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Imagine if you placed an order on any online website or you were asked to complete a task and did not get any order confirmation from the other end.
You receive an automatic email saying "Thanks for placing the order" or "Thanks for your time" and nothing else. No order details, no shipping details, no confirmation copy, no task completion details for the order, no tracking info, and no transaction details. How would you feel?
In this modern era of 2022, it is strange to see that there are still many companies or online websites that are just ignoring the importance of a confirmation email. Customer loyalty is directly proportional to the buyer's concern about your website. Receiving an email confirmation whenever you complete any assigned task has become necessary. By doing this, the ideal customer gets the assurance of being treated well and not facing any bad user experience.
When any website sends valid confirmation emails to customers, they tend to stay at ease with the response and stay longer with your business. So, In this blog, we will walk you through the importance of email confirmation & best practices to create an effective & engaging confirmation emails. And also provide some campaign tips to nurture leads that can help your business grow.
Simply put, you can say that it is a transactional email sent to the email list after completing any action required from their side. For example, we get confirmation in the form of a mail copy when we order something from any website or online application.
It acts like a bridge between both companies and the buyers. And even prospects their purchase journey and loyalty towards the brand or the company. A confirmation is required for any successful transaction or action the customer performs. There are three main purposes for these emails:
Any email that needs to be confirmed by someone is known as a "confirmation needed" email. Let's dive in to look at the different types of confirmation mail copies used by businesses:
An order confirmation email:
An order confirmation message is an email that is sent to customers when they place a purchase of any item from any online website or any mobile application. The website confirms and verifies that they have received the customer's order by sending this purchase confirmation message. It consists of the summary or the details of the item purchased by the customer that gives them peace of mind.
Email confirmation of registration
It is an acknowledgment sent to customers when they register for any product or website. Whenever any customer visits any new online website, they are then asked to register themselves on the website. And once the registration is confirmed, the business will send a welcome email with a specific registration confirmation email template.
Booking confirmation email.
A confirmation mail is sent to customers when they book anything on any online website. It helps to verify with the customer that their booking has been confirmed. It includes details about any booking, like:
Subscriber confirmation email
A message confirmation is sent to the subscriber list when they subscribe to newsletters or brands. It confirms the customer's interest in receiving those specific mail copies. It can also be called welcome emails, sent to develop the relationship with subscribers and have options to opt-out or unsubscribe.
Appointment confirmation email:
A confirmation content copy is sent to the customer after booking an appointment online. It consists of the details of whomever the customer wants to connect to and their scheduled meeting date and time. These appointment reminders are usually sent while planning any meeting; therefore, they include:
To your knowledge, the confirmations can be considered reassuring emails. So, just like any other basic outreach copy, we receive confirmation messages. It also plays a crucial role when it comes to customer service. When the business sends mail confirmation to customers, that is a first and brilliant step in building a strong and long-term relationship with the customer.
According to a study, the mail confirmation copy helps the business inform the customer that they are proactive and transparent with them. As a result, it helps us build trust with the customers, brings back loyal customers, and sometimes brings repeat sales and even referrals. So let us move ahead and understand more:
As we all know, confirmation copies are just like transactional messages, but no template was introduced until now that could be used. So we have shortlisted a few must-have elements of the confirmation mail copy:
The details mentioned in your confirmation emails depend upon the content you receive. However, it is mandatory to keep in mind some best practices for sending confirmation messages in your mind regardless of their type:
One can understand more about the basics of confirmation content copy by rolling eyes at the below samples. A study states that It is a must to have a confirmation sequence to nurture the leads to maximum conversion. These confirmation email examples will surely inspire you to create compelling and engaging samples on your own.
1. When you sign up for the product, trial, or service, its confirmation copy comes like this:
2. If you place an order with the ecommerce platform or application, the confirmation sample comes like this.
3. If you register for an event or webinar, the webinar confirmation copy comes like this:
4. When you subscribe yourself to a brand, their subscription confirmation email comes like this:
Want to send a massive confirmation copy to a large email list? The cold email outreach software, SmartLead is one of the best options. It ensures and helps your emails land in prospects' inboxes. It allows you to automate your campaign and send bulk emails with a 10x open rate. So why not hold hands and create a successful campaign for your prospects to gain their loyalty and trust?
Indeed It is one of the best email marketing automation tools. It provides many exciting features to help you generate leads through your campaigns. Let's have a sneak peek at it:
Confirmation emails are crucial for any business to function properly. However, by ignoring it, many brands miss an opportunity to build relationships with their customers. With the help of the above informative content, you can easily understand the importance of the same and how you can adopt the best practices. Just like any other promotional content, confirmation emails have vast potential. So follow the steps to understand and choose the best technique to make the most of your campaign.
Active leads are the contacts you upload in Smartlead, similar to contacts in HubSpot; if you upload 1000 leads to a campaign, they are considered 1000 active leads. If you upload similar leads to a new campaign, they are not considered a “new active lead” as they already exist in our system.
We don’t offer mailboxes yet. You need to get your own dedicated list of mailboxes using popular providers like Gmail, Outlook, Zoho, and others that exist in the market. Once you get them, follow our detailed guides to connect them quickly.
Absolutely, one of our most popular guides can be found right here. It's been used by a large percentage of users to go from zero to cold emailing experts. Covering all topics from email infrastructure to copywriting and lead sourcing.
No, Smartlead has over 200,000 highly reputed mailboxes connected. The advantage you get along with naturalized AI conversations is access to aged domains you will never find in any warmup tool.
It is used popularly by agencies to automate their entire lead generation process as well as to connect Smartlead to external tools to push and pull data from. You can also connect to 1000s of apps using Zapier.
Anyone that can close deals from demos will succeed with Smartlead. It works for Sales companies, Marketing agencies, SaaS businesses, Recruitment, and offline companies (like construction).
We do not provide you with leads. You will need to use other data providers. These leads can be automatically added to Smartlead using our API or bulk uploaded via our CSV upload system.
We're building native integrations with Hubspot, Salesforce, Close, Pipedrive, and many more. The best part, due to our open API and Webhook infrastructure, you can connect to any CRM in the world without an issue.
You can add an unlimited number of team members, as well as assign them roles and authority access.
Yes, it's common for many people to move to Custom plans after a few weeks. You can view all the options for up to 10M leads on the subscription page once you sign up for free.