Smartlead Vs. Folderly Vs. Who is the Best for Email Outreach?

Created On:
May 3, 2024
Updated On:
May 3, 2024
Smartlead Vs. Folderly Vs. Tool Comparison

Email outreach remains a cornerstone of successful digital marketing strategies. Choosing the right platform to enhance your email campaigns is crucial for achieving optimal results. 

However, with a myriad of tools available to streamline and enhance the process, it can be quite a challenge to choose the right one for your business needs. 

In this comparison blog, we'll delve into the features, benefits, and drawbacks of three popular email outreach tools: Smartlead, Folderly, and 

Each of these platforms offers unique features designed to streamline and improve your email outreach efforts. By the end, you should have a clearer idea of which tool could potentially become your go-to for email outreach campaigns. Let’s read on:

Smartlead: Empowering Your Email Outreach

Smartlead is a comprehensive platform that goes beyond traditional sales engagement tools. It is designed to help you convert cold emails into consistent revenue by offering a range of features and capabilities tailored to enhance your email outreach efforts.

Features Overview

Scale Your Outreach Effortlessly

Smartlead provides unlimited mailboxes, email warmups, and a multi-channel infrastructure, empowering you to reach prospects across Email, SMS, Twitter, WhatsApp, and more.

Automate Sales Outreach Workflows

Streamline your sales processes with automated workflows for connection requests, follow-up messages, and social media interactions, allowing your sales reps to focus on closing leads.

Personalized Outreach

 Utilize custom-conditional email triggers and sub-sequences based on lead behavior to personalize your outreach and maximize impact.

Centralized Master Inbox

Smartlead provides a centralized master inbox, email tracking, and time-saving features like mailbox rotation and full whitelabel capabilities, making it easy to manage your email marketing efforts effectively.

Smartlead Master Inbox

Enhanced Deliverability

With unique IP servers and unlimited warmups, Smartlead optimizes your deliverability, ensuring your emails land in the primary inbox instead of spam folders.

Key Features for Email Deliverability:

  • Unlimited Auto-Rotating Email Accounts: Forget about daily limits or email reputation concerns. Smartlead allows you to create campaigns and connect mailboxes in just one step.
  • AI Warmups: Build and defend your mailbox sending reputation by leveraging diverse mailboxes across various providers. Improve your delivery reputation with natural content and humanized sending patterns.
  • High-Delivery IPs: Smartlead's IP rotating infrastructure ensures unique and exclusive IP allocation for every campaign, improving your deliverability.
  • ESP Matching: Increase your deliverability by automatically matching your lead's mailbox provider with yours, eliminating the need for manual MX record matching.

Smartlead's latest GPT-4 update introduces features like Master Inbox Reply, Mail Sequence Compose AI, and Campaign Settings GPT-4 Categorization, enhancing your email outreach experience. 

Additionally, exclusive feature enhancements like User Level Webhook, Client Level Webhook, Campaign Level Webhook, and Untracked Replies Webhook for Clients provide you with more control and flexibility in tracking and managing your campaigns.

Folderly: Elevating Your Email Deliverability

Folderly Homepage

Folderly is a robust email deliverability platform designed to ensure that your email outreach campaigns consistently reach your recipients' inboxes. This comprehensive tool is your go-to solution for optimizing mailbox health, boosting inbox rates, analyzing email content, and fine-tuning your email infrastructure.

Key Features and Capabilities of Folderly

Email Deliverability Optimization

Folderly employs advanced algorithms to enhance your sender score, ensuring 100% email deliverability. It maintains positive interactions with your emails and provides a comprehensive spam trigger checker.

Automated Warm-up Maintenance

The automated warm-up maintenance feature helps maintain high email deliverability, ensuring that your emails are consistently delivered to the inbox.


Folderly offers integration with major CRMs, ESPs, and marketing & sales automation tools such as Microsoft Office 365, SendGrid, Google Workspace, Gmail, Outlook, and Amazon AWS. It also supports custom integrations to suit your specific needs.

Ease of Use & Data Safety

Connecting your mailbox with any email service provider is a breeze with Folderly—just one click and you're set. The user interface is intuitive and easy to navigate. Additionally, Folderly offers GDPR and CCPA-enabled solutions for robust data protection.

Spam Checking and SPF Generation

Folderly can check for spam-trigger words in email templates, reducing the risk of getting flagged as spam by ESPs. It also performs SPF (Sender Privacy Framework) checks and generates SPF records for your domain. Streamline Your Sales Outreach Efforts  Homepage is a powerful tool designed to help you create sales opportunities and close more deals. With features like unlimited sending emails, multichannel touchpoints, and advanced campaign scheduler, empowers you to scale your outreach and target prospects at the right time. Real-time two-way sync with Salesforce, Hubspot, and other CRMs ensures seamless integration with your existing workflow.

Key Features and Capabilities of

Multichannel Outreach

  • Omnichannel Sequences: Automate sequences using multiple channels like Email, LinkedIn, WhatsApp, Calling, and Text.
  • Task Manager: A go-to place for sales development teams to complete their daily manual tasks in a structured and focused manner.
  • End-to-End LinkedIn Automation: Complete automation of LinkedIn outreach sequence like View Profile, Connection Request, Send Message & Send Inmail.

Sales Pipeline Growth

By streamlining workflows and promoting effective teamwork, empowers you to accelerate business growth and increase revenue. Experiment with multiple channels and sales processes without burning a hole in your pocket.

Performance Tracking

  • Detailed insights to drill down into your deals pipeline, team, and campaign effectiveness.
  • Identify underperformance and coach team members into "Sales Superstars."
  • Monitor and track campaign efficacy and performance.

Analytics enables you to track all email activities, including open rate, bounce rate, and email deliverability. You can access detailed analytics through downloadable reports, allowing you to make informed decisions to improve your outreach strategy.

Personalized Emails

With, you can hyper-personalize emails using programmable conditions. This helps increase the number of potential customers and improves positive reply rates, leading to more successful email campaigns.

Shared Team Inbox offers a Shared Team Inbox, promoting increased team collaboration. It allows for prospect and non-prospect categorization, as well as reply sentiment reports. This feature helps streamline communication within your team and ensures efficient management of leads.

Multichannel Outreach supports multichannel outreach via channels such as LinkedIn, Email, WhatsApp, SMS, and Calls. This capability enables you to reach prospects through various channels, leading to the generation of customers and expansion of your business.

Smartlead Vs. Folderly Vs.–  Comparison Overview

Features Comparison

Smartlead Features:

  • Unlimited mailboxes, warmups, and multi-channel infrastructure.
  • Automated sales outreach workflows.
  • Enhanced deliverability with unique IP servers and unlimited warmups.
  • Personalized outreach with custom-conditional triggers and sub-sequences.

Folderly Features:

  • Email deliverability optimization with advanced algorithms.
  • Automated warm-up maintenance for high deliverability.
  • Integration with major CRMs, ESPs, and marketing tools.
  • GDPR and CCPA-enabled solutions for data safety. Features:

  • Multichannel outreach with Email, LinkedIn, WhatsApp, etc.
  • Task manager for structured sales development tasks.
  • End-to-end LinkedIn automation for outreach sequences.
  • Detailed analytics for team and campaign effectiveness.

User Experience and Interface

Smartlead User Experience: Smartlead offers a user-friendly interface with easy navigation and setup. It provides a centralized master inbox and time-saving features.

Folderly User Experience: Folderly boasts an intuitive user interface and offers a customer success manager for easy setup. It provides GDPR and CCPA-enabled solutions for data protection. User Experience: provides a streamlined user experience with real-time two-way sync with Salesforce, Hubspot, and other CRMs. It offers detailed insights for effective outreach.

Best Use Cases for Each Platform

Smartlead Best Use Cases

Smartlead is ideal for businesses looking to scale their outreach efforts and automate sales workflows. It's suitable for personalized outreach and enhanced deliverability.

Folderly Best Use Cases

Folderly is best for businesses focused on email deliverability optimization and maintaining high email deliverability rates. It's suitable for integration with major CRMs and ESPs. Best Use Case is perfect for businesses aiming to streamline their sales outreach efforts and grow their deals pipeline. It's ideal for multichannel outreach and detailed performance tracking.

Smartlead  Email Infrastructure Playbook


Smartlead Pricing:

  • Essentials: $34/monthsome text
    • 2,000 active leads
    • 6,000 emails per month
  • Pro: $66/monthsome text
    • 10,000 active leads
    • 40,000 emails per month
  • Business: $79/monthsome text
    • Increased limits on leads and emails
    • Custom CRM integration
  • Custom: Contact Smartlead for detailssome text
    • Supports up to 2 million leads
  • All plans come with a 14-day free trial.
Smartlead Pricing

Folderly Pricing:

  • Individual: $96 per mailbox per month
  • Team (10-24 mailboxes): $72 per mailbox per month
  • Team (25-99 mailboxes): $56 per mailbox per month
  • Enterprise (100+ mailboxes): Contact Folderly for a custom quote
Folderly  Pricing Pricing offers flexible pricing plans to cater to different needs and team sizes:

Email Outreach:

  • Essentials: Ideal for individuals or small teams, includes features like unlimited sending emails, inbox rotation, and free email validations.
  • Pro: Designed for growing teams, includes all features from the Essentials plan plus additional benefits like unlimited email warmup and global safety settings.
  • Business: Suitable for larger teams or agencies, includes all features from the Pro plan with added perks such as AI content generator and advanced inbox management.

Sales Engagement:

  • Essentials: For teams focusing on sales engagement, includes features like manual outreach tasks, unlimited LinkedIn accounts, and full LinkedIn automation.
  • Pro: Tailored for teams looking to scale their outreach efforts, includes all features from the Essentials plan plus a power dialer and internet & local calling capabilities.
  • Business: Designed for agencies or larger teams, includes all features from the Pro plan with additional benefits like opportunities pipeline management and agency dashboard.

For detailed pricing information and to explore the right plan for your needs, please contact's sales and customer support team. Pricing

User Review

Smartlead Reviews

Smartlead G2 review
Smartlead G2 review

Folderly Reviews

Folderly G2 review
Folderly G2 review Reviews g2 reiew g2 reiew

The Final Verdict: Why Smartlead is the Best Choice for Email Outreach?

Smartlead is more than just a cold emailing tool; it's a comprehensive platform designed for omnichannel outreach that can help convert cold emails into consistent revenue. Its key features and capabilities are tailored to enhance your email outreach efforts, making it a top choice for businesses looking to improve their email campaigns.

  1. Scale Your Outreach Effortlessly: With unlimited mailboxes, warmups, and a multi-channel infrastructure, Smartlead empowers you to reach prospects across various channels such as Email, SMS, Twitter, WhatsApp, and more.
  2. Automate Sales Outreach Workflows: Streamline your sales processes with automated workflows for connection requests, follow-up messages, and social media interactions, allowing your sales reps to focus on closing leads.
  3. Enhanced Deliverability: Smartlead optimizes your email deliverability with unique IP servers and unlimited warmups, ensuring your emails land in the primary inbox instead of spam folders.
  4. Personalized Outreach: Utilize custom-conditional email triggers and sub-sequences based on lead behavior to personalize your outreach and maximize impact.
  5. Centralized Master Inbox: Smartlead provides a centralized master inbox, email tracking, and time-saving features like mailbox rotation and full whitelabel capabilities, making it easy to manage your email marketing efforts effectively.
Additionally, Smartlead offers exclusive feature enhancements  providing you with more control and flexibility in tracking and managing your campaigns.
Its advanced email automation and deliverability capabilities make it a standout choice for businesses looking to improve their email outreach campaigns and drive better results.

The Bottom Line

In this comparison, we've explored how Folderly,, and Smartlead differ in features, use cases, pricing, and customer feedback. We've highlighted the best features and pros and cons of each platform to help you make an informed decision.

If you're aiming to scale your business and significantly increase your chances of meeting bookings through effective outreach, Smartlead emerges as a top recommendation. With a 14-day free trial and a pay-as-you-go model, you can explore its features without commitment.

Choose Smartlead for your email outreach needs and unlock its powerful capabilities to enhance your sales and marketing efforts.

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Author’s Details


Rajashree specializes in strategizing and planning B2B SaaS product marketing content. As a writer turned researcher, she has a deep-rooted affinity for writing data-driven content. With over 8 years of experience in the industry, Rajashree has documented her insights in a series of blogs covering genres such as SEO, Content Marketing, Lead Generation, and Email Marketing.


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Frequently asked questions

General Questions

What is Smartlead's cold email outreach software?

Email automation FAQs- Smartlead

Smartlead's cold email outreach tool helps businesses scale their outreach efforts seamlessly. With unlimited mailboxes, fully automated email warmup functionality, a multi-channel infrastructure, and a user-friendly unibox, it empowers users to manage their entire revenue cycle in one place. Whether you're looking to streamline cold email campaigns with automated email warmups, personalization fields, automated mailbox rotation, easy integrations, and spintax, improve productivity, or enhance scalability with subsequences based on lead’s intentions, automated replies, and full white-label experience, our cold email tool implifies it in a single solution.

How does the "unlimited mailboxes" feature benefit me?

Email automation FAQs- Smartlead

Our "unlimited mailboxes" feature allows you to expand your email communications without restrictions imposed by a mailbox limit. This means you won't be constrained by artificial caps on the number of mailboxes you can connect and use. This feature makes Smartlead the best cold email software and empowers you to reach a wider audience, engage with more potential customers, and manage diverse email campaigns effectively.

What do you mean by "unibox to handle your entire revenue cycle"?

Email automation FAQs- Smartlead

The "unibox" is one of the unique features of Smartlead cold email outreach tool, and it's a game-changer when it comes to managing your revenue cycle. The master inbox or the unibox consolidates all your outreach channels, responses, sales follow-ups, and conversions into one centralized, user-friendly mailbox.

With the "unibox," you gain the ability to:
1. Focus on closing deals: You can now say goodbye to the hassle of logging into multiple mailboxes to search for replies. The "unibox" streamlines your sales communication, allowing you to focus on what matters most—closing deals.

2. Centralized lead management: All your leads are managed from one central location, simplifying lead tracking and response management. This ensures you take advantage of every opportunity and efficiently engage with your prospects.

3. Maintain context: The "unibox" provides a 360-degree view of all your customer messages, allowing you to maintain context and deliver more personalized and effective responses.

How does Smartlead ensure my emails don't land in the spam folder?

Email automation FAQs- Smartlead

Smartlead, the best cold email marketing tool, ensures your emails reach the intended recipients' primary inbox rather than the spam folder. 

Here's how it works:
1. Our "unlimited warmups" feature is designed to build and maintain a healthy sending reputation for your cold email outreach. Instead of sending a large volume of emails all at once, which can trigger spam filters, we gradually ramp up your sending volume. This gradual approach, combined with positive email interactions, helps boost your email deliverability rates.

2. We deploy high-deliverability IP servers specific to each campaign. 

3. The ‘Warmup’ feature replicates humanized email sending patterns, spintax, and smart replies.
4. By establishing a positive sender reputation and gradually increasing the number of sent emails, Smartlead minimizes the risk of your emails being flagged as spam. This way, you can be confident that your messages will consistently land in the primary inbox, increasing the likelihood of engagement and successful communication with your recipients.

Can I integrate Smartlead with other tools I'm using?

Email automation FAQs- Smartlead

Certainly, Smartlead is designed for seamless integration with a wide range of tools and platforms. Smartlead offers integration with HubSpot, Salesforce, Pipedrive, Clay, Listkit, and more. You can leverage webhooks and APIs to integrate the tools you use. Try Now!

Email automation FAQs- Smartlead

What type of businesses sees the most success with Smartlead?

No, there are no limitations on the number of channels you can utilize with Smartlead. Our multi-channel infrastructure is designed to be limitless, allowing you to reach potential customers through multiple avenues without constraints.

This flexibility empowers you to diversify your cold email outreach efforts, connect with your audience through various communication channels, and increase your chances of conversion. Whether email, social media, SMS, or other communication methods, Smartlead's multi-channel capabilities ensure you can choose the channels that best align with your outreach strategy and business goals. This way, you can engage with your prospects effectively and maximize the impact of your email outreach.

Email automation FAQs- Smartlead

Do you provide me with lead sources?

Smartlead distinguishes itself from other cold email outreach software by focusing on limitless scalability and seamless integration. While many similar tools restrict your outreach capabilities, Smartlead offers a different approach.

Here's what makes us uniquely the best cold email software:

1. Unlimited Mailboxes: In contrast to platforms that limit mailbox usage, Smartlead provides unlimited mailboxes. This means you can expand your outreach without any arbitrary constraints.

2. Unique IP Servers: Smartlead offers unique IP servers for every campaign it sends out. 

3. Sender Reputation Protection: Smartlead protects your sender reputation by auto-moving emails from spam folders to the primary inbox. This tool uses unique identifiers to cloak all warmup emails from being recognized by automation parsers. 

4. Automated Warmup: Smartlead’s warmup functionality enhances your sender reputation and improves email deliverability by maintaining humanized email sending patterns and ramping up the sending volume. 

5. Multi-Channel Emphasis: Smartlead places a strong emphasis on multi-channel outreach. You can reach your prospects where they are with the LinkedIn outreach feature.   With Smartlead’s cold email automation software, you're always one step ahead in your outreach efforts, enjoying the freedom to scale your initiatives and seamlessly integrate with other tools—all while maintaining a focus on maximizing the impact of your outreach.

Email automation FAQs- Smartlead

How secure is my data with Smartlead?

Ensuring the security of your data is Smartlead's utmost priority. We implement robust encryption methods and stringent security measures to guarantee the continuous protection of your information. Your data's safety is paramount to us, and we are always dedicated to upholding the highest standards of security.

How can I get started with Smartlead?

Email automation FAQs- Smartlead

Getting started with Smartlead is straightforward! Just head over to our sign-up page and follow our easy step-by-step guide. If you ever have any questions or need assistance, our round-the-clock support team is ready to help, standing by to provide you with any assistance you may require. Sign Up Now!

How can I reach the Smartlead team?

Email automation FAQs- Smartlead

We're here to assist you! You can easily get in touch with our dedicated support team on chat. We strive to provide a response within 24 hours to address any inquiries or concerns you may have.

Powerful Automated Email Marketing that Drives Sales.

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  • Free Warmup Included