Case Study: Rock Solid Lead Generation's Outreach Scaling Success with a 61% Positive Reply Rate Out Of All Responses Using Smartlead

Created On
June 27, 2023
Case Study: RockSolidLeadGeneration's Outreach Scaling Success with a 61% Positive Reply Rate Using Smartlead

In the fast-paced world of B2B outreach, the key to success lies in finding innovative ways to break through the noise and forge meaningful connections. Rock Solid Lead Generation OÜ, led by the visionary Johannes Fessler, discovered the game-changing solution they had been seeking in Smartlead. By harnessing the advanced features and seamless automation of Smartlead, Rock Solid Lead Generation OÜ overcame daunting challenges, revolutionized their lead generation strategies, and achieved awe-inspiring results. Join us on their captivating journey as we explore how Smartlead propelled Rock Solid Lead Generation OÜ to new heights in the competitive B2B arena.

Company Overview

Rock Solid Lead Generation is a lead generation agency primarily aimed at Software as a Service (SaaS) companies and agencies​. Their service focuses on helping B2B companies generate more leads, close more deals, and ultimately drive more revenue using cold email outreach, a process they manage entirely for their clients​.

Rock Solid Lead Generation

Their process can be summarized in the following steps​​:

  • Find Prospects: They build targeted lists of ideal prospects for their clients.
  • Write Campaign: They craft clear, personal cold emails aimed at getting positive responses.
  • Execute Outreach: They send these emails to thousands of the client's ideal customers every month.
  • Drive Deals: The result is nurtured hot leads that are booked into the client's calendar, ready for the client to close the deal.


Before implementing Smartlead, Rock Solid Lead Generation OÜ faced several key challenges:

  • Personalization difficulties: The lack of placeholder options made it challenging to personalize outreach messages effectively.
  • Inefficient lead management: The old lead generation system caused frequent issues, resulting in time-consuming manual processes.
  • Poor scheduling capabilities: The previous system lacked advanced scheduling features, leading to inefficiencies in campaign management.


By adopting Smartlead, Rock Solid Lead Generation OÜ found solutions to their challenges:

  • Personalization at scale: Smartlead's powerful placeholder feature enabled Johannes to personalize outreach messages, enhancing their effectiveness.
  • Streamlined lead management: The master inbox and change lead features provided Johannes with a centralized and efficient way to manage leads seamlessly.
  • Advanced scheduling capabilities: Smartlead's schedule send feature allowed Johannes to optimize campaign timing, improving overall efficiency.
Campaign scheduling in Smartlead


Campaigns and Emails

They successfully executed over 40 campaigns using Smartlead. With an average of 2,500+ daily emails sent out, the company experienced a substantial increase in outreach volume and reach.

Campaigns' Stats

Biggest Deal Closed

They achieved a groundbreaking Rev Share Deal with a marketplace worth millions, showcasing the significant impact Smartlead had on their business success.

New Clients and Margins

Johannes signed on six new clients specifically using Smartlead, demonstrating its effectiveness in attracting new business. Although the exact improvement in margins was not provided, the increased number of clients suggests a positive impact on overall profitability.

Rating and Testimonial

Johannes rates Smartlead at 9 out of 10, highlighting the software's exceptional features and customer service.

"Smartlead is absolutely amazing! The software is easy to understand I am not a techie but directly understand everything and if you really have a question the team always helps instantly. Additionally I love all the features. Like I said for me as a lead generation agency the software gives me everything I need and much more." -Johannes


Rock Solid Lead Generation OÜ's partnership with Smartlead has been instrumental in driving their B2B lead generation efforts to new heights. With improved metrics, increased efficiency, and significant business wins, the company continues to thrive and achieve their goals.

Smartlead, get your email delivered and bring sales 

Make me an outreach pro

Ensure your emails always reach your lead's inbox by using unlimited sender accounts leveraging AI personalization, and implementing email warm-ups.This way, you can concentrate on sealing the deal without worrying about email delivery issues.

Here's how to do it

1Sign-up for

2Upload your lead list.

3Start sending emails

P.s. You can also use our pre-built templates available in the app.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

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Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Author’s Details

Charu Mitra Dubey

Charu Mitra Dubey is the Content Marketing Lead at SmartWriter and SmartLead. She loves to write content for B2B SaaS companies and help them reach their target audience using content marketing.


Edited by:

Jyotsana Rawat


Frequently asked questions

General Questions

What are active leads?

Active leads are the contacts you upload in Smartlead, similar to contacts in HubSpot; if you upload 1000 leads to a campaign, they are considered 1000 active leads. If you upload similar leads to a new campaign, they are not considered a “new active lead” as they already exist in our system.

Do you provide mailboxes, or do I need to connect my own?

We don’t offer mailboxes yet. You need to get your own dedicated list of mailboxes using popular providers like Gmail, Outlook, Zoho, and others that exist in the market. Once you get them, follow our detailed guides to connect them quickly.

Do you offer guides and articles on succeeding with cold emails?

Absolutely, one of our most popular guides can be found right here. It's been used by a large percentage of users to go from zero to cold emailing experts. Covering all topics from email infrastructure to copywriting and lead sourcing.

Is another tool needed for warmups?

No, Smartlead has over 200,000 highly reputed mailboxes connected. The advantage you get along with naturalized AI conversations is access to aged domains you will never find in any warmup tool.

What is the API commonly used for?

It is used popularly by agencies to automate their entire lead generation process as well as to connect Smartlead to external tools to push and pull data from. You can also connect to 1000s of apps using Zapier.

What type of businesses sees the most success with Smartlead?

Anyone that can close deals from demos will succeed with Smartlead. It works for Sales companies, Marketing agencies, SaaS businesses, Recruitment, and offline companies (like construction).

Do you provide me with lead sources?

We do not provide you with leads. You will need to use other data providers. These leads can be automatically added to Smartlead using our API or bulk uploaded via our CSV upload system.

Do you integrate with any CRMs?

We're building native integrations with Hubspot, Salesforce, Close, Pipedrive, and many more. The best part, due to our open API and Webhook infrastructure, you can connect to any CRM in the world without an issue.

How many team members can I add?

You can add an unlimited number of team members, as well as assign them roles and authority access.

Do you have custom plans beyond the Pro plan?

Yes, it's common for many people to move to Custom plans after a few weeks. You can view all the options for up to 10M leads on the subscription page once you sign up for free.

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