10 Reasons Why Smartlead Is Your Best Cold Email Outreach Partner

Created On:
September 28, 2023
Updated On:
March 13, 2024
Best cold email outreach tool

Quick question: 

What’s the most important factor in cold email campaigns?

For us, it’s deliverability. 

As a team, our vision has always been to engineer a solution focused on cold email deliverability. What’s the point of a very good email anyway if it doesn’t reach the lead’s inbox? 

Keeping deliverability in mind, our engineers have built Smartlead with features that will let you scale and boost your revenue. 

Besides the common features (such as unlimited warm-ups, A/B testing, mailbox auto-rotation, etc.), here’s some of the unique features that make Smartlead stand out in the market: 

  1. Powerful API
  2. Complete White-Labeling Access 
  3. Unlimited Team Members
  4. Powerful Master Inbox
  5. Subsequences for Behavior Based “Sequences”
  6. ESP matching
  7. Smart Warm-Up
  8. Multi-Channel Outreach
  9. Automatic Out Of Office detection
  10. Reasonable Pricing

Sounds interesting? Read ahead to learn about these features in detail and how they can help your business grow. 

#1 Powerful API 

Ever dreamt of earning money while sleeping?

Well, Smartlead’s API can help you achieve that dream.

Smartlead is known for its powerful API automation infrastructure. From fetching lead message history to integrating with your choice of CRM, Smartlead’s API can do it all. 

Here’s 3 reasons why you should try Smartlead’s powerful API: 

Extensive Functionality

It can automate almost everything in your cold campaign. This provides a huge opportunity to customize and tailor the outreach sequences according to your specific needs.

Some of the things that you can automate using API are:

Campaign management

  • Update Campaign Schedule
  • Update Campaign General Settings
  • List all Campaigns
  • Fetch all Campaigns Using Lead ID
  • Export data from a campaign
  • Delete Campaign

Email account management

  • List all email accounts per campaign
  • Add Email Account to a Campaign
  • Remove Email Account from a Campaign
  • Fetch all email accounts associated to a user

Lead Management

  • List all leads by Campaign ID
  • Fetch Lead Categories
  • Fetch Lead by email address
  • Add leads to a campaign by ID
  • Resume Lead By Campaign ID
  • Pause Lead By Campaign ID

Integration Capabilities

The API seamlessly integrates with other systems and tools, enabling you to connect Smartlead with their existing workflows and processes. 

Smartlead comes with HubSpot native integration. So, if you are using HubSpot for your CRM, then cool. But, even if you are using a different CRM, you can easily integrate it with Smartlead using its API. 

Not to forget, you can choose to do the same by leveraging third-party solutions such as Zapier.

But it’s not just CRM. For example, you can also integrate Smartlead with ChatGPT and make the AI write human-like copy for you. 


Smartlead's API is designed to handle large-scale operations. If you want to target, say 5000 leads per day, you can make it possible using API. 

#2 Complete White-Labeling Access 

Want your own SaaS product with your domain and logo? 

You have got Smartlead. 

Smartlead's white-labeling feature allows you to customize the product under your own brand. You can use your logo, domain name, and branding for client access to the app. 

You can also set specific allowances for each client and monitor their total lead/email credit use. This feature gives you full control and visibility over your clients' activities.

Is it too good to be true? 

Take a free trial and find out. 

#3 Unlimited Team Members 

Many cold email tools in the market come with a limited number of users only. With Smartlead, you can add an unlimited number of team members. 

Why limit to a handful when the entire team can have access? 

Smartlead is the ultimate cold email tool for collaboration. No shared logins, no pain. Add as many people you want and track team’s performance in one place. 

#4 Powerful Master Inbox 

Smartlead’s master inbox can function like a mini CRM. You get one central place to manage all the campaigns and reply to all your leads, including the conversations in multi-channel outreach campaigns.  

You can categorize conversations in the master inbox using a dropdown menu on the top right of each conversation (as shown in below image). You can also add additional categories from the Settings section. 

Furthermore, you can use these categories as triggers for subsequences, automating your Smartlead experience. For example, if a lead is marked as "Requested info", they can be automatically added to the "Send more info" drip sequence.

In short, with this master inbox, you can focus on closing deals instead of logging into different mailboxes and searching for conversations. 

#5 Subsequences for Behavior Based “Sequences” 

Smartlead was built focusing on complex automations, such as creating sub-sequences for behavior based “sequences”. 

Why do you need these sub-sequences? 

These subsequences allow you to automate responses based on the reply you get, enhancing lead conversion potential. You can set these up in the settings section of your campaign, using the triggers to define the behavior that prompts the subsequence. 

#6 ESP Matching  

Sending cold emails from matching ESPs can increase your open rates by 30%. In fact, this feature—ESP matching, should be in your cold email tool checklist before settling down with one. It’s simply that important!  

Smartlead comes with an automated ESP matching feature. This feature aligns with your email sending pattern with leads' Email Service Providers (ESPs), ultimately boosting your email deliverability. 

This means if your lead uses Outlook, they will receive email messages from Outlook addresses. You get all of these without doing any labor on your part. 

Smartlead’s system automatically adjusts the sending allocation without any extra effort from your end.

#7 Smart Warmup 

First things first, Smartlead comes with unlimited warm-ups without paying any hidden/extra fees. If you’re struggling with high bounce rates or spam rates, you gotta check this feature out. 

Our users love Smart warmup for three reasons majorly: 

  • It auto adjusts the number of warm-up emails so that you’re not over sending warmups from email accounts that are in active campaigns.
  • It uses natural, human-like conversations (written by Smartwriter’s NLP engine) to enhance your domain reputation. 
  • It improves deliverability. 

If you are in cold emails for a long time, you might already know the importance of warm-ups. In case you are new to the game, check this article: How to do Email Warm-Up.

#8 Multi-Channel Outreach 

Smartlead.ai offers multi-channel outreach, which means you can follow up a bounced lead from various channels—email, SMS, Twitter, and WhatsApp.

Statistics say that it takes around 5 to 12 follow-ups to make a sale. Then, why not try the multi-channel outreach and increase your chances? 

#9 Automatic Out Of Office detection

Smartlead comes with many minute automations that otherwise you might not notice but these make your life easy.

For instance, Smartlead’s “Automatic Out Of Office detection”.

You can use Smartlead's "Automatic Out Of Office detection" by categorizing Out-of-Office replies in your campaign data. You can choose to ignore these replies either from the Master Inbox or from the Campaign Settings.

#10 Reasonable Pricing

Cold email tools with a wide range of features as Smartlead’s can cost a significant chunk from your budget. But, with us, you get it at a very reasonable price. 

Take a look at our pricing plans.

For add-ons, you get 1 client at $29 per month only. Not to forget, we offer a 14 days free trial. 

Final Thoughts

Smartlead is built to scale and grow businesses like yours. Our engine is definitely smarter than anything in the market right now and you can see that through the reviews and feedback in LinkedIn and other software review websites. 

Smartlead has a long list of features that can make outreach a smooth sail for you and your team. Not to forget, we have a client specific “Do not contact” list as well. 

Don’t hesitate. Sign up now for free and check out yourself. 


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Author’s Details

Rajnish Das

Rajnish Das is an in-house writer at SmartWriter and SmartLead. She writes product-oriented, data-driven content for B2B SaaS audiences and educates them on marketing and sales topics. Her expertise includes outbound marketing techniques like cold emailing and LinkedIn outreach.


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Frequently asked questions

General Questions

What is Smartlead's cold email outreach software?

Email automation FAQs- Smartlead

Smartlead's cold email outreach tool helps businesses scale their outreach efforts seamlessly. With unlimited mailboxes, fully automated email warmup functionality, a multi-channel infrastructure, and a user-friendly unibox, it empowers users to manage their entire revenue cycle in one place. Whether you're looking to streamline cold email campaigns with automated email warmups, personalization fields, automated mailbox rotation, easy integrations, and spintax, improve productivity, or enhance scalability with subsequences based on lead’s intentions, automated replies, and full white-label experience, our cold email tool implifies it in a single solution.

How does the "unlimited mailboxes" feature benefit me?

Email automation FAQs- Smartlead

Our "unlimited mailboxes" feature allows you to expand your email communications without restrictions imposed by a mailbox limit. This means you won't be constrained by artificial caps on the number of mailboxes you can connect and use. This feature makes Smartlead the best cold email software and empowers you to reach a wider audience, engage with more potential customers, and manage diverse email campaigns effectively.

What do you mean by "unibox to handle your entire revenue cycle"?

Email automation FAQs- Smartlead

The "unibox" is one of the unique features of Smartlead cold email outreach tool, and it's a game-changer when it comes to managing your revenue cycle. The master inbox or the unibox consolidates all your outreach channels, responses, sales follow-ups, and conversions into one centralized, user-friendly mailbox.

With the "unibox," you gain the ability to:
1. Focus on closing deals: You can now say goodbye to the hassle of logging into multiple mailboxes to search for replies. The "unibox" streamlines your sales communication, allowing you to focus on what matters most—closing deals.

2. Centralized lead management: All your leads are managed from one central location, simplifying lead tracking and response management. This ensures you take advantage of every opportunity and efficiently engage with your prospects.

3. Maintain context: The "unibox" provides a 360-degree view of all your customer messages, allowing you to maintain context and deliver more personalized and effective responses.

How does Smartlead ensure my emails don't land in the spam folder?

Email automation FAQs- Smartlead

Smartlead, the best cold email marketing tool, ensures your emails reach the intended recipients' primary inbox rather than the spam folder. 

Here's how it works:
1. Our "unlimited warmups" feature is designed to build and maintain a healthy sending reputation for your cold email outreach. Instead of sending a large volume of emails all at once, which can trigger spam filters, we gradually ramp up your sending volume. This gradual approach, combined with positive email interactions, helps boost your email deliverability rates.

2. We deploy high-deliverability IP servers specific to each campaign. 

3. The ‘Warmup’ feature replicates humanized email sending patterns, spintax, and smart replies.
4. By establishing a positive sender reputation and gradually increasing the number of sent emails, Smartlead minimizes the risk of your emails being flagged as spam. This way, you can be confident that your messages will consistently land in the primary inbox, increasing the likelihood of engagement and successful communication with your recipients.

Can I integrate Smartlead with other tools I'm using?

Email automation FAQs- Smartlead

Certainly, Smartlead is designed for seamless integration with a wide range of tools and platforms. Smartlead offers integration with HubSpot, Salesforce, Pipedrive, Clay, Listkit, and more. You can leverage webhooks and APIs to integrate the tools you use. Try Now!

Email automation FAQs- Smartlead

What type of businesses sees the most success with Smartlead?

No, there are no limitations on the number of channels you can utilize with Smartlead. Our multi-channel infrastructure is designed to be limitless, allowing you to reach potential customers through multiple avenues without constraints.

This flexibility empowers you to diversify your cold email outreach efforts, connect with your audience through various communication channels, and increase your chances of conversion. Whether email, social media, SMS, or other communication methods, Smartlead's multi-channel capabilities ensure you can choose the channels that best align with your outreach strategy and business goals. This way, you can engage with your prospects effectively and maximize the impact of your email outreach.

Email automation FAQs- Smartlead

Do you provide me with lead sources?

Smartlead distinguishes itself from other cold email outreach software by focusing on limitless scalability and seamless integration. While many similar tools restrict your outreach capabilities, Smartlead offers a different approach.

Here's what makes us uniquely the best cold email software:

1. Unlimited Mailboxes: In contrast to platforms that limit mailbox usage, Smartlead provides unlimited mailboxes. This means you can expand your outreach without any arbitrary constraints.

2. Unique IP Servers: Smartlead offers unique IP servers for every campaign it sends out. 

3. Sender Reputation Protection: Smartlead protects your sender reputation by auto-moving emails from spam folders to the primary inbox. This tool uses unique identifiers to cloak all warmup emails from being recognized by automation parsers. 

4. Automated Warmup: Smartlead’s warmup functionality enhances your sender reputation and improves email deliverability by maintaining humanized email sending patterns and ramping up the sending volume. 

5. Multi-Channel Emphasis: Smartlead places a strong emphasis on multi-channel outreach. You can reach your prospects where they are with the LinkedIn outreach feature.   With Smartlead’s cold email automation software, you're always one step ahead in your outreach efforts, enjoying the freedom to scale your initiatives and seamlessly integrate with other tools—all while maintaining a focus on maximizing the impact of your outreach.

Email automation FAQs- Smartlead

How secure is my data with Smartlead?

Ensuring the security of your data is Smartlead's utmost priority. We implement robust encryption methods and stringent security measures to guarantee the continuous protection of your information. Your data's safety is paramount to us, and we are always dedicated to upholding the highest standards of security.

How can I get started with Smartlead?

Email automation FAQs- Smartlead

Getting started with Smartlead is straightforward! Just head over to our sign-up page and follow our easy step-by-step guide. If you ever have any questions or need assistance, our round-the-clock support team is ready to help, standing by to provide you with any assistance you may require. Sign Up Now!

How can I reach the Smartlead team?

Email automation FAQs- Smartlead

We're here to assist you! You can easily get in touch with our dedicated support team on chat. We strive to provide a response within 24 hours to address any inquiries or concerns you may have.

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