Smartlead Vs. Woodpecker Vs. Overloop: Which is Best for Your Business?

Are you confused between Smartlead, Woodpecker, and Overloop for lead generation and sales engagement? 

We get it–choosing the right platform for your business growth can be quite challenging (and confusing). Review sites can be, infamously, deceiving sometimes. That’s why we’re here to offer you an in-depth comparison of these three tools. 

We’ll look deep into the features, best use case, customer reviews, pros & cons of each tool, and last but not the least, their pricing plans. Whether you are a small business, a sales leader, a lead generation/marketing agency, or an individual marketer trying to scale their outreach, we’ll help you pick the right tool that perfectly fits your needs.  

Let’s get right into it. 

TL;DR

• Woodpecker is a powerful tool for cold email automation, offering personalized email sequences and scheduling. It provides analytics, real-time tracking, A/B testing, and custom variables for targeted campaigns. Woodpecker integrates with LinkedIn for omnichannel outreach and offers an Android caller app for calls and follow-up reminders. CRM integration supports smooth sales processes, while collaboration features enhance team efficiency. This tool prioritizes email deliverability with warm-ups, Bounce Shield protection, and deliverability monitoring.
• Overloop is a versatile tool for list building, contact management, and outbound outreach. It offers features such as email finding, contact extraction, LinkedIn integration, personalized lists, omnichannel campaigns, email tracking, sales automation, customizable pipelines, conversation management, and native integrations with popular platforms like Gmail, Outlook, Salesforce, HubSpot, Calendly, and Slack.
• Smartlead is a sales engagement tool that excels in email deliverability, lead generation, cold email automation, and LinkedIn outreach. It offers unique IP servers and unlimited warmups to optimize deliverability. Smartlead enhances sender reputation with natural AI conversations and moves emails from spam folders to the primary inbox. It offers cold emailing API infrastructure. Custom-conditional email triggers and sub-sequences based on lead behavior can be set up. It provides a centralized master inbox, email tracking, and time-saving features like mailbox rotation and full whitelabel capabilities.
• If you are intrigued by the amazing features Smartlead offers, start your free trial today.

Woodpecker

Woodpecker is a comprehensive cold emailing tool that helps B2B companies scale their outreach. With a range of powerful features like email automation, personalization, follow-up automation, team collaboration, etc, it empowers sales teams to automate and personalize their email outreach, track recipient engagement, and manage their leads effectively. You can also perform A/B testing to your email campaigns to ensure optimal outreach. 

What’s Woodpecker Best for?

Woodpecker for Cold Email Automation 

• Woodpecker enables you to create and schedule personalized email sequences, allowing for efficient and automated outreach. You can ensure a targeted approach by deciding the timing and cadence of emails.
• It offers analytics and real-time tracking. You can monitor email opens and click-through rates to measure campaign performance and optimize follow-ups. 
• Woodpecker allows you to insert custom variables, such as recipient names or company details, into their emails to give them a personal touch. It also offers intelligent follow-up reminders and automation. It means you can set up reminders based on recipient behavior or specific time intervals.
• The A/B testing feature allows you to experiment with different email subject lines, content variations, and call-to-action (CTA).

Woodpecker for Sales Assistance

• You can integrate LinkedIn activities automation. Moreover, you can combine email, phone call, and LinkedIn activities to ensure omnichannel outreach. 
• The dedicated android caller app lets you cold/warm call to your prospects. You can also set follow-up reminders. 
• Woodpecker integrates with popular CRMs and other tools to ensure that your data is synched and the sales process is smooth.
• The platform facilitates collaboration within sales teams with features like shared email templates, email campaign sharing, and user roles and permissions. 

Woodpecker for Deliverability 

Woodpecker stresses on maintaining high email deliverability rates for its users. It can predict and protect your deliverability while building sender reputation. It performs warm ups and protects deliverability with Bounce Shield. The deliverability monitor lets you keep track of your mailbox health. 

Overloop

Overloop is a sales automation platform that offers cold email and LinkedIn automation. The Overloop Inbox manages all the outreach conversations in one place. It offers ‘dynamic smart segments’ to organize email list contacts. Besides sending personalized cold emails at scale, Overloop works with LinkedIn Sales Navigator to create contacts. In addition, you can generate and nurture leads and find the right audience for your business, all in one platform. 

What’s Overloop Best for? 

Overloop for List Building and Contact Management

• Overloop comes with an email finder that finds the missing email addresses of your contacts. Moreover, it offers a Chrome extension so you can extract contacts from anywhere. 
• You can directly import contacts from LinkedIn; Overloop works with both LinkedIn Basic and LinkedIn Sales navigator. Besides, you can import contacts from spreadsheets/CSV from CRMs like HubSpot, Salseforce, Pipedrive, etc. 
• Using the dynamic smart segment, you can organize and manage your contact lists. Overloop lets you personalize your contact lists with custom fields.

Overloop for Outbound 

• With Overloop, you can create omnichannel outreach mixing follow-up emails, LinkedIn actions, and manual actions (calling, etc.). 
• The LinkedIn automation feature lets you visit profiles, send connection requests and direct messages at scale. Plus, you can connect your email address and send cold emails with {{variables}} to personalize your outreach. 
• Overloop offers comprehensive tracking of your emails – email open rates, visits, reply rates, bounces, etc. You can even track automatic replies or out-of-office replies. In addition, Overloop lets you send your emails as replies to previous emails (same thread), so you can always maintain context. 

Overloop for Sales Engagement

• You can automate daunting manual tasks with Overloop to speed up the sales process. It offers a fully customizable sales pipeline to track your deals. 
• Overloop offers a Conversation Inbox to manage all your outbound conversations with prospects and leads in one dashboard. Plus, you can assign conversations among your team members, which helps in easy collaboration. 
• Overloop offers native integrations, including Google (Gmail and Google Workspace), Outlook, Salesforce, hubSpot, Calendly, Slack, etc. 

Woodpecker Vs. Overloop Vs. Smartlead – Is Smartlead the Best Choice?

Smartlead is a comprehensive cold emailing tool for omnichannel outreach. With its unlimited mailboxes and automated email warmups, this sales engagement tool ensures your emails always land in your prospects’ inboxes. 

It offers auto-rotating email accounts, so you don’t need to worry about daily sending limits and sender reputation. Smartlead’s omnichannel outreach lets you automate your entire sales flow with LinkedIn activities, cold emails, and follow-up emails. You get a full whitelabel experience at Smartlead. Moreover, its useful integrations and the master inbox for managing all conversations makes it an all-in-one cold outreach tool. 

What’s Smartlead Best for? 

Smartlead for Deliverability and Lead Gen Process

• Smartlead offers unique IP servers for every campaign it sends out. 
• This outreach tool offers unlimited warmups to maintain optimum deliverability. 
• Smartlead improves a high sender reputation with natural (human-like) AI conversations. It also protects your reputation by auto-moving emails from spam folders to the primary inbox. This tool uses unique identifiers to cloak all warmup emails from being recognized by automation parsers. 
• Moreover, it offers Smart-Adjust, which defends your live campaigns against low reply rates. 
• You can automate your lead generation process with Smartlead’s powerful cold emailing API infrastructure, which allows you to auto-create and manage campaigns. 

Smartlead for Cold Email Automation

• Smartlead offers unlimited sender accounts for its users. You can create campaigns and auto-rotate mailboxes in one click. 
• It lets you create omnichannel outreach comprising cold emails, follow-up emails, and LinkedIn interactions. Also, you can scale your outreach across WhatsApp, Twitter, etc. 
• You can set up custom-conditional email sending triggers and create sub sequences based on lead behavior. 

Smartlead for LinkedIn Outreach 

• Just like Smartlead’s cold emailing feature, you can send unlimited Connection Requests on LinkedIn by auto-rotating multiple LinkedIn profiles.
• You can perform other activities such as visit profiles, send messages, and like recent posts. Besides, you can also reply to all your connections from the master inbox.

Smartlead for Sales Engagement Automation

• Smartlead presents a master inbox to maintain and reply to all conversations from one dashboard. 
• You can track email open rates, click-throughs, and reply rates so you can measure what works and implement necessary changes. 
• SDRs can save hundreds of hours with Smartlead’s auto mailbox rotation. This tool also offers a full whitelabel experience.  

So Which Tool Should You Choose – Woodpecker, Overloop, or Smartlead? 

By now, it’s quite evident that Woodpecker, Overloop, and Smartlead fit in for most of the use cases lead gen & marketing agencies and sales leaders look for. However, there are some differences on how these SaaS tools execute the use cases to address (execute) them. 

So if you are still reluctant to pick the right tool for your business, let’s have a quick look at two major deciding factors – pricing and the customer reviews. 

Woodpecker Pricing

Woodpecker offers a 7-day free trial for every customer. 

• Cold Email: $49/month/email slot
• Sales Assistant: $59/month/email slot
• Agency: $54/month/email slot 

Overloop Pricing

Overloop offers a 14-day free trial or a demo call to help customers choose the right plan for them. 

• $99/user/month
• Custom Pricing

Smartlead Pricing

Smartlead offers four pricing plans for marketing agencies, sales teams, and lead generation agencies. You can start for free with its 14-day free trial (no credit card required and email warm ups included) and choose the right plan based on your needs. 

• Basic Plan: $39/month 
• Popular Plan: $79/month
• Pro Plan: $94/month 
• Custom Plan: Fully customizable pricing

Additionally, as add-ons, you can avail 1 client at $29/month and 1 LinkedIn at $59/month. Smartlead offers a great money-traction for all kinds of businesses among all its competitors. And the pricing differentiation happens mostly on service level (e.g., custom CRM, webhooks, API access and integrations, active support, unlimited seats, etc.). 

What do Users Say About Woodpecker Vs. Overloop Vs. Smartlead? 

Woodpecker Reviews

Overloop Reviews

Smartlead Reviews

The Final Analysis: Pros & Cons of Woodpecker, Overloop, and Smartlead

Woodpecker Pros

• Intuitive user interface and real-time analytics tracking
• Responsive customer support team
• Automates cold email outreach and allows you to customize even the first message
• Unlimited team members/multiple team members per slot 

Woodpecker Cons

• Day wise campaign report is only available for a month
• The task of changing sequences is a manual and daunting task
• Limited to 7 follow-ups 

Overloop Pros

• The contact sourcing feature (scraping from LinkedIn) is impressive
• Responsive support and customer success team
• Offers a HubSpot native integration and a Chrome extension
• Multi channel outreach with email, LinkedIn, and calling

Overloop Cons

• Campaigns are very easy to create
• The user interface is not intuitive and a little complicated to navigate
• Limited integrations  

Smartlead Pros

• Offers unlimited sender account and unlimited warmups
• Unique IP servers for campaigns
• A/B testing 
• Custom CRM, webhooks & integrations, and API access
• Omnichannel outreach across email and LinkedIn
• End-to-end whitelabel experience – you can have the app under your domain
• Auto-rotating email accounts to maximize email outreach 
• Auto-categorization of lead intent and subsequences
• You can track your campaigns’ performance – open rates, clicks, and reply rates 
• Master inbox for managing all conversations in one place
• Responsive support team and smooth onboarding

Smartlead Cons

• Smartlead won’t run on mobile devices/applications
• There are webhooks and API access, but not any native integrations (HubSpot integration is coming soon) 

Conclusion

In this article, we analyzed how Woodpecker, Overloop, and Smartlead vary in terms of the features, product use cases, pricing plans, and customer feedback. We have also discussed the best features and pros & cons of each of the platforms. 

We hope this comprehensive comparison makes decision-making easier for you. If you are looking to grow your business at scale and nail outreach and 7x your chances of meeting bookings, we recommend giving Smartlead a try. 

You can avail a 14-day free trial (no credit cards required) to explore the platform and only pay for what you actually need.