More Leads & Conversions with B2B Cold Email Templates

Created On
July 27, 2022

Cold emailing is a key sales strategy. Using cold email templates businesses can reach out to prospects, build relationships, and encourage the person to the sales representative or business owner or website, where they can sell their services. On average, people get more than 120 emails daily, and 59% of email recipients say they receive irrelevant sales emails. 

Sending a generic email to the prospect list will result poorly. A successful B2B cold email strategy involves personalization and creativity. Use B2B cold templates with hyper-personalization to generate leads instantly. Personalization is indispensable to having a successful cold emailing to generate more leads & conversion through writing a good cold email.

Whenever you start with cold outreach, have effective b2b sales templates with customized messages to get massive conversions. This blog post will outline successful ways to target the appropriate customer with your cold email strategy, with a few perfect sales email examples for various sales persons. With these templates,  b2b companies can start cold email campaigns to reach potential clients. Here are the various types of email marketing that help you to gain more new leads and improve conversions

What Is A B2B Cold Email?

B2B cold email is a technique for communicating with other agencies and presenting your product/service offerings. Cold emailing works for B2B and B2C businesses to gain new customers. As per research, 77% of the businesses use cold outreach emails as their effective strategy for initiating communication with the ideal prospect company. 

B2B cold email is a successful strategy to pitch your product /service offer to a prospective customer that will boost sales and help in generating potential leads. You can perform B2B Cold Email outreach for the new, existing, and future customer email lists. 

It is an outbound marketing technique that helps you obtain new customers. Some benefits of this outreach approach include a low cost of entry, the ability to grow your sales pipeline, and the chance to capitalize on a larger market reach. 

Best B2B Cold Email Templates To Use In 2022

1. The AIDA formula B2B template

Most B2B cold outreach follows the AIDA framework (Attention, Interest, Desire, and Action) in the sales process. 

  • Attention - Your copy needs to hook the receiver's attention
  • Interest - you need to engage the reader with related information or share interesting content topics. 
  • Desire - Show how the prospect can benefit from your offering & then provoke a desire for your product/services. 
  • Action - Have to move the reader towards conversion (Click, Purchase, or Reply). 

Here is an example copy from Vimeo on the AIDA formula template. 

Getting the attention of potential customers and getting them to take action is very complex. You can use many strategies to achieve this, but it all fits into one process: AIDA. 

Hi [First Name],

Hey {{Prospect Name}}

If you're a [ customer job role] like most people, you might know how challenging your [problem your company solves or share the customer pain point] can be.

We have [Yrs] of experience in [Niche Field]. Our solution [Product/Service] eliminates all the stress and improves [Have one sentence pitch]

[Share some customer testimonials or customer reviews on how your business is the solution to the problem] 

Would you also like to [Share the benefits of the product/service]. If yes, reply with the best time that suits you. Let's make a quick 10-minute call next week?



2. Link Building Templates

Every B2B business needs a link-building outreach.  Simple yet powerful link-building outreach strategies help businesses reach their target audience without paid advertising. Before we delve into link-building templates, it's worth mentioning that link-building is one of the most cost-effective strategies for increasing your organic reach and growing your business. Here are effective templates for building quality backlinks to your website or your content.

Hey {{Receiver Name}}

Happy {Day of the Week}!

I just finished reading your post (Blog post URL) and wanted to share some views on  {Topic}.

You are spot on about that [article summary snippet]. Firstly, it really stuck with me when you pointed out ____

Secondly, you covered {Share the targeted keyword} in the blog post but didn't go further into detail or link to another resource.

We just released a new guide that will provide some information for readers who want to learn more about {the targeted keyword}.

[article URL] for kind reference

As a huge thank you, I am happy to provide [social media share,  feature story, or indirect link ]

Happy to hear your thoughts. Let's collaborate and create something amazing together!


{{First Name}}

3. Useful Resource Template

Receiving an email with relevant free resources is bound to impress your cold prospect. Adding value will make you more likely to engage with your prospects. Here is a cold outreach template that shares valuable or useful resources for potential buyers.

Hello {{First Name}}

As a {{Job title}} you've got a lot on your plate. On top of handling responsibility #1 and responsibility #2}, you're constantly dealing with [ potential issue #1], and [potential issue #2].

Check out {my blog post, eBook, or other resources} that provide solutions for the {Customer pain point}

  • {Resource / Solution for  complex issue #1}
  • {Resource/ Solution  for  complex issue #2}

You can access the [additional resource] for free [URL] 

We have created invaluable tools on the following topics: [first topic] and [second subject].

We're glad to assist you with any queries, so don't hesitate!

Best Regards

{{Your name}}

4. Product Launch Email Template

The cold outreach is a great way to showcase your product's or service’s unique selling points, get feedback from potential clients about what they like and have room for improvisation on your offerings. Emailing about your new product is a successful strategy for several reasons, including reaching a huge targeted audience more quickly. 

Hey {{Name}}

We're excited to share that our new product, {Product Name} is now available for purchase!

[Describe a few lines about customer pain points and how the product/service solution {Product Name} would help. 

The product's powerful feature includes 

  • {Highlight feature #1}
  • {Highlight feature #2}
  • {Highlight feature #3}

If there's anything at all that could make your time using the product more enjoyable, please don't hesitate to get back into contact so we can help!


[Your Name]

{Company detail}

5. Voicemail Follow-up Email Template

Cold email differs from a cold call, but in both cases, the goal is to reach the ideal prospect and build a relationship with them. 
If a prospect doesn’t pick up your cold call, one useful thing you can do is send them a quick follow-up email that explains why they should pick up the phone to talk to you and the reason for reaching them out. 

The quick follow-up after a call allows you to stay top of mind with the prospect and might increase the chances of them picking up the phone again or responding to your follow-up message.

Hey {{First Name}}

I couldn't reach you over the phone today.

I called to talk about the [short and specific reason]. Unfortunately, we were unable to connect, so I left a voicemail mentioning that I'll call back at [date/time].

Feel free to contact me any time at [your phone number]. We can organize a meeting to discuss this further.

Keen to hear back from you 



How to Write a Powerful B2B Cold Sales Email

1. Compelling Subject Line

The subject of your email is a gatekeeper that can break or crack your email. Nearly 35% of email recipients open their outreach message based on the subject, and about 69% of messages are marked as spam solely based on the subject line alone. So a business needs to pay attention to the subject line while creating them; it has to be intriguing but not spammy.

Personalization is the best way to make your email body & subject line more compelling and informative. Informz has studied the effects of personalization in email subject lines. They found that these result in a significantly higher open rate. The prospect name on the subject line has increased the open and click-through rates.

 Informz study on Email personalization
Image:  Informz

2. Include the best reason to respond by the recipient 

We recommend you offer your prospects a good reason to respond and tell them about your past successes. Give them a call to action which is realistic and attainable, referencing the words of another happy customer. To make your offer more attractive, include relevant statistics and numbers. For example, You could mention their monthly run rate will almost triple, etc. 

3. Make the copy natural & personal touch 

Create the sale email professionally with a friendly tone. When you're crafting an email to a person or a company, be sure that you read it through to make sure the tone is natural and conversational. Your copy feels a personal connection, and if the tone of formal give feels robotic. 

4. Include social proof

One of the biggest risks startups face in selling is having the credibility and experience of the larger companies. Mentioning how you have worked with your customer and delivered a positive result is one way to improve your brand credibility. 

Sharing case studies and customer success stories is your first step to sealing the deal with your prospective customer. There's no better way to highlight your work than through an impactful example. 

5. Keep copy short

As per the Boomerang analysis, the average email length of 50 to 100 words is optimal for higher response rates. One important thing to remember when creating B2B cold email templates is the average word count, which considers the average length of an email. 

Leads are busy, and their inboxes are inundated with pitches and offers. Ensure your messages are concise, informative, and to the point. Conveying the value in a few words grabs the recipient's attention and provokes a quick and effective response.

6. Use simple & single CTA

Many options will make the lead harder to choose, so it is always good to have a single CTA on your copy. Too many links and attachments trigger spam. A single efficient CTA button can help the recipients to take action more quickly. 

When creating a cold email outreach campaign for your eCommerce store or your site, having a call to action (CTA) is one of the most important things to focus on. Effective CTAs will encourage conversions, such as purchases, downloads, sign-ups, video views, and social media follows. A strong CTA can overcome client hesitation and make the receiver not ignore your offerings. Here is an example of a strong CTA for your campaign outreach. 

ally CTA example

7.  Craft template with advanced personalization 

Don't use a boring "Dear Prospect" greeting. It drains all the creativity and personalization from your email, which sounds robotic. Instead, replace it with personalizing with the relevant information of your prospects from the website, case studies, blog posts, and social media activities found on their social media channels. This shows you have researched the prospect or the company before you send a sales email to them. 

If you want to have your email opened and read, focus on a compelling introduction line. You must break the ice and put yourself in the best sales templates. You can create an automatic email personalization, personalized subject line, and introduction using the email marketing automation tool just by uploading a CSV file or selecting G-sheets of your outbound email list information.

8. Personalized video thumbnail

We've found email campaigns with video thumbnails to be one of the most effective. These campaigns have a personalized image generated with the customized elements of your prospect's company logo, website, or any combination. Using video thumbnail personalization, you can boost clicks and conversion rates. You can personalized email using Smart lead AI and include personalized video thumbnails on the campaign, leading to higher click-through and open rates. 

9. Have the follow-up

80% of a sales business needs an average of 5 follow-ups, but nearly 44% of sales teams fail to perform follow-ups and give up after their initial email. As per the Woodpecker team analysis of over 20m+ outbound sales emails, the Woodpecker team found that cold campaigns with 4-7 follow-ups had a reply rate of 27%.

Campaigns with 1-3 follow-ups have 3x higher responses when compared with no follow-up campaigns. Prospect, life is busy, and they may not have the time to respond promptly after your first outreach message. Follow-up is basic for a successful B2B cold email campaign and this is the drip campaign flowchart that helps you to create a winning cold campaign. 

B2B cold email campaign
Image: Source

Using a cold email marketing tool like SmartLead you can set up an automatic follow-up sequence of emails. Using this tool, you can create a condition trigger. Catch up on all your email in one place with the centralized inbox feature. 

AI Warmups automatically interact with your emails and keep your sender's reputation nice and high. You'll never get blocked or labeled as spam. The software allows you to send as many emails as possible without worrying about sending limits or spamming using unlimited auto-rotating email accounts and improves your email deliverability. Sign up for your 14 free trials today and start your endless cold emailing that is scalable.

Smartwriter automatic follow-up sequence

10. Proofread your cold outreach copy

Before initiating your campaign, ensure you have accurate information and the copy is free of spelling or grammar errors. You need to make sure your copy is free of grammar and spelling errors. This kind of behavior will damage trust in your brand and indicate amateurism. 

Wrapping Things Up

B2B cold email approach is essential in any marketing strategy & sales pitch. It can be used to reach new customers, establish relationships with potential partners, and boost sales. In this post, we’ve shared some tips on writing an effective email and provided some b2b email marketing best practices you can use as a starting point for your campaigns. 

We hope you find these resources helpful and that they help you achieve the results you’re looking for. By following the steps and using the templates provided in this blog post, you’ll be on your way to creating cold emails that generate new leads and conversions. Create & launch your campaign to help you reach your organization's goals.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

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Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Author’s Details

Lakshmipriya Narayanan

Lakshmipriya is a Digital Marketing Expert at Smartwriter. She is also successful in leading the digital marketing team for businesses. Her knowledge spans across all aspects of the industry, from SEO to social media marketing and beyond. She has immense experience in SEO, SMM, SMO, Content Marketing, Email Marketing, Paid Ads for various clients globally. She also creates thoughtful, compelling, and impactful copy that helps businesses grow!


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