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Want to convert more leads from your email marketing campaign? Then this piece of content is going to be of great help. No matter what type of business we have, email marketing ROI is a key part of our strategy. But creating a successful drip campaign can be tricky. This blog post will share how to create a winning drip campaign using our simple flowchart. Let's get started!
A drip campaign is a sequential messaging strategy that sends an email series over a set period on a regular basis. The main aim of a marketing campaign is to nurture leads and customers through the sales funnel, increasing the likelihood of conversion.
It is a great way to re-engage with our audience and keep them updated about the latest product or service offerings. The goal here isn't necessarily conversion; it's just trying different things until we find something which works best for sales.
The most common way of performing a drip campaign is to send emails in sequence, which is a great way to follow a buyer's journey and maintain contact with our target audience. However, if we're using a drip marketing campaign, we'll need to clarify where our subscribers will be directed when they take specific actions. These user actions trigger the next step in our campaign.
For example: Let's create a drip campaign flowchart for the launch of our new software, and its goal is to get reviews for it. In this case, the lead magnet might be an ebook or sample template with links to the landing page. And there are no actual rules about how many mails we should send out in an outreach marketing campaign but remember always to link our messages back to the goal of the sales funnel. Again, creating an exciting customer journey and customer experience is what matters the most.
In a drip campaign, the personalized email body is an excellent way of getting people to react positively. The mark on good drip campaigns is how our tailored message copies make them realize our efforts and emotionally hook the readers to feel special. We've seen reactions from recipients thrilled at receiving such thoughtful correspondence after signing up for something online. And a study states that 91% of personalized messages help us to stand out in a customer's inbox. So personalization always works wonders in open rates and helps us get more conversions. And here are some facts which boost our conversion rates
Drip marketing is a powerful technique for growing our email list by delivering messages based on the individual signing up to our list. A drip campaign flowchart shows the specific order in which our potential customers should receive their message content over time.
Generally, the first message is the most efficient way to introduce our products, sell them, and offer further information. If our content is presented clearly with plenty of explanation, recipients will have no problems following the campaign. Considering the user interest, we will set a campaign with a series of messages from the first moment till the customers take action on our website, app, channel, or social media platform.
One of the most important things when setting up our campaign is how often we'll be sending messages. Also, automation allows completing the processes in a few minutes, saving time and productivity.
The flowcharts are the best way to keep track of messages and follow best practices with the information in mind. In addition, it will help us track open rates when we should send follow-up messages and a proper structure to our campaign.
To help you further understand, we are sharing our drip campaign templates, giving us a maximum conversion rate. The campaign flowchart plays an important role in email sequence automation, so creating a perfect flowchart for a seamless Drip email campaign workflow is highly recommended.
As a first step, we have to create a potential prospects list, which may be for any Initial onboarding email, cart abandonment email, or confirmation email. Then, creating a personalized and informative message copy is the next step in the campaign creation process. After that comes the flowchart or mapping of the messages we will send to our leads. For a better understanding, let us discuss the steps or stages in drip marketing campaigns.
The drip campaign emails aim to generate leads, increase brand awareness, and create rapport with loyal customers. And to achieve the campaign's goal, we have to get people on board with our product recommendations. So start by asking ourselves what it is that we want to achieve. For example, do we want to create brand awareness or get more people to purchase your product or service? Then work out what specific action a reader needs to take to achieve this goal. It can range from making a purchase or placing an order, taking advantage of a special offer, and using your contact details when referring friends, colleagues, and family members.
Once we have the structure for our drip campaign, we must fill it in. Drip campaigns are built as a series of messages that can include information about webinars, additional products, videos, sales pages, or a combination. The important factor here is that we make it compelling for our recipients with hyper-personalized email copies. And the automated follow-up emails after the initial email, a series of content convinces our prospect to land on our purchase page. It acts as a reminder message and helps the sales team in email opens and conversions.
Remember that when creating content for a marketing campaign, it's essential to be unique and offer something different from others in our marketplace. We also need to give an idea for subscribing so that our readers know what they will receive once they opt-in to your contact list or buy from us. Incentives are most commonly free offers such as webinars, ebooks, coupons, etc. So setting up incentives for the customer is an easy way to hook the audience.
Daily, people will send out an email to the prospect’s email address for the sales process initiation. It may be an announcement of a new product or service, or it could just provide interesting information. And the method is commonly used by marketers and sales team people across the board.
It's not recommended to send too many mails in a short period of time. Otherwise, our audience or blog subscribers will get bored of receiving them and will not notice when we've sent out valuable information to them. And with AI cold email software, we can run any type of drip campaign with auto-rotate email options to avoid getting spammed.
Email automation is helpful in bulk email sending, but there should be a certain condition to control the campaign. Our messages shouldn't annoy the recipes, so setting follow-ups with time delays is highly recommended. The preferred time delay for the series of emails after the initial message is 3, the next follow-up message in a couple of days, the third in 3 days, and the final message in the next three days. A total of 15 days can be the recommended duration for a campaign. Also, what if we get replies to our messages immediately? We should stop the movement and follow them personally for a confirmed purchase once we get a response.
Testing is key if we want the best results from our marketing team's effort. It helps us find if something isn't working and pushes us to create a perfect campaign. In addition, by planning every aspect of our campaign before launch, we'll better understand our sales goals and how to measure them efficiently. And planning the test must be treated as seriously as the actual implementation.
Pick a perfect time and day to launch the campaign, set the drive with enough time to run, and give customers enough options for their purchase decisions so everything can run smoothly. With cold emailing software, we can track the performance of the sent email in the master dashboard with complete data like opens, replies, etc.
Email drip campaign flowchart is a great way to max out our marketing budget without spending tons of time on it. We can analyze the results and optimize as needed, which will help us get a more customer base. AB Testing helps us in making the campaign perform better.
We must follow these steps and marketing strategies to achieve massive success with our drip email marketing campaign. First, smartly plan the email marketing flow chart to get the maximum out of our Lead nurturing campaign. To help further, sharing some simple templates helped us achieve our goals.
The drip flow charts are the mind map we create for the seamless workflow of the campaign. Here are some email marketing flow chart samples for scenarios like upcoming events, trials or sign-ups, onboarding emails, etc.
The drip campaign is a great way to generate leads and build relationships with our current customers. We use these flow charts as an example of how it's done.
The Drip Campaign Flowcharts will guide us through the process of creating a successful campaign for upcoming events. All it takes are simple steps: Collecting contact lists, creating eye-catchy message templates, and sequencing bulk reminders in advance to have the attendees in the loop.
These are the general flow of any lead nurturing campaign. In addition, it includes gathering prospective clients' information, sending the invite to download or trial sign-up product, Offering incentives like discounts on future purchases for the customer testimonial, and Monitoring user behavior via web analytics while running this test. Finally, modify strategy based upon results.
While drip campaigns can be a great way to nurture leads and increase conversions, they require thought and planning to be effective. By creating a drip campaign flowchart, you can ensure that your messages are sent out at the right time and in the correct order. In addition, it will help keep our customers engaged and interested in what we say or offer them. Not sure where to start? Check out our email drip flowchart template samples for some inspiration. Once you've created your flowchart, please test it before launching it live.
Active leads are the contacts you upload in Smartlead, similar to contacts in HubSpot; if you upload 1000 leads to a campaign, they are considered 1000 active leads. If you upload similar leads to a new campaign, they are not considered a “new active lead” as they already exist in our system.
We don’t offer mailboxes yet. You need to get your own dedicated list of mailboxes using popular providers like Gmail, Outlook, Zoho, and others that exist in the market. Once you get them, follow our detailed guides to connect them quickly.
Absolutely, one of our most popular guides can be found right here. It's been used by a large percentage of users to go from zero to cold emailing experts. Covering all topics from email infrastructure to copywriting and lead sourcing.
No, Smartlead has over 200,000 highly reputed mailboxes connected. The advantage you get along with naturalized AI conversations is access to aged domains you will never find in any warmup tool.
It is used popularly by agencies to automate their entire lead generation process as well as to connect Smartlead to external tools to push and pull data from. You can also connect to 1000s of apps using Zapier.
Anyone that can close deals from demos will succeed with Smartlead. It works for Sales companies, Marketing agencies, SaaS businesses, Recruitment, and offline companies (like construction).
We do not provide you with leads. You will need to use other data providers. These leads can be automatically added to Smartlead using our API or bulk uploaded via our CSV upload system.
We're building native integrations with Hubspot, Salesforce, Close, Pipedrive, and many more. The best part, due to our open API and Webhook infrastructure, you can connect to any CRM in the world without an issue.
You can add an unlimited number of team members, as well as assign them roles and authority access.
Yes, it's common for many people to move to Custom plans after a few weeks. You can view all the options for up to 10M leads on the subscription page once you sign up for free.