Evolving B2B Lead Generation: From Cold Calls to Warm Leads

Created On:
November 20, 2023
Updated On:
March 13, 2024
latest b2b lead generation strategies

From Cold Calls to Warm Leads: Evolving Strategies in B2B Lead Generation

Lead generation is a constant head for businesses. A staggering 91% of marketers say lead generation is the first priority and 53% of them spend half their budget on it. Yet, many rely on traditional lead generation methods that being poor results. 

The reality is that market has evolved, and clinging to outdated lead gen strategies won't bring the desired outcome.

Your low conversion rate is the cue to change lead generation methods and adapt to industry-proven, evolving strategies.  

In this article, I have covered 5 new B2B lead generation strategies for 2024 that are showing excellent results in the industry. Now, it’s time to adapt them into your business and make fortune. 

Latest B2B Lead Generation Strategies for 2024

#1 Account-Based Marketing

The goal of lead generation isn’t limited to bringing new customers. Marketers must consider customer lifetime value before launching any lead gen campaign. This is where ABM becomes one of the most effective lead-generation strategies. 

Snowflake, a cloud computing–based data cloud company, saw a 75% increase in SDR-booked meetings with account-based marketing.  

What is Account-Based Marketing again? 

ABM is a lead generation strategy in which marketers target a selected group of high-value accounts within a market instead of targeting a long lead list.

Bottomline—ABM is all about quality over quantity. 

It involves tailoring personalized campaigns to address the unique attributes and needs of each account. The goal is to prioritize Marketing Qualified Accounts (MQAs) and optimize resource allocation for more effective engagement and relationship building.

Account-based marketing is definitely one of the most effective lead generation strategies that will turn your cold calls into dollar bills in no time.  

#2 Cold Email Marketing

Is cold emailing dead?

The statistics say otherwise. 

Cold emails have been the primary lead generation for many B2B SaaS companies, and it is still making huge revenue for many.

Anevo Marketing booked over 30 meetings in less than four weeks using Smartlead. Another business, Wind Growth, helped a client improve annual revenue from a decent $800K to $4-5M - in just one and a half months.

Sounds impressive? Cold emailing is a lead generation strategy that allows you to get quality and quantity at the same time. 

It involves creating a highly targeted lead list using tools like Apollo, Clay, Listkit, etc, creating a personalized, cold emailing campaign, and launching it using a cold email tool like Smartlead. 

That’s it. Want to learn more about email lead generation? Check out How to Do Email Lead Generation

#3 Intent-Driven Lead Generation

Intent-based marketing involves tailoring your outreach messages based on a user's online behavior. 

It aims to engage those displaying clear purchase intent. Essentially, intent revolves around deciphering signs and behaviors that signal a high likelihood of a company actively considering a product within its buying cycle.

These signals include various interactions, such as 

  • Clicks on social media ads 
  • Multiple visits to the website
  • Prolonged website engagement
  • Newsletter subscription, etc. 

Why intent-driven lead generation?

Intent-based marketing is effective for several reasons. Firstly, it allows prioritization of leads, focusing efforts on those with higher conversion potential. Secondly, it helps identify the right timing for engagement, ensuring messages align with the buyer's readiness. Lastly, intent signals enable personalized interactions by understanding the buyer's position in the sales cycle, enhancing relevance and engagement.

#4 LinkedIn Prospecting

I recommend LinkedIn prospecting if you’re considering changing your lead gen strategies or adapting to profitable, evolving strategies in 2024.

LinkedIn has 58 million registered businesses, and the number is increasing rapidly.  

What makes LinkedIn one of the best channels for B2B lead gen is its scope for both outbound and inbound lead gen methods. All you need to do for inbound is create a detailed profile, make connections, post relevant, high-value content regularly, and engage actively. 

With only 2.7 million (out of 58 million) businesses posting regularly, it’s easy to increase your organic reach and create a brand image on LinkedIn. 

For outbound lead generation, one can use automation tools like Expandi that enable you to reach cold prospects most using an omnichannel approach.  

Marketers can also use LinkedIn Sales Navigator. It’s a little pricey but definitely worth it.

#5 Social Proof

B2B buyers are decision makers in various businesses and organizations, and study says 80% of them rely on a brand’s online presence to make purchasing choices.

It only means the majority of B2B buyers determine the credibility of a business from social proof available on the internet. In other words, they look for peer recommendations, product reviews, and case studies before purchasing a product.

So, if you’re looking for lead generation strategy, working con social proof and user-generated via content marketing is a good place to start. It might take some time but the result is outstanding. 

The key to creating social proof is being active on various online forums, helping your target audience grow their businesses, sharing free resources, and building yourself as a though leader. 


Lead generation is a headache but you can change it. Shortlist prospects from your existing, long lead list. Create personalized, highly targeted email sequences, and launch them using Smartlead. For better results, try outreaching the same people on LinkedIn as well. 

Don’t forget to study intent signals before outreaching. Create substantial social proof to back up your claims (that you solve your leads’ painpoints). 

That’s it. That is all a business needs to generate overwhelming amount of leads. 


How do I generate leads for my B2B business?

Generate B2B leads for your SaaS business by employing targeted sales and marketing strategies, such as account-based marketing. Identify potential customers, create compelling content, and leverage social media to gain their attention. Implement cold email campaigns, attend industry events, and collaborate with influencers to capture interest. Nurture and qualify leads to convert them into paying customers, boosting revenue growth.

What is B2B lead generation?

B2B lead generation is the strategic process of identifying and attracting potential business customers (leads) for a SaaS company's products or services. Through targeted sales and marketing efforts, the goal is to capture the interest of businesses that could benefit from the SaaS solution, nurturing and converting these leads into paying customers to drive revenue growth.

What’s a Rich Text element?

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Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Author’s Details

Rajnish Das

Rajnish Das is an in-house writer at SmartWriter and SmartLead. She writes product-oriented, data-driven content for B2B SaaS audiences and educates them on marketing and sales topics. Her expertise includes outbound marketing techniques like cold emailing and LinkedIn outreach.


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Frequently asked questions

General Questions

What is Smartlead's cold email outreach software?

Email automation FAQs- Smartlead

Smartlead's cold email outreach tool helps businesses scale their outreach efforts seamlessly. With unlimited mailboxes, fully automated email warmup functionality, a multi-channel infrastructure, and a user-friendly unibox, it empowers users to manage their entire revenue cycle in one place. Whether you're looking to streamline cold email campaigns with automated email warmups, personalization fields, automated mailbox rotation, easy integrations, and spintax, improve productivity, or enhance scalability with subsequences based on lead’s intentions, automated replies, and full white-label experience, our cold email tool implifies it in a single solution.

How does the "unlimited mailboxes" feature benefit me?

Email automation FAQs- Smartlead

Our "unlimited mailboxes" feature allows you to expand your email communications without restrictions imposed by a mailbox limit. This means you won't be constrained by artificial caps on the number of mailboxes you can connect and use. This feature makes Smartlead the best cold email software and empowers you to reach a wider audience, engage with more potential customers, and manage diverse email campaigns effectively.

What do you mean by "unibox to handle your entire revenue cycle"?

Email automation FAQs- Smartlead

The "unibox" is one of the unique features of Smartlead cold email outreach tool, and it's a game-changer when it comes to managing your revenue cycle. The master inbox or the unibox consolidates all your outreach channels, responses, sales follow-ups, and conversions into one centralized, user-friendly mailbox.

With the "unibox," you gain the ability to:
1. Focus on closing deals: You can now say goodbye to the hassle of logging into multiple mailboxes to search for replies. The "unibox" streamlines your sales communication, allowing you to focus on what matters most—closing deals.

2. Centralized lead management: All your leads are managed from one central location, simplifying lead tracking and response management. This ensures you take advantage of every opportunity and efficiently engage with your prospects.

3. Maintain context: The "unibox" provides a 360-degree view of all your customer messages, allowing you to maintain context and deliver more personalized and effective responses.

How does Smartlead ensure my emails don't land in the spam folder?

Email automation FAQs- Smartlead

Smartlead, the best cold email marketing tool, ensures your emails reach the intended recipients' primary inbox rather than the spam folder. 

Here's how it works:
1. Our "unlimited warmups" feature is designed to build and maintain a healthy sending reputation for your cold email outreach. Instead of sending a large volume of emails all at once, which can trigger spam filters, we gradually ramp up your sending volume. This gradual approach, combined with positive email interactions, helps boost your email deliverability rates.

2. We deploy high-deliverability IP servers specific to each campaign. 

3. The ‘Warmup’ feature replicates humanized email sending patterns, spintax, and smart replies.
4. By establishing a positive sender reputation and gradually increasing the number of sent emails, Smartlead minimizes the risk of your emails being flagged as spam. This way, you can be confident that your messages will consistently land in the primary inbox, increasing the likelihood of engagement and successful communication with your recipients.

Can I integrate Smartlead with other tools I'm using?

Email automation FAQs- Smartlead

Certainly, Smartlead is designed for seamless integration with a wide range of tools and platforms. Smartlead offers integration with HubSpot, Salesforce, Pipedrive, Clay, Listkit, and more. You can leverage webhooks and APIs to integrate the tools you use. Try Now!

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What type of businesses sees the most success with Smartlead?

No, there are no limitations on the number of channels you can utilize with Smartlead. Our multi-channel infrastructure is designed to be limitless, allowing you to reach potential customers through multiple avenues without constraints.

This flexibility empowers you to diversify your cold email outreach efforts, connect with your audience through various communication channels, and increase your chances of conversion. Whether email, social media, SMS, or other communication methods, Smartlead's multi-channel capabilities ensure you can choose the channels that best align with your outreach strategy and business goals. This way, you can engage with your prospects effectively and maximize the impact of your email outreach.

Email automation FAQs- Smartlead

Do you provide me with lead sources?

Smartlead distinguishes itself from other cold email outreach software by focusing on limitless scalability and seamless integration. While many similar tools restrict your outreach capabilities, Smartlead offers a different approach.

Here's what makes us uniquely the best cold email software:

1. Unlimited Mailboxes: In contrast to platforms that limit mailbox usage, Smartlead provides unlimited mailboxes. This means you can expand your outreach without any arbitrary constraints.

2. Unique IP Servers: Smartlead offers unique IP servers for every campaign it sends out. 

3. Sender Reputation Protection: Smartlead protects your sender reputation by auto-moving emails from spam folders to the primary inbox. This tool uses unique identifiers to cloak all warmup emails from being recognized by automation parsers. 

4. Automated Warmup: Smartlead’s warmup functionality enhances your sender reputation and improves email deliverability by maintaining humanized email sending patterns and ramping up the sending volume. 

5. Multi-Channel Emphasis: Smartlead places a strong emphasis on multi-channel outreach. You can reach your prospects where they are with the LinkedIn outreach feature.   With Smartlead’s cold email automation software, you're always one step ahead in your outreach efforts, enjoying the freedom to scale your initiatives and seamlessly integrate with other tools—all while maintaining a focus on maximizing the impact of your outreach.

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How secure is my data with Smartlead?

Ensuring the security of your data is Smartlead's utmost priority. We implement robust encryption methods and stringent security measures to guarantee the continuous protection of your information. Your data's safety is paramount to us, and we are always dedicated to upholding the highest standards of security.

How can I get started with Smartlead?

Email automation FAQs- Smartlead

Getting started with Smartlead is straightforward! Just head over to our sign-up page and follow our easy step-by-step guide. If you ever have any questions or need assistance, our round-the-clock support team is ready to help, standing by to provide you with any assistance you may require. Sign Up Now!

How can I reach the Smartlead team?

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We're here to assist you! You can easily get in touch with our dedicated support team on chat. We strive to provide a response within 24 hours to address any inquiries or concerns you may have.

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