A Guide to Creating Effective & Engaging Confirmation Emails

Imagine if you placed an order on any online website or you were asked to complete a task and did not get any order confirmation from the other end.

You receive an automatic email saying "Thanks for placing the order" or "Thanks for your time" and nothing else. No order details, no shipping details, no confirmation copy, no task completion details for the order, no tracking info, and no transaction details. How would you feel? 

In this modern era of 2022, it is strange to see that there are still many companies or online websites that are just ignoring the importance of a confirmation email. Customer loyalty is directly proportional to the buyer's concern about your website. Receiving an email confirmation whenever you complete any assigned task has become necessary. By doing this, the ideal customer gets the assurance of being treated well and not facing any bad user experience.

When any website sends valid confirmation emails to customers, they tend to stay at ease with the response and stay longer with your business. So, In this blog, we will walk you through the importance of email confirmation & best practices to create an effective & engaging confirmation emails. And also provide some campaign tips to nurture leads that can help your business grow.

What is a confirmation email?

Simply put, you can say that it is a transactional email sent to the email list after completing any action required from their side. For example, we get confirmation in the form of a mail copy when we order something from any website or online application.

It acts like a bridge between both companies and the buyers. And even prospects their purchase journey and loyalty towards the brand or the company. A confirmation is required for any successful transaction or action the customer performs. There are three main purposes for these emails:


  • It allows us to let the customer know that the business has acknowledged their order, transaction, or action.
  • It guides and helps prospects know the next course of action or steps.
  • And the most important purpose of it is to build a good rapport with the customer.

Types of confirmation email

Any email that needs to be confirmed by someone is known as a "confirmation needed" email. Let's dive in to look at the different types of confirmation mail copies used by businesses:

An order confirmation email:

An order confirmation message is an email that is sent to customers when they place a purchase of any item from any online website or any mobile application. The website confirms and verifies that they have received the customer's order by sending this purchase confirmation message. It consists of the summary or the details of the item purchased by the customer that gives them peace of mind.

Email confirmation of registration


It is an acknowledgment sent to customers when they register for any product or website. Whenever any customer visits any new online website, they are then asked to register themselves on the website. And once the registration is confirmed, the business will send a welcome email with a specific registration confirmation email template.

Booking confirmation email.

A confirmation mail is sent to customers when they book anything on any online website. It helps to verify with the customer that their booking has been confirmed. It includes details about any booking, like:

  • Reservations for flights or trains.
  • Purchasing movie tickets
  • Concert ticket bookings
  • Tour tickets
  • Restaurant tables bookings
  • Reservation of hotel rooms
  • Travel packages, bookings, etc.

Subscriber confirmation email

A message confirmation is sent to the subscriber list when they subscribe to newsletters or brands. It confirms the customer's interest in receiving those specific mail copies. It can also be called welcome emails, sent to develop the relationship with subscribers and have options to opt-out or unsubscribe.

Appointment confirmation email:

A confirmation content copy is sent to the customer after booking an appointment online. It consists of the details of whomever the customer wants to connect to and their scheduled meeting date and time. These appointment reminders are usually sent while planning any meeting; therefore, they include:

  • The date and time of the meeting
  • The venue for the meeting
  • Attendees in the meeting
  • The contact details of the people attending the meeting

Why are confirmation emails important?

To your knowledge, the confirmations can be considered reassuring emails. So, just like any other basic outreach copy, we receive confirmation messages. It also plays a crucial role when it comes to customer service. When the business sends mail confirmation to customers, that is a first and brilliant step in building a strong and long-term relationship with the customer.

According to a study, the mail confirmation copy helps the business inform the customer that they are proactive and transparent with them. As a result, it helps us build trust with the customers, brings back loyal customers, and sometimes brings repeat sales and even referrals. So let us move ahead and understand more:


  1. The first and foremost purpose of sending confirmations is to give customers peace of mind by simply acknowledging their recent purchase or action. It helps in removing the uncertainty from customers' minds.
  2. And it enables website owners to establish new customer relationships, strengthen them, and keep them for a more extended period.
  3. These are not the kind of one-time emails like password resets. However, you can stay involved with the customer by sending them valuable information like:

  • Email confirmation of order and payment
  • A copy of the message with shipping status confirmation.
  • A mail confirming the delivery status.


  1. The final and most important benefit of sending confirmations is that it improves marketing opportunities for website owners. The business can send marketing and promotional messages and information about the website or company in every confirmation email. Moreover, the two basic confirmation email examples are:

  •  Asking for feedback or reviews from the customers.
  • Offering or sharing discount details with the customer.

Elements of a confirmation email

As we all know, confirmation copies are just like transactional messages, but no template was introduced until now that could be used. So we have shortlisted a few must-have elements of the confirmation mail copy:


  • A good subject line and a recognized "from" column should be there, which gives the customer a clear understanding of which website the email is coming from.


  • The business logo and brand details should also be for marketing and promotions.


  • Complete billing and payment confirmation details should be mentioned.


  • It must contain all relevant information about the order, like order details, order summary, and the order confirmation number.


  • Some sense of personal touch with the customers by greeting them with their first names in the body of the mail copy is a must.


  • The shipping address and other delivery details are essential and must be mentioned properly.


  • Don't forget to put details with a photo of the item purchased.


  • Last but not least, a little extra information like rewards, referral points, cash back points, and other recommendations will work magically.

Best practices to create an effective confirmation emails


The details mentioned in your confirmation emails depend upon the content you receive. However, it is mandatory to keep in mind some best practices for sending confirmation messages in your mind regardless of their type:


  1. Keep it short and simple, and get to the point. Don't waste customers' time by sending long emails. Add the important information only.

  2. Send email confirmations with a personal touch by greeting the customers with their first names. Just imagine the customer sitting in front of you, so try to kick off a bit of virtuality in your emails too.

  3. Try to make the emails more mobile-friendly. Send emails that can be easily viewed and downloaded on Android and iOS devices.

  4. Communicate your purpose of sending the mail confirmation clearly to the customer. It means that you should use an appropriate one-liner subject line for the email that gives correct and crisp information to the customers.

  5. As we all know, branding matters, so sharing your brand details in the email confirmations shows professionalism. It confirms to the customer that they are directly dealing with someone who takes care of the brand's marketing. Adding colorful brand designs and marketing them helps make it more attractive and appealing to the customer.

  6. Finally, and most importantly, select a reputable, verified email service provider. It is important to ensure your email should belong to a legit email address and should further land in the customer's primary inbox and not the spam folder or the junk mail. 

Examples of Confirmation Emails

One can understand more about the basics of confirmation content copy by rolling eyes at the below samples. A study states that It is a must to have a confirmation sequence to nurture the leads to maximum conversion. These confirmation email examples will surely inspire you to create compelling and engaging samples on your own.

1. When you sign up for the product, trial, or service, its confirmation copy comes like this:

Trial confirmation email sample

2. If you place an order with the ecommerce platform or application, the confirmation sample comes like this.

Order confirmation email sample

3. If you register for an event or webinar, the webinar  confirmation copy comes like this:

Event confirmation email sample

4. When you subscribe yourself to a brand, their subscription confirmation email comes like this:

Subscription confirmation email sample

How to Send a Confirmation Email Campaign That Gets Results

Want to send a massive confirmation copy to a large email list? The cold email outreach software, SmartLead is one of the best options. It ensures and helps your emails land in prospects' inboxes. It allows you to automate your campaign and send bulk emails with a 10x open rate. So why not hold hands and create a successful campaign for your prospects to gain their loyalty and trust?

Indeed It is one of the best email marketing automation tools. It provides many exciting features to help you generate leads through your campaigns. Let's have a sneak peek at it:

  • It makes your emails directly land in the potential buyer's primary inbox, not in the spam folder.
  • It provides basic tips and tricks to enhance the entire email template. 
  • It can help you create a automated confirmation email sequences to get a maximum conversion rate.
  • It allows you to maintain the sender's reputation and helps to get a high deliverability rate.

Email campaign automation with SmartLead


Confirmation emails are crucial for any business to function properly. However, by ignoring it, many brands miss an opportunity to build relationships with their customers. With the help of the above informative content, you can easily understand the importance of the same and how you can adopt the best practices. Just like any other promotional content, confirmation emails have vast potential. So follow the steps to understand and choose the best technique to make the most of your campaign.

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