10 Reasons Why Smartlead Is Your Best Cold Email Outreach Partner

Created On
September 28, 2023
Best cold email outreach tool

Quick question: 

What’s the most important factor in cold email campaigns?

For us, it’s deliverability. 

As a team, our vision has always been to engineer a solution focused on cold email deliverability. What’s the point of a very good email anyway if it doesn’t reach the lead’s inbox? 

Keeping deliverability in mind, our engineers have built Smartlead with features that will let you scale and boost your revenue. 

Besides the common features (such as unlimited warm-ups, A/B testing, mailbox auto-rotation, etc.), here’s some of the unique features that make Smartlead stand out in the market: 

  1. Powerful API
  2. Complete White-Labeling Access 
  3. Unlimited Team Members
  4. Powerful Master Inbox
  5. Subsequences for Behavior Based “Sequences”
  6. ESP matching
  7. Smart Warm-Up
  8. Multi-Channel Outreach
  9. Automatic Out Of Office detection
  10. Reasonable Pricing

Sounds interesting? Read ahead to learn about these features in detail and how they can help your business grow. 

#1 Powerful API 

Ever dreamt of earning money while sleeping?

Well, Smartlead’s API can help you achieve that dream.

Smartlead is known for its powerful API automation infrastructure. From fetching lead message history to integrating with your choice of CRM, Smartlead’s API can do it all. 

Here’s 3 reasons why you should try Smartlead’s powerful API: 

Extensive Functionality

It can automate almost everything in your cold campaign. This provides a huge opportunity to customize and tailor the outreach sequences according to your specific needs.

Some of the things that you can automate using API are:

Campaign management

  • Update Campaign Schedule
  • Update Campaign General Settings
  • List all Campaigns
  • Fetch all Campaigns Using Lead ID
  • Export data from a campaign
  • Delete Campaign

Email account management

  • List all email accounts per campaign
  • Add Email Account to a Campaign
  • Remove Email Account from a Campaign
  • Fetch all email accounts associated to a user

Lead Management

  • List all leads by Campaign ID
  • Fetch Lead Categories
  • Fetch Lead by email address
  • Add leads to a campaign by ID
  • Resume Lead By Campaign ID
  • Pause Lead By Campaign ID

Integration Capabilities

The API seamlessly integrates with other systems and tools, enabling you to connect Smartlead with their existing workflows and processes. 

Smartlead comes with HubSpot native integration. So, if you are using HubSpot for your CRM, then cool. But, even if you are using a different CRM, you can easily integrate it with Smartlead using its API. 

Not to forget, you can choose to do the same by leveraging third-party solutions such as Zapier.

But it’s not just CRM. For example, you can also integrate Smartlead with ChatGPT and make the AI write human-like copy for you. 


Smartlead's API is designed to handle large-scale operations. If you want to target, say 5000 leads per day, you can make it possible using API. 

#2 Complete White-Labeling Access 

Want your own SaaS product with your domain and logo? 

You have got Smartlead. 

Smartlead's white-labeling feature allows you to customize the product under your own brand. You can use your logo, domain name, and branding for client access to the app. 

You can also set specific allowances for each client and monitor their total lead/email credit use. This feature gives you full control and visibility over your clients' activities.

Is it too good to be true? 

Take a free trial and find out. 

#3 Unlimited Team Members 

Many cold email tools in the market come with a limited number of users only. With Smartlead, you can add an unlimited number of team members. 

Why limit to a handful when the entire team can have access? 

Smartlead is the ultimate cold email tool for collaboration. No shared logins, no pain. Add as many people you want and track team’s performance in one place. 

#4 Powerful Master Inbox 

Smartlead’s master inbox can function like a mini CRM. You get one central place to manage all the campaigns and reply to all your leads, including the conversations in multi-channel outreach campaigns.  

You can categorize conversations in the master inbox using a dropdown menu on the top right of each conversation (as shown in below image). You can also add additional categories from the Settings section. 

Furthermore, you can use these categories as triggers for subsequences, automating your Smartlead experience. For example, if a lead is marked as "Requested info", they can be automatically added to the "Send more info" drip sequence.

In short, with this master inbox, you can focus on closing deals instead of logging into different mailboxes and searching for conversations. 

#5 Subsequences for Behavior Based “Sequences” 

Smartlead was built focusing on complex automations, such as creating sub-sequences for behavior based “sequences”. 

Why do you need these sub-sequences? 

These subsequences allow you to automate responses based on the reply you get, enhancing lead conversion potential. You can set these up in the settings section of your campaign, using the triggers to define the behavior that prompts the subsequence. 

#6 ESP Matching  

Sending cold emails from matching ESPs can increase your open rates by 30%. In fact, this feature—ESP matching, should be in your cold email tool checklist before settling down with one. It’s simply that important!  

Smartlead comes with an automated ESP matching feature. This feature aligns with your email sending pattern with leads' Email Service Providers (ESPs), ultimately boosting your email deliverability. 

This means if your lead uses Outlook, they will receive email messages from Outlook addresses. You get all of these without doing any labor on your part. 

Smartlead’s system automatically adjusts the sending allocation without any extra effort from your end.

#7 Smart Warmup 

First things first, Smartlead comes with unlimited warm-ups without paying any hidden/extra fees. If you’re struggling with high bounce rates or spam rates, you gotta check this feature out. 

Our users love Smart warmup for three reasons majorly: 

  • It auto adjusts the number of warm-up emails so that you’re not over sending warmups from email accounts that are in active campaigns.
  • It uses natural, human-like conversations (written by smartwriter’s NLP engine) to enhance your domain reputation. 
  • It improves deliverability. 

If you are in cold emails for a long time, you might already know the importance of warm-ups. In case you are new to the game, check this article: How to do Email Warm-Up.

#8 Multi-Channel Outreach 

Smartlead.ai offers multi-channel outreach, which means you can follow up a bounced lead from various channels—email, SMS, Twitter, and WhatsApp.

Statistics say that it takes around 5 to 12 follow-ups to make a sale. Then, why not try the multi-channel outreach and increase your chances? 

#9 Automatic Out Of Office detection

Smartlead comes with many minute automations that otherwise you might not notice but these make your life easy.

For instance, Smartlead’s “Automatic Out Of Office detection”.

You can use Smartlead's "Automatic Out Of Office detection" by categorizing Out-of-Office replies in your campaign data. You can choose to ignore these replies either from the Master Inbox or from the Campaign Settings.

#10 Reasonable Pricing

Cold email tools with a wide range of features as Smartlead’s can cost a significant chunk from your budget. But, with us, you get it at a very reasonable price. 

Take a look at our pricing plans.

For add-ons, you get 1 client at $29 per month only. Not to forget, we offer a 14 days free trial. 

Final Thoughts

Smartlead is built to scale and grow businesses like yours. Our engine is definitely smarter than anything in the market right now and you can see that through the reviews and feedback in LinkedIn and other software review websites. 

Smartlead has a long list of features that can make outreach a smooth sail for you and your team. Not to forget, we have a client specific “Do not contact” list as well. 

Don’t hesitate. Sign up now for free and check out yourself. 


What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

  • dfbvrsg
  • svsv

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Author’s Details

Rajnish Das

Rajnish Das is an in-house writer at SmartWriter and SmartLead. She writes product-oriented, data-driven content for B2B SaaS audiences and educates them on marketing and sales topics. Her expertise includes outbound marketing techniques like cold emailing and LinkedIn outreach.


Edited by:


Frequently asked questions

General Questions

What are active leads?

Email automation FAQs- Smartlead

Active leads are the contacts you upload in Smartlead, similar to contacts in HubSpot; if you upload 1000 leads to a campaign, they are considered 1000 active leads. If you upload similar leads to a new campaign, they are not considered a “new active lead” as they already exist in our system.

Do you provide mailboxes, or do I need to connect my own?

Email automation FAQs- Smartlead

We don’t offer mailboxes yet. You need to get your own dedicated list of mailboxes using popular providers like Gmail, Outlook, Zoho, and others that exist in the market. Once you get them, follow our detailed guides to connect them quickly.

Do you offer guides and articles on succeeding with cold emails?

Email automation FAQs- Smartlead

Absolutely, one of our most popular guides can be found right here. It's been used by a large percentage of users to go from zero to cold emailing experts. Covering all topics from email infrastructure to copywriting and lead sourcing.

Is another tool needed for warmups?

Email automation FAQs- Smartlead

No, Smartlead has over 200,000 highly reputed mailboxes connected. The advantage you get along with naturalized AI conversations is access to aged domains you will never find in any warmup tool.

What is the API commonly used for?

Email automation FAQs- Smartlead

It is used popularly by agencies to automate their entire lead generation process as well as to connect Smartlead to external tools to push and pull data from. You can also connect to 1000s of apps using Zapier.

What type of businesses sees the most success with Smartlead?

Email automation FAQs- Smartlead

Anyone that can close deals from demos will succeed with Smartlead. It works for Sales companies, Marketing agencies, SaaS businesses, Recruitment, and offline companies (like construction).

Do you provide me with lead sources?

Email automation FAQs- Smartlead

We do not provide you with leads. You will need to use other data providers. These leads can be automatically added to Smartlead using our API or bulk uploaded via our CSV upload system.

Do you integrate with any CRMs?

Email automation FAQs- Smartlead

We're building native integrations with Hubspot, Salesforce, Close, Pipedrive, and many more. The best part, due to our open API and Webhook infrastructure, you can connect to any CRM in the world without an issue.

How many team members can I add?

Email automation FAQs- Smartlead

You can add an unlimited number of team members, as well as assign them roles and authority access.

Do you have custom plans beyond the Pro plan?

Email automation FAQs- Smartlead

Yes, it's common for many people to move to Custom plans after a few weeks. You can view all the options for up to 10M leads on the subscription page once you sign up for free.

Powerful Automated Email Marketing that Drives Sales.

  • All Features Included
  • No Credit Card Required
  • Free Warmup Included