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Did you know that B2B companies generate 80% of leads from LinkedIn and generate 3 times more conversions than Facebook and Twitter?
So, when we say LinkedIn is the number one platform for businesses to build brand awareness and increase sales, it makes complete sense. Also, it is considered three times more trustable than any other social media platforms.
But given the fact that LinkedIn has 930 million active users based around more than 200 countries and more than 70 million companies using it, it becomes tough to come up on top of LinkedIn search.
That’s why, freelancers, job seekers, and companies alike, need to optimize their pages. And that’s where LinkedIn SEO comes into play. But, what exactly is it?
In this blog post, we’ll walk you through everything you must know about LinkedIn SEO. We’ll break down each and every aspect of it and offer you tips to increase engagement to your page.
Let's get started.
LinkedIn SEO (search engine optimization) is the method of optimizing your LinkedIn profile or company page and posts to rank higher on LinkedIn search and easily findable.
The process and techniques used in LinkedIn SEO are quite similar to SEO practices involved in ranking a website higher on SERP (search engine results page). It involves performing keyword research, backlining, and creating useful content for your target audience.
Unlike Google or any other search engines, LinkedIn has never published a SEO guideline for its ranking factors. But you can safely assume that the LinkedIn algorithm also employs similar factors for ranking.
Here are some ranking factors for LinkedIn:
Now that you have a fair idea on how LinkedIn ranking factors work, let’s take a look at the LinkedIn SEO optimization tips to boost engagement in your LinkedIn company page or personal profile.
Remember that your personal LinkedIn profile is not just a resume. A strategically optimized and SEO compliant LinkedIn page can be a great lead generation and marketing platform as well.
The profile picture should be crisp, not pixelated. According to experts, your face should take up 60% of the frame and it’s better if you choose a simple background. For your company page, add the brand logo (high res) as the profile picture.
However, the banner image must not be empty. You can leverage it to talk more about what you offer, such as you can brand yourself as a professional, add your socials, mention what you do, or promote your latest work, etc.
The headline is one of the first things your profile visitors will read on your profile. And it might be tempting to make it a catchy one. However, while writing a catchy headline, you should add the relevant keywords based on your industry/company.
However, do not stuff the headline with many keywords. Instead find 2-3 most relevant keywords and use them naturally in your headline. Keep the headline short and precise. This same practice is applicable for the summary, recommendations, and the experience section as well.
Just like website SEO, backlinking your existing blog posts is a great way to boost your company page engagement. This is especially beneficial when you have a blog with high domain authority (DA).
Backlinking your blog posts on your LinkedIn profile not only helps your LinkedIn profile rank higher on Google, but it also boosts LinkedIn reach.
Just like search engines like Google, publishing content in LinkedIn has its immediate benefits. First of all, it drives instant traffic to your profile and boosts engagement. Besides, engagement in your LinkedIn posts, videos, and carousels help your company page rank higher on LinkedIn search.
You might have already posted and reposted some content, but most marketers don’t use LinkedIn's article feature. Writing long-form content for LinkedIn is a great way to drive traffic to your company page. However, it is very important to generate high-value content that helps your followers/target audiences. Post informative videos, product demo, how-to guides, listicles, articles to solve specific problems, etc.
Just like customer testimonials or customer reviews increase credibility of a brand, recommendations and skill endorsements help you build your credibility on LinkedIn.
Recommendations come from colleagues, clients, or customers about your work that offers social proof to your profile visitors.
You can start by writing recommendations for your connections and get recommendations and endorsements in return.
You don’t have to keep your original URL for your profile. LinkedIn offers you a default URL with a bunch of random numbers on it. If you want to optimize your profile for SEO, you can customize those links to keywords related to your industry or company name to rank higher on LinkedIn search.
For example: www.linkedin/x-company-digital-marketing
LinkedIn allows up to 2,600 characters for the ‘About’ section of a page. All you need to do is add a brief description about your company and service you offer in and around 500 words. Make sure you are adding relevant keywords related to your industry. If you are not sure which keywords to add, just a quick Google Trends search will give you a bunch of trending keywords in your industry.
Be very careful to add the keywords naturally. The About section is how your company showcases itself and stands apart from its competitors. So, make sure you write a compelling About section keeping your target audience in mind, instead of stuffing it with keywords.
LinkedIn, unlike other social media platforms, offer a range of fields for adding details about a profile. Many companies just fill up the about section and keep the other fields.
On the contrary, LinkedIn algorithm prefers complete pages and each field gives you opportunity for branding and adding keywords. So, if you want to optimize your profile for better reach and lead generation, you should fill all the fields with necessary information.
Expanding your network (especially at an early stage) is essential for your business, but it is even more important to engage with and build meaningful connections with industry experts. For example, if you are offering a CRM tool, you should send InMails to industry leaders, company heads, purchasing managers, etc.
Also, research about the prospect beforehand using LinkedIn private mode to create relevant connections.
Hashtags work as keywords for LinkedIn. It helps you reach out to your target audience and makes it easier for them to search for your content/page. If someone is following a certain hashtag and you create a content using the same, it may show up on their feed, increasing the chances of engagement.
Engage with others' content to get more engagement on your content – this is a great way to build a network within the industry, build meaningful connections, and drive more engagement to your company page.
Make sure you comment in posts of industry leaders/influencers of your niche. However, avoid generic comments like ‘great’, ‘congratulations’, or ‘thank you’ and make sure you write elaborate comments to generate engagement.
Understanding how LinkedIn SEO works is crucial for any business that wants to expand their horizons and reach more audience, and increase sales. It helps you build brand awareness & visibility, establishes meaningful connections, attracts leads, and establishes you as a thought leader in the industry.
Make sure you:
Implement these tips to position yourself as a trusted authority in your industry, connect with your target audience, and drive more sales. So, optimize your LinkedIn presence today and unlock its full potential for your business.
SEO matters for all online content, and it definitely works for LinkedIn. By optimizing your LinkedIn company page with useful content, relevant keywords, and backlinks, you can ensure ranking higher on LinkedIn search and drive more engagement. Making your profile SEO optimized helps the target audience reach you easily.
There are few things you can do to optimize your LinkedIn page, such as:
First, check your competitors' pages and find out what they are talking about and the keywords they are using. Once you gather a few keywords, you can use Google Search Console to check how much search traffic these keywords are generating. Based on your findings, implement the keywords naturally and strategically throughout your LinkedIn page and posts.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
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Our "unlimited mailboxes" feature allows you to expand your email communications without restrictions imposed by a mailbox limit. This means you won't be constrained by artificial caps on the number of mailboxes you can connect and use. This feature makes Smartlead the best cold email software and empowers you to reach a wider audience, engage with more potential customers, and manage diverse email campaigns effectively.
The "unibox" is one of the unique features of Smartlead cold email outreach tool, and it's a game-changer when it comes to managing your revenue cycle. The master inbox or the unibox consolidates all your outreach channels, responses, sales follow-ups, and conversions into one centralized, user-friendly mailbox.
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Here's how it works:
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Smartlead distinguishes itself from other cold email outreach software by focusing on limitless scalability and seamless integration. While many similar tools restrict your outreach capabilities, Smartlead offers a different approach.
Here's what makes us uniquely the best cold email software:
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5. Multi-Channel Emphasis: Smartlead places a strong emphasis on multi-channel outreach. You can reach your prospects where they are with the LinkedIn outreach feature. With Smartlead’s cold email automation software, you're always one step ahead in your outreach efforts, enjoying the freedom to scale your initiatives and seamlessly integrate with other tools—all while maintaining a focus on maximizing the impact of your outreach.
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