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No matter how much you prepare, cold emails are like shooting in the dark sometimes. After all, you are sending emails to people who have probably never heard of you or your product.
This is why cold email campaigns have a high chances of performing below your expectations. The good part is you’re not the only one struggling.
FYI, on average, only 8.5% of emails get replies. The rest of the cold emails are ignored in inboxes or spam folders.
But you’ve nothing to worry about. There are instant fixes that can save your struggling cold email campaigns.
Let’s dive in.
When your cold email campaign isn't doing well, it often comes down to one simple thing: you might be reaching out to the wrong people.
It can cause a bunch of problems, like high bounce rates and low response rates.
Imagine you're trying to sell your SaaS product, and you email the HR—that's not helpful at all. So, before sending out any more emails, ensure they're going to the right people who match your ideal customer profile. Mention their company and role to show you've done your homework.
But, again, knowing your ICP is just the start. What's even more crucial is to spot "buyer signals." These signals show that someone might be ready to buy what you're selling. To boost your campaign, reach out to leads who are showing these signals, like experiencing the problems your product can solve.
In a nutshell, the first thing to do to rescue your struggling cold email campaign is to check if you're emailing the right people interested in your offering. By confirming your email list and targeting the right crowd, you're giving your campaign an instant boost.
Cold email campaigns often perform poorly due to common content mistakes that trigger spam filters, create disinterest, or appear overly salesy.
To revamp your outreach strategy, it's essential to scrutinize your email content. Here's a checklist of issues that might plague your emails:
Here’s an example of a cold email template:
Hi [Recipient's Name],
I've been following your work in the SaaS industry and noticed your knack for effective outreach. Our tool can help you personalize outreach at scale without spending hours in manual research.
Interested in a quick demo to see how?
Timing is everything for cold email campaigns. The reason behind your struggling email campaigns can be the wrong send timing.
Statistics say cold emails perform the best when sent on Mondays and Tuesdays between 1 to 3 pm.
But it might not work for everybody. For instance, if your target audience isn’t office goers, sending emails on Mondays and Tuesdays may not work the best.
So, let's talk about how you can the best send timing for your cold email campaigns.
By getting your timing right, you increase the chances of your emails being seen and acted upon. It's all about connecting with your audience when they're most receptive. So, go ahead and fine-tune your email send timing, and watch your cold email campaign's performance soar.
Why do most cold email campaigns underperform?
One major reason is the absence of follow-up emails. You might have crafted a killer subject line and a captivating opening, but sometimes, all your prospects need a nudge – or several.
Picture this: Nearly 80% of sales occur after the fifth follow-up email. That's right, your initial email might not work wonders, and that's perfectly normal. It's often the persistence in follow-ups that can transform your campaign's performance.
Understanding the importance of follow-ups is crucial. It might take more than five emails to get a response. Don't be disheartened if your first attempt falls on deaf ears. Keep those follow-ups coming.
When launching your cold email campaign, don't leave the follow-ups to chance. Create a well-thought-out email sequence with 4 to 5 follow-up emails. You can easily manage this with a tool like Smartlead, which allows you to schedule a series of follow-up emails right within your campaign sequence.
For an even more potent impact, use templates and consider crafting sub-sequences for behavior-based email sequences with Smartlead. By tailoring your follow-ups to your recipients' actions and responses, you can significantly boost your campaign's efficacy.
Note: Always stop sending emails to recipients who want to unsubscribe.
While your cold email campaign's success largely depends on your outreach strategy and messaging, overlooking the technical aspects can result in low reply and high bounce rates.
Here's a checklist of technical aspects that can fix your cold email campaign:
Cross-check if you’ve correctly set up custom domain tracking for your campaign mailboxes. If not, it may result in inaccurate data tracking of your ongoing campaign and show you miscalculated analytics.
The number of links within your email copy matters. An excessive amount can raise red flags with spam filters, potentially relegating your messages to the dreaded spam folder.
So, if your campaign isn’t bringing results, check the number of links in the email.
These abbreviations stand for Implement Sender Policy Framework (SPF), DomainKeys Identified Mail (DKIM), and Domain-based Message Authentication, Reporting, and Conformance (DMARC).
These protocols authenticate your emails, confirming their legitimacy and reducing the chances of them being marked as spam.
So, always always check these protocols.
It's crucial to verify that your domain hasn't been blacklisted in the past. Various online tools are available to help you with this. If your domain is found on a blacklist, take immediate steps to resolve the issue before sending any more emails.
Read UCEPROTECTL3 Blacklist to learn why your IP/domain has been blacklisted and its possible solution.
Avoid sending emails from your own address to the same email domain. For example, sending an email from "email@example.com" to "firstname.lastname@example.org" may trigger spam filters. Instead, use alternative email addresses for testing and outreach.
A comprehensive technical check-up can fix your cold email campaign instantly.
if you're struggling with your cold email campaigns, the five instant fixes discussed above can help you turn the tide. However, before implementing these strategies, I strongly recommend running a technical check-up on your campaign to uncover and resolve any hidden issues.
In case you're battling deliverability problems, try Smartlead. It’s built focusing on cold email deliverability.
Plus, with Smartlead, the founder and customer support team are always one step forward to help you out with ANY challenges regarding cold email campaigns.
Sounds too good to be true? Check out this review.
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Active leads are the contacts you upload in Smartlead, similar to contacts in HubSpot; if you upload 1000 leads to a campaign, they are considered 1000 active leads. If you upload similar leads to a new campaign, they are not considered a “new active lead” as they already exist in our system.
We don’t offer mailboxes yet. You need to get your own dedicated list of mailboxes using popular providers like Gmail, Outlook, Zoho, and others that exist in the market. Once you get them, follow our detailed guides to connect them quickly.
Absolutely, one of our most popular guides can be found right here. It's been used by a large percentage of users to go from zero to cold emailing experts. Covering all topics from email infrastructure to copywriting and lead sourcing.
No, Smartlead has over 200,000 highly reputed mailboxes connected. The advantage you get along with naturalized AI conversations is access to aged domains you will never find in any warmup tool.
It is used popularly by agencies to automate their entire lead generation process as well as to connect Smartlead to external tools to push and pull data from. You can also connect to 1000s of apps using Zapier.
Anyone that can close deals from demos will succeed with Smartlead. It works for Sales companies, Marketing agencies, SaaS businesses, Recruitment, and offline companies (like construction).
We do not provide you with leads. You will need to use other data providers. These leads can be automatically added to Smartlead using our API or bulk uploaded via our CSV upload system.
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You can add an unlimited number of team members, as well as assign them roles and authority access.
Yes, it's common for many people to move to Custom plans after a few weeks. You can view all the options for up to 10M leads on the subscription page once you sign up for free.