A Fortune 500 CEO Replied To This Follow Up Email Template

Are you a salesperson who created an email campaign and is waiting for a response? Getting a response from clients or customers in the Initial email is not easy. You must think from your customer's point of view. Daily, the primary mail inboxes of the prospects get filled with tons of unsolicited promotional messages. 

You must send a compelling follow-up to grab the ideal buyers' attention. Follow-up is a powerful email marketing strategy that gets the maximum response rate. Sending out the follow-ups after the initial mail to get more conversions is mandatory for any business. It allows one to connect with potential customers and help seal the deal. 

Without further delay, let’s dive in to find how effectively you can implement a follow-up and industry-tested follow-up email template to get a high reply rate.

Why is following up a must?

Following up on leads is helpful as it increases your chances of getting a reply. It is a crucial step if you're struggling with low response rates from your cold campaigns. 

It incredibly affects unanswered emails and helps you get replies from the recipient. According to a study, the follow-up message can skyrocket your response more than ever. But creating personalized emails for a large audience is tedious. So to help further, here is the proven take-a-way template to boost your conversion rate.

Are you ready to master follow-up? 

Sample Follow-up email template to client: From Smartwriter

Subject: Any update for us?

Hi {{First_Name}},

Me again, not sure if you saw my last email! 

I wanted to offer you a free trial of our [Product/Services]. 

Our [Products] creates the [Highlights] and helps businesses to get a 10x Open rate.

Let me know if this interests you?

We'll be in touch soon.



Why does this template work?

  • The above sample template works perfectly for any business because it grabs the reader's attention with the Free Trial offer. 
  • It is a simple yet informative copy in a formal and polite tone.
  • The email template's solution and social proof clearly state the product or service's effectiveness.
  • And with this takeaway template, you can automate your follow-up email sequence and reach more customers.

Rate Your Template

Rating of the Follow-Up Email Template

Template Rating on a few factors:

·    Number of words 52

·    Social proof (8/10)

·    Introduction (9/10)

·    Fluff (0/10)

·    Large paragraphs (0/10)

·    Single CTA (9/10)

·    Potential to convert (8/10)

Deliverability Score Scale

·    Spam word use (0/10)

·    Complex sentence use (0)

Best Practices for the Follow-ups:

1. The follow-up email subject lines play a major in response rate, so make sure you use eye catchy and short subject lines.

2. Understand the customers' pain points and provide an instant solution or offer in your email.  

3. Immediately get to the point and start your pitch without delay, or you may miss the opportunity.

4. To create a perfect follow-up, use personalization to reach customer inboxes directly.  

Take Away Tips for follow-up email campaign

  • Opt into cold emailing software to automate your campaign, save time, and increase productivity.
  • Set up your follow-up sequence on weekdays (Tuesday to Thursday) to get massive replies.
  • Send follow-ups to prospective clients without irritating them with an expected time delay between your emails. Recommended time delay for your 1st follow-up email is 2 to three days.


How many follow-up emails should you send?

There are no definite counts on how many follow-up emails you should send. The number of emails you send entirely relies on the target audience, product or service type, industry, and more.

How can I automate my follow-up sequence?

Try the best tool: SmartLead for your businesses that helps you automate sales and marketing activities.

It can create a follow-up sequence for your leads and contacts. It also helps you set up a series of emails to automatically send them emails at the right time to keep in touch. 

Frequently asked questions

General Questions

Can I import a CSV file into an already running campaign?

Yes, you can import a CSV file into an already running campaign. To do so, follow these steps:

1. Go to the campaign that you want to import the CSV file into.
2. Click on "Edit campaign" to access the campaign settings.
3. Look for the option to upload a CSV file and click on it.
4. Choose the CSV file from your computer that you want to import.
5. Map the fields and Choose/associate a client. The system will process the CSV file and import the data into the campaign.

By importing a CSV file, you can update the campaign with new leads without interrupting the campaign's flow.

Is it possible to connect Outlook via OAuth?

Yes, it is recommended to connect Outlook via OAuth. OAuth (Open Authorization) is an industry-standard protocol that allows applications to access user data on various platforms, including Outlook, without requiring the user to share their login credentials. By connecting Outlook via OAuth, you enhance security and ensure a seamless and secure integration between your application and Outlook.

How can I connect Outlook using OAuth?

To connect Outlook using OAuth, follow these steps:

1. Open your email accounts module in Smartlead
2. Look for the option to add accounts and select it.
3. Choose Outlook as the email provider you want to connect.
4. Clicking on the Outlook logo will redirect you to the Outlook login page.
5. Enter your credentials and log in to your Outlook account.
6. Follow the prompts to authorize the application to access your Outlook account using OAuth.
7. Once the authorization is complete, your application will be connected to Outlook via OAuth, enabling secure access to your Outlook emails and data.

By following these steps, you can establish a secure and authenticated connection between your application and Outlook, ensuring seamless integration and access to your email account.

Why am I experiencing delays in fetching emails from my ESP to MI?

If you are experiencing delays in fetching emails from your Email Service Provider (ESP) to the Master Inbox (MI), there could be a few reasons for this. It is important to note that fetching emails from the ESP to the MI can take some time due to various factors such as network latency, ESP server load, and the size of the email inbox. Here are some points to consider:

1. Time interval: The Master Inbox usually fetches emails at regular intervals, which can range from 5 to 55 minutes. This interval allows the system to retrieve and process new emails periodically.

2. Fetch replies button: If you need to fetch replies immediately, you can use the "Fetch replies" button available in the Master Inbox. Clicking on this button triggers an immediate fetch of replies from your ESP's email inbox folder.

If the delays persist or you encounter any issues with fetching emails, it is recommended to reach out to the Smartlead support team for further assistance.Please note: 

Filtering or rules: Review any filtering or rules set up in your ESP that could potentially affect the delivery of emails to the MI. Ensure that emails are not being automatically sorted, archived, or blocked based on certain criteria.

Why doesn't categorizing leads, such as "Not interested," stop campaigns for them?

Categorizing leads, such as marking them as "Not interested," does not automatically stop campaigns for those leads. The purpose of lead categorization is to classify and organize leads based on their specific attributes or actions. However, categorizing a lead as "Not interested" does not halt the campaign because the system relies on replies from leads to determine if a campaign should be stopped.

In most cases, when a lead categorizes themselves as "Not interested," they may choose not to reply to the email or take any further action. As a result, the campaign continues until it reaches its completion or encounters other stopping conditions.

It's important to note that when a lead does reply to an email, the system recognizes the response and stops the campaign for that particular lead. Therefore, replies from leads serve as the primary trigger to stop campaigns rather than lead categorization alone.

In some cases,A lead might have to be categorized for various reasons even if they do not intend to reply, such as organizing their inbox or indicating their preference. Such categorization does not automatically stop the lead from receiving further emails in the campaign. In such cases the emails have to stopped manually

What type of business can use Smartlead?

No, you get access to unlimited email accounts and warmup accounts without having to pay per account. This will let you scale your email outbound and without paying a penny more.

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