Email Marketing Costs: Budgeting, Tools, & ROI

Created On:
July 1, 2022
Updated On:
May 23, 2024
Email Marketing Cost

Facing difficulties in budget planning for your email marketing campaign? Marketing costs may vary depending on our business, but we can expect to pay from $15 - over $25 per month for drip campaigns. Because cold emailing is an essential part of any business's marketing strategy, every company must have an online presence as it increases their visibility in today's marketplace. 

And It is one of the most effective ways to communicate with our customers and prospects. But how much must we be spending on marketing tools and services? And what are the best tools for the business? Makes the difference and helps us in return on investment and achieve annual revenue. In this blog post, we'll explore email marketing costs in 2022 and give tips on how to plan campaign budgets & tools. Stay tuned!

Email Marketing & Its Importance in Sales:

It is an effective way to stay in touch with our customers and build relationships. Also, it helps build trust and rapport with potential customers, making it even more important that we provide great service. 

The cold email campaign creates a sales opportunity by reaching out directly to prospects about products or service offerings. All the messages sent out can make the difference in getting prospects engaged and led towards purchasing or at least qualified leads.

There are many other reasons for its success rate, from average cost-to-return ratios to unlimited coverage and tailor-made targeting. But, regardless of why the data show that outreach campaigns provide a better ROI than almost all other forms of marketing, it's important to carve out our niche for success. And the key to success lies in creating unique content that gets a maximum click-through rate. 

What to Include in Our Email Marketing Plan?

Creating a marketing plan allows us to understand our target audience much better. There are many factors to cover while planning an effective email marketing strategy. For example 

  • Determine the audience we want to reach out to, like our subscribers, website visitors, current customers, and potential buyers.
  • Create and manage our segmented email list.
  • Craft a personalized message that resonates with our audience.
Personalized email subject lines
  • Use relevant images and links to increase conversions.
  • Test different subject lines and messages to get the best results.
  • We need to create a clear goal for our campaigns. 
  • Cost of email marketing platforms and how much do we need to spend?
  • What are the best tools for automation? Because automation is the future, email marketing services are getting more competitive every day. To be in the race, adapting to automation will help us to automate our marketing messages to save time and money.
  • Campaign monitor and track the performance to adopt a new strategy based on previous conversion rates.

These are some recommended strategies and plans to create successful email campaigns. Now we will share some budgeting strategies to improve the email marketing ROI

How to Create a Budget for Successful Campaigns?

On average, 81% a of mid-size business depend on outreach campaigns as the main source of customer acquisition. Understanding our business and goals is the key to creating a budget for successful campaigns. Of course, it needs some numbers before starting, but the plan must stay in mind as we move through each step. 

The process can be broken down into a few easy steps like

  • Create a realistic budget

To ensure our email campaigns are successful, we must create a realistic budget for them. It will help ensure the time and money we spend on these campaigns don't get wasted.

  • Calculate your expected revenue on investment

The success of the marketing strategy can determine the company's health. If we want to reach out to potential customers and raise profits, we need to know how much cost is associated and spent, how many sales we will get, and how much that will convert into revenue. So before subscribing to any email service provider, it will help to analyze what to look for in terms of costs, service, and value.

  • Pick the best email service providers

To be in the race and be competitive, it is important to select a reliable email marketing services provider. There are many service providers with different features to meet our end needs of organizations or individuals. So please choose the best because it will affect how well they perform throughout the life cycle. Ask this set of questions before selecting a service provider: What services does my company need? How much budget do we have available per user/monthly fee? Free trials with no credit card required and far more.

  • Plan the number of contact lists we should send per day.

How many contact lists should we be sending out every day? It all depends on the number of new subscribers and old favorites that need to hear from you. A good rule is 10-20% more than what has already been received, but this can vary depending upon responses.

  • Determine the frequency of sending messages in the period of time.

How often should we send out sales messages? It depends on the frequency of our customers' needs. We can either have a schedule or send them when needed depending on what works best for each customer's situation.

These modules will be of help in planning the campaign budget. Instead of investing in email marketing agencies, try to create your email campaigns. To help further share a few email marketing software pricing and plans.

Tips for Reducing the Costs of Email Marketing Budget Without Compromising on Quality or Results:

  • Usually, all the cold outreach software provides a free version and access to tons of useful analytics. Sometimes they even offer a 30-day trial period where you can test out their service. We can then upgrade to the paid plan to go beyond the basic functionality to save initial investment.
  • As an email marketer, we must follow the list segmentation to maintain affordable mailing lists.
  • If you're a mid-sized business, Instead of investing in buying lead lists separately, opt-in for an affordable tool that provides lead scraping along with other automation processes available.
  • Find an affordable email marketing solution and strongly control the sent emails per month. 

Check out the Best Email Marketing Tool Suggestions and Their Pricing 

We've compiled some of today's most popular and affordable marketing tool options so that the sales emails will be sure to reach their destination and get a high response rate.

SmartWriter AI:

Automation is the future of marketing in the current trend. It's a complete tool for all our needs like contact list verification to reduce bounce rate, subject line creation, LinkedIn lead scraping, and base building. In short: one hub AI process with benefits like higher conversion rates, which means more sales, and less time wasted on tedious tasks alone. In addition, it increases productivity across teams because it can help everyone be more effective at what they do best.

The powerful AI in SmartWriter creates personalized emails that are more likely to be opened. With just one click, you can automate the entire outreach process, so it's 40x faster and 6 times cheaper while being easier too. Also, instead of spending large amounts in hourly rate hires on template creation, we can create our templates with this user-friendly AI marketing tool. Create tailored message copies in seconds and avoid emails going to the spam folder by opting into the tool.

Smartwriter | Create Unlimited Cold emails

Smartlead AI:

Want to send bulk emails? Then you must try Smartlead, an AI marketing automation tool. Its advanced features include unlimited rotating emails, Dynamic IP Address' Per campaign to avoid spam folders, a Centralized master inbox, Spintax, Email Warmup, and more.

Setting up a drip campaign is very easy, managing any list sizes & campaign creation. The campaign monitor is flexible with centralized inbox features and effective tools for email sequencing with auto follow-ups. An affordable tool for any mid-size business to skyrocket their deliverability rate and conversions. Keeping constant contact with prospects is highly important for sales closing. Try now to improve customer engagement and get massive closings.


Email marketing is a powerful tool for sales and should be included as part of any comprehensive marketing plan. By taking the time to develop a well-crafted email marketing management plan, we can ensure that our message reaches our target audience and drives conversions. And it's always important to keep an eye on our budget to ensure our campaigns are as successful as possible without breaking the bank. We hope this article has given you some helpful tips and tools for getting started with your next campaign. Are you ready to try?

Smartlead, get your email delivered and bring sales 

Make me an outreach pro

Ensure your emails always reach your lead's inbox by using unlimited sender accounts leveraging AI personalization, and implementing email warm-ups.This way, you can concentrate on sealing the deal without worrying about email delivery issues.

Here's how to do it

1Sign-up for

2Upload your lead list.

3Start sending emails

P.s. You can also use our pre-built templates available in the app.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

  • dfbvrsg
  • svsv

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Author’s Details

Nandhini C

Nandhini is a Senior SEO Analyst at the Smartwriter. She's always on top of new trends and technologies to stay ahead in this ever-changing industry. Her strengths are SEO, Lead generation, email campaigns, website optimization for search engines, link building, and making search better.


Edited by:

Charu Mitra Dubey


Frequently asked questions

General Questions

What is Smartlead's cold email outreach software?

Email automation FAQs- Smartlead

Smartlead's cold email outreach tool helps businesses scale their outreach efforts seamlessly. With unlimited mailboxes, fully automated email warmup functionality, a multi-channel infrastructure, and a user-friendly unibox, it empowers users to manage their entire revenue cycle in one place. Whether you're looking to streamline cold email campaigns with automated email warmups, personalization fields, automated mailbox rotation, easy integrations, and spintax, improve productivity, or enhance scalability with subsequences based on lead’s intentions, automated replies, and full white-label experience, our cold email tool implifies it in a single solution.

What is Smartlead, and how can it enhance my cold email campaigns?

Email automation FAQs- Smartlead

Smartlead is a robust cold emailing software designed to transform cold emails into reliable revenue streams. Trusted by over 31,000 businesses, Smartlead excels in email deliverability, lead generation, cold email automation, and sales outreach. A unified master inbox streamlines communication management, while built-in email verification reduces bounce rates.
Additionally, Smartlead offers essential tools such as CNAME, SPF Checker, DMARC Checker, Email Verifier, Blacklist Check Tool, and Email Bounce Rate Calculator for optimizing email performance. 

How does the "unlimited mailboxes" feature benefit me?

Email automation FAQs- Smartlead

Our "unlimited mailboxes" feature allows you to expand your email communications without restrictions imposed by a mailbox limit. This means you won't be constrained by artificial caps on the number of mailboxes you can connect and use. This feature makes Smartlead the best cold email software and empowers you to reach a wider audience, engage with more potential customers, and manage diverse email campaigns effectively.

How does Smartlead as a cold emailing tool can automate the cold email process?

Email automation FAQs- Smartlead

Smartlead’s robust cold email API and automation infrastructure streamline outbound communication by transforming the campaign creation and management processes. It seamlessly integrates data across software systems using APIs and webhooks, adjusts settings, and leverages AI for personalised content.

The cold emailing tool categorises lead intent, offers comprehensive email management with automated notifications, and integrates smoothly with CRMs like Zapier, Make, N8N, HubSpot, Salesforce, and Pipedrive. Smartlead supports scalable outreach by rapidly adding mailboxes and drip-feeding leads into active campaigns Sign Up Now!

What do you mean by "unibox to handle your entire revenue cycle"?

Email automation FAQs- Smartlead

The "unibox" is one of the unique features of Smartlead cold email outreach tool, and it's a game-changer when it comes to managing your revenue cycle. The master inbox or the unibox consolidates all your outreach channels, responses, sales follow-ups, and conversions into one centralized, user-friendly mailbox.

With the "unibox," you gain the ability to:
1. Focus on closing deals: You can now say goodbye to the hassle of logging into multiple mailboxes to search for replies. The "unibox" streamlines your sales communication, allowing you to focus on what matters most—closing deals.

2. Centralized lead management: All your leads are managed from one central location, simplifying lead tracking and response management. This ensures you take advantage of every opportunity and efficiently engage with your prospects.

3. Maintain context: The "unibox" provides a 360-degree view of all your customer messages, allowing you to maintain context and deliver more personalized and effective responses.

How does Smartlead ensure my emails don't land in the spam folder?

Email automation FAQs- Smartlead

Smartlead, the best cold email marketing tool, ensures your emails reach the intended recipients' primary inbox rather than the spam folder. 

Here's how it works:
1. Our "unlimited warmups" feature is designed to build and maintain a healthy sending reputation for your cold email outreach. Instead of sending a large volume of emails all at once, which can trigger spam filters, we gradually ramp up your sending volume. This gradual approach, combined with positive email interactions, helps boost your email deliverability rates.

2. We deploy high-deliverability IP servers specific to each campaign. 

3. The ‘Warmup’ feature replicates humanized email sending patterns, spintax, and smart replies.
4. By establishing a positive sender reputation and gradually increasing the number of sent emails, Smartlead minimizes the risk of your emails being flagged as spam. This way, you can be confident that your messages will consistently land in the primary inbox, increasing the likelihood of engagement and successful communication with your recipients.

Can Smartlead help improve my email deliverability rates?

Email automation FAQs- Smartlead

Yes, our cold emailing software is designed to significantly improve your email deliverability rates. It enhances email deliverability through AI-powered email warmups across providers, unique IP rotating for each campaign, and dynamic ESP matching.
Real-time AI learning refines strategies based on performance, optimizing deliverability without manual adjustments. Smartlead's advanced features and strategies are designed to improve email deliverability rates, making it a robust choice for enhancing cold email campaign success.

What features does Smartlead offer for cold email personalisation?

Email automation FAQs- Smartlead

Smartlead enhances cold email personalisation through advanced AI-driven capabilities and strategic integrations. Partnered with Clay, The cold remaining software facilitates efficient lead list building, enrichment from over 50 data providers, and real-time scraping for precise targeting. Hyper-personalised cold emails crafted in Clay seamlessly integrate with Smartlead campaigns.

Moreover, Smartlead employs humanised, natural email interactions and smart replies to boost engagement and response rates. Additionally, the SmartAI Bot creates persona-specific, high-converting sales copy. Also you can create persona-specific, high-converting sales copy using SmartAI Bot. You can train the AI bot to achieve 100% categorisation accuracy, optimising engagement and conversion rates.

Can I integrate Smartlead with other tools I'm using?

Email automation FAQs- Smartlead

Certainly, Smartlead cold email tool is designed for seamless integration with a wide range of tools and platforms. Smartlead offers integration with HubSpot, Salesforce, Pipedrive, Clay, Listkit, and more. You can leverage webhooks and APIs to integrate the tools you use. Try Now!

Email automation FAQs- Smartlead

Is Smartlead suitable for both small businesses and large enterprises?

Smartlead accommodates both small businesses and large enterprises with flexible pricing and comprehensive features. The Basic Plan at $39/month suits small businesses and solopreneurs, offering 2000 active leads and 6000 monthly emails, alongside essential tools like unlimited email warm-up and detailed analytics.

Marketers and growing businesses benefit from the Pro Plan ($94/month), with 30000 active leads and 150000 monthly emails, plus a custom CRM and active support. Lead generation agencies and large enterprises can opt for the Custom Plan ($174/month), providing up to 12 million active lead credits and 60 million emails, with advanced CRM integration and customisation options.

Email automation FAQs- Smartlead

What type of businesses sees the most success with Smartlead?

No, there are no limitations on the number of channels you can utilize with Smartlead. Our cold email tool offers a multi-channel infrastructure designed to be limitless, allowing you to reach potential customers through multiple avenues without constraints.

This flexibility empowers you to diversify your cold email outreach efforts, connect with your audience through various communication channels, and increase your chances of conversion. Whether email, social media, SMS, or other communication methods, Smartlead's multi-channel capabilities ensure you can choose the channels that best align with your outreach strategy and business goals. This way, you can engage with your prospects effectively and maximize the impact of your email outreach.

Email automation FAQs- Smartlead

How can Smartlead integrate with my existing CRM and other tools?

Smartlead is the cold emailing tool that facilitates seamless integration with existing CRM systems and other tools through robust webhook and API infrastructure. This setup ensures real-time data synchronisation and automated processes without manual intervention. Integration platforms like Zapier, Make, and N8N enable effortless data exchange between Smartlead and various applications, supporting tasks such as lead information syncing and campaign status updates. Additionally, it offers native integrations with major CRM platforms like HubSpot, Salesforce, and Pipedrive, enhancing overall lead management capabilities and workflow efficiency. Try Now!

Email automation FAQs- Smartlead

Do you provide me with lead sources?

No. Smartlead distinguishes itself from other cold email outreach software by focusing on limitless scalability and seamless integration. While many similar tools restrict your outreach capabilities, Smartlead offers a different approach.

Here's what makes us uniquely the best cold email software:

1. Unlimited Mailboxes: In contrast to platforms that limit mailbox usage, Smartlead provides unlimited mailboxes. This means you can expand your outreach without any arbitrary constraints.

2. Unique IP Servers: Smartlead offers unique IP servers for every campaign it sends out. 

3. Sender Reputation Protection: Smartlead protects your sender reputation by auto-moving emails from spam folders to the primary inbox. This tool uses unique identifiers to cloak all warmup emails from being recognized by automation parsers. 

4. Automated Warmup: Smartlead’s warmup functionality enhances your sender reputation and improves email deliverability by maintaining humanised email sending patterns and ramping up the sending volume. 

Email automation FAQs- Smartlead

How secure is my data with Smartlead?

Ensuring the security of your data is Smartlead's utmost priority. We implement robust encryption methods and stringent security measures to guarantee the continuous protection of your information. Your data's safety is paramount to us, and we are always dedicated to upholding the highest standards of security.

How can I get started with Smartlead?

Email automation FAQs- Smartlead

Getting started with Smartlead is straightforward! Just head over to our sign-up page and follow our easy step-by-step guide. If you ever have any questions or need assistance, our round-the-clock support team is ready to help, standing by to provide you with any assistance you may require. Sign Up Now!

How can I reach the Smartlead team?

Email automation FAQs- Smartlead

We're here to assist you! You can easily get in touch with our dedicated support team on chat. We strive to provide a response within 24 hours to address any inquiries or concerns you may have. You can also reach out to us at

Powerful Automated Email Marketing that Drives Sales.

  • All Features Included
  • No Credit Card Required
  • Free Warmup Included