Want to make a lasting impression with your emails? The email opener has to be your best chance! Whether you're sending cold emails or simple follow-up emails, you only have a couple of seconds before you grab the recipient's attention.

So, what is the key to making your email copy stand out?

A strong email opening line!

If not the most, after the subject line, the second most crucial part of your email is the opening line. That’s why your email must start in a way that recipients find interesting right from the first go.

However, writing the perfect email introduction does not have to be a pain. And we are here to help you craft the best of it.

This blog is all about writing email openers that actually work! Also, we have packed our list with 250+ email openings for different use cases. 

Check them out now!

What is a good opening line for an email?

A good email opening line is personalized, grabs users' attention, sets the course for the rest of the email content, and makes your recipients want to keep reading. Depending on the type of email you are sending, you can take different approaches to keep things professional.

While the following are some basics your email starters should take care of, the rest is highly contextual.

1. Zero overused phrases: ‘I hope this email finds you well’ is generic. Reading that may make your recipient scream, 'That's how the salespeople talk!' And none of us wants to read typical sales emails.
   Phrases like 'Hope you are having a productive week,' 'Just following up,' or 'Hope you're doing great' are overused and make you sound insincere.
2. A polite greeting: A courteous salutation sets a respectful tone while initiating your email. Simple greetings such as Hi [Name] or Hello sounds more professional.‍
3. Personalized starters: A personalized email opening always creates a powerful impact. It shows genuine interest and effort from the sender. You can reference mutual connections, recent interactions, or specific details relevant to the recipient. ‍
4. Concise and direct: Creativity is good! But the email starters should be straightforward. It shows that you respect the recipient's time and increases the chances of your message being read.‍
5. Cultural inclusivity: Cultural differences should not come in the way of writing good email openers. A good email opening greeting must be universal and inclusive. The email openers must not confuse or offend people.
   For example, regional phrases like ‘G'day’ might be apt for Australia or ‘Namaste’ for recipients in India but confusing for people from other parts of the world. Also, a casual opening that mentions 'Hey' might be inappropriate for formal cultures like Germany or Japan but works perfectly for U.S. and European recipients.

How to write compelling email openers: best practices!

They say, ‘Don’t judge a book by its cover!’ However, the same is not true when it comes to emails.‍

As data shows, the average open rates for email across industries are somewhere around 36.5%. Whereas the click-through rate is just 1.4%, and the bounce rate is 10.4%.

While your email subject line directly attributes to the open rate, the opening sentences contribute to the CTR and bounce rate.

So, how do you write an email opener that not only takes your users to the ‘call-to-action’ of your copy but also reduces the bounce rate?

Here’s how,

1. Use behavioral data and segmentation

Leverage data from past interactions, such as recent downloads, webinar attendance, or website activity, to craft a highly personalized opening.

Segment your audience based on industry, job role, or other relevant criteria to ensure your opening sentence is relevant to each recipient group.

2. Keep it relevant

Ensure the opening sentence is directly relevant to the recipient's role, responsibilities, or pain points. For example, if the recipient is a CFO, you might say, "As a CFO, you understand the importance of efficient transaction management..."

Avoid generic statements. Generic openings like "I hope this email finds you well" lack personalization and can feel impersonal. Focus on specific details that matter to the recipient.

3. Test and optimize

Use email A/B testing. Experiment with different opening sentences to see which ones generate the highest open rates and engagement. Test variations that emphasize different benefits use different tones or ask different types of questions.

Use engagement metrics such as open rates, click-through rates, and reply rates to determine which opening sentences are most effective. Continuously refine your approach based on these insights.

4. Align with the subject line

Ensure the opening sentence delivers on any promises made in the subject line. For example, if the subject line mentions a new feature, the opening sentence should immediately address this feature.

The opening sentence should complement the subject line, creating a cohesive and compelling introduction that encourages the recipient to read further.

5. Make it about them

When it comes to b2b email conversations, personalization is one of the most effective ways to grab the recipient's attention from the very first line. 

But it’s not just about inserting the recipient’s name—what truly makes a cold email stand out is referencing something specific to them, their business, or the challenges they may be facing.

For example, As Matthew Lucero, highlights in a recent discussion on Smartlead Office Hours,

Instead of sending a generic opener like, ‘Hey John, I hope you're doing well,’ you can personalize your approach with specific details about their business. A more engaging and relevant opening could be:

"Hey John, I know you had something wrong with your website, we can help fix that."

Or, if you've noticed a specific pain point:

"Hey John, saw that your website load speed is very slow. We have a widget that can help improve that."

These openers not just grab attention but also immediately communicate that you understand a problem the recipient might be facing. It sets the stage for a more meaningful conversation.

To learn more about how to craft these personalized openers effectively, check out the full conversation with Matt here: Watch the full interview.

250+ email openers to grab attention

Opening lines are the first sentence in an email, which means it's the very first step in pushing the recipients towards the CTA. I understand writing opening lines can be tricky. So, I have listed 250+ opening sentences for various purposes ready for you to steal right away.

1. Business email opening lines for b2b conversations

Business-to-business conversations have to be on point. To write an introduction appropriate for b2b conversations, understand your recipient's needs, industry, and pain points. It will help you to convey value right from the start of the email. 

Next, you can adjust the messaging further depending on who all are the email recipients.

Also, whenever you are sending an email from your business email, focus on keeping things professional.

Cold email openers - how to make them engaging?

Your cold email does not have to feel cold! In fact, you can make your recipient feel warm, inviting, and personal from the start of the email. The secret sauce?

Well, there are more than one,

1. Personalize your email opening - make them feel special!

People love feeling special. So you got to make them feel special. Start the email by saying something specific about the recipient. 

For example, 'I loved your post on [Topic] - it's really insightful!

2. Identify their problem - show you understand their pain

No beating around the bush! Speak to them directly while stating their needs. When you tell your readers that you know their pain it builds rapport from the start. For example, if you are an email marketing agency sending cold emails to a b2b audience, you can start your email mentioning something like,

'Is managing your email campaigns becoming overwhelming? We can help!'

3. Tease the solution - but don't give it all away!

Once you have got their attention and identified the problem let them know you have the solution too. But don't give it away yet! 

Say, for example, '[X] company was facing the [problem] let me show you how we helped them resolve it.'

4. Keep it short- less is more here!

You are busy, so your readers are - let's get to the point right at the start of the email! Keep your opener snappy. 

5. Ask a question - get them thinking

Questions are engaging! Ask your readers how they solved the 'X' problem. It will prompt them to think about a solution or challenge they are facing.

Cold email opening line examples

1. I saw your recent post on [specific topic], and I think what we do at [SaaS company] could really complement your strategy!
2. Is your team spending too much time on [task]? Here’s how [SaaS product] could save you hours every week.
3. Struggling with [problem]? I have a simple solution that could make your [process] 10x easier. Interested?
4. How are you currently handling [specific task] at [company]? I think our tool could streamline it and save you time.
5. Companies like [trusted company name] have boosted their [metric] using [SaaS product]. Could we help you, too?
6. What if you could reduce your [specific issue] by 50%? We’ve helped companies like yours do just that.
7. Is your [team/task/process] still struggling with [pain point]? [SaaS product] is designed to make that a thing of the past.
8. Quick question: Are you looking to improve [specific outcome]? Let’s chat about how we can help.
9. 9. Just checking in—did you get a chance to review how [SaaS product] can simplify your [process]?
10. With [industry trend] taking over this year, are you ready to future-proof your [area of business]? Let’s talk about how we can help.

Want to achieve a better reply rate on your cold emails? You need to personalize the copy for each sender!

That’s where a cold emailing platform such as Smartlead comes in handy! Smartlead lets you connect your GPT-4 through API access. So, you can automate email copywriting and create personalized copy effortlessly.

Now, personalizing your messages becomes easier than ever! Automate your cold email campaigns.

Want to master the art of cold email copywriting?

Check out some additional resources from Smartlead University!

Openers for follow-up emails after an event

11. Hi [Recipient's Name], it was great meeting you at [Event Name]. I wanted to follow up on our conversation about [specific topic].
12. Hi [Recipient's Name], I enjoyed your presentation at [Event Name]. Here’s a resource that might complement your insights on [topic].

Email opening sentences based on behavioral data

13. Hi [Recipient's Name], I noticed you downloaded our [specific resource]. Here’s another resource that might be helpful.
14. Hi [Recipient's Name], based on your interest in [specific topic], I thought you might find this [related resource] useful.

Email openers addressing customer pain points

15. Hi [Recipient's Name], are you facing challenges with [specific pain point]? Here’s how we can help.
16. Hi [Recipient's Name], I’ve noticed many companies in [recipient’s industry] struggle with [pain point]. Here’s a solution that’s working for them.

Opening sentences offering a unique value proposition

17. Hi [Recipient's Name], what if you could [specific benefit]? Here’s how our solution makes it possible.
18. Hi [Recipient's Name], did you know that [statistic or fact]? Here’s how you can achieve similar results.

Email opener examples highlighting industry trends

19. Hi [Recipient's Name], with [recent industry change], how prepared is your company to adapt?
20. Hi [Recipient's Name], as [specific role], you know how important [industry trend] is. Here’s how we can help you stay ahead.

Openers to build on past interactions

21. Hi [Recipient's Name], following up on our last conversation about [specific topic], I wanted to share this with you.
22. Hi [Recipient's Name], I wanted to check in and see how you’re progressing with [specific initiative]. Here’s something that might help.

Some of the additional best email opening lines for B2B email correspondence are:

23. Did you know {statistics/news}?
24. Is XYZ a priority for your company?
25. How do you feel about {a recent development}?
26. What do you think about {a recent development}?
27. Imagine an 8x increase in revenue. 
28. Congratulations on {so-and-so achievement}!
29. I noticed your company recently {refer to a trigger event}.
30. I saw your competitor, {business name}, in the news for {so-and-so achievement}. 
31. What is your process for {cold emailing/SEO etc.}? From my experience, {name a product} that can help…

2. Email opening lines for peer-to-peer in-office chats

Peer-to-peer communications are casual. You can send these emails to discuss ongoing project progress updates, ask for feedback, or offer a hand on an ongoing project. The email introductions must be friendly and non-intrusive, as these emails are sent to co-workers, managers, and interns.

Best practices:

• Be friendly: Maintain a friendly yet professional tone.
• Keep it relevant: Focus on the task or topic at hand.
• Be polite: Respect their time and avoid overwhelming them.

Examples of in-office email opening sentences

General in-office peer-to-peer communication

32. Hi [Recipient's Name], I hope you had a great weekend! I wanted to discuss [specific topic] with you.
33. Hi [Recipient's Name], I noticed you’re working on [specific project]. Can we chat about [related aspect]?

Follow-up on meetings

34. Hi [Recipient's Name], great meeting earlier today. I have a few follow-up questions about [specific topic].
35. Hi [Recipient's Name], thanks for your insights in the meeting. I wanted to continue our discussion on [specific topic].

Project collaboration

36. Hi [Recipient's Name], I’m working on [specific project] and could use your expertise on [related aspect].
37. Hi [Recipient's Name], can we schedule some time to collaborate on [specific project]? I have some ideas on [related aspect].

Providing updates

38. Hi [Recipient's Name], just a quick update on [specific project or task]. Let me know if you have any questions.
39. Hi [Recipient's Name], I wanted to keep you in the loop about [specific development or change].

Requesting feedback or input

40. Hi [Recipient's Name], I’d love your feedback on [specific task or project]. Can we discuss it briefly?
41. Hi [Recipient's Name], I’m looking for some input on [specific topic]. Do you have a moment to chat?

Addressing issues or concerns

42. Hi [Recipient's Name], I wanted to discuss an issue I’ve noticed with [specific process or project]. Can we chat?
43. Hi [Recipient's Name], I have a concern about [specific matter]. Could we find some time to talk about it?

Checking in or offering help

44. Hi [Recipient's Name], how is [specific project or task] going? Do you need any assistance?
45. Hi [Recipient's Name], I wanted to check in on [specific task or project]. Let me know if there’s anything I can help with.

Celebrating achievements or milestones

46. Hi [Recipient's Name], congratulations on [specific achievement]! I’d love to hear more about how you accomplished it.
47. Hi [Recipient's Name], great job on [specific project or task]. Can we chat about your approach?

Some additional examples of opening email lines for in-office chats can be:

48. Congratulations on {so-and-so achievement}!
49. I hope the week is going well so far. 
50. We were very impressed with your…
51. I am eager to know your thoughts about {event/topic/problem}.
52. Your prompt response is much appreciated.
53. Your ideas/suggestions on {event/topic/problem} are much appreciated.
54. In regard to our earlier exchange…
55. I was hoping you could help me with {the so-and-so problem}.
56. I am contacting you regarding {event/topic/problem}.
57. How is the progress on {project name} going?

4. Email starter sentences for networking emails

Networking emails should have an inviting opening line with a subject line that communicates the purpose of connecting. You can send networking emails to industry experts to build rapport. Or, you can send a networking email to introduce your product or services to potential business partners, collaborators, and business owners.

Best practices:

• Be personal: Reference any mutual connections or experiences.
• Be concise: Avoid long-winded intros.
• Offer value: Explain the benefit of the connection.

Examples of networking email openers

58. Congratulations on {so-and-so achievement}!
59. I am {your name}.
60. I noticed your profile recently at {magazine/social media/podcast}.
61. We’re interested in {topic} as well.
62. Let me buy you a cup of coffee.  
63. I have been your fan since {refer to a work}.
64. What is your process for {cold emailing/SEO, etc.}? 
65. Can you help with {event/topic/problem}?
66. I am {name}, and I am {mutual connection}’s friend
67. I heard great things about you from {name}. 
68. I found the attached (article/video) about (topic). I thought you'd like it, too

5. Opening line for welcome emails

Whether you send a welcome email to a new client, subscriber, or new hire, welcome emails should start with warmth and excitement.

Best practices:

• Be enthusiastic: Make recipients feel valued from the start.
• Be motivational: Highlight the exciting journey ahead.
• Be clear: Communicate the next steps or expectations.

Examples of welcome emails opening lines

69. Welcome to the {business name} family!
70. You are now a part of the {name of the business} community!
71. Hello friend, thanks for checking {business/app name}.
72. Congratulations! You are now a member of the {business name} community.
73. I am glad to have you on board! 
74. Welcome to {business name}! It’s your time to… 
75. Thank you for confirming your {business name} account.
76. Welcome to {business name}! Let the creative fun begin!
77. Welcome to a new world of… 
78. Thanks for choosing us!

6. Email opening messages for customer support

Whether you are emailing your existing customers to offer assistance or resolve specific issues, customer support emails must be empathetic and action-oriented.

Best practices:

• Be empathetic: Understand the customer’s issue and offer solutions.
• Be polite and helpful: Focus on resolution and support.
• Be clear: Ensure the customer knows how you can assist them.

Examples of customer support emails opening lines

79. Thanks for reaching out.
80. I am sorry for the trouble you’ve been having with {problem}.
81. I’m very sorry you had this experience. 
82. I am sorry to hear you had such a poor experience.
83. I wanted to check in with you about the problem you had the other day. 
84. I have the answer to your question.
85. Thank you so much for referring {name} to us.
86. Thanks for purchasing…
87. Thanks a lot for taking the time to rate us.
88. Thanks for the feedback! It means a lot to us. 

7. Sales email opening lines

While sending sales emails to your leads, the opening lines must grab their attention immediately. Thus, messages that describe the value proposition or the users' benefits from the beginning of the email will perform better.

Best practices:

• Be direct: Highlight the main benefit of your product/service immediately.
• Be persuasive: Show how the product can solve their problem.
• Keep it concise: Avoid fluff and get to the point quickly.

Examples of sales emails opening lines

89. Take the next step.
90. I noticed you…
91. {Name} here from {company’s name}
92. I see that you recently got promoted…
93. Congratulations on taking on the new challenge...
94. Great job on {so-and-so achievement}!
95. Did you know {so-and-so product} can do {this}?
96. Is XYZ a priority for your company?
97. We recently worked with {company} and helped them achieve {goals}.
98. How do you feel about {a recent development}?
99. *For a limited time, we’re offering 30% on…

*Don’t send a sales email with a ‘limited time offer,’ ‘X% discount,’ or other spam-triggering words before warming up your email domain. Also, consistently using spam-triggering words in your email damages your sender’s reputation while negatively impacting your email deliverability.

8. Starting phrases for follow-up emails

Follow-up emails have to be direct from the start. Whether you are following up on a meeting, a proposal, or a previous email, the opener must convey a sense of urgency.

Best practices:

• Be polite: Acknowledge that they may be busy.
• Be clear: Remind them of the original purpose.
• Be action-oriented: Encourage them to take the next step.

Opening lines examples for follow-up emails

100. A quick reminder…
101. It’s {name} again, checking on…
102. Did you get a chance to go through it…
103. This {work} made me think of…
104. As discussed on the {event/meeting}
105. I’m hoping to get your feedback on {product/service}
106. Just a quick follow-up…
107. I see you purchased {name of the product}. You might also like…
108. Hope all is well! Although I haven’t heard from you, I think our collaboration can bring great results.
109. Hope you’re doing great! I’d like to add a few points in relation to what we discussed at our meeting on Monday.  

9. Formal email openings

Your formal emails must convey professionalism and relevance from the beginning of the email. Whether you are sending a job application email or want to discuss a formal project with senior stakeholders, your email should be clear, respectful, and concise.

Best practices:

• Be respectful: Maintain a formal and respectful tone.
• Be clear: Stay focused on the purpose of the email.
• Be concise: Avoid unnecessary details or filler words.

Formal email opening sentence examples

110. I trust this message finds you in good health and spirits.
111. It is a privilege to connect with you regarding [specific matter].
112. I hope this correspondence meets you at an opportune time.
113. I would appreciate the opportunity to discuss [topic] with you.
114. I trust all is well with you as we move forward with [project].
115. It’s an honor to reach out regarding [specific issue].
116. I wanted to respectfully inquire about [topic] at your earliest convenience.
117. May I request your insights on [specific topic]?
118. I hope this email provides clarity on [specific subject].
119. I trust this message aligns with your schedule to discuss [subject].

10. Polite email openings

Whether you are asking for favors or making a simple request where the recipient has an obligation to comply, being polite in your email can never go wrong. 

Try to be courteous and professional across the email body. Also, the start of the email has to be respectful and appreciative.

Best practices:

• Be courteous: Use phrases like "I thought it might be a good idea to..."
• Be direct: Keep it polite but to the point.
• Be appreciative: Express gratitude where necessary.

Polite email opening examples

120. I hope you’re doing well today – would you mind [......]?
121. Thank you for your time, I’d like to share a quick update on [topic].
122. I hope everything is going smoothly for you. Let’s touch base on [topic].
123. I wanted to reach out and express my appreciation for your efforts on [subject].
124. If it’s convenient for you, I’d love to explore how we can collaborate on [topic].
125. I trust everything is going well on your end – here’s what I’d like to discuss.
126. I hope all is well with you. I wanted to bring up [specific matter].
127. At your convenience, I’d appreciate your thoughts on [subject].
128. I hope you had a restful break – let’s reconnect about [specific matter].
129. I trust you’ve had a productive week, and I’d like to discuss [topic] with you.

11. Friendly email opening lines

A friendly email opening line shouldn't be overly formal or stiff. Start with a 'Hi' or 'Hey,' but be mindful of the level of informality. You can always adjust the greeting as per the context and the relationship you share with the recipient.

Additionally, a touch of humor can make your email appear friendlier. But you must ensure the humor is appropriate for the recipient and is in the context of the email.

Best Practices:

• Be casual: Use informal language and a conversational tone.
• Make it relatable: Refer to shared experiences or common interests.
• Be inviting: Create a comfortable space for the recipient to engage.

Friendly email opener examples

130. Hey [Name], hope you’ve been well! Let’s chat about [topic].
131. Hi [Name], I’ve been thinking about our last conversation – let’s catch up!
132. Hope your week’s going great, [Name]! I’d love to talk about [subject].
133. Hey [Name], Just wanted to drop you a quick note about...
134. I thought I’d check in with you about...
135. I’m excited to connect with you again!
136. I’m really looking forward to hearing your thoughts on this!
137. I hope things are going awesome on your side – 
138. Hi there! Hope everything’s smooth sailing – I’ve got a few ideas to share!
139. Hey [Name], I was hoping to get your thoughts on [topic] – Let’s chat!
140. Hi [Name], just checking in! I’d like to share some exciting news with you.
141. Hey! I know it’s been a while, but I wanted to reconnect on [subject].
142. Hope you’re having a fantastic day, [Name]! Let’s dive into [topic].
143. Hey [Name], I saw something today that reminded me of our last conversation!

12. Informal email opening lines

While writing an informal email, you have the flexibility to write as if you are talking to a friend or a close colleague. If you know the recipient personally, you can add a brief sentence or question to show you are thinking of them. 

For example, you can start the email by asking, 'How's everything going with your new project?'

Best practices:

• Be light: Keep the tone easy-going and less structured.
• Be friendly: Don’t overthink the language, make it feel like a natural conversation.
• Keep it short and sweet: Get to the point but with a casual touch.

Informal opening line examples

144. What’s up, [Name]? I wanted to loop you in on something exciting.
145. Hey, [Name]! Got a quick question for you – Let’s chat!
146. Yo [Name], hope everything’s cool – got something to share!
147. Hi [Name], just thought I’d hit you up about [topic].
148. Hey [Name], how’s everything going? I wanted to talk about [subject].
149. Hey there, [Name]! Got a sec to chat about [topic]?
150. What’s going on, [Name]? Let’s get into something fun today!
151. Hey [Name], I’ve been meaning to talk about [topic]. Let’s get into it!
152. Yo [Name], how’s life treating you? Need your input on [subject].
153. Hey [Name], got something interesting to talk about – are you free?

13. Funny email opening lines

A funny email opening grabs the reader's attention right from the start. Humor is a great icebreaker, especially in professional contexts. It gives your reader a sense of familiarity and eases the tension.

Humor connects people! Thus, a humorous email opener lets you stand out in the users' crowded inbox.

Best practices:

• Avoid overused jokes: Don’t rely on cliches or tired humor.
• Stay positive: Ensure the humor is light-hearted and uplifting.
• Don’t force it: If it doesn’t come naturally, you better not try. Forced humor often backfires.

Examples of funny email opening sentences

154. Is it just me, or is Monday already looking like a Friday?
155. I promise I won’t make you read this in a boring tone!
156. Is it too early to send an email? Nah, let's get this party started!
157. If this email were any more exciting, it’d need a disclaimer!
158. I swear this is the last email you’ll get from me today (maybe).
159. I was about to send you a carrier pigeon, but then I remembered how emails work.
160. I hope your week is going well – unless it’s Monday, in which case, I feel for you.
161. I’m pretty sure you’re the only person who has time for this email today – lucky you!
162. You’re probably the busiest person I know, but I promise this will only take a second!
163. I’m not saying you’re a superhero, but if the cape fits...
164. I know you’re probably juggling a million things right now, but I bet you’re doing it all with style.
165. This email is better than that awkward small talk at a party.
166. I promise this email isn’t spam. I can’t even pronounce spam correctly!
167. It’s not every day you get an email this exciting, but here we are!

14. Email opening lines for product launches

Your readers are busy, but you already did a great job in making them open your product launch email in the first place! 

Now, let them know how this new launch will make their life better in the email introduction. Also, don't forget to create buzz and curiosity around the launch!

Say something like, 'What if you could [accomplish a goal] in half the time? Find out how!'

This type of statement will make your users want to read the rest of your email.

Best practices:

• Be direct: No fluff, just tell them exactly what they’re about to discover!
• Talk about their pain points: If you know what’s keeping them up at night, let them know your product can help.
• Make it exciting: Use a tone and voice that conveys enthusiasm. The opener must spark excitement about the product.

Opening line examples for product launch emails

168. Introducing [Product Name] – The next big thing in [industry].
169. We’re excited to announce the launch of [Product Name]—let’s dive into what’s new!
170. Ready for something revolutionary? Say hello to [Product Name]!
171. It’s official – [Product Name] has launched, and it’s going to change [industry]!
172. Get ready to experience the power of [Product Name]. Let’s explore!
173. The wait is over! Meet [Product Name] – designed to [solve a problem].
174. What if we told you there’s a way to [solve a key problem] faster than ever before?
175. Welcome to the future of [industry]! [Product Name] is now live.
176. Be the first to experience [Product Name]—your ultimate solution for [problem].
177. It’s time for an upgrade. Meet [Product Name], the easiest way to [specific task].

15. Email openers for event invitations

People love the feeling of exclusivity. So, when you are writing an event invitation email, start by making the recipient feel exclusive. 

You can put something like 'Get exclusive access to [Event Name].' If it's a paid participation event, start your email directly by offering personalized discount coupons.

Best practices:

• Start with a warm tone: Use friendly and welcoming language.
• State the purpose: Start with a clear statement about the event's goal.
• Create a sense of urgency: Include urgency or limited availability.

Event invitation email opening lines

178. You’re invited to [Event Name]! Don’t miss out on this exclusive opportunity.
179. Join us at [Event Name]—RSVP for a day of insightful discussions!
180. Save the date for [Event Name]—where [topic/industry] leaders gather!
181. We’re hosting [Event Name] and would love for you to participate!
182. Get ready for [Event Name]—mark your calendar and be part of the experience!
183. Let’s meet at [Event Name] and discuss the latest trends in [industry/topic].
184. Exciting news! You’re invited to [Event Name]. Let’s make it unforgettable!
185. Reserve your seat at [Event Name] and dive deep into [topic].
186. Be part of the action at [Event Name]—RSVP now!
187. Don’t miss [Event Name]—get your ticket today and join us for an unforgettable event!

16. Email starting sentences for customer appreciation

Your customers mean the world. So, a few kind words appreciating their valued support towards your business always helps. If anything, customer appreciation emails position your brand positively.

But, while you craft the appreciation emails, make sure not to sound generic right from the start of the email. Say ‘Thank you’ first before you say the rest!

Best practices:

• Be personal: Talk to the customer by their name. It makes the email feel more personalized and less generic.
• Acknowledge specific actions: If possible, mention the specific action or reason for appreciation (e.g., a recent purchase, referral, or long-term loyalty).
• Keep it warm: Use friendly and warm language that conveys genuine appreciation. Avoid sounding too formal or robotic.

Customer appreciation email opener examples

188. Thank you for being a valued customer, [Name]! We appreciate your continued support.
189. Your loyalty means the world to us, [Name]. Here’s a small token of our gratitude.
190. We couldn't do it without you, [Name]! Thanks for being such a great supporter.
191. Your trust in us makes all the difference, [Name]. Thank you for choosing [Company Name].
192. It’s customers like you, [Name], that make what we do worthwhile—thank you!
193. We appreciate your business, [Name]. Here’s to many more successful partnerships.
194. A huge thank you from all of us at [Company Name], [Name]. Your support is invaluable.
195. Thanks for sticking with us, [Name]! We’re so grateful to have you as a customer.
196. Your satisfaction is our top priority, [Name]. Thank you for being part of the [Company Name] family.
197. We couldn’t have done it without you, [Name]! Thanks for being an amazing customer.

17. Email openers for sending time-sensitive offers

Receiving a discount on your favorite product or service is always exciting. You got to catch up on that vibe and show some excitement while promoting urgency right from the introduction of your email.

Make sure your special offer email conveys the value as you start addressing the readers.

Best practices:

• Emphasize scarcity: If applicable, mention limited availability to push recipients to act quickly.
• State the offer clearly: In the opening sentence, explain exactly what the offer is and highlight the benefit to the recipient.
• Keep it concise: Time-sensitive emails need to be short and to the point. Remove unnecessary details and focus on the core message.

Time-sensitive offer email opener examples

198. Hurry! Only a few hours left to grab [offer]—don’t miss out!
199. Last chance to claim [offer]—act fast before it’s gone!
200. The clock is ticking! [Offer] ends soon—don’t wait!
201. Only [x] hours left! Get your [offer] before it’s too late.
202. Flash Sale Alert! Only 6 hours left to save 30% on your favorite products. Don’t wait!
203. Last chance! 50% off your order ends today at midnight. Act fast before the clock runs out!
204. It’s your final chance to enjoy our seasonal offer. Save 25% on everything—only until tonight!
205. Exclusive offer for you: 20% off everything, but only for the next 48 hours!
206. This deal won’t last long—hurry up and claim your [offer] now!
207. Act fast—[offer] ends in [time frame]. Don’t miss your chance!
208. Time’s running out! Claim your [offer] today before it expires.
209. Final call—[offer] ends today. Don’t miss out on this opportunity!
210. Hurry! Only a few items left in stock. Get yours now before they’re gone!
211. It’s now or never! Get [offer] before it expires in [time frame].
212. You’re almost out of time! Claim your [offer] before it’s gone.

18. Email starters for circulating social proofs among prospects

Circulating social proof makes your brand credible. However, it works best when your email feels authentic and personal from the start. Also, you have to ensure the social proof you share with a particular customer is relevant to their current problem.

Best practices:

• Start with a credible customer: Highlight a trusted or well-known brand to make the social proof more impactful.
• Be specific with results: Quantify your product's impact to make it more convincing. Use particular numbers or data that demonstrate tangible results.
• Create curiosity with teaser phrases: Spark curiosity to encourage the reader to continue reading by hinting at how others benefited.

Email starter examples for sharing social proofs

213. Just last week, [Industry Leader/Client Name] shared how our solution helped them cut costs by 40%. Read their success story below...
214. Here’s why [Company Name] trusts [Product/Service Name] for [specific need].
215. Join thousands of satisfied customers who trust [Product Name] to [benefit].
216. See why [Industry Leader] is raving about [Product Name].
217. Find out how [Customer Name] achieved [result] with [Product Name].
218. Did you know that [Customer Name] saw a 30% increase in conversions after using our product? Here's how it worked for them...
219. We’ve been recognized by [Industry Expert/Publication] for our groundbreaking work in [area]. Here’s what they had to say about our impact...
220. Experts in the field agree—[Product Name] is revolutionizing the way companies like yours approach [problem].
221. 80% of our customers have reported seeing measurable improvements within the first month. Find out how we can do the same for you...
222. In the last quarter alone, we helped over 500 companies like yours achieve [specific result]. Would you like to learn how?
223. Learn why [Company Name] switched to [Product Name] for better [result].
224. Here’s how [Product Name] is helping companies like [Client Name] solve [problem].
225. See why our clients love [Product Name]—it’s transforming the way they [benefit].
226. Discover the success stories behind [Product Name]—here’s how we helped [Client Name].
227. Learn how [Customer Name] increased [result] by using [Product Name].
228. Here’s a success story you don’t want to miss—see how [Product Name] worked for [Company Name].

19. Email opening sentences for personalized reminders

Want to re-engage with your leads? Personalized email reminders are the way to move forward.

But how to make your email reminder more impactful? You gotta start it right! 

State the purpose of your email in the beginning, as it immediately sets the context. Also, focus on conveying how performing a related action will help the reader.

Best practices:

• Acknowledge previous engagement: Reference prior interactions to personalize the message and show attentiveness.
• Use a friendly tone: Keep it friendly and non-intrusive, even if you’re reminding them about a task.
• Keep the focus on the recipient’s benefit: Make it clear how completing the action will benefit them (e.g., avoid missing out, complete a process, etc.).

Email opening sentence examples for reminder emails

229. Just a friendly reminder, [Name]—your [task] is waiting!
230. I wanted to quickly check-in and remind you about [task]. Let me know if you need help!
231. Don’t forget, [Name]! You still have [task] pending—let me know if you need any assistance.
232. Hey [Name], just checking in—have you had a chance to complete [task]?
233. This is just a quick reminder about [task]—it’s important that we get it done soon!
234. Hey [Name], don’t forget! Your [task] is still pending—let me know if you need anything.
235. Just a quick follow-up, [Name]! Your [task] is due soon—let’s get it sorted!
236. Hey [Name], just a quick reminder to [task]—we’re almost there!
237. I wanted to quickly remind you about [task], [Name]. Let me know if you need any help.
238. Hi [Name], just a quick check-in on [task]. Can we wrap this up today?

20. Opening lines for holiday or seasonal emails

Start your holiday emails with a friendly and inviting tone that matches the holiday spirit. Avoid generic 'Happy Holidays' messages. Instead, craft messages that reflect warmth and care while making the readers feel like part of your community.

Also, messages tying up to real-life holiday experiences make it more relatable. You can start talking about cozy moments, family gatherings, or the festive excitement.

Best practices

• Include humor: Holidays are all about fun. Take a lighthearted approach that can put a smile on the reader's face.
• Make it warm and welcoming: Capture the spirit of the season. Your message must show genuine appreciation with a festive twist.
• Be personal: Use customer data to make the greeting feel tailored to their relationship with your brand.

Opening line examples for holiday or seasonal emails

239. Season’s greetings from [Company Name]! Here’s a special holiday offer just for you.
240. Santa has checked with us twice, and we have a special surprise waiting for you in this email!
241. Wishing you a very Merry Christmas and a Happy New Year from all of us at [Company Name].
242. Celebrate the season with us—[offer] inside for the holidays!
243. Happy Holidays from [Company Name]! We’ve got a special gift for you.
244. Warmest wishes for a wonderful [holiday] from everyone at [Company Name].
245. Ring in the new year with amazing savings! Here’s our [offer] for the season.
246. This [holiday], we’ve got something special for you—check out our [offer].
247. The countdown to the holidays is on! Let’s make this season even sweeter with something just for you.
248. Enjoy the festive season with our exclusive [holiday offer] just for you!
249. Happy [holiday]! We’re celebrating with a limited-time offer just for you.
250. Let’s make this holiday season even better with a special gift from [Company Name].

21. Email introductions promoting urgent call-to-action

Your promotional emails must grab the readers' attention from the introduction itself. Whether the goal of the email is to ask the users to sign up, claim an offer, or register for an event, the introduction must create a sense of urgency among the readers.

Best practices:

• Be clear: Use short, impactful sentences that convey urgency without fluff.
• Build urgency right away: Start with a time-sensitive statement or a clear sense of urgency.
• Use action-oriented language: Use strong verbs like "Claim," "Grab," "Secure," "Get," "Reserve," "Act now," etc.
• Leverage FOMO: People don’t like missing out on opportunities. Emphasize what the reader might lose if they don’t act immediately.

P.S.: Send promotional emails only to a verified recipients’ group. It will ensure your email marketing campaigns reach real, active users. It will help boost engagement and improve deliverability.

Examples of email introductions promoting urgent CTA

251. Don’t wait—take action on [topic] now before it’s too late!
252. This is your chance to [action]—don’t miss out on this opportunity.
253. Immediate action required—[task] needs your attention!
254. Time is running out—act now to [achieve result]!
255. This is an urgent reminder—[task] must be completed today!
256. Now’s the time—[specific action] is your next step.
257. Hurry! This offer expires soon—take action now!
258. Last call! Take action now before [offer] disappears!
259. This is your last chance to [action]—don’t miss out!
260. Urgent! [Specific action] needs to be completed today!

4 tips so that you can write the best opening sentences

After picking the salutation, it’s time to come up with an intriguing first sentence to create an effective email conversation. Here are four things to keep in mind while writing email opening sentences. 

1. Reveal what you can offer

TBH, nobody has spare time to read emails. Reveal your motif on the very first line. It’s always better to offer something in the starting sentence. For instance:

  Can I buy you a cup of coffee? 

While you’re literally offering something here, it doesn't always have to be the case. Sometimes, you can also offer compliments. 

       I really admired your article on so-and-so topic.

In the case of sales mails, you can offer your product/service by saying how it can help.

       Our latest product/service can increase your sales by 5x. 

2. Make them curious

Beginning sentences also work if they can make the recipient curious. All you have to do for this is ask the right question, preferably something related to their work/industry.

         Did you know {statistics/news}?

       Or

       Is XYZ a priority for your company?

However, it doesn’t always have to be a question. It can also be a statement/fact that makes the reader intrigued. 

       We recently worked with {company} and helped them achieve {goals}.

3. Appreciate

While intriguing the reader should be your goal, a token of appreciation always works the best. Take this personal approach when you feel blank and out of ideas. For example: 

Congratulations on {so-and-so achievement}!

Or

I see that you recently got promoted…

4. Break the ice

A perfect email opener aims to break the ice, especially for cold emails. Try to say something related to the recipient’s business/work or previous purchase or ask icebreaker questions. Such as;

I noticed your company recently…

Or

I noticed your profile recently at…

Conclusion

Email opening lines are the most important part of the content after the email subject lines. It tells the reader about the sender, their intention, and what they can offer. 

A perfect email starting sentence will break the ice and make the reader intrigued enough to read the rest of the email body. So, think it through before writing one. 

If you’re blank, remember that it’s not you. It happens to many, including experienced working professionals and mature business people. Also, you always pick one from an email template.