Smartlead vs Mailshake vs Mixmax Comparison

Created On:
March 4, 2024
Updated On:
March 13, 2024
Smartlead vs Mailshake vs Mixmax

Using the right cold email tool is crucial for successful outbound campaigns. It can not only improve deliverability but also significantly increase engagement rates. However, before buying software for your business, it’s important to study it in detail. 

This article consists of a detailed study of Smartlead, Mailshake, and Mixmax. You will notable the features and pricing of each of these tools. 

Let’s dive in. 

Features to Check Before Buying a Cold Email Tool: 

Before purchasing a cold email software, consider the following key features:

Deliverability Enhancing Features

Ensure the software offers features like email warm-up, ESP matching, custom domain tracking, and a human-like sending algorithm to optimize email deliverability.

Automation Capabilities

Look for automation features such as master inbox, follow-up sequences, drip campaigns, and trigger-based emails to streamline outreach efforts and save time.

Personalization Options

Check for features or integrations enabling personalization of email content, subject lines, and sender details to enhance engagement and response rates.

Integration Compatibility

Ensure the software integrates seamlessly with your existing CRM, productivity tools, and email platforms to facilitate workflow efficiency and data management.

Analytics and Reporting

To optimize campaign effectiveness, look for robust analytics and reporting functionalities that provide insights into email performance metrics like open rates, click-through rates, and conversion rates.

Scalability and Pricing

Consider whether the software offers scalable pricing plans that align with your budget and growth goals, ensuring flexibility as your outreach efforts expand.

Customer Support

Evaluate the level of customer support provided, including documentation, training resources, and responsive customer service, to ensure prompt assistance and smooth software implementation.


Smartlead is a robust email marketing tool known for its extensive features and top-notch customer support. It excels in smooth deliverability, email outreach, and business growth. Features include auto-rotating email accounts, a unified master inbox, warm-ups, spintax, automatic out-of-office detection, and dynamic IP addresses, all aimed at maximizing conversions.

What is Smartlead Best For?

  • Scalable Outreach: Smartlead accommodates large-scale email campaigns, targeting thousands of leads daily, ensuring efficient outreach and business growth. 
  • Enhanced Deliverability: Its features prioritize email deliverability, minimizing bounce and spam rates, and ensuring messages reach recipients' inboxes effectively.
  • Seamless Integration: Smartlead integrates seamlessly with various CRM systems, enhancing workflow efficiency and allowing for streamlined data management. 
  • Comprehensive Automation: Smartlead offers extensive automation capabilities, from campaign management to lead categorization, reducing manual workload and maximizing productivity. 
  • Customizable Branding: With complete white-labeling access, Smartlead allows businesses to customize the platform with their branding, enhancing brand recognition and client experience.

Pricing Plan

  • Basic plan: $39/month
  • Popular plan:  $79/month 
  • Pro plan: $94/month 
  • Custom plan: Fully customizable pricing


Mailshake is an email automation tool that empowers sales teams to enhance their email campaigns and foster meaningful connections. It offers an intuitive campaign builder and customizable templates and integrates with popular CRMs like Salesforce and HubSpot. With advanced personalization, analytics, and automated follow-ups, Mailshake drives effective email campaigns and boosts sales.

What’s Mailshake Best For?

  • Omnichannel Outreach: You can seamlessly blend cold emails, LinkedIn, and cold calling for comprehensive prospect engagement, including messaging, profile visits, and connection requests.
  • Follow-up Automation: SDRs can set automated follow-ups and trigger-based emails with customizable templates to streamline sales processes and nurture leads effectively.
  • Deliverability Enhancement: You can boost sender reputation through warm-up tools, analyze spam and sender scores, and optimize domain settings for optimal email delivery.
  • Prospecting and Integrations: With Mailshake, you can integrate with various CRM and productivity tools, conduct real-time data analysis, A/B test campaigns, and utilize the Data Finder tool for targeted prospecting.
  • Personalization: You can also craft personalized email copies effortlessly with SHAKEspeare, an AI email writing tool that generates multiple variations for effective communication.

Pricing Plan

  • Email Outreach starts at $44 per month, billed annually. 
  • Sales Engagement starts at $75 per month, billed annually.
  • Data Finder has a free plan. The paid plan starts at $49/month.


Mixmax enhances sales engagement by automating tasks, streamlining workflows, and enabling personalized communication. Tailored for SaaS businesses and sales teams, it optimizes email productivity with features like scheduling, tracking, and templates. Integrated with popular email providers, it facilitates efficient outreach, boosting revenue throughout the customer journey.

What’s Mixmax Best For?

  • Efficient Email Communication: Mixmax streamlines email tasks with features like scheduling, tracking, and templates, enhancing overall productivity and effectiveness.   
  • Sales Pipeline Management: It helps businesses build and manage pipelines, converting prospects into customers through automated workflows and personalized communication.
  • Time-saving Automation: By automating repetitive tasks, Mixmax frees up valuable time for sales teams to focus on high-value activities and strategic initiatives.
  • CRM Integration: Seamlessly syncs with CRM systems, ensuring smooth data flow and enabling better tracking and management of customer interactions.
  • Enhanced Customer Engagement: With features like nurture sequences and 1-to-1 communication, Mixmax facilitates deeper engagement, fostering stronger relationships and increasing conversion rates.

Pricing Plan 

  • Free Plan at $0 per user per month
  • SBM at $34 per user per month
  • Growth at $65 per user per month
  • Growth + Salesforce at $69 per user per month (annual billing only)
  • Enterprise at custom pricing

Smartlead vs Mailshake vs Mixmax: Which is Better? 

The answer depends on your business goals. If you want to generate leads or increase ROI by sending bulk emails, then Smartlead is the best option because of its emphasis on scalable outreach and robust deliverability features. 

With capabilities such as auto-rotating email accounts, warm-up protocols, and dynamic IP addresses, Smartlead is designed to optimize the delivery of large-scale email campaigns while minimizing bounce and spam rates.

Additionally, its whitelabel feature and custom pricing offer flexibility to accommodate clients. 

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

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Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Author’s Details

Rajnish Das

Rajnish Das is an in-house writer at SmartWriter and SmartLead. She writes product-oriented, data-driven content for B2B SaaS audiences and educates them on marketing and sales topics. Her expertise includes outbound marketing techniques like cold emailing and LinkedIn outreach.


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Frequently asked questions

General Questions

What is Smartlead's cold email outreach software?

Email automation FAQs- Smartlead

Smartlead's cold email outreach tool helps businesses scale their outreach efforts seamlessly. With unlimited mailboxes, fully automated email warmup functionality, a multi-channel infrastructure, and a user-friendly unibox, it empowers users to manage their entire revenue cycle in one place. Whether you're looking to streamline cold email campaigns with automated email warmups, personalization fields, automated mailbox rotation, easy integrations, and spintax, improve productivity, or enhance scalability with subsequences based on lead’s intentions, automated replies, and full white-label experience, our cold email tool implifies it in a single solution.

How does the "unlimited mailboxes" feature benefit me?

Email automation FAQs- Smartlead

Our "unlimited mailboxes" feature allows you to expand your email communications without restrictions imposed by a mailbox limit. This means you won't be constrained by artificial caps on the number of mailboxes you can connect and use. This feature makes Smartlead the best cold email software and empowers you to reach a wider audience, engage with more potential customers, and manage diverse email campaigns effectively.

What do you mean by "unibox to handle your entire revenue cycle"?

Email automation FAQs- Smartlead

The "unibox" is one of the unique features of Smartlead cold email outreach tool, and it's a game-changer when it comes to managing your revenue cycle. The master inbox or the unibox consolidates all your outreach channels, responses, sales follow-ups, and conversions into one centralized, user-friendly mailbox.

With the "unibox," you gain the ability to:
1. Focus on closing deals: You can now say goodbye to the hassle of logging into multiple mailboxes to search for replies. The "unibox" streamlines your sales communication, allowing you to focus on what matters most—closing deals.

2. Centralized lead management: All your leads are managed from one central location, simplifying lead tracking and response management. This ensures you take advantage of every opportunity and efficiently engage with your prospects.

3. Maintain context: The "unibox" provides a 360-degree view of all your customer messages, allowing you to maintain context and deliver more personalized and effective responses.

How does Smartlead ensure my emails don't land in the spam folder?

Email automation FAQs- Smartlead

Smartlead, the best cold email marketing tool, ensures your emails reach the intended recipients' primary inbox rather than the spam folder. 

Here's how it works:
1. Our "unlimited warmups" feature is designed to build and maintain a healthy sending reputation for your cold email outreach. Instead of sending a large volume of emails all at once, which can trigger spam filters, we gradually ramp up your sending volume. This gradual approach, combined with positive email interactions, helps boost your email deliverability rates.

2. We deploy high-deliverability IP servers specific to each campaign. 

3. The ‘Warmup’ feature replicates humanized email sending patterns, spintax, and smart replies.
4. By establishing a positive sender reputation and gradually increasing the number of sent emails, Smartlead minimizes the risk of your emails being flagged as spam. This way, you can be confident that your messages will consistently land in the primary inbox, increasing the likelihood of engagement and successful communication with your recipients.

Can I integrate Smartlead with other tools I'm using?

Email automation FAQs- Smartlead

Certainly, Smartlead is designed for seamless integration with a wide range of tools and platforms. Smartlead offers integration with HubSpot, Salesforce, Pipedrive, Clay, Listkit, and more. You can leverage webhooks and APIs to integrate the tools you use. Try Now!

Email automation FAQs- Smartlead

What type of businesses sees the most success with Smartlead?

No, there are no limitations on the number of channels you can utilize with Smartlead. Our multi-channel infrastructure is designed to be limitless, allowing you to reach potential customers through multiple avenues without constraints.

This flexibility empowers you to diversify your cold email outreach efforts, connect with your audience through various communication channels, and increase your chances of conversion. Whether email, social media, SMS, or other communication methods, Smartlead's multi-channel capabilities ensure you can choose the channels that best align with your outreach strategy and business goals. This way, you can engage with your prospects effectively and maximize the impact of your email outreach.

Email automation FAQs- Smartlead

Do you provide me with lead sources?

Smartlead distinguishes itself from other cold email outreach software by focusing on limitless scalability and seamless integration. While many similar tools restrict your outreach capabilities, Smartlead offers a different approach.

Here's what makes us uniquely the best cold email software:

1. Unlimited Mailboxes: In contrast to platforms that limit mailbox usage, Smartlead provides unlimited mailboxes. This means you can expand your outreach without any arbitrary constraints.

2. Unique IP Servers: Smartlead offers unique IP servers for every campaign it sends out. 

3. Sender Reputation Protection: Smartlead protects your sender reputation by auto-moving emails from spam folders to the primary inbox. This tool uses unique identifiers to cloak all warmup emails from being recognized by automation parsers. 

4. Automated Warmup: Smartlead’s warmup functionality enhances your sender reputation and improves email deliverability by maintaining humanized email sending patterns and ramping up the sending volume. 

5. Multi-Channel Emphasis: Smartlead places a strong emphasis on multi-channel outreach. You can reach your prospects where they are with the LinkedIn outreach feature.   With Smartlead’s cold email automation software, you're always one step ahead in your outreach efforts, enjoying the freedom to scale your initiatives and seamlessly integrate with other tools—all while maintaining a focus on maximizing the impact of your outreach.

Email automation FAQs- Smartlead

How secure is my data with Smartlead?

Ensuring the security of your data is Smartlead's utmost priority. We implement robust encryption methods and stringent security measures to guarantee the continuous protection of your information. Your data's safety is paramount to us, and we are always dedicated to upholding the highest standards of security.

How can I get started with Smartlead?

Email automation FAQs- Smartlead

Getting started with Smartlead is straightforward! Just head over to our sign-up page and follow our easy step-by-step guide. If you ever have any questions or need assistance, our round-the-clock support team is ready to help, standing by to provide you with any assistance you may require. Sign Up Now!

How can I reach the Smartlead team?

Email automation FAQs- Smartlead

We're here to assist you! You can easily get in touch with our dedicated support team on chat. We strive to provide a response within 24 hours to address any inquiries or concerns you may have.

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