Incorporating ChatGPT into Your Cold Email Strategy

Created On:
February 6, 2023
Updated On:
March 22, 2024
ChatGPT in your Cold Email Strategy

Writing cold emails isn’t a difficult job, but writing cold emails that convert is strenuous. After all, your cold email doesn’t only need to land in the primary inbox of your prospect, but it also needs to capture the attention and convince the reader to take action. 

The key to overcoming these challenges is to write effective cold emails that don’t get caught by spam filters. 

This is where AI helps.

And in this article, we’ll talk about how the latest web sensation— OpenAI’s ChatGPT and how to use ChatGPT for cold emails.

But first, let’s understand what’s OpenAI and ChatGPT.

What is OpenAI and ChatGPT-3?

OpenAI is a research organization that aims to develop and promote friendly AI in a way that benefits humanity as a whole. They work on a wide range of AI-related projects, including developing new algorithms and techniques for machine learning, building and training large-scale language models like GPT-3, and researching AI's social and economic implications. 

OpenAI is a not-for-profit organization with a strong focus on open-source and collaboration. Their goal is to ensure that AI is developed safely and responsibly and that its benefits are widely distributed.

ChatGPT-3 is a computer program created by OpenAI that can understand and respond to text. It is very advanced and uses much information from the internet to understand different topics and questions. It can also generate text in a way that makes sense and is easy to read. It is mainly used for conversational and chat-based interactions, like having a conversation with a robot.

How Does ChatGPT Work?

ChatGPT works by using a process called machine learning. The program is trained on a large amount of text from the internet, which helps it understand the different ways people use language. When the program is given a prompt or question, it uses this information to generate a coherent and fluent response. It does this by analyzing patterns and correlations in the text it was trained on and using this information to generate text that makes sense and is similar in style.


But can ChatGPT help in improving cold emailing strategy? or, are there any cold email prompts for chatgpt? 

To find the answer, let’s ask ChatGPT. 

So ChatGPT gave us some good tips to help us boost the open rate and conversion.

But this isn’t the only thing it can do. There are various cold email prompts for chatgpt that can help you improve our entire cold emailing strategy. 

Let’s check them one by one.

How to Use ChatGPT for Cold Emails

Here're some chatgpt prompts for cold email that can help you improve your cold email strategy using ChatGPT. 

Understand the Pain Points of your Audience

Suppose you run a marketing agency that helps real estate and business owners generate leads using digital marketing. In order to provide the best services, you first need to understand the common pain points of your target audience when it comes to digital marketing. 

Let's discuss some useful ChatGPT prompts for email marketing.

Prompt: What are some pain points of real estate agents when it comes to prompting their business using digital marketing.

Based on these pain points, you can create a proposal that would help your audience to achieve their goals. 

Write the First Draft of your Cold Email

Writing a good draft for a cold email is important because it sets the tone for the entire communication and helps create a favorable first impression. A well-written draft can clearly convey the purpose of the email, showcase the value that your company can bring, and encourage the recipient to take action. 

On the other hand, a poorly written draft can come across as generic, unprofessional, and unlikely to elicit a response, effectively ruining the chances of making a positive impact.

Let’s see how ChatGPT can help us here.

Prompt: Write a cold email for my digital marketing company that helps real estate agents generate leads from digital marketing.

Another powerful way to use chatgpt prompts for cold email is by asking it to write the first draft of your cold email. This isn’t perfect, but it definitely is a good starting point. You can easily make a few tweaks and use it. 

Moreover, you can also ask ChatGPT to write a few variations of the above email. This is a good way to create some variations and A/B test them to check which one gets the most number of leads. 

Follow-up Emails

A follow-up email is important because it helps to keep the conversation going and ensures that things don't get forgotten or left behind. It helps to maintain momentum, clarify information, and keep the recipient updated on the status of a matter. Simply put, a follow-up email helps to move things forward and reach a desired outcome.

Prompt: Write a follow-up email for the email that you suggested above for my digital marketing company

Looks very long, right?

Let’s shorten this.

Prompt: Please shorten this email

Write Catchy Subject Lines

Subject lines in cold emails play a crucial role in determining the success of your outreach efforts. They are the first impression that the recipient has of your message and often the only chance you have to grab their attention. 

A good subject line should be concise, clear, and relevant to the recipient's needs or interests. It should entice them to open the email and read further, and effectively communicate the value that you can offer. A well-crafted subject line can make the difference between your email being read or being ignored.

Here’s how ChatGPT can help you write effective cold email subject lines

Prompt: Give me 10 different subject lines for my first email

This will give 10 different subject line ideas that you can use with or without any changes. Again, you can A/B test these subject lines to check which one gets the highest open rate. 

CTA Ideas

Are you looking to drive website traffic, increase sign-ups for a free trial, schedule meetings, or simply start a conversation with your prospects? 

Whatever your goal may be, a strong and persuasive call-to-action (CTA) in your cold emails is essential to achieving it. 

But crafting the perfect CTA is a delicate balance - too much friction, and you'll lose potential leads; too little persuasion, and you'll miss out on opportunities, and a salesy tone can turn off those who’re not yet ready to buy. Mastering the art of the cold email CTA requires careful consideration of tone, language, and the desired action.

Luckily, you can always use ChatGPT to gather some CTA ideas that you can use in your cold emails. 

Prompt: CTA ideas for my cold email

Again, these aren’t perfect and can’t be used directly. However, you can use them as a source of inspiration and craft some amazing CTAs for your emails. 

Generate Multiple Templates

Templates are the foundation of cold emails. Most of us (even if we don’t admit it) use templates for our cold emails. 

However, writing cold email templates by ourselves can be tedious. This is where ChatGPT can help. 

Let’s try!

Prompt: Write 3 cold email templates for a digital marketing agency

Can You Use ChatGPT for cold email?

Using ChatGPT for email marketing can greatly enhance your outreach efforts. You can use various chatgpt prompts for cold emails we discussed in this article or even create your own prompts. The advanced language processing capabilities of ChatGPT can help you write engaging and personalized cold emails, improve your response rate, and increase your chances of success. 

By using ChatGPT to generate creative email templates, subject lines, and follow-up messages, you can streamline your cold emailing process and save valuable time and effort. Whether you're a small business owner or a sales professional, utilizing ChatGPT can give you a competitive edge in the world of cold emailing and help you achieve your marketing goals.


Q1: What is ChatGPT and how can it assist with cold email campaigns?

ChatGPT is a powerful AI language model developed by OpenAI. It can generate human-like text based on prompts provided to it. For cold email campaigns, ChatGPT can be used to craft engaging and personalized email content that resonates with recipients, enhancing your email marketing strategy.

Q2: How do I generate cold email prompts using ChatGPT?

To generate cold email prompts with ChatGPT, you can provide the AI with information about your target audience, the purpose of your email, and any specific details you want to include. For example, you can give it a brief overview of your product or service and ask it to draft an introductory email that captures the recipient's attention. We have added some ChatGPT cold email prompts in the above article.

Q3: Can ChatGPT help with subject lines and email openings?

Absolutely! ChatGPT can suggest catchy subject lines that encourage recipients to open your emails. Additionally, it can assist in creating captivating email openings that establish a connection and entice readers to continue reading the email.

Q4: How do I ensure the emails generated by ChatGPT sound natural and relevant?

While using ChatGPT, it's essential to fine-tune the generated content. You can guide the AI by specifying the tone you want (professional, friendly, formal, etc.) and by giving feedback to iterate on the text until it aligns with your brand voice and message. Regularly reviewing and refining the output helps ensure that the emails feel natural and relevant.

Q5: Can ChatGPT help with follow-up emails in cold outreach campaigns?

Absolutely! ChatGPT can assist in crafting effective follow-up emails. Provide the AI with context from previous interactions and any specific follow-up information. Whether you're nurturing a lead or re-engaging a prospect, ChatGPT can help you draft follow-up emails that build on previous communication and encourage a response.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

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Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Author’s Details

Charu Mitra Dubey

Charu Mitra Dubey is the Content Marketing Lead at SmartWriter and SmartLead. She loves to write content for B2B SaaS companies and help them reach their target audience using content marketing.


Edited by:

Vaibhav Namburi


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Frequently asked questions

General Questions

What is Smartlead's cold email outreach software?

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Smartlead's cold email outreach tool helps businesses scale their outreach efforts seamlessly. With unlimited mailboxes, fully automated email warmup functionality, a multi-channel infrastructure, and a user-friendly unibox, it empowers users to manage their entire revenue cycle in one place. Whether you're looking to streamline cold email campaigns with automated email warmups, personalization fields, automated mailbox rotation, easy integrations, and spintax, improve productivity, or enhance scalability with subsequences based on lead’s intentions, automated replies, and full white-label experience, our cold email tool implifies it in a single solution.

What is Smartlead, and how can it enhance my cold email campaigns?

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Smartlead is a robust cold emailing software designed to transform cold emails into reliable revenue streams. Trusted by over 31,000 businesses, Smartlead excels in email deliverability, lead generation, cold email automation, and sales outreach. A unified master inbox streamlines communication management, while built-in email verification reduces bounce rates.
Additionally, Smartlead offers essential tools such as CNAME, SPF Checker, DMARC Checker, Email Verifier, Blacklist Check Tool, and Email Bounce Rate Calculator for optimizing email performance. 

How does the "unlimited mailboxes" feature benefit me?

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Our "unlimited mailboxes" feature allows you to expand your email communications without restrictions imposed by a mailbox limit. This means you won't be constrained by artificial caps on the number of mailboxes you can connect and use. This feature makes Smartlead the best cold email software and empowers you to reach a wider audience, engage with more potential customers, and manage diverse email campaigns effectively.

How does Smartlead as a cold emailing tool can automate the cold email process?

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Smartlead’s robust cold email API and automation infrastructure streamline outbound communication by transforming the campaign creation and management processes. It seamlessly integrates data across software systems using APIs and webhooks, adjusts settings, and leverages AI for personalised content.

The cold emailing tool categorises lead intent, offers comprehensive email management with automated notifications, and integrates smoothly with CRMs like Zapier, Make, N8N, HubSpot, Salesforce, and Pipedrive. Smartlead supports scalable outreach by rapidly adding mailboxes and drip-feeding leads into active campaigns Sign Up Now!

What do you mean by "unibox to handle your entire revenue cycle"?

Email automation FAQs- Smartlead

The "unibox" is one of the unique features of Smartlead cold email outreach tool, and it's a game-changer when it comes to managing your revenue cycle. The master inbox or the unibox consolidates all your outreach channels, responses, sales follow-ups, and conversions into one centralized, user-friendly mailbox.

With the "unibox," you gain the ability to:
1. Focus on closing deals: You can now say goodbye to the hassle of logging into multiple mailboxes to search for replies. The "unibox" streamlines your sales communication, allowing you to focus on what matters most—closing deals.

2. Centralized lead management: All your leads are managed from one central location, simplifying lead tracking and response management. This ensures you take advantage of every opportunity and efficiently engage with your prospects.

3. Maintain context: The "unibox" provides a 360-degree view of all your customer messages, allowing you to maintain context and deliver more personalized and effective responses.

How does Smartlead ensure my emails don't land in the spam folder?

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Smartlead, the best cold email marketing tool, ensures your emails reach the intended recipients' primary inbox rather than the spam folder. 

Here's how it works:
1. Our "unlimited warmups" feature is designed to build and maintain a healthy sending reputation for your cold email outreach. Instead of sending a large volume of emails all at once, which can trigger spam filters, we gradually ramp up your sending volume. This gradual approach, combined with positive email interactions, helps boost your email deliverability rates.

2. We deploy high-deliverability IP servers specific to each campaign. 

3. The ‘Warmup’ feature replicates humanized email sending patterns, spintax, and smart replies.
4. By establishing a positive sender reputation and gradually increasing the number of sent emails, Smartlead minimizes the risk of your emails being flagged as spam. This way, you can be confident that your messages will consistently land in the primary inbox, increasing the likelihood of engagement and successful communication with your recipients.

Can Smartlead help improve my email deliverability rates?

Email automation FAQs- Smartlead

Yes, our cold emailing software is designed to significantly improve your email deliverability rates. It enhances email deliverability through AI-powered email warmups across providers, unique IP rotating for each campaign, and dynamic ESP matching.
Real-time AI learning refines strategies based on performance, optimizing deliverability without manual adjustments. Smartlead's advanced features and strategies are designed to improve email deliverability rates, making it a robust choice for enhancing cold email campaign success.

What features does Smartlead offer for cold email personalisation?

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Smartlead enhances cold email personalisation through advanced AI-driven capabilities and strategic integrations. Partnered with Clay, The cold remaining software facilitates efficient lead list building, enrichment from over 50 data providers, and real-time scraping for precise targeting. Hyper-personalised cold emails crafted in Clay seamlessly integrate with Smartlead campaigns.

Moreover, Smartlead employs humanised, natural email interactions and smart replies to boost engagement and response rates. Additionally, the SmartAI Bot creates persona-specific, high-converting sales copy. Also you can create persona-specific, high-converting sales copy using SmartAI Bot. You can train the AI bot to achieve 100% categorisation accuracy, optimising engagement and conversion rates.

Can I integrate Smartlead with other tools I'm using?

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Certainly, Smartlead cold email tool is designed for seamless integration with a wide range of tools and platforms. Smartlead offers integration with HubSpot, Salesforce, Pipedrive, Clay, Listkit, and more. You can leverage webhooks and APIs to integrate the tools you use. Try Now!

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Is Smartlead suitable for both small businesses and large enterprises?

Smartlead accommodates both small businesses and large enterprises with flexible pricing and comprehensive features. The Basic Plan at $39/month suits small businesses and solopreneurs, offering 2000 active leads and 6000 monthly emails, alongside essential tools like unlimited email warm-up and detailed analytics.

Marketers and growing businesses benefit from the Pro Plan ($94/month), with 30000 active leads and 150000 monthly emails, plus a custom CRM and active support. Lead generation agencies and large enterprises can opt for the Custom Plan ($174/month), providing up to 12 million active lead credits and 60 million emails, with advanced CRM integration and customisation options.

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What type of businesses sees the most success with Smartlead?

No, there are no limitations on the number of channels you can utilize with Smartlead. Our cold email tool offers a multi-channel infrastructure designed to be limitless, allowing you to reach potential customers through multiple avenues without constraints.

This flexibility empowers you to diversify your cold email outreach efforts, connect with your audience through various communication channels, and increase your chances of conversion. Whether email, social media, SMS, or other communication methods, Smartlead's multi-channel capabilities ensure you can choose the channels that best align with your outreach strategy and business goals. This way, you can engage with your prospects effectively and maximize the impact of your email outreach.

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How can Smartlead integrate with my existing CRM and other tools?

Smartlead is the cold emailing tool that facilitates seamless integration with existing CRM systems and other tools through robust webhook and API infrastructure. This setup ensures real-time data synchronisation and automated processes without manual intervention. Integration platforms like Zapier, Make, and N8N enable effortless data exchange between Smartlead and various applications, supporting tasks such as lead information syncing and campaign status updates. Additionally, it offers native integrations with major CRM platforms like HubSpot, Salesforce, and Pipedrive, enhancing overall lead management capabilities and workflow efficiency. Try Now!

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Do you provide me with lead sources?

No. Smartlead distinguishes itself from other cold email outreach software by focusing on limitless scalability and seamless integration. While many similar tools restrict your outreach capabilities, Smartlead offers a different approach.

Here's what makes us uniquely the best cold email software:

1. Unlimited Mailboxes: In contrast to platforms that limit mailbox usage, Smartlead provides unlimited mailboxes. This means you can expand your outreach without any arbitrary constraints.

2. Unique IP Servers: Smartlead offers unique IP servers for every campaign it sends out. 

3. Sender Reputation Protection: Smartlead protects your sender reputation by auto-moving emails from spam folders to the primary inbox. This tool uses unique identifiers to cloak all warmup emails from being recognized by automation parsers. 

4. Automated Warmup: Smartlead’s warmup functionality enhances your sender reputation and improves email deliverability by maintaining humanised email sending patterns and ramping up the sending volume. 

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How secure is my data with Smartlead?

Ensuring the security of your data is Smartlead's utmost priority. We implement robust encryption methods and stringent security measures to guarantee the continuous protection of your information. Your data's safety is paramount to us, and we are always dedicated to upholding the highest standards of security.

How can I get started with Smartlead?

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Getting started with Smartlead is straightforward! Just head over to our sign-up page and follow our easy step-by-step guide. If you ever have any questions or need assistance, our round-the-clock support team is ready to help, standing by to provide you with any assistance you may require. Sign Up Now!

How can I reach the Smartlead team?

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We're here to assist you! You can easily get in touch with our dedicated support team on chat. We strive to provide a response within 24 hours to address any inquiries or concerns you may have. You can also reach out to us at

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