Email Marketing Cost: How To Plan Tools & Pricing in 2022

Created On
July 1, 2022
Email Marketing Cost

Facing difficulties in budget planning for your email marketing campaign? Marketing costs may vary depending on our business, but we can expect to pay from $15 - over $25 per month for drip campaigns. Because cold emailing is an essential part of any business's marketing strategy, every company must have an online presence as it increases their visibility in today's marketplace. 

And It is one of the most effective ways to communicate with our customers and prospects. But how much must we be spending on marketing tools and services? And what are the best tools for the business? Makes the difference and helps us in return on investment and achieve annual revenue. In this blog post, we'll explore email marketing costs in 2022 and give tips on how to plan campaign budgets & tools. Stay tuned!

Email Marketing & Its Importance in Sales:

It is an effective way to stay in touch with our customers and build relationships. Also, it helps build trust and rapport with potential customers, making it even more important that we provide great service. 

The cold email campaign creates a sales opportunity by reaching out directly to prospects about products or service offerings. All the messages sent out can make the difference in getting prospects engaged and led towards purchasing or at least qualified leads.

There are many other reasons for its success rate, from average cost-to-return ratios to unlimited coverage and tailor-made targeting. But, regardless of why the data show that outreach campaigns provide a better ROI than almost all other forms of marketing, it's important to carve out our niche for success. And the key to success lies in creating unique content that gets a maximum click-through rate. 

What to Include in Our Email Marketing Plan?

Creating a marketing plan allows us to understand our target audience much better. There are many factors to cover while planning an effective email marketing strategy. For example 

  • Determine the audience we want to reach out to, like our subscribers, website visitors, current customers, and potential buyers.
  • Create and manage our segmented email list.
  • Craft a personalized message that resonates with our audience.
Personalized email subject lines
  • Use relevant images and links to increase conversions.
  • Test different subject lines and messages to get the best results.
  • We need to create a clear goal for our campaigns. 
  • Cost of email marketing platforms and how much do we need to spend?
  • What are the best tools for automation? Because automation is the future, email marketing services are getting more competitive every day. To be in the race, adapting to automation will help us to automate our marketing messages to save time and money.
  • Campaign monitor and track the performance to adopt a new strategy based on previous conversion rates.

These are some recommended strategies and plans to create successful email campaigns. Now we will share some budgeting strategies to improve the email marketing ROI

How to Create a Budget for Successful Campaigns?

On average, 81% a of mid-size business depend on outreach campaigns as the main source of customer acquisition. Understanding our business and goals is the key to creating a budget for successful campaigns. Of course, it needs some numbers before starting, but the plan must stay in mind as we move through each step. 

The process can be broken down into a few easy steps like

  • Create a realistic budget

To ensure our email campaigns are successful, we must create a realistic budget for them. It will help ensure the time and money we spend on these campaigns don't get wasted.

  • Calculate your expected revenue on investment

The success of the marketing strategy can determine the company's health. If we want to reach out to potential customers and raise profits, we need to know how much cost is associated and spent, how many sales we will get, and how much that will convert into revenue. So before subscribing to any email service provider, it will help to analyze what to look for in terms of costs, service, and value.

  • Pick the best email service providers

To be in the race and be competitive, it is important to select a reliable email marketing services provider. There are many service providers with different features to meet our end needs of organizations or individuals. So please choose the best because it will affect how well they perform throughout the life cycle. Ask this set of questions before selecting a service provider: What services does my company need? How much budget do we have available per user/monthly fee? Free trials with no credit card required and far more.

  • Plan the number of contact lists we should send per day.

How many contact lists should we be sending out every day? It all depends on the number of new subscribers and old favorites that need to hear from you. A good rule is 10-20% more than what has already been received, but this can vary depending upon responses.

  • Determine the frequency of sending messages in the period of time.

How often should we send out sales messages? It depends on the frequency of our customers' needs. We can either have a schedule or send them when needed depending on what works best for each customer's situation.

These modules will be of help in planning the campaign budget. Instead of investing in email marketing agencies, try to create your email campaigns. To help further share a few email marketing software pricing and plans.

Tips for Reducing the Costs of Email Marketing Budget Without Compromising on Quality or Results:

  • Usually, all the cold outreach software provides a free version and access to tons of useful analytics. Sometimes they even offer a 30-day trial period where you can test out their service. We can then upgrade to the paid plan to go beyond the basic functionality to save initial investment.
  • As an email marketer, we must follow the list segmentation to maintain affordable mailing lists.
  • If you're a mid-sized business, Instead of investing in buying lead lists separately, opt-in for an affordable tool that provides lead scraping along with other automation processes available.
  • Find an affordable email marketing solution and strongly control the sent emails per month. 

Check out the Best Email Marketing Tool Suggestions and Their Pricing 

We've compiled some of today's most popular and affordable marketing tool options so that the sales emails will be sure to reach their destination and get a high response rate.

SmartWriter AI:

Automation is the future of marketing in the current trend. It's a complete tool for all our needs like contact list verification to reduce bounce rate, subject line creation, LinkedIn lead scraping, and base building. In short: one hub AI process with benefits like higher conversion rates, which means more sales, and less time wasted on tedious tasks alone. In addition, it increases productivity across teams because it can help everyone be more effective at what they do best.

The powerful AI in SmartWriter creates personalized emails that are more likely to be opened. With just one click, you can automate the entire outreach process, so it's 40x faster and 6 times cheaper while being easier too. Also, instead of spending large amounts in hourly rate hires on template creation, we can create our templates with this user-friendly AI marketing tool. Create tailored message copies in seconds and avoid emails going to the spam folder by opting into the tool.

Smartwriter | Create Unlimited Cold emails

Smartlead AI:

Want to send bulk emails? Then you must try Smartlead, an AI marketing automation tool. Its advanced features include unlimited rotating emails, Dynamic IP Address' Per campaign to avoid spam folders, a Centralized master inbox, Spintax, Email Warmup, and more.

Setting up a drip campaign is very easy, managing any list sizes & campaign creation. The campaign monitor is flexible with centralized inbox features and effective tools for email sequencing with auto follow-ups. An affordable tool for any mid-size business to skyrocket their deliverability rate and conversions. Keeping constant contact with prospects is highly important for sales closing. Try now to improve customer engagement and get massive closings.


Email marketing is a powerful tool for sales and should be included as part of any comprehensive marketing plan. By taking the time to develop a well-crafted email marketing management plan, we can ensure that our message reaches our target audience and drives conversions. And it's always important to keep an eye on our budget to ensure our campaigns are as successful as possible without breaking the bank. We hope this article has given you some helpful tips and tools for getting started with your next campaign. Are you ready to try?

Smartlead, get your email delivered and bring sales 

Make me an outreach pro

Ensure your emails always reach your lead's inbox by using unlimited sender accounts leveraging AI personalization, and implementing email warm-ups.This way, you can concentrate on sealing the deal without worrying about email delivery issues.

Here's how to do it

1Sign-up for

2Upload your lead list.

3Start sending emails

P.s. You can also use our pre-built templates available in the app.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

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Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Author’s Details

Nandhini C

Nandhini is a Senior SEO Analyst at the Smartwriter. She's always on top of new trends and technologies to stay ahead in this ever-changing industry. Her strengths are SEO, Lead generation, email campaigns, website optimization for search engines, link building, and making search better.


Edited by:

Charu Mitra Dubey


Frequently asked questions

General Questions

What are active leads?

Active leads are the contacts you upload in Smartlead, similar to contacts in HubSpot; if you upload 1000 leads to a campaign, they are considered 1000 active leads. If you upload similar leads to a new campaign, they are not considered a “new active lead” as they already exist in our system.

Do you provide mailboxes, or do I need to connect my own?

We don’t offer mailboxes yet. You need to get your own dedicated list of mailboxes using popular providers like Gmail, Outlook, Zoho, and others that exist in the market. Once you get them, follow our detailed guides to connect them quickly.

Do you offer guides and articles on succeeding with cold emails?

Absolutely, one of our most popular guides can be found right here. It's been used by a large percentage of users to go from zero to cold emailing experts. Covering all topics from email infrastructure to copywriting and lead sourcing.

Is another tool needed for warmups?

No, Smartlead has over 200,000 highly reputed mailboxes connected. The advantage you get along with naturalized AI conversations is access to aged domains you will never find in any warmup tool.

What is the API commonly used for?

It is used popularly by agencies to automate their entire lead generation process as well as to connect Smartlead to external tools to push and pull data from. You can also connect to 1000s of apps using Zapier.

What type of businesses sees the most success with Smartlead?

Anyone that can close deals from demos will succeed with Smartlead. It works for Sales companies, Marketing agencies, SaaS businesses, Recruitment, and offline companies (like construction).

Do you provide me with lead sources?

We do not provide you with leads. You will need to use other data providers. These leads can be automatically added to Smartlead using our API or bulk uploaded via our CSV upload system.

Do you integrate with any CRMs?

We're building native integrations with Hubspot, Salesforce, Close, Pipedrive, and many more. The best part, due to our open API and Webhook infrastructure, you can connect to any CRM in the world without an issue.

How many team members can I add?

You can add an unlimited number of team members, as well as assign them roles and authority access.

Do you have custom plans beyond the Pro plan?

Yes, it's common for many people to move to Custom plans after a few weeks. You can view all the options for up to 10M leads on the subscription page once you sign up for free.

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