Top B2B Marketing Channels to Boost Conversions in 2024

Created On:
August 29, 2022
Updated On:
April 17, 2024

Increasing market competition has forced B2B organizations to adopt new strategies to attain their goals. The top strategies for improving website conversion rates are user experience, page layout, design, outreach campaigns, webinars, podcasts, and more. These aspects impact how quickly visitors can complete tasks or convert into customers. It means investing time in understanding what users need from your site before going for the kick of your marketing campaigns.

Looking for effective ways to increase your website's conversions? Knowing that you can use several marketing channels to drive more traffic and leads to your site will be overwhelming. This blog post shares the top five best B2B marketing channels to increase website conversions. Read on to know more.

Why are B2B Marketing Channels important for Business?

It is an approach the sales team takes to promote the company's products, brand, and services. You implement it mainly to improve your sales cycle, which gets us a massive conversion rate. There are many different types of channels, but they all serve one thing: attracting b2b buyers' by getting their attention with targeted offers.

It could be anything from generating qualified leads through informational emails about new releases & seasonal discounts. And getting recommendations from satisfied clients about which solution provides the best outcome to the company's business model.

Advantages of exploring the B2B Marketing channels to increase conversions:

Qualified Leads:

With the help of b2b digital marketing channels, you can now identify your ideal customer more accurately than ever. It allows targeting only potential buyers and helps you maintain your marketing budgets.


The versatility of online marketing makes it so effective. You can track your visitors, their behavior on the site, and what they do when it's time for them to purchase. It gives marketers valuable insight into the most profitable strategies, so they know where the resources should go. They can also check website backlinks for quality assurance.

With B2B marketing automation tools, you can track our channel performance and the data will help update your strategies.

Email Tracking Tool | SmartLead

Better ROI:

Creating a winning strategy is time-consuming, but digital marketing can often be more cost-effective because you need minimal resources.

Increased Brand Awareness:

The spread of digital channels and email outreach is a great way to build relationships and awareness for your company. It will help you connect even more with potential clients by allowing them easy access through different platforms where they can find what's essential to improve their ROI. 

Immediate Results:

It allows you to create a sales funnel that gives immediate results. Providing the best solution by understanding the buyer persona increases the buying process and helps you get more conversions.

Here are the key B2B Marketing Channels which increase Website Conversion:

B2b Content Marketing:

Content marketing is a powerful way to connect with your audience on an emotional level and build relationships that can lead to sales.

Using content marketing to reach prospects and convert them into leads is a fantastic way to get your company's name out there. You can create original articles, infographics, or blog posts that keep your target audience interested in what you have written for hours on end! It's effective at generating quality traffic and makes it super easy.

The content you create should be helpful and informative. Custom content is an excellent way for businesses in all industries and fields to build their brands. It's important to ensure the information is accurate, so people will trust it when looking for a solution from your business or industry expertise.

And the best way to market your content is through newsletter campaigns. It helps us to convert our subscribers or website visitors into paying customers. It also increases website traffic and builds rapport with potential buyers to improve sales opportunities. The B2B companies efficiently use newsletter campaigns for existing customers and new visitors.

Newsletter campaign creation with SmartLead

Email Marketing:

The email marketing channel is a fantastic way to deliver content and offers or offers easily without having trouble reaching your prospects' inboxes. It can be used for new customer acquisition and retaining current ones efficiently.

Knowing your target audience and engaging with them is the key to sending a successful cold email. The right tone can make the difference between generating qualified leads or wasting their time, so take extra care when crafting those messages.

Creating a schedule for your emails is key to staying organized. By creating an email sequence, you can be sure that all the necessary information will reach its destination in order and on time.

Creating an effective email sequence is easy. You will have to identify the goal, check for mistakes, and then write out an outreach that will connect with customers. Once this step's complete, we can set some time frames on when they'll receive each message in their week, which means more engagement.

Cold outreach has become more popular in the past few years because it's cost-effective and efficient. You can use different ways to reach your potential customers, such as through personalized emails or multi-channel outreach like LinkedIn outreach, influencer outreach on Instagram etc. You should always be creative with how we find new clients.

A better way of doing this is by sending winning email campaigns that are informative and appealing to the audience. You don't need sales pitches here. It can be something simple like an update on new products that might work.

You can keep in mind the following to get the best email for your audience:

  • Engaging template: Make your recipient's experience as good as possible by writing an exciting and engaging email subject line. Think of all the different ways you could phrase a simple sentence that can convert into leads. A perfect b2b cold email template is the key to your digital marketing campaign success.

  • Segmenting Your Email: By understanding your email list's different needs and interests, you can better relate to them. Creating segments for specific audiences is a great way to do this while providing personalized service that all those on-the receivers' end will appreciate.

  • Create a responsive Email: Today, over 80% of emails get opened on mobile devices. If your email doesn't show up correctly when accessed from a phone or tablet. It's likely to be deleted in three seconds. Don't let this happen with the messages you send daily using services that offer better quality emails by ensuring they're optimized for all screen sizes available today.

3. Webinars & Video:

Webinars are the latest and a great way to connect with your audience, and they've been gaining popularity among B2B marketers. Hosting one gives you an opportunity for informative content and live Q&A sessions from potential clients.

Hosting a webinar helps you generate traffic and leads from a one-time event that lasts years.

A webinar's attendance can be increased through email marketing. Webinar invitation emails are like a tailored suit. They're designed with one main purpose in mind, which is getting people to watch your webinar. These messages also build anticipation for whatever awaits ahead during their presentation time on stage.

Here are some tips to increase the number of people who sign-up for your webinar. 

  • First, you should send out a webinar invite with great subject lines that entice them into checking it out or registering right away, like, "Now is Your Chance!" It will work well in this instance. Following that set up confirmation email sequence and follow ups before the webinar.

  • Live-stream webinars are an excellent way to share your knowledge and expertise with others. And it is an effective way to attract your large audience. Choose any seminar that will work for you, and some options include audio content webinars such that those who cannot view a video online can still take part by phone or conference call. 
  •  While others may choose the more interactive variety where participants have ample opportunity to ask questions during session time approved amongst themselves,

  • Video webinars are great for presenters who love the stage and want their message across loud and clear. They're also perfect if you have an excellent product or service to showcase.

  • The internet is crowded, and you must have good content if someone wants to stick around. Videos can help people stay longer on your website without getting bored or looking at other sites while browsing through their options which means more traffic for you.

  • You can instantly create video content with YouTube that gives viewers the necessary knowledge. You could interview clients or provide explanations of new products and services to help prospects make their decision quickly.

Webinar Campaign Creation with SmartLead

4. Podcast:

When constantly bombarded with information via social media, it is important to spend time thinking and discussing issues. Podcasts may be the best way to allow marketers to simplify complex topics into accessible pieces that spark discussions among listeners across different industries about what these topics mean to their business or profession.

You can use podcasts in a variety of ways to promote your business. Some businesses release them on an ongoing basis, while others only release them during certain times or when there's something new coming out that listeners should know about immediately.

To ensure your podcast campaign is successful, you must first define the goals of that particular digital strategy and business plan. Second, you want people who will be able to hear it so they can enjoy what's on offer. Lastly, audit how many downloads occur per episode for data analysis purposes.

Using podcasts to deliver thought leadership has proven successful in several ways. It provides interesting debates that increase audiences' credibility when they listen on the go or at their job while benefiting both parties involved.

5. Partner Marketing:

You can build a strong partner base by partnering with other companies to work together, sharing their audiences and resources to achieve better results. It's an approach that includes the following: 

  • Affiliate marketing: The individual or company with a large audience sends emails to their prospective business by setting up campaigns to get a collaboration opportunity on a referral basis.

  • Content partnership: Where the agency approaches similar b2b businesses to get guest posts or backlink opportunities. And this kind of content collaboration mutually benefits both parties to improve their organic search.

  • Dealership: In a partnership with dealerships, companies can become licensed and certified to sell their products.

  • Co-Marketing: In this situation, the two partners will share certain costs and benefits of promoting each other's products for both to succeed.

  • Influencer Marketing: Social media platforms play an important role in present-day marketing. Social media channels allow businesses to reach prospective customers. So setting up an influencer campaign is definitely going to make a big difference to your marketing efforts.

6. Search Engine Optimization:

Marketing and advertising are about reaching people, and search engine optimization is essential to building a successful website. It will help you rank higher in search results, meaning more people can find your content when looking for something specific about the company's products or services.

The power of organic search is undeniable. It allows your website to get visibility online and generates quality traffic, leading to business and sales growth.  

With a targeted B2B marketing channel, you can create and publish original content related to your industry. SEO will allow specific keywords that people are searching for in strategic places like title tags or headings to appear naturally, and this helps improve your website's ranking.


As marketing b2b channels evolve, so do B2B marketing strategies. The best way to get more conversions and stay on top of what works in today's ever-changing landscape is by regularly consulting with experts who understand the latest tips and tricks about how different media types affect consumer behavior.

The five channels we've outlined are a great starting point to increase your website's conversions. Have you tried using these effective b2b marketing channels to increase website conversions? If not, it may be time to give them a try. Each of these channels is the social proof to help businesses achieve their desired results, so try the best channel and get more prospective clients. Happy selling!

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

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Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Author’s Details

Cathirine Martin

A fun-loving, creative, and passionate writer. Experienced as a curriculum writer for kids at CompuSkool (Information Technology) written interactive learning materials that engaged young minds between 3 to 17 year olds across different technology areas. After a break from writing, now pursuing passion through blogging. Now a technical writer at SmartLead. Waiting for the future to reveal itself as days unfold.


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General Questions

What is Smartlead's cold email outreach software?

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Smartlead's cold email outreach tool helps businesses scale their outreach efforts seamlessly. With unlimited mailboxes, fully automated email warmup functionality, a multi-channel infrastructure, and a user-friendly unibox, it empowers users to manage their entire revenue cycle in one place. Whether you're looking to streamline cold email campaigns with automated email warmups, personalization fields, automated mailbox rotation, easy integrations, and spintax, improve productivity, or enhance scalability with subsequences based on lead’s intentions, automated replies, and full white-label experience, our cold email tool implifies it in a single solution.

How does the "unlimited mailboxes" feature benefit me?

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Our "unlimited mailboxes" feature allows you to expand your email communications without restrictions imposed by a mailbox limit. This means you won't be constrained by artificial caps on the number of mailboxes you can connect and use. This feature makes Smartlead the best cold email software and empowers you to reach a wider audience, engage with more potential customers, and manage diverse email campaigns effectively.

What do you mean by "unibox to handle your entire revenue cycle"?

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The "unibox" is one of the unique features of Smartlead cold email outreach tool, and it's a game-changer when it comes to managing your revenue cycle. The master inbox or the unibox consolidates all your outreach channels, responses, sales follow-ups, and conversions into one centralized, user-friendly mailbox.

With the "unibox," you gain the ability to:
1. Focus on closing deals: You can now say goodbye to the hassle of logging into multiple mailboxes to search for replies. The "unibox" streamlines your sales communication, allowing you to focus on what matters most—closing deals.

2. Centralized lead management: All your leads are managed from one central location, simplifying lead tracking and response management. This ensures you take advantage of every opportunity and efficiently engage with your prospects.

3. Maintain context: The "unibox" provides a 360-degree view of all your customer messages, allowing you to maintain context and deliver more personalized and effective responses.

How does Smartlead ensure my emails don't land in the spam folder?

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Smartlead, the best cold email marketing tool, ensures your emails reach the intended recipients' primary inbox rather than the spam folder. 

Here's how it works:
1. Our "unlimited warmups" feature is designed to build and maintain a healthy sending reputation for your cold email outreach. Instead of sending a large volume of emails all at once, which can trigger spam filters, we gradually ramp up your sending volume. This gradual approach, combined with positive email interactions, helps boost your email deliverability rates.

2. We deploy high-deliverability IP servers specific to each campaign. 

3. The ‘Warmup’ feature replicates humanized email sending patterns, spintax, and smart replies.
4. By establishing a positive sender reputation and gradually increasing the number of sent emails, Smartlead minimizes the risk of your emails being flagged as spam. This way, you can be confident that your messages will consistently land in the primary inbox, increasing the likelihood of engagement and successful communication with your recipients.

Can I integrate Smartlead with other tools I'm using?

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Certainly, Smartlead is designed for seamless integration with a wide range of tools and platforms. Smartlead offers integration with HubSpot, Salesforce, Pipedrive, Clay, Listkit, and more. You can leverage webhooks and APIs to integrate the tools you use. Try Now!

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What type of businesses sees the most success with Smartlead?

No, there are no limitations on the number of channels you can utilize with Smartlead. Our multi-channel infrastructure is designed to be limitless, allowing you to reach potential customers through multiple avenues without constraints.

This flexibility empowers you to diversify your cold email outreach efforts, connect with your audience through various communication channels, and increase your chances of conversion. Whether email, social media, SMS, or other communication methods, Smartlead's multi-channel capabilities ensure you can choose the channels that best align with your outreach strategy and business goals. This way, you can engage with your prospects effectively and maximize the impact of your email outreach.

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Do you provide me with lead sources?

Smartlead distinguishes itself from other cold email outreach software by focusing on limitless scalability and seamless integration. While many similar tools restrict your outreach capabilities, Smartlead offers a different approach.

Here's what makes us uniquely the best cold email software:

1. Unlimited Mailboxes: In contrast to platforms that limit mailbox usage, Smartlead provides unlimited mailboxes. This means you can expand your outreach without any arbitrary constraints.

2. Unique IP Servers: Smartlead offers unique IP servers for every campaign it sends out. 

3. Sender Reputation Protection: Smartlead protects your sender reputation by auto-moving emails from spam folders to the primary inbox. This tool uses unique identifiers to cloak all warmup emails from being recognized by automation parsers. 

4. Automated Warmup: Smartlead’s warmup functionality enhances your sender reputation and improves email deliverability by maintaining humanized email sending patterns and ramping up the sending volume. 

5. Multi-Channel Emphasis: Smartlead places a strong emphasis on multi-channel outreach. You can reach your prospects where they are with the LinkedIn outreach feature.   With Smartlead’s cold email automation software, you're always one step ahead in your outreach efforts, enjoying the freedom to scale your initiatives and seamlessly integrate with other tools—all while maintaining a focus on maximizing the impact of your outreach.

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How secure is my data with Smartlead?

Ensuring the security of your data is Smartlead's utmost priority. We implement robust encryption methods and stringent security measures to guarantee the continuous protection of your information. Your data's safety is paramount to us, and we are always dedicated to upholding the highest standards of security.

How can I get started with Smartlead?

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Getting started with Smartlead is straightforward! Just head over to our sign-up page and follow our easy step-by-step guide. If you ever have any questions or need assistance, our round-the-clock support team is ready to help, standing by to provide you with any assistance you may require. Sign Up Now!

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We're here to assist you! You can easily get in touch with our dedicated support team on chat. We strive to provide a response within 24 hours to address any inquiries or concerns you may have.

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