Case Study: How Anevo Marketing Booked 30+ Meetings in just 3 Weeks using Smartlead

Created On
July 6, 2023
How Anevo Marketing Booked 30+ Meetings in just 3 weeks using Smartlead

Imagine a tool that doesn't just promise success, but delivers it – in the form of high-impact revenue and a surge in client meetings. That's the transformative journey Matthew Lucero, the owner of Anevo Marketing, embarked upon when he switched to Smartlead.

Remarkable Results

  1. Anevo Marketing booked over 30 meetings in less than 4 weeks for a single client.
  2. They also managed to schedule between 20 to 40 meetings per month internally.
  3. The agency witnessed clients closing deals in record time, with one deal closed within the first 11 days of launching a campaign.

Smartlead's comprehensive features, affordable rates, and reliable customer support have earned high praise from Anevo Marketing.

Company Overview

Anevo Marketing, a performance-based B2B lead generation agency, caters to a wide array of industries. Despite using a seemingly effective tool previously, Matthew was compelled to switch to Smartlead, intrigued by its innovative features, stability, and positive user reviews.


  1. Prior to Smartlead, Anevo Marketing struggled with unstable, bug-infested tools that lacked essential features.
  2. The agency required a comprehensive, reliable, and affordable solution that could effectively handle the complexities of lead generation.
  3. They needed to diversify their sending while maintaining excellent deliverability.

"We faced a range of issues with our previous tools - instability, bugs, and lack of crucial features," Matthew recalls.


Smartlead offered a suite of features that effectively addressed the challenges faced by Anevo Marketing:

  1. Inbox Management: Smartlead's master inbox allowed Matthew to handle high-volume email traffic efficiently.
  2. Custom Tagging: Tags are simple yet powerful for categorizing and filtering your email campaigns and accounts.
  3. User-friendly Interface: Designed with agencies in mind, the interface streamlined and simplified various tasks.
  4. Stability: The software's stability was a breath of fresh air, offering a reliable platform for the execution of their cold email campaigns.
  5. AI Categorization: The AI categorization feature improved email management and segmentation, resulting in more targeted campaigns.

Strategy and Implementation

Smartlead quickly became the heart of Anevo Marketing's operations, integral for conducting internal campaigns, managing client outreach, tracking analytics, and simplifying campaign launches.

"The warm-up feature of Smartlead stands out, helping maintain excellent deliverability," Matthew says.


"In terms of value, Smartlead has a clean, easy-to-use interface, affordable rates, reliability, and a plethora of features that aid in launching, monitoring, and analyzing campaigns. Their top-notch customer support, with fast response times and hands-on involvement from the founder, has also earned high praise." Matthew, Lucero, Founder, Anevo Marketing


Given his positive experience, Matthew wholeheartedly endorses Smartlead to others in the lead generation arena, declaring it a game-changer for anyone involved in email outreach.

"The experience with Smartlead has been thoroughly satisfying, and the unparalleled customer support provided by the Smartlead team is particularly commendable," Matthew says.

With Smartlead, promises of success aren't just empty words - they're a reality.

Ready to supercharge your lead generation process?

It's your turn to experience the power of Smartlead. Kickstart your journey to success with a free trial today, just like Anevo Marketing. Transform your outreach, generate quality leads, and take your business to the next level.

Your future success story starts here.

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Author’s Details

Jyotsana Rawat

Jyotsana Rawat is a Business Development Rep at Smartlead, where she excels in cold outbound strategies and lead generation. Beyond her role, she shares her expertise through insightful industry content.


Edited by:

Charu Mitra Dubey


Frequently asked questions

General Questions

What are active leads?

Active leads are the contacts you upload in Smartlead, similar to contacts in HubSpot; if you upload 1000 leads to a campaign, they are considered 1000 active leads. If you upload similar leads to a new campaign, they are not considered a “new active lead” as they already exist in our system.

Do you provide mailboxes, or do I need to connect my own?

We don’t offer mailboxes yet. You need to get your own dedicated list of mailboxes using popular providers like Gmail, Outlook, Zoho, and others that exist in the market. Once you get them, follow our detailed guides to connect them quickly.

Do you offer guides and articles on succeeding with cold emails?

Absolutely, one of our most popular guides can be found right here. It's been used by a large percentage of users to go from zero to cold emailing experts. Covering all topics from email infrastructure to copywriting and lead sourcing.

Is another tool needed for warmups?

No, Smartlead has over 200,000 highly reputed mailboxes connected. The advantage you get along with naturalized AI conversations is access to aged domains you will never find in any warmup tool.

What is the API commonly used for?

It is used popularly by agencies to automate their entire lead generation process as well as to connect Smartlead to external tools to push and pull data from. You can also connect to 1000s of apps using Zapier.

What type of businesses sees the most success with Smartlead?

Anyone that can close deals from demos will succeed with Smartlead. It works for Sales companies, Marketing agencies, SaaS businesses, Recruitment, and offline companies (like construction).

Do you provide me with lead sources?

We do not provide you with leads. You will need to use other data providers. These leads can be automatically added to Smartlead using our API or bulk uploaded via our CSV upload system.

Do you integrate with any CRMs?

We're building native integrations with Hubspot, Salesforce, Close, Pipedrive, and many more. The best part, due to our open API and Webhook infrastructure, you can connect to any CRM in the world without an issue.

How many team members can I add?

You can add an unlimited number of team members, as well as assign them roles and authority access.

Do you have custom plans beyond the Pro plan?

Yes, it's common for many people to move to Custom plans after a few weeks. You can view all the options for up to 10M leads on the subscription page once you sign up for free.

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