Best Outreach Tools for 8x Sales Boost in 2023

Outreach tools can be categorized as an umbrella term for email marketing tools. However, there are many tools that offer end-to-end email marketing solutions, from lead generation & verification to following up and closing deals. 

Only some of these tools are top-notch, and it's best if you use specific outreach tools for different steps of your email marketing campaigns. 

In this blog post, we've categorized outreach tools into three categories – lead generation and verification tools, email writing tools, and email automation tools. And picked the best three for all of these categories. 

Let's begin.

Best 3 Sales Lead Generation and Verification Tools in 2023


Smartlead is the perfect lead gen and verification tool for SMBs and large corporations. It also offers additional features such as email warmups, unlimited email accounts, and verified IP addresses. 

Smartlead can generate leads from Twitter, Facebook, Email, Web, LinkedIn, and other social platforms through multi-channel lead generators. 

This tool ensures your emails land directly in your prospects' inboxes by verifying niche-based leads. 

You can focus on closing deals without going through the hassle of sending automated follow-ups, personalized messages, and email warmups. 

Smartlead Homepage

Standout Features

  • Multi-channel lead generation
  • Lead verification
  • Custom conditional spam triggers
  • Master inbox
  • Unlimited email addresses

2. Overloop (formerly 

Our second pick, Overloop, is an all-in-one sales prospecting software out there. You can successfully run multi-channel outbound campaigns with list-building and outreach tools

Overloop offers useful contact management, list-building features, and outreach efforts such as CSV import, contact management, chrome extension, email finder, and a dedicated LinkedIn contact generation tool. 

Other than lead generation, Overloop also offers multi-channel email campaign automation and helps create personalized email content based on customer data and their sales journey to increase the response rate. 

It also offers real-time tracking, so you can take advantage of every lead and get back to your prospects at your earliest. 

Overloop Homepage

Standout Features

  • Email finder
  • LinkedIn Lead generator
  • CSV import
  • Chrome extension
  • Custom fields
  • Contact management


Snov is an excellent lead generation and lead verification platform with a sales toolbox and CRM integration. It has an extensive database of pre-verified leads, and it can search for bulk email addresses based on similar domains. 

It enables you to search through 20,000 domains at once to generate verified leads. 

Even if you need to know the prospect's email address, Snov can find it based on their name and company. 

The Boolean Search feature allows searching for leads based on locations, professions, age, and various other factors. It ensures a better reply rate for cold email and multi-channel outreach. 

Snov offers multi-channel email outreach and end-to-end tracking of email campaigns as well. 

Snov Homepage

Standout Features

  • Email finder
  • Email verifier
  • CRM 
  • Boolean search email collection

Best 3 B2B Email Writing Tools in 2023


Smartwriter boasts 8x more replies from prospects with its AI-powered writing tool. It can create LinkedIn personalization based on recommendations, job titles, and achievements. 

Smartwriter scans through millions of web pages constantly and creates personalized icebreakers.

Moreover, you can automate email campaigns through this platform, as it helps you create personalized email copies based on your prospects' recent online activities. 

It also offers Smartwriter Chrome Extension so that you can generate thousands of fresh leads and connect with them with automatically scheduled LinkedIn personalized messages. 

Besides B2B sales emails, Smartwriter is capable of generating valuable SEO articles and social media copies. 

Smartwriter Homepage

Standout Features

  • LinkedIn personalization
  • Backlink personalization
  • Research Automation
  • Chrome extension
  • LinkedIn Sales navigator

2. Flowrite

If you are looking for a semi-automatic email writer platform for your email outreach campaigns, Flowrite is the perfect tool for you. It saves hours of writing effort by turning in a few keywords. 

Much like Smartwriter, its email copies are targeted toward industry professionals, and it can sense the tone of the conversation and create personalized content based on it. 

Flowrite overcomes the blank page syndrome and finds the right words for the right situations. It also saves you from the hassle of proofreading and generates error-free content all the time. 

Flowrite Homepage

Standout Features

  • Writes with key prompts
  • Overcomes blank page syndrome
  • Proofreading
  • Personalization

3. SubjectLine

As the name suggests, SubjectLine is an online email subject line writing tool. It is free and easy to use. 

SubjectLine boasts of testing over 15 million subject lines for B2B audiences. As the subject line is the most important factor for email open rates, you must notice your subject line. 

You must copy and paste your subject line into this platform, which will analyze the score and suggest edits if needed. This way, you can ensure maximum email opens and click-through rates. 

SubjectLine Homepage

Standout Features

  • Subject line analyzer
  • Suggests edits and changes
  • Tentative success score
  • Reports and social metrics

Best 3 B2B Email Automation Tools in 2023


As we have mentioned before, Smartlead is an excellent tool for sales prospecting. It generates verified leads and personal online data of your list of prospects. 

You can create a sales pipeline for future outreach campaigns and check the sales funnel for a customer's sales journey. Smartlead offers unlimited email addresses and a high-deliverability IP address. 

It ensures your emails always land in the primary inbox of your prospects and keeps emails away from spam folders with custom spam triggers. 

Smartlead sends automated follow-up responses, so you can take advantage of every lead. It offers a master inbox for all your marketing outreach. 

Smartlead Homepage

Standout Features

  • Email automation
  • Live tracking
  • Sales funnel
  • Pipeline building
  • Automated follow-ups

2. HubSpot

If you are a digital marketer, you may have already come across this platform. 

HubSpot is the most popular email automation software, along with Mailchimp. It offers contact management, lead scoring, and complete email tracking of campaigns. 

Besides email automation, HubSpot is also a CRM tool that streamlines all your sales processes. You can generate pipelines and check your prospects' sales journey through the sales funnel.

HubSpot eases the outreach process and cold outreach campaigns. 

HubSpot Homepage

Standout Features

  • CRM tool
  • Sales funnel automation
  • Timely reports and analysis
  • Content Management Software
  • Sales email automation

3. Constant Contact

Although its user interface may look a bit outdated, Constant Contact is an amazing email marketing tool. 

It offers email list building and list management, simplified (on-time reporting), and website forms. 

You can track your prospect's journey through the sales funnel and send automated follow-up emails to maximize conversions

This easy-to-use platform offers real-time data of your campaigns and data-driven forecasting so you can create your future campaigns based on them. 

Standout Features

  • Easy-to-use UI
  • Workflow automation
  • List management
  • Embedded website forms
  • Reports and predictive analysis


We have reached the end of this informative guide. We understand how confusing it can be to find the best suitable tools to fulfill your business needs. 

Research and try the free trials (most of these platforms offer 30-day free trials without credit cards). We hope you find the best tools for every step of email marketing. Consider email automation tools to complete your tasks rapidly within a lower budget. 

We hope this article helps you find the right tools for your outreach efforts to reach your target audience. 

See you soon. Goodbye!

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