Email Campaign Manager: To Create & send Effective Emails

Created On
July 8, 2022

Are you looking for a way to improve your campaign performance? If so, consider using a campaign management tool. It can help create and send effective marketing messages to reach our target audience. In addition, it can also help us track the success of our outreach campaigns so that we can optimize them for better results.

In this blog post, we'll discuss some features we should look for in an email campaign manager and tips for creating and sending effective sales outreach messages for a high conversion rate. Let's get started!

What is email campaign management?

It is an important part of creating cold campaigns. It consists of various tools and processes necessary to develop high-quality campaigns. The method includes valuable content, sales copy, and newsletters, automates our marketing campaign, tracks the performance of our marketing messages, and gives us powerful analytics to plan new strategies and expand the contacts database. Email marketing automation also allows us to go beyond one-on-one interactions with subscribers as it greatly contributes to the target achievement and cost savings.

Why is an email campaign manager important?

With so many online marketers using email marketing strategies as their major tool for connecting with potential customers, finding a way to mass-communicate with large groups of potential buyers at once is essential. The key responsibilities of email management software are to help create our campaign and manage our customer base throughout the marketing process. It will save hours and help our business become more productive. 

Benefits of a cold campaign manager:

  • It allows us to create outreach campaigns and send unlimited cold mails. Sending messages to a large list is tedious, but the campaign manager software helps us send bulk mails to the target audience.
  • Cold campaign managers allow us to target potential clients by setting up multiple nurturing campaigns to increase sales chances. It also sends automated reminders and timely follow-up messages to boost customer acquisition.
  • The campaign monitor allows us to track email performance and gives us actionable analytics to plan the campaigns' success. But It helps to manage the real-time data of our lead lists and increase the sales pipeline.
  • Automating the outbound process saves time and improves productivity. It allows us to widen our outreach process with minimal time and gets us maximum results.
  • It helps land in prospective clients' inboxes instead of a spam folder. The features of the tool help us to improve the sender's reputation.
  • A proven track record allows us to engage the ideal prospects with relevant content in customer journeys.

Must-have features to look for in an email campaign manager software:

The right campaign manager will have some must-have features for any business. Here are just some examples: nurture and engage subscribers with automated messages, Send on sale offers or other special promotions, track who opened an attachment using click tracking services, get real-time details on open rates, and far more.

Features of Marketing Automation Tool | SmartLead

Here is a list of features we should look for in a campaign manager. These include factors like 

  • The ability to send triggered messages means we can kick off our campaign for bulk email lists once it is set.
  • Scheduling messages, so they're sent at productive times such as during working hours.
  • These campaign monitors must have a master inbox to manage all replies from a single hub.
  • Image personalization to make sales emails stand out from usual promotional messages.
  • Email validation to verify the lead list to help us land in our potential customers' inboxes and avoid bounce rates.
  • It must have unlimited sending options without any limits to increase our sales opportunity.
  • Custom CRM manager to effortless track of leads and replies.
  • Email deliverability to raise sender reputation and help us reach our target audience.
  • Spam filter checks to increase the high reply rates and far more.

Tips for creating successful email campaigns and sending bulk emails:

Setting up an email program and sending bulk messages to promote the products or services on a large scale is an effective marketing strategy. Many email marketers prefer campaign managers to send bulk outreach messages to reach potential buyers.

To make the cold campaign a success, ensure we deliver relevant and actual email content, proper email delivery, timely follow-ups, and strategy after the initial campaign performance. Let us share top-notch points to create a winning cold campaign.


It helps us to know our buyer's persona by collecting basic contact details (name, email addresses, and contact number) and then purchasing media space from online marketing channels and social media platforms such as Facebook, LinkedIn, etc. Knowing customer preferences, interests, and requirements before communicating helps build strong customer relationships.

Email personalization

Personalizing our emails makes them feel less like it is not just normal promotional messages but more like individualized communication. We must include information about ourselves and why we're contacting them. The tailored message copies help us to stand out from billions of emails and are likely to get a more open rate.

Converting Subject lines

The subject line is the initial thing the reader sees before opening our message. Make sure it's specific enough to catch the reader's attention. We all know that a good subject line is half of our cold messages' success. The catchy, intriguing subject helps people open and read the content we're trying to reach them. It will help the sales teams to get more deals close.  

Create Converting Subject lines with Smartwriter

Use Personalized Image

Use images in our email design. Images are the most effective way to get people interested in your offer. They work better than text alone, and when combined with a compelling headline, they can boost response rates. Use images sparingly, though. Otherwise, it may seem too spammy.

Keep it short and relevant

People hate reading long messages. It is recommended to keep our message copy under 500 words. If you want to write longer, break it into several shorter messages.

Provide offering

We should make our offering clear to the recipient. A sales copy describes the product or service we propose that addresses our readers' needs and pain points. It helps us to convert visitors into regular buyers.

Audience segmentation

Audience segmentation helps us to group the target audience based on their interests and behavior. According to a study, with advanced list segmentation, we can target only qualified leads and increase the revenue to 760%. Email nurturing is made easy with marketing automation tools.

Automate campaign

We can automate elements of our marketing campaign process by using the cold outreach software. It is a great way to save time and ensure that our marketing emails are complete and accurate. It helps to send effective emails with minimal time and increases our campaign efficiency.

Choose the perfect time to set the campaign

Outreach is a powerful way to connect with potential clients and stay in touch with customers, especially when we include personalized emails which target them directly. However, we can't do this by randomly sending messages that may end up in the spam folder. According to a case study, the best time to set up effective email campaigns is usually on working days, and the perfect time is 9 AM to 5 PM. With email marketing tools, we can land in customers' inboxes with a button click.

Frequent Update of email strategy 

Avoid sending the same message copies over and over again. Instead, try coming up with new ideas now and then. We can do this by researching similar products or services and see if there's anything else we can add to our product.

Take a away tool suggestion to scale up revenue:


SmartLead is the ultimate marketing automation tool for sending bulk emails. With advanced features like unlimited rotating messages, Dynamic IP addresses per campaign to avoid spam folders, and a Centralized master inbox. The sales engagement platform makes it easy to send targeted promotional content with just one click. Its powerful features allow us to easily set up multiple campaigns while avoiding spam folders or having your messages lost across various platforms.

SmartLead an Email Automation Tool

Wrapping up:

Campaign management is an important part of any digital marketing strategy. It allows us to target our customers with relevant, personalized content and increase their chances of taking the desired action. Using a cold email campaign manager can improve our open and conversion rates while reducing the spent time and effort it takes to create successful outreach campaigns. Make sure to look for software with these essential features and follow our tips to create irresistible cold campaigns that get results.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

  • dfbvrsg
  • svsv

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Author’s Details

Nandhini C

Nandhini is a Senior SEO Analyst at the Smartwriter. She's always on top of new trends and technologies to stay ahead in this ever-changing industry. Her strengths are SEO, Lead generation, email campaigns, website optimization for search engines, link building, and making search better.


Edited by:


People will also read

Frequently asked questions

General Questions

What are active leads?

Active leads are the contacts you upload in Smartlead, similar to contacts in HubSpot; if you upload 1000 leads to a campaign, they are considered 1000 active leads. If you upload similar leads to a new campaign, they are not considered a “new active lead” as they already exist in our system.

Do you provide mailboxes, or do I need to connect my own?

We don’t offer mailboxes yet. You need to get your own dedicated list of mailboxes using popular providers like Gmail, Outlook, Zoho, and others that exist in the market. Once you get them, follow our detailed guides to connect them quickly.

Do you offer guides and articles on succeeding with cold emails?

Absolutely, one of our most popular guides can be found right here. It's been used by a large percentage of users to go from zero to cold emailing experts. Covering all topics from email infrastructure to copywriting and lead sourcing.

Is another tool needed for warmups?

No, Smartlead has over 200,000 highly reputed mailboxes connected. The advantage you get along with naturalized AI conversations is access to aged domains you will never find in any warmup tool.

What is the API commonly used for?

It is used popularly by agencies to automate their entire lead generation process as well as to connect Smartlead to external tools to push and pull data from. You can also connect to 1000s of apps using Zapier.

What type of businesses sees the most success with Smartlead?

Anyone that can close deals from demos will succeed with Smartlead. It works for Sales companies, Marketing agencies, SaaS businesses, Recruitment, and offline companies (like construction).

Do you provide me with lead sources?

We do not provide you with leads. You will need to use other data providers. These leads can be automatically added to Smartlead using our API or bulk uploaded via our CSV upload system.

Do you integrate with any CRMs?

We're building native integrations with Hubspot, Salesforce, Close, Pipedrive, and many more. The best part, due to our open API and Webhook infrastructure, you can connect to any CRM in the world without an issue.

How many team members can I add?

You can add an unlimited number of team members, as well as assign them roles and authority access.

Do you have custom plans beyond the Pro plan?

Yes, it's common for many people to move to Custom plans after a few weeks. You can view all the options for up to 10M leads on the subscription page once you sign up for free.

Powerful Automated Email Marketing that Drives Sales.

  • All Features Included
  • No Credit Card Required
  • Free Warmup Included