How to Use ChatGPT in your Cold Email Strategy

Created On
February 6, 2023
ChatGPT in your Cold Email Strategy

Writing cold emails isn’t a difficult job, but writing cold emails that convert is strenuous. After all, your cold email doesn’t only need to land in the primary inbox of your prospect, but it also needs to capture the attention and convince the reader to take action. 

The key to overcoming these challenges is to write effective cold emails that don’t get caught by spam filters. 

This is where AI helps.

And in this article, we’ll talk about how the latest web sensation— OpenAI’s ChatGPT and how to use ChatGPT for cold emails.

But first, let’s understand what’s OpenAI and ChatGPT.

What is OpenAI and ChatGPT-3?

OpenAI is a research organization that aims to develop and promote friendly AI in a way that benefits humanity as a whole. They work on a wide range of AI-related projects, including developing new algorithms and techniques for machine learning, building and training large-scale language models like GPT-3, and researching AI's social and economic implications. 

OpenAI is a not-for-profit organization with a strong focus on open-source and collaboration. Their goal is to ensure that AI is developed safely and responsibly and that its benefits are widely distributed.

ChatGPT-3 is a computer program created by OpenAI that can understand and respond to text. It is very advanced and uses much information from the internet to understand different topics and questions. It can also generate text in a way that makes sense and is easy to read. It is mainly used for conversational and chat-based interactions, like having a conversation with a robot.

How Does ChatGPT Work?

ChatGPT works by using a process called machine learning. The program is trained on a large amount of text from the internet, which helps it understand the different ways people use language. When the program is given a prompt or question, it uses this information to generate a coherent and fluent response. It does this by analyzing patterns and correlations in the text it was trained on and using this information to generate text that makes sense and is similar in style.


But can ChatGPT help in improving cold emailing strategy?

To find the answer, let’s ask ChatGPT. 

So ChatGPT gave us some good tips to help us boost the open rate and conversion.

But this isn’t the only thing it can do. There are various prompts that can help you improve our entire cold emailing strategy. 

Let’s check them one by one.

How to Use ChatGPT for Cold Emails

Here are some ways, with prompts, that can help you improve your cold email strategy using ChatGPT. 

Understand the Pain Points of your Audience

Suppose you run a marketing agency that helps real estate and business owners generate leads using digital marketing. In order to provide the best services, you first need to understand the common pain points of your target audience when it comes to digital marketing. 

Let's discuss some useful ChatGPT prompts for email marketing.

Prompt: What are some pain points of real estate agents when it comes to prompting their business using digital marketing.

Based on these pain points, you can create a proposal that would help your audience to achieve their goals. 

Write the First Draft of your Cold Email

Writing a good draft for a cold email is important because it sets the tone for the entire communication and helps create a favorable first impression. A well-written draft can clearly convey the purpose of the email, showcase the value that your company can bring, and encourage the recipient to take action. 

On the other hand, a poorly written draft can come across as generic, unprofessional, and unlikely to elicit a response, effectively ruining the chances of making a positive impact.

Let’s see how ChatGPT can help us here.

Prompt: Write a cold email for my digital marketing company that helps real estate agents generate leads from digital marketing.

Another powerful way to use ChatGPT is by asking it to write the first draft of your cold email. This isn’t perfect, but it definitely is a good starting point. You can easily make a few tweaks and use it. 

Moreover, you can also ask ChatGPT to write a few variations of the above email. This is a good way to create some variations and A/B test them to check which one gets the most number of leads. 

Follow-up Emails

A follow-up email is important because it helps to keep the conversation going and ensures that things don't get forgotten or left behind. It helps to maintain momentum, clarify information, and keep the recipient updated on the status of a matter. Simply put, a follow-up email helps to move things forward and reach a desired outcome.

Prompt: Write a follow-up email for the email that you suggested above for my digital marketing company

Looks very long, right?

Let’s shorten this.

Prompt: Please shorten this email

Write Catchy Subject Lines

Subject lines in cold emails play a crucial role in determining the success of your outreach efforts. They are the first impression that the recipient has of your message and often the only chance you have to grab their attention. 

A good subject line should be concise, clear, and relevant to the recipient's needs or interests. It should entice them to open the email and read further, and effectively communicate the value that you can offer. A well-crafted subject line can make the difference between your email being read or being ignored.

Here’s how ChatGPT can help you write effective cold email subject lines

Prompt: Give me 10 different subject lines for my first email

This will give 10 different subject line ideas that you can use with or without any changes. Again, you can A/B test these subject lines to check which one gets the highest open rate. 

CTA Ideas

Are you looking to drive website traffic, increase sign-ups for a free trial, schedule meetings, or simply start a conversation with your prospects? 

Whatever your goal may be, a strong and persuasive call-to-action (CTA) in your cold emails is essential to achieving it. 

But crafting the perfect CTA is a delicate balance - too much friction, and you'll lose potential leads; too little persuasion, and you'll miss out on opportunities, and a salesy tone can turn off those who’re not yet ready to buy. Mastering the art of the cold email CTA requires careful consideration of tone, language, and the desired action.

Luckily, you can always use ChatGPT to gather some CTA ideas that you can use in your cold emails. 

Prompt: CTA ideas for my cold email

Again, these aren’t perfect and can’t be used directly. However, you can use them as a source of inspiration and craft some amazing CTAs for your emails. 

Generate Multiple Templates

Templates are the foundation of cold emails. Most of us (even if we don’t admit it) use templates for our cold emails. 

However, writing cold email templates by ourselves can be tedious. This is where ChatGPT can help. 

Let’s try!

Prompt: Write 3 cold email templates for a digital marketing agency

Can You Use ChatGPT for cold email?

Incorporating ChatGPT into your cold emailing strategy can greatly enhance your outreach efforts. The advanced language processing capabilities of ChatGPT can help you write engaging and personalized cold emails, improve your response rate, and increase your chances of success. 

By using ChatGPT to generate creative email templates, subject lines, and follow-up messages, you can streamline your cold emailing process and save valuable time and effort. Whether you're a small business owner or a sales professional, utilizing ChatGPT can give you a competitive edge in the world of cold emailing and help you achieve your marketing goals.


Q1: What is ChatGPT and how can it assist with cold email campaigns?

ChatGPT is a powerful AI language model developed by OpenAI. It can generate human-like text based on prompts provided to it. For cold email campaigns, ChatGPT can be used to craft engaging and personalized email content that resonates with recipients, enhancing your email marketing strategy.

Q2: How do I generate cold email prompts using ChatGPT?

To generate cold email prompts with ChatGPT, you can provide the AI with information about your target audience, the purpose of your email, and any specific details you want to include. For example, you can give it a brief overview of your product or service and ask it to draft an introductory email that captures the recipient's attention. We have added some ChatGPT cold email prompts in the above article.

Q3: Can ChatGPT help with subject lines and email openings?

Absolutely! ChatGPT can suggest catchy subject lines that encourage recipients to open your emails. Additionally, it can assist in creating captivating email openings that establish a connection and entice readers to continue reading the email.

Q4: How do I ensure the emails generated by ChatGPT sound natural and relevant?

While using ChatGPT, it's essential to fine-tune the generated content. You can guide the AI by specifying the tone you want (professional, friendly, formal, etc.) and by giving feedback to iterate on the text until it aligns with your brand voice and message. Regularly reviewing and refining the output helps ensure that the emails feel natural and relevant.

Q5: Can ChatGPT help with follow-up emails in cold outreach campaigns?

Absolutely! ChatGPT can assist in crafting effective follow-up emails. Provide the AI with context from previous interactions and any specific follow-up information. Whether you're nurturing a lead or re-engaging a prospect, ChatGPT can help you draft follow-up emails that build on previous communication and encourage a response.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

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Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Author’s Details

Charu Mitra Dubey

Charu Mitra Dubey is the Content Marketing Lead at SmartWriter and SmartLead. She loves to write content for B2B SaaS companies and help them reach their target audience using content marketing.


Edited by:

Vaibhav Namburi


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