Why It Is Important To Create Irresistible Brand Pitch Templates

Created On:
January 25, 2024
Updated On:
March 13, 2024
Brand Pitch Email Templates

Building partnerships and networking are crucial for professional growth. However, initiating a collaboration with someone you hardly know can be challenging. As a content marketer, I've faced situations where connecting with unfamiliar people for collaboration required significant effort to convey the right message. Whether you're a digital marketer, an influencer on Instagram or LinkedIn, or a salesperson, reaching out to brands can enhance your career. Using a simple brand pitch email template can make starting the conversation easy.

What is a Brand Pitch Email?

A brand pitch email is a message you send to a potential business partner or collaborator to propose a partnership.

In this email, you typically introduce yourself or your brand, explain the value you can bring to the collaboration, and express interest in working together.

Brand pitch email templates are an excellent tool for influencers like you to reach out to brands you like or want to work with.

YouTubers and Instagram Influencers use a brand pitch email to reach out to brands. Suppose you’re a cold email expert running your own YouTube Channel. Now, you want to contact a cold emailing tool provider you have followed for a while and are interested in collaborating with. Here’s what your brand pitch email template might look like:

Subject: Collaboration Proposal: Elevating Cold Email Strategies

Hi [Recipient's Name],

I'm [Your Name], a cold email expert running a YouTube channel on effective outreach. I am impressed by [Provider's Name] and see a valuable collaboration opportunity.

I propose:

  • Feature video showcasing [Provider's Name] tools.
  • Interview on cold email best practices and tool effectiveness.
  • Promotion across my socials for max visibility.

This collaboration promises mutual benefits—providing insights for my audience and broadening [Provider's Name]'s reach. Open to discussing details and your preferences.

Looking forward to the possibility of working together.


[Your Name]

[Your YouTube Channel Link]

[Your Contact Information]

Why pitch to the brands?

Influencers have undoubtedly taken over the internet, and we all know the impact of personalities like Khaby Lame. From viral humor to engaging content, influencers like him have reshaped the marketing landscape.

Brands have caught onto this trend. In 2024, 63 percent increased their influencer budgets, finding a higher ROI than paid ads.

As an influencer, this signals a golden opportunity. However, amidst fierce competition, reaching out to brands quickly and with the right messaging is crucial.

That's where a brand pitch email comes in – it's the tool you need to make that connection efficiently!

Must-have elements of a brand pitch email template

1) Subject Line

The subject line of your brand pitch email is the first thing the recipient will notice. The fate of your email (whether it will be opened and read) depends on how good and enticing the subject line is.

Now, what exactly is a good subject line? Well, it should be:

  • Concise (focus on creating more impact, using fewer words)
  • Engaging (answer - what’s in it in brief)
  • Clear (No ambiguity at all)
  • Relevant (Make it relatable to the recipient using personalization)
  • Curiosity (Invoke curiosity without clickbait)

Below is an excellent example of a subject line when pitching to a brand:

Unlocking Success Together: [Your Name] x [Brand Name] Collaboration?

The above subject line is ‘short,’ ‘clearly lays down the purpose - to collaborate,’ and is clear and to the point.

Explore 350 Email Subject Lines For Different Industries & Sectors

2) Introduction

The introduction of your email - the first one or two lines- is critical to grabbing the reader's attention. You don’t want to make a mistake here.

There are a few things to be mindful of when creating the intro of your email:

  • Tone - it should start with a friendly greeting, not too informal though
  • Personalization - this goes beyond using the recipient’s name - try to include something relatable that immediately sparks interest
  • Your introduction - Of course, this is unskippable - state in brief who you are

Below is an example of a great introduction:

Example: Hi [Brand Representative], I'm [Your Name], a [Your Niche] influencer. I've been a fan of [Brand Name] and its commitment to [mention a specific aspect].

3) Body

Once you’ve completed the opening lines, you can move on to the body content, which is the focal point of your email.

Here’s where you must explain in detail the purpose of your email and the collaboration proposal. Highlight your strengths, what sets you apart from competitors, and why you’d be an excellent fit for the brand.

An example below:

Example: I'm reaching out to propose a collaboration that leverages my expertise in [Your Niche]. My content focuses on [Your Unique Selling Points], aligning seamlessly with [Brand Name]'s values.

4) Call-to-Action (CTA)

When you pitch to brands, you are doing so for a purpose. That purpose should be your CTA.

No matter what industry or sector you are from, CTAs are an inherent part of your email. Your email should list the next steps or actions you want the recipient to take.

Here are 50+ Examples to Get You Started

5) Social/Credibility Proof

Including credibility proof in your brand pitch message will help you differentiate yourself from other influencers.

You can include relevant statistics, testimonials, or past successful collaborations to showcase your social presence. However, note that having many followers is not necessarily a good metric to showcase or at least does not show a complete picture. You must focus on having more engaged followers and display the same to the brands.

Brand Pitch Email Templates Examples

Email Template #1 Tech Industry  

Subject Line: Exploring Collaboration: [Your Name] x [Tech Wearables Brand]

Hi [Brand Representative's Name],

I'm [Your Name], the tech enthusiast behind [Your Tech Channel]. I am impressed by [Tech Wearables Brand]'s innovation, so I see an exciting opportunity to feature your cutting-edge wearables.

Proposed Collaboration:

  • Dedicated Video Review
  • In-depth Analysis
  • Social Media Engagement

I have [Your Number of Subscribers/Followers] tech-savvy audience.

Can we discuss this further in a brief call next week? Your insights will shape our collaboration effectively.

Excited about the potential partnership!


[Your Name]

[Your Contact Information]

[Your Tech Channel Link]

Email Template #2 B2B SaaS Industry

Subject Line: Powering Email Success: [Your Name] Collaboration with [Brand's Email Campaign Software]

Hi [Brand Representative's Name],

I trust this message finds you well. I'm [Your Name], an influential voice in email marketing and B2B SaaS. Your Email Campaign Software has captured my attention for its transformative impact, so I want to feature it on my channel (hyperlink your channel).

Proposed Collaboration:

  • Comprehensive Video Showcase: Illustrate critical features and functionalities.

Our channel is trusted by [Your Number of Subscribers/Followers] marketers

We have previously collaborated with [Previous Brand 1], [Previous Brand 2], [Previous Brand 3]

Our collaboration can provide unique insights and practical applications for my audience, contributing to the continued success of [Brand's Email Campaign Software].

Let's arrange a brief call next week to explore this further. Your insights are invaluable.

Thank you for considering. Excited about the potential partnership!


[Your Name]

[Your Contact Information]

[Your Email Marketing Influencer Platform Link]

Email Template #3 Travel Industry

Subject Line: Exploring Culinary Adventures: [Your Name] x [Brand] Partnership?

Hi [Brand Representative's Name],

I hope this message finds you well. I'm [Your Name], a passionate travel influencer known for exploring unique destinations and sharing captivating experiences with my audience. Recently, I discovered [Brand] and was captivated by the enticing array of culinary delights you offer.

I see a fantastic opportunity for collaboration that combines the thrill of travel with the joy of exquisite dining experiences. My [Your Number of Followers] followers are avid travelers and food enthusiasts, always seeking new and exciting places to explore.

Here's how I envision our collaboration:

  • Culinary Journey Series: A dedicated video series showcasing the ambiance, specialties, and unique aspects of each of [Brand]'s locations.
  • Taste Exploration: Engaging content featuring tastings, interviews with chefs, and behind-the-scenes glimpses into the culinary craftsmanship that defines [Brand].

Let's schedule a call next week to discuss this collaboration further.

Thank you for considering this proposal.

Looking forward to your response.

Best regards,

[Your Name]

[Your Contact Information]

[Your Travel Influencer Platform Link]

Email Template #4 Cold Brand Pitch

Subject Line: Collaboration Proposal: Elevating Your Brand with [Your Name]

Hello [Brand Representative's Name],

I hope this email finds you well. My name is [Your Name], and I am a [Your Niche] influencer passionate about creating engaging content that resonates with diverse audiences. I recently came across [Brand Name] and was impressed by [specific aspect].

A collaboration could be mutually beneficial, with my content introducing [Brand Name] to a broader audience. I'd love to discuss potential partnership opportunities that align with your brand goals.

Are you available for a brief call or meeting to explore this further?

Thank you for considering this proposal. Excited about the prospect of working together!


[Your Name]

[Your Contact Information]

Check out these Business Collaboration Email Templates for Maximum Outreach

Email Template #5 Sending Quote

Subject Line: Elevate Your Content Game: Exclusive Collaboration Awaits 🚀

Hi [Brand Rep's Name],

I hope you're well! I'm [Your Name], a passionate content marketer eager to add a unique flavor to [Brand]'s narrative. I've whipped up a personalized collaboration quote – your key to unlocking a content journey like never before [attached/link].

Keen to chat further next week. Let's amplify your brand story together!


[Your Name]

Explore more templates for sending quote emails.

Email Template #6 Follow-Up  

Subject Line: Checking In on Our Exciting Collaboration!

Hi [Recipient's Name],

I hope this message finds you well. I am following up on the collaboration proposal I sent your way.

If you have any questions or anything specific you'd like to discuss, I'm here to accommodate.

Looking forward to your thoughts, and excited about the potential to create something extraordinary together.

Best regards,

[Your Name]

[Your Contact Information]

A Fortune 500 CEO Replied To This Follow-Up Email Template

Do’s and Don’ts of Brand Pitch Email Template


  • Address the recipient by name and tailor your pitch to the specific brand or individual.
  • Communicate how the collaboration benefits both parties. Highlight your unique selling points.
  • Keep your email brief, focusing on critical points. Clearly state the purpose of your outreach and the value you bring.
  • Evidence of your influence, such as engagement metrics, successful past collaborations, or testimonials.


  • Use generic templates that could apply to any brand. Tailor your pitch to the specific brand and collaboration opportunity.
  • Provide excessive details in the initial email. Save in-depth discussions for follow-up conversations.
  • Leave the recipient guessing about your intentions or the collaboration's benefits.
  • Include unnecessary information that doesn't directly contribute to the pitch or collaboration proposal.
  • End the email abruptly. Always express gratitude and leave the door open for further discussion.

Use Smartlead to enhance your outreach

Smartlead is a one-stop cold email outreach tool. It is designed to revolutionize your communication strategy. Why? Because it offers a suite of features that can help you easily connect with your prospects and manage the entire life cycle of your leads - from prospects to customers, from one platform.

With Smartlead, you get:

  • Multi-Channel Infrastructure: Diversify your outreach seamlessly across various platforms, effortlessly expanding your reach and engagement.
  • Auto-Rotating Email Accounts: Keep your communication dynamic and fresh with Smartlead's auto-rotating email accounts, ensuring a consistently effective approach.
  • Unlimited Email Warmups: Enhance deliverability by limitlessly warming up your email accounts, establishing credibility and reliability in your outreach.
  • Intelligent Data Tracking: Gain valuable insights into your outreach performance. Smartlead allows you to track relevant data, empowering you to make informed decisions and optimize your strategy.
  • Unified Lead Cycle Management: Simplify your operations with the Unified master inbox feature, a unified platform that handles your entire lead cycle in one place.


Reaching out to brands can open a new window of opportunity for you. However, to make this process more efficient and get faster results, you must use the right brand pitch email templates crafted for success.

Remember to tailor the templates to your individual needs. Nobody knows your prospect better than you do - so create a pitch accordingly.

Simultaneously, embrace automation to enhance efficiency and consistency, allowing you to reach more brands seamlessly.

FAQs in Brand Pitch Email Templates

1. How can I tailor the brand pitch template to suit different industries or niches?

To tailor the brand pitch for diverse industries, conduct thorough research to understand their unique challenges, customize critical messages to address specific needs, adapt the tone to industry norms, and highlight relevant success stories for credibility.

2. Are there specific elements to include in a brand pitch for maximum impact?

A compelling brand pitch should feature a clear introduction, articulate the unique value proposition, highlight relevant experience, showcase differentiation from competitors, and conclude with a concise and compelling call-to-action, guiding the recipient on the next steps.

3. How do I balance personalization and maintaining a professional tone in the pitch?

Achieving a balance between personalization and professionalism involves tailoring the message based on the recipient's interests, utilizing a formal and respectful tone, and emphasizing relevant professional details to establish credibility and build a meaningful connection.

4. What strategies can I employ to effectively follow up on a brand pitch?

Effective follow-up strategies include sending a timely and courteous follow-up email expressing continued interest, providing additional information if necessary, and suggesting a concrete next step, such as a meeting or a follow-up call to keep the conversation progressing.

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

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Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Author’s Details

Priya Abraham

Priya is an experienced content writer and editor, known for crafting SEO-optimized blogs with a unique perspective. Specializing in creating valuable content that delivers tangible outcomes, Priya is passionate about leveraging the power of words to enhance online presence and credibility.


Edited by:


Frequently asked questions

General Questions

What is Smartlead's cold email outreach software?

Email automation FAQs- Smartlead

Smartlead's cold email outreach tool helps businesses scale their outreach efforts seamlessly. With unlimited mailboxes, fully automated email warmup functionality, a multi-channel infrastructure, and a user-friendly unibox, it empowers users to manage their entire revenue cycle in one place. Whether you're looking to streamline cold email campaigns with automated email warmups, personalization fields, automated mailbox rotation, easy integrations, and spintax, improve productivity, or enhance scalability with subsequences based on lead’s intentions, automated replies, and full white-label experience, our cold email tool implifies it in a single solution.

What is Smartlead, and how can it enhance my cold email campaigns?

Email automation FAQs- Smartlead

Smartlead is a robust cold emailing software designed to transform cold emails into reliable revenue streams. Trusted by over 31,000 businesses, Smartlead excels in email deliverability, lead generation, cold email automation, and sales outreach. A unified master inbox streamlines communication management, while built-in email verification reduces bounce rates.
Additionally, Smartlead offers essential tools such as CNAME, SPF Checker, DMARC Checker, Email Verifier, Blacklist Check Tool, and Email Bounce Rate Calculator for optimizing email performance. 

How does the "unlimited mailboxes" feature benefit me?

Email automation FAQs- Smartlead

Our "unlimited mailboxes" feature allows you to expand your email communications without restrictions imposed by a mailbox limit. This means you won't be constrained by artificial caps on the number of mailboxes you can connect and use. This feature makes Smartlead the best cold email software and empowers you to reach a wider audience, engage with more potential customers, and manage diverse email campaigns effectively.

How does Smartlead as a cold emailing tool can automate the cold email process?

Email automation FAQs- Smartlead

Smartlead’s robust cold email API and automation infrastructure streamline outbound communication by transforming the campaign creation and management processes. It seamlessly integrates data across software systems using APIs and webhooks, adjusts settings, and leverages AI for personalised content.

The cold emailing tool categorises lead intent, offers comprehensive email management with automated notifications, and integrates smoothly with CRMs like Zapier, Make, N8N, HubSpot, Salesforce, and Pipedrive. Smartlead supports scalable outreach by rapidly adding mailboxes and drip-feeding leads into active campaigns Sign Up Now!

What do you mean by "unibox to handle your entire revenue cycle"?

Email automation FAQs- Smartlead

The "unibox" is one of the unique features of Smartlead cold email outreach tool, and it's a game-changer when it comes to managing your revenue cycle. The master inbox or the unibox consolidates all your outreach channels, responses, sales follow-ups, and conversions into one centralized, user-friendly mailbox.

With the "unibox," you gain the ability to:
1. Focus on closing deals: You can now say goodbye to the hassle of logging into multiple mailboxes to search for replies. The "unibox" streamlines your sales communication, allowing you to focus on what matters most—closing deals.

2. Centralized lead management: All your leads are managed from one central location, simplifying lead tracking and response management. This ensures you take advantage of every opportunity and efficiently engage with your prospects.

3. Maintain context: The "unibox" provides a 360-degree view of all your customer messages, allowing you to maintain context and deliver more personalized and effective responses.

How does Smartlead ensure my emails don't land in the spam folder?

Email automation FAQs- Smartlead

Smartlead, the best cold email marketing tool, ensures your emails reach the intended recipients' primary inbox rather than the spam folder. 

Here's how it works:
1. Our "unlimited warmups" feature is designed to build and maintain a healthy sending reputation for your cold email outreach. Instead of sending a large volume of emails all at once, which can trigger spam filters, we gradually ramp up your sending volume. This gradual approach, combined with positive email interactions, helps boost your email deliverability rates.

2. We deploy high-deliverability IP servers specific to each campaign. 

3. The ‘Warmup’ feature replicates humanized email sending patterns, spintax, and smart replies.
4. By establishing a positive sender reputation and gradually increasing the number of sent emails, Smartlead minimizes the risk of your emails being flagged as spam. This way, you can be confident that your messages will consistently land in the primary inbox, increasing the likelihood of engagement and successful communication with your recipients.

Can Smartlead help improve my email deliverability rates?

Email automation FAQs- Smartlead

Yes, our cold emailing software is designed to significantly improve your email deliverability rates. It enhances email deliverability through AI-powered email warmups across providers, unique IP rotating for each campaign, and dynamic ESP matching.
Real-time AI learning refines strategies based on performance, optimizing deliverability without manual adjustments. Smartlead's advanced features and strategies are designed to improve email deliverability rates, making it a robust choice for enhancing cold email campaign success.

What features does Smartlead offer for cold email personalisation?

Email automation FAQs- Smartlead

Smartlead enhances cold email personalisation through advanced AI-driven capabilities and strategic integrations. Partnered with Clay, The cold remaining software facilitates efficient lead list building, enrichment from over 50 data providers, and real-time scraping for precise targeting. Hyper-personalised cold emails crafted in Clay seamlessly integrate with Smartlead campaigns.

Moreover, Smartlead employs humanised, natural email interactions and smart replies to boost engagement and response rates. Additionally, the SmartAI Bot creates persona-specific, high-converting sales copy. Also you can create persona-specific, high-converting sales copy using SmartAI Bot. You can train the AI bot to achieve 100% categorisation accuracy, optimising engagement and conversion rates.

Can I integrate Smartlead with other tools I'm using?

Email automation FAQs- Smartlead

Certainly, Smartlead cold email tool is designed for seamless integration with a wide range of tools and platforms. Smartlead offers integration with HubSpot, Salesforce, Pipedrive, Clay, Listkit, and more. You can leverage webhooks and APIs to integrate the tools you use. Try Now!

Email automation FAQs- Smartlead

Is Smartlead suitable for both small businesses and large enterprises?

Smartlead accommodates both small businesses and large enterprises with flexible pricing and comprehensive features. The Basic Plan at $39/month suits small businesses and solopreneurs, offering 2000 active leads and 6000 monthly emails, alongside essential tools like unlimited email warm-up and detailed analytics.

Marketers and growing businesses benefit from the Pro Plan ($94/month), with 30000 active leads and 150000 monthly emails, plus a custom CRM and active support. Lead generation agencies and large enterprises can opt for the Custom Plan ($174/month), providing up to 12 million active lead credits and 60 million emails, with advanced CRM integration and customisation options.

Email automation FAQs- Smartlead

What type of businesses sees the most success with Smartlead?

No, there are no limitations on the number of channels you can utilize with Smartlead. Our cold email tool offers a multi-channel infrastructure designed to be limitless, allowing you to reach potential customers through multiple avenues without constraints.

This flexibility empowers you to diversify your cold email outreach efforts, connect with your audience through various communication channels, and increase your chances of conversion. Whether email, social media, SMS, or other communication methods, Smartlead's multi-channel capabilities ensure you can choose the channels that best align with your outreach strategy and business goals. This way, you can engage with your prospects effectively and maximize the impact of your email outreach.

Email automation FAQs- Smartlead

How can Smartlead integrate with my existing CRM and other tools?

Smartlead is the cold emailing tool that facilitates seamless integration with existing CRM systems and other tools through robust webhook and API infrastructure. This setup ensures real-time data synchronisation and automated processes without manual intervention. Integration platforms like Zapier, Make, and N8N enable effortless data exchange between Smartlead and various applications, supporting tasks such as lead information syncing and campaign status updates. Additionally, it offers native integrations with major CRM platforms like HubSpot, Salesforce, and Pipedrive, enhancing overall lead management capabilities and workflow efficiency. Try Now!

Email automation FAQs- Smartlead

Do you provide me with lead sources?

No. Smartlead distinguishes itself from other cold email outreach software by focusing on limitless scalability and seamless integration. While many similar tools restrict your outreach capabilities, Smartlead offers a different approach.

Here's what makes us uniquely the best cold email software:

1. Unlimited Mailboxes: In contrast to platforms that limit mailbox usage, Smartlead provides unlimited mailboxes. This means you can expand your outreach without any arbitrary constraints.

2. Unique IP Servers: Smartlead offers unique IP servers for every campaign it sends out. 

3. Sender Reputation Protection: Smartlead protects your sender reputation by auto-moving emails from spam folders to the primary inbox. This tool uses unique identifiers to cloak all warmup emails from being recognized by automation parsers. 

4. Automated Warmup: Smartlead’s warmup functionality enhances your sender reputation and improves email deliverability by maintaining humanised email sending patterns and ramping up the sending volume. 

Email automation FAQs- Smartlead

How secure is my data with Smartlead?

Ensuring the security of your data is Smartlead's utmost priority. We implement robust encryption methods and stringent security measures to guarantee the continuous protection of your information. Your data's safety is paramount to us, and we are always dedicated to upholding the highest standards of security.

How can I get started with Smartlead?

Email automation FAQs- Smartlead

Getting started with Smartlead is straightforward! Just head over to our sign-up page and follow our easy step-by-step guide. If you ever have any questions or need assistance, our round-the-clock support team is ready to help, standing by to provide you with any assistance you may require. Sign Up Now!

How can I reach the Smartlead team?

Email automation FAQs- Smartlead

We're here to assist you! You can easily get in touch with our dedicated support team on chat. We strive to provide a response within 24 hours to address any inquiries or concerns you may have. You can also reach out to us at support@smartlead.ai

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