Email Campaign Manager To Create & Send Effective Emails

Created On:
July 8, 2022
Updated On:
May 8, 2024

Are you looking for a way to improve your campaign performance? If so, consider using a campaign management tool. It can help create and send effective marketing messages to reach our target audience. In addition, it can also help us track the success of our outreach campaigns so that we can optimize them for better results.

In this blog post, we'll discuss some features we should look for in an email campaign manager and tips for creating and sending effective sales outreach messages for a high conversion rate. Let's get started!

What is email campaign management?

It is an important part of creating cold campaigns. It consists of various tools and processes necessary to develop high-quality campaigns. The method includes valuable content, sales copy, and newsletters, automates our marketing campaign, tracks the performance of our marketing messages, and gives us powerful analytics to plan new strategies and expand the contacts database. Email marketing automation also allows us to go beyond one-on-one interactions with subscribers as it greatly contributes to the target achievement and cost savings.

Why is a campaign manager email important?

With so many online marketers using email marketing strategies as their major tool for connecting with potential customers, finding a way to mass-communicate with large groups of potential buyers at once is essential. The key responsibilities of email management software are to help create our campaign and manage our customer base throughout the marketing process. It will save hours and help our business become more productive. 

Benefits of a email marketing campaign management:

  • It allows us to create outreach campaigns and send unlimited cold mails. Sending messages to a large list is tedious, but the campaign manager software helps us send bulk mails to the target audience.
  • Cold email marketing campaign managers allow us to target potential clients by setting up multiple nurturing campaigns to increase sales chances. It also sends automated reminders and timely follow-up messages to boost customer acquisition.
  • The campaign monitor allows us to track email performance and gives us actionable analytics to plan the campaigns' success. But It helps to manage the real-time data of our lead lists and increase the sales pipeline.
  • Automating the outbound process saves time and improves productivity. It allows us to widen our outreach process with minimal time and gets us maximum results.
  • It helps land in prospective clients' inboxes instead of a spam folder. The features of the tool help us to improve the sender's reputation.
  • A proven track record allows us to engage the ideal prospects with relevant content in customer journeys.

Must-have features to look for in an email campaign manager software:

The right campaign manager will have some must-have features for any business. Here are just some examples: nurture and engage subscribers with automated messages, Send on sale offers or other special promotions, track who opened an attachment using click tracking services, get real-time details on open rates, and far more.

Features of Marketing Automation Tool | SmartLead

Here is a list of features we should look for in a campaign manager. These include factors like 

  • The ability to send triggered messages means we can kick off our campaign for bulk email lists once it is set.
  • Scheduling messages, so they're sent at productive times such as during working hours.
  • These campaign monitors must have a master inbox to manage all replies from a single hub.
  • Image personalization to make sales emails stand out from usual promotional messages.
  • Email validation to verify the lead list to help us land in our potential customers' inboxes and avoid bounce rates.
  • It must have unlimited sending options without any limits to increase our sales opportunity.
  • Custom CRM manager to effortless track of leads and replies.
  • Email deliverability to raise sender reputation and help us reach our target audience.
  • Spam filter checks to increase the high reply rates and far more.

Tips for creating successful email campaigns and sending bulk emails:

Setting up an email program and sending bulk messages to promote the products or services on a large scale is an effective marketing strategy. Many email marketers prefer campaign managers to send bulk outreach messages to reach potential buyers.

To make the cold campaign a success, ensure we deliver relevant and actual email content, proper email delivery, timely follow-ups, and strategy after the initial campaign performance. Let us share top-notch points to create a winning cold campaign.


It helps us to know our buyer's persona by collecting basic contact details (name, email addresses, and contact number) and then purchasing media space from online marketing channels and social media platforms such as Facebook, LinkedIn, etc. Knowing customer preferences, interests, and requirements before communicating helps build strong customer relationships.

Email personalization

Personalizing our emails makes them feel less like it is not just normal promotional messages but more like individualized communication. We must include information about ourselves and why we're contacting them. The tailored message copies help us to stand out from billions of emails and are likely to get a more open rate.

Converting Subject lines

The subject line is the initial thing the reader sees before opening our message. Make sure it's specific enough to catch the reader's attention. We all know that a good subject line is half of our cold messages' success. The catchy, intriguing subject helps people open and read the content we're trying to reach them. It will help the sales teams to get more deals close.  

Create Converting Subject lines with Smartwriter

Use Personalized Image

Use images in our email design. Images are the most effective way to get people interested in your offer. They work better than text alone, and when combined with a compelling headline, they can boost response rates. Use images sparingly, though. Otherwise, it may seem too spammy.

Keep it short and relevant

People hate reading long messages. It is recommended to keep our message copy under 500 words. If you want to write longer, break it into several shorter messages.

Provide offering

We should make our offering clear to the recipient. A sales copy describes the product or service we propose that addresses our readers' needs and pain points. It helps us to convert visitors into regular buyers.

Audience segmentation

Audience segmentation helps us to group the target audience based on their interests and behavior. According to a study, with advanced list segmentation, we can target only qualified leads and increase the revenue to 760%. Email nurturing is made easy with marketing automation tools.

Automate campaign

We can automate elements of our marketing campaign process by using the cold outreach software. It is a great way to save time and ensure that our marketing emails are complete and accurate. It helps to send effective emails with minimal time and increases our campaign efficiency.

Choose the perfect time to set the campaign

Outreach is a powerful way to connect with potential clients and stay in touch with customers, especially when we include personalized emails which target them directly. However, we can't do this by randomly sending messages that may end up in the spam folder. According to a case study, the best time to set up effective email campaigns is usually on working days, and the perfect time is 9 AM to 5 PM. With email marketing tools, we can land in customers' inboxes with a button click.

Frequent Update of email strategy 

Avoid sending the same message copies over and over again. Instead, try coming up with new ideas now and then. We can do this by researching similar products or services and see if there's anything else we can add to our product.

Tool for Email Campaign Management


SmartLead is the ultimate marketing automation tool for sending bulk emails. With advanced features like unlimited rotating messages, Dynamic IP addresses per campaign to avoid spam folders, and a Centralized master inbox. The sales engagement platform makes it easy to send targeted promotional content with just one click. Its powerful features allow us to easily set up multiple campaigns while avoiding spam folders or having your messages lost across various platforms.

cold email tool pricing

Wrapping up:

Campaign management is an important part of any digital marketing strategy. It allows us to target our customers with relevant, personalized content and increase their chances of taking the desired action. Using a cold email campaign manager can improve our open and conversion rates while reducing the spent time and effort it takes to create successful outreach campaigns. Make sure to look for software with these essential features and follow our tips to create irresistible cold campaigns that get results.


What is the role of an email campaign manager in email marketing?

An email campaign manager plays a crucial role in email marketing by facilitating mass communication with potential customers. It creates and manages campaigns, saves time, and enhances productivity. Cold campaign managers enable outreach to a large audience, target potential clients, track performance, and automate processes for efficient customer acquisition. They also improve sender reputation, ensuring emails reach inboxes, and leverage a proven track record to engage prospects with relevant content in customer journeys.

What are the key benefits of having dedicated email marketing campaign management?

A dedicated email marketing campaign manager offers several key benefits. It streamlines mass communication, saving time and enhancing productivity. Features like bulk mail sending, targeted outreach, and automated reminders increase sales chances and customer acquisition. The manager also provides actionable analytics for campaign success planning, ensures inbox delivery, and maintains a reputable sender's status. This proven tool engages prospects with relevant content, optimizing customer journeys and enhancing overall marketing effectiveness.

Which tools are commonly used for email campaign management?

Some commonly used email campaign management are Mailchimp, MooSend, MailerLite, ActiveCampaign, Campaign Monitor, etc. 

What are some best practices for managing email campaigns effectively?

Effective email campaign management involves strategic practices such as prospecting to understand buyer personas, utilizing email personalization for individualized communication, and crafting converting subject lines. Collect basic contact details through various channels, personalize emails to build relationships, and create specific subject lines to capture readers' attention, ensuring a higher open rate and engagement.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

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Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Author’s Details

Nandhini C

Nandhini is a Senior SEO Analyst at the Smartwriter. She's always on top of new trends and technologies to stay ahead in this ever-changing industry. Her strengths are SEO, Lead generation, email campaigns, website optimization for search engines, link building, and making search better.


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Frequently asked questions

General Questions

What is Smartlead's cold email outreach software?

Email automation FAQs- Smartlead

Smartlead's cold email outreach tool helps businesses scale their outreach efforts seamlessly. With unlimited mailboxes, fully automated email warmup functionality, a multi-channel infrastructure, and a user-friendly unibox, it empowers users to manage their entire revenue cycle in one place. Whether you're looking to streamline cold email campaigns with automated email warmups, personalization fields, automated mailbox rotation, easy integrations, and spintax, improve productivity, or enhance scalability with subsequences based on lead’s intentions, automated replies, and full white-label experience, our cold email tool implifies it in a single solution.

What is Smartlead, and how can it enhance my cold email campaigns?

Email automation FAQs- Smartlead

Smartlead is a robust cold emailing software designed to transform cold emails into reliable revenue streams. Trusted by over 31,000 businesses, Smartlead excels in email deliverability, lead generation, cold email automation, and sales outreach. A unified master inbox streamlines communication management, while built-in email verification reduces bounce rates.
Additionally, Smartlead offers essential tools such as CNAME, SPF Checker, DMARC Checker, Email Verifier, Blacklist Check Tool, and Email Bounce Rate Calculator for optimizing email performance. 

How does the "unlimited mailboxes" feature benefit me?

Email automation FAQs- Smartlead

Our "unlimited mailboxes" feature allows you to expand your email communications without restrictions imposed by a mailbox limit. This means you won't be constrained by artificial caps on the number of mailboxes you can connect and use. This feature makes Smartlead the best cold email software and empowers you to reach a wider audience, engage with more potential customers, and manage diverse email campaigns effectively.

How does Smartlead as a cold emailing tool can automate the cold email process?

Email automation FAQs- Smartlead

Smartlead’s robust cold email API and automation infrastructure streamline outbound communication by transforming the campaign creation and management processes. It seamlessly integrates data across software systems using APIs and webhooks, adjusts settings, and leverages AI for personalised content.

The cold emailing tool categorises lead intent, offers comprehensive email management with automated notifications, and integrates smoothly with CRMs like Zapier, Make, N8N, HubSpot, Salesforce, and Pipedrive. Smartlead supports scalable outreach by rapidly adding mailboxes and drip-feeding leads into active campaigns Sign Up Now!

What do you mean by "unibox to handle your entire revenue cycle"?

Email automation FAQs- Smartlead

The "unibox" is one of the unique features of Smartlead cold email outreach tool, and it's a game-changer when it comes to managing your revenue cycle. The master inbox or the unibox consolidates all your outreach channels, responses, sales follow-ups, and conversions into one centralized, user-friendly mailbox.

With the "unibox," you gain the ability to:
1. Focus on closing deals: You can now say goodbye to the hassle of logging into multiple mailboxes to search for replies. The "unibox" streamlines your sales communication, allowing you to focus on what matters most—closing deals.

2. Centralized lead management: All your leads are managed from one central location, simplifying lead tracking and response management. This ensures you take advantage of every opportunity and efficiently engage with your prospects.

3. Maintain context: The "unibox" provides a 360-degree view of all your customer messages, allowing you to maintain context and deliver more personalized and effective responses.

How does Smartlead ensure my emails don't land in the spam folder?

Email automation FAQs- Smartlead

Smartlead, the best cold email marketing tool, ensures your emails reach the intended recipients' primary inbox rather than the spam folder. 

Here's how it works:
1. Our "unlimited warmups" feature is designed to build and maintain a healthy sending reputation for your cold email outreach. Instead of sending a large volume of emails all at once, which can trigger spam filters, we gradually ramp up your sending volume. This gradual approach, combined with positive email interactions, helps boost your email deliverability rates.

2. We deploy high-deliverability IP servers specific to each campaign. 

3. The ‘Warmup’ feature replicates humanized email sending patterns, spintax, and smart replies.
4. By establishing a positive sender reputation and gradually increasing the number of sent emails, Smartlead minimizes the risk of your emails being flagged as spam. This way, you can be confident that your messages will consistently land in the primary inbox, increasing the likelihood of engagement and successful communication with your recipients.

Can Smartlead help improve my email deliverability rates?

Email automation FAQs- Smartlead

Yes, our cold emailing software is designed to significantly improve your email deliverability rates. It enhances email deliverability through AI-powered email warmups across providers, unique IP rotating for each campaign, and dynamic ESP matching.
Real-time AI learning refines strategies based on performance, optimizing deliverability without manual adjustments. Smartlead's advanced features and strategies are designed to improve email deliverability rates, making it a robust choice for enhancing cold email campaign success.

What features does Smartlead offer for cold email personalisation?

Email automation FAQs- Smartlead

Smartlead enhances cold email personalisation through advanced AI-driven capabilities and strategic integrations. Partnered with Clay, The cold remaining software facilitates efficient lead list building, enrichment from over 50 data providers, and real-time scraping for precise targeting. Hyper-personalised cold emails crafted in Clay seamlessly integrate with Smartlead campaigns.

Moreover, Smartlead employs humanised, natural email interactions and smart replies to boost engagement and response rates. Additionally, the SmartAI Bot creates persona-specific, high-converting sales copy. Also you can create persona-specific, high-converting sales copy using SmartAI Bot. You can train the AI bot to achieve 100% categorisation accuracy, optimising engagement and conversion rates.

Can I integrate Smartlead with other tools I'm using?

Email automation FAQs- Smartlead

Certainly, Smartlead cold email tool is designed for seamless integration with a wide range of tools and platforms. Smartlead offers integration with HubSpot, Salesforce, Pipedrive, Clay, Listkit, and more. You can leverage webhooks and APIs to integrate the tools you use. Try Now!

Email automation FAQs- Smartlead

Is Smartlead suitable for both small businesses and large enterprises?

Smartlead accommodates both small businesses and large enterprises with flexible pricing and comprehensive features. The Basic Plan at $39/month suits small businesses and solopreneurs, offering 2000 active leads and 6000 monthly emails, alongside essential tools like unlimited email warm-up and detailed analytics.

Marketers and growing businesses benefit from the Pro Plan ($94/month), with 30000 active leads and 150000 monthly emails, plus a custom CRM and active support. Lead generation agencies and large enterprises can opt for the Custom Plan ($174/month), providing up to 12 million active lead credits and 60 million emails, with advanced CRM integration and customisation options.

Email automation FAQs- Smartlead

What type of businesses sees the most success with Smartlead?

No, there are no limitations on the number of channels you can utilize with Smartlead. Our cold email tool offers a multi-channel infrastructure designed to be limitless, allowing you to reach potential customers through multiple avenues without constraints.

This flexibility empowers you to diversify your cold email outreach efforts, connect with your audience through various communication channels, and increase your chances of conversion. Whether email, social media, SMS, or other communication methods, Smartlead's multi-channel capabilities ensure you can choose the channels that best align with your outreach strategy and business goals. This way, you can engage with your prospects effectively and maximize the impact of your email outreach.

Email automation FAQs- Smartlead

How can Smartlead integrate with my existing CRM and other tools?

Smartlead is the cold emailing tool that facilitates seamless integration with existing CRM systems and other tools through robust webhook and API infrastructure. This setup ensures real-time data synchronisation and automated processes without manual intervention. Integration platforms like Zapier, Make, and N8N enable effortless data exchange between Smartlead and various applications, supporting tasks such as lead information syncing and campaign status updates. Additionally, it offers native integrations with major CRM platforms like HubSpot, Salesforce, and Pipedrive, enhancing overall lead management capabilities and workflow efficiency. Try Now!

Email automation FAQs- Smartlead

Do you provide me with lead sources?

No. Smartlead distinguishes itself from other cold email outreach software by focusing on limitless scalability and seamless integration. While many similar tools restrict your outreach capabilities, Smartlead offers a different approach.

Here's what makes us uniquely the best cold email software:

1. Unlimited Mailboxes: In contrast to platforms that limit mailbox usage, Smartlead provides unlimited mailboxes. This means you can expand your outreach without any arbitrary constraints.

2. Unique IP Servers: Smartlead offers unique IP servers for every campaign it sends out. 

3. Sender Reputation Protection: Smartlead protects your sender reputation by auto-moving emails from spam folders to the primary inbox. This tool uses unique identifiers to cloak all warmup emails from being recognized by automation parsers. 

4. Automated Warmup: Smartlead’s warmup functionality enhances your sender reputation and improves email deliverability by maintaining humanised email sending patterns and ramping up the sending volume. 

Email automation FAQs- Smartlead

How secure is my data with Smartlead?

Ensuring the security of your data is Smartlead's utmost priority. We implement robust encryption methods and stringent security measures to guarantee the continuous protection of your information. Your data's safety is paramount to us, and we are always dedicated to upholding the highest standards of security.

How can I get started with Smartlead?

Email automation FAQs- Smartlead

Getting started with Smartlead is straightforward! Just head over to our sign-up page and follow our easy step-by-step guide. If you ever have any questions or need assistance, our round-the-clock support team is ready to help, standing by to provide you with any assistance you may require. Sign Up Now!

How can I reach the Smartlead team?

Email automation FAQs- Smartlead

We're here to assist you! You can easily get in touch with our dedicated support team on chat. We strive to provide a response within 24 hours to address any inquiries or concerns you may have. You can also reach out to us at

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