email analytics, which provide insights into metrics such as open rates, bounce rates, and email deliverability rates. This data helps users track the performance of their email campaigns and make informed decisions.

Email Scheduling

Mixmax's email scheduling feature allows users to schedule emails for a later date and time, ensuring timely delivery and improving communication efficiency.

Email Personalization

Automation features in Mixmax enable users to personalize emails, boosting engagement and effectiveness of email outreach and sales campaigns.

Template Saving

Mixmax allows users to save custom email templates, streamlining the process of creating new campaigns. This feature improves efficiency by eliminating the need to create a new template for each campaign.

Smartlead Vs. Mixmax Vs Folderly: Which Email Productivity Tool is Your Best Bet?

When choosing the best email productivity tool, it's essential to consider your specific needs. Here are a few factors to keep in mind:

User Experience

  • Smartlead: Offers a straightforward interface geared towards sales professionals.
  • Folderly: Focuses on deliverability with a user-friendly dashboard for monitoring email health.
  • Mixmax: Provides a feature-rich environment that may require a steeper learning curve.

Use Case

  • Smartlead: Best suited for sales teams looking to manage leads and track engagement.
  • Folderly: Ideal for email marketers who need to ensure high deliverability rates.
  • Mixmax: A good fit for users who want to supercharge their email with integrations and advanced features.


Smartlead Pricing

  • Essentials: $34/monthsome textsome text
    • 2,000 active leads
    • 6,000 emails per month
  • Pro: $66/monthsome textsome text
    • 10,000 active leads
    • 40,000 emails per month
  • Business: $79/monthsome textsome text
    • Increased limits on leads and emails
    • Custom CRM integration
  • Custom: Contact Smartlead for detailssome textsome text
    • Supports up to 2 million leads
    • All plans come with a 14-day free trial
Smartlead Pricing

Mixmax Pricing

  • Enterprise: Custom Pricingsome textsome text
    • Includes advanced features like Multi-channel Sequences, Tasks & automation, Advanced Rules, Delegated sending, Access to Dialer & SMS, LinkedIn Sales Navigator integration, Admin controls, and Multiple workspaces
  • Growth + CRM: $69 per user per monthsome textsome text
    • Sales engagement with Salesforce or HubSpot integration
  • Growth: $49 per user per monthsome textsome text
    • Sales automation for growing teams
  • SMB: $29 per user per monthsome textsome text
    • Email campaigns and calendaring for teams under ten
  • Free Plan: $0 per user per monthsome textsome text
    • Calendaring and email productivity for teams under five

Folderly Pricing

  • Individual: $96 per mailbox per month
  • Team (10-24 mailboxes): $72 per mailbox per month
  • Team (25-99 mailboxes): $56 per mailbox per month
  • Enterprise (100+ mailboxes): Contact Folderly for a custom quote
Folderly Pricing

Please note that prices may vary based on the specific features and requirements of your business, so it's always a good idea to check the latest pricing information on the respective websites of each tool.

User Reviews

Smartlead Review

Mixmax Reviews 

Folderly Reviews

Pros & Cons of Folderly, Mixmax, and Smartlead

Folderly Pros

  • Personalized Support: Access to a dedicated customer success manager.
  • Enhanced Deliverability: Helps improve email deliverability and warm-up processes.

Folderly Cons

  • Complex UI: The user interface may not be intuitive, potentially slowing down onboarding.
  • High Price per Inbox: The cost per inbox is comparatively high.

Mixmax Pros

  • Automated Follow-ups: Easily automate follow-up sequences.
  • Quality Templates: Provides excellent email templates.
  • Real-time Notifications: Receive real-time notifications for email opens.

Mixmax Cons

  • Slow Customer Support: Customer support response times could be faster.
  • Tracking Issues: Occasional difficulties in tracking emails.
  • Complex UI: The user interface may not be straightforward for all users.

Smartlead Pros

  • Flexible Plans: Offers unlimited sender accounts and warm-ups.
  • Advanced Features: Unique IP servers, A/B testing, custom CRM, and extensive integrations.
  • Omnichannel Outreach: Reach prospects across email and LinkedIn.
  • Whitelabel Experience: Customize the app under your domain.
  • Optimized Email Outreach: Auto-rotate email accounts for maximum outreach.
  • Campaign Performance Tracking: Track open rates, clicks, and reply rates.
  • Centralized Conversations: Manage all conversations in one master inbox.
  • Responsive Support: Dedicated support team and smooth onboarding process.

Smartlead Cons

  • Mobile Limitations: Not compatible with mobile devices or applications.

The Verdict: Smartlead, the Ultimate Cold Emailing Solution

After comparing Smartlead, Folderly, and Mixmax, it's clear that Smartlead stands out as the ultimate cold emailing solution for businesses looking to optimize their email outreach efforts.

  • Smartlead's focus on email deliverability sets it apart from the competition. With unique IP servers, unlimited warmups, and AI-powered conversations, Smartlead ensures that your emails land in the primary inbox, boosting your chances of engagement.
  • Smartlead's cold emailing API infrastructure and advanced automation capabilities make it a powerful tool for lead generation. The platform allows you to automate the entire lead generation process, from campaign creation to lead management, saving you time and resources.

While Mixmax offers a feature-rich environment and Folderly focuses on email deliverability, Smartlead provides a user-friendly interface tailored for sales professionals, making it easy to use and navigate.

In a nutshell, Smartlead is the go-to choice for businesses looking to boost their email productivity, improve deliverability, and automate their lead generation process. With its comprehensive features and user-friendly interface, Smartlead offers everything you need to supercharge your email outreach efforts and drive better results.

The Bottomline

So if you're aiming to grow your business and significantly increase meeting bookings, we recommend trying Smartlead. Explore Smartlead with a 14-day free trial (no credit card required) to experience its benefits firsthand. Pay only for the features you need and scale your outreach efforts effectively.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

  • dfbvrsg
  • svsv

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Author’s Details


Rajashree specializes in strategizing and planning B2B SaaS product marketing content. As a writer turned researcher, she has a deep-rooted affinity for writing data-driven content. With over 8 years of experience in the industry, Rajashree has documented her insights in a series of blogs covering genres such as SEO, Content Marketing, Lead Generation, and Email Marketing.


Edited by:


People will also read

Frequently asked questions

General Questions

What is Smartlead's cold email outreach software?

Email automation FAQs- Smartlead

Smartlead's cold email outreach tool helps businesses scale their outreach efforts seamlessly. With unlimited mailboxes, fully automated email warmup functionality, a multi-channel infrastructure, and a user-friendly unibox, it empowers users to manage their entire revenue cycle in one place. Whether you're looking to streamline cold email campaigns with automated email warmups, personalization fields, automated mailbox rotation, easy integrations, and spintax, improve productivity, or enhance scalability with subsequences based on lead’s intentions, automated replies, and full white-label experience, our cold email tool implifies it in a single solution.

How does the "unlimited mailboxes" feature benefit me?

Email automation FAQs- Smartlead

Our "unlimited mailboxes" feature allows you to expand your email communications without restrictions imposed by a mailbox limit. This means you won't be constrained by artificial caps on the number of mailboxes you can connect and use. This feature makes Smartlead the best cold email software and empowers you to reach a wider audience, engage with more potential customers, and manage diverse email campaigns effectively.

What do you mean by "unibox to handle your entire revenue cycle"?

Email automation FAQs- Smartlead

The "unibox" is one of the unique features of Smartlead cold email outreach tool, and it's a game-changer when it comes to managing your revenue cycle. The master inbox or the unibox consolidates all your outreach channels, responses, sales follow-ups, and conversions into one centralized, user-friendly mailbox.

With the "unibox," you gain the ability to:
1. Focus on closing deals: You can now say goodbye to the hassle of logging into multiple mailboxes to search for replies. The "unibox" streamlines your sales communication, allowing you to focus on what matters most—closing deals.

2. Centralized lead management: All your leads are managed from one central location, simplifying lead tracking and response management. This ensures you take advantage of every opportunity and efficiently engage with your prospects.

3. Maintain context: The "unibox" provides a 360-degree view of all your customer messages, allowing you to maintain context and deliver more personalized and effective responses.

How does Smartlead ensure my emails don't land in the spam folder?

Email automation FAQs- Smartlead

Smartlead, the best cold email marketing tool, ensures your emails reach the intended recipients' primary inbox rather than the spam folder. 

Here's how it works:
1. Our "unlimited warmups" feature is designed to build and maintain a healthy sending reputation for your cold email outreach. Instead of sending a large volume of emails all at once, which can trigger spam filters, we gradually ramp up your sending volume. This gradual approach, combined with positive email interactions, helps boost your email deliverability rates.

2. We deploy high-deliverability IP servers specific to each campaign. 

3. The ‘Warmup’ feature replicates humanized email sending patterns, spintax, and smart replies.
4. By establishing a positive sender reputation and gradually increasing the number of sent emails, Smartlead minimizes the risk of your emails being flagged as spam. This way, you can be confident that your messages will consistently land in the primary inbox, increasing the likelihood of engagement and successful communication with your recipients.

Can I integrate Smartlead with other tools I'm using?

Email automation FAQs- Smartlead

Certainly, Smartlead is designed for seamless integration with a wide range of tools and platforms. Smartlead offers integration with HubSpot, Salesforce, Pipedrive, Clay, Listkit, and more. You can leverage webhooks and APIs to integrate the tools you use. Try Now!

Email automation FAQs- Smartlead

What type of businesses sees the most success with Smartlead?

No, there are no limitations on the number of channels you can utilize with Smartlead. Our multi-channel infrastructure is designed to be limitless, allowing you to reach potential customers through multiple avenues without constraints.

This flexibility empowers you to diversify your cold email outreach efforts, connect with your audience through various communication channels, and increase your chances of conversion. Whether email, social media, SMS, or other communication methods, Smartlead's multi-channel capabilities ensure you can choose the channels that best align with your outreach strategy and business goals. This way, you can engage with your prospects effectively and maximize the impact of your email outreach.

Email automation FAQs- Smartlead

Do you provide me with lead sources?

Smartlead distinguishes itself from other cold email outreach software by focusing on limitless scalability and seamless integration. While many similar tools restrict your outreach capabilities, Smartlead offers a different approach.

Here's what makes us uniquely the best cold email software:

1. Unlimited Mailboxes: In contrast to platforms that limit mailbox usage, Smartlead provides unlimited mailboxes. This means you can expand your outreach without any arbitrary constraints.

2. Unique IP Servers: Smartlead offers unique IP servers for every campaign it sends out. 

3. Sender Reputation Protection: Smartlead protects your sender reputation by auto-moving emails from spam folders to the primary inbox. This tool uses unique identifiers to cloak all warmup emails from being recognized by automation parsers. 

4. Automated Warmup: Smartlead’s warmup functionality enhances your sender reputation and improves email deliverability by maintaining humanized email sending patterns and ramping up the sending volume. 

5. Multi-Channel Emphasis: Smartlead places a strong emphasis on multi-channel outreach. You can reach your prospects where they are with the LinkedIn outreach feature.   With Smartlead’s cold email automation software, you're always one step ahead in your outreach efforts, enjoying the freedom to scale your initiatives and seamlessly integrate with other tools—all while maintaining a focus on maximizing the impact of your outreach.

Email automation FAQs- Smartlead

How secure is my data with Smartlead?

Ensuring the security of your data is Smartlead's utmost priority. We implement robust encryption methods and stringent security measures to guarantee the continuous protection of your information. Your data's safety is paramount to us, and we are always dedicated to upholding the highest standards of security.

How can I get started with Smartlead?

Email automation FAQs- Smartlead

Getting started with Smartlead is straightforward! Just head over to our sign-up page and follow our easy step-by-step guide. If you ever have any questions or need assistance, our round-the-clock support team is ready to help, standing by to provide you with any assistance you may require. Sign Up Now!

How can I reach the Smartlead team?

Email automation FAQs- Smartlead

We're here to assist you! You can easily get in touch with our dedicated support team on chat. We strive to provide a response within 24 hours to address any inquiries or concerns you may have.

Powerful Automated Email Marketing that Drives Sales.

  • All Features Included
  • No Credit Card Required
  • Free Warmup Included